Communication Commons^™

“Stick To Your Word”: Union Organizers Say Smith College’S Values Are At Odds With Their Treatment, Sophia Anderson

Other Student Projects

No abstract provided.

Organizational Visibility In The Nonprofit Sector: Perspectives Of Communication Professionals, Theophilus Femi Alawonde

All Theses

Nonprofit organizations need to manage relationships with their stakeholders and audiences for varying reasons, one of which is the desire to stay visible. Given the peculiarities of the nonprofit sector, this study sought to understand how visibility is conceptualized in practice, and how nonprofit professionals work towards optimizing and evaluating visibility efforts, given organizational and sectoral constraints.

Drawing on Structuration Theory’s duality of structure framework, the study examined the structural constraints that shape visibility in the nonprofit sector, and extends the literature by examining the role of agency in enacting visibility among selected nonprofit organizations in the United States.

The Journey Of Accompaniment: Pastoral Care Education For The Laity At The University Church Of Christ In Abilene, Tx, Alejandro Ezquerra

Doctor of Ministry Theses and Dissertations

This Doctor of Ministry project addresses the need for intentional pastoral care formation among lay members at the University Church of Christ in Abilene, Texas, with particular attention to its bilingual ministry context. Grounded in the doctrine of the priesthood of all believers as articulated in 1 Pet 2:9, the project argues that pastoral care is not the exclusive responsibility of ordained clergy but a shared calling within the body of Christ. In response to congregational interest in chaplaincy and caregiving, a five-session curriculum titled The Journey of Accompaniment: Forming Hearts for the Ministry of Care was developed to equip …

Decoding Trafficking Films: Advocate Perspectives On Human Trafficking Portrayals, Avery Mock

All Theses

The crime of human trafficking is often used as a plot point in popular action films in the United States, however, many of these portrayals do not fully represent the truth of the crime, how it occurs, and who the victims are. Nonprofit organizations often combat this misrepresentation to re-educate the public, in addition to aiding survivors and fighting for legislation. Previous research has looked into false representations of human trafficking in both news and fictional media, as well as public and advocate sentiments of popular film portrayals. This thesis aimed to better understand the ways in which anti-trafficking advocates …

Understanding Barriers To Breast Cancer Screening Among Rural Women In South Carolina: A Qualitative Study Using The Idea Model, Israt Jahan

All Theses

Breast cancer screening rates remain low among rural women in South Carolina, leading to higher incidences of late-stage cancer diagnosis. This qualitative study used semi-structured interviews to investigate reasons why many women delay or avoid screenings, even when free screening programs such as the Best Chance Network are available in South Carolina. Guided by the IDEA model, the study explored how women interpret cancer risk, how they seek and trust cancer information, how they understand screening explanations, and what barriers affect their ability to take action. Participants described fear of pain, fear of diagnosis, personal relevance, confusion about the screening …

From Viewer To Participant: Building Emotional Stakes And Audience Advocacy Through Original Film Marketing In The Internet Age, Andy Joshua Pal

Undergraduate Honors Thesis Collection

Film marketing has always been a vital part of engaging audiences with motion pictures, particularly for original intellectual property (IP) projects striving to build a passionate fanbase. In the 1950s and 1960s, filmmaking pioneers Alfred Hitchcock and William Castle revolutionized original movie campaigns, laying the foundation for audience engagement through two main, opposite strategies: secrecy for horror and horror-adjacent releases and transparency for non-horror releases. The Blair Witch Project (Sánchez and Myrick, 1999)’s marketing became the defining film campaign of the internet age, drawing upon Hitchcock and Castle’s secretive approaches by pioneering alternate reality games (ARGs). This strategy, which lets …

Analyzing Media Conversations Around Sports Gambling Within The Context Of Vulnerable Audiencestrevor Fox, Trevor Fox

Undergraduate Honors Thesis Collection

This study examines how newspaper coverage of sports betting (2023–2024) shapes public discourse around gambling. Through mixed-methods content analysis of 105 randomly sampled articles, guided by agenda-setting, framing, and cultivation theories, findings reveal that coverage prioritizes regulation and scandals over vulnerable populations, frames betting positively at the macro level but negatively at the individual level, and largely omits the academic evidence base on gambling harms.

Mapping And Evaluating Butler University's Dining And Accommodation Messaging For Students With Dietary Restrictions, Cassia Belle Campbell

Undergraduate Honors Thesis Collection

Food-centered traditions are central to campus belonging, yet for students with medical dietary restrictions (e.g., celiac disease, severe food allergies), shared meals can become sites of stigma, exclusion, and heightened self-monitoring. Prior research frames these conditions as “invisible disabilities” (Davis, 2005) and highlights dynamics such as hypervigilance and disclosure fatigue (Schelly et al., 2022), which can be intensified when institutional processes are unclear or inconsistently communicated. This project examines how institutional messaging shapes the navigational burden students may experience when seeking safe participation in dining and campus life.

This study uses an artifact-based analysis of existing Butler University communication materials …

Digital Media, Political Priming, And The Strategy Of Donald J. Trump’S 2024 Presidential Campaign, Emma Dayton

Senior Honors Theses

This thesis applies the priming theory of communications and examines its effectiveness in the political realm, specifically, within the digital strategies implemented throughout the 2024 presidential campaign of Donald J. Trump. It was asked to what extent Donald Trump’s digital political priming on social media influenced the most important issues to voters in the 2024 election. The use and impact of rhetoric, images, and partnerships were analyzed in this study to determine the extent to which Trump was able to influence the issues voters deemed as most important. By comparing Trump’s social media use with polling showing the economy and …

Agritourism Marketing Communications: An Analysis Of Practices And Challenges In Arkansas, Kyla Paige Moseley

Graduate Theses and Dissertations

Agritourism is seen as an avenue for operators as another channel of income, as well as a way for the visitors to learn about and experience agriculture. Marketing communication is needed by these operations to be visible to their communities. However, there is limited literature on agritourism marketing communications practices and challenges, especially in Arkansas, and on the use of word of mouth (WOM). This study aimed to fill that gap and provide practical recommendations to agritourism operators, extension offices, and the Arkansas Agritourism Association (ArAA) on how to better market operations. Using semi-structured interview questions, ArAA operators were asked …

Navigating The Nicu Without Words: A Case Study Of A Spanish-Speaking Mother’S Healthcare Experience, Emma Norris

Poster Presentations

Research on NICU experiences largely focuses on majority-language families; non-English-speaking families are understudied (Cleveland, 2008). The Family Integrated Care model promotes parent-infant connection and shared decision-making to improve outcomes (Wreesmann et al., 2020). Language barriers impede parent-provider communication, increasing miscommunication and parental anxiety (Kynoe et al., 2020; Ardal et al., 2011). The purpose of this research is to explore communication experiences and barriers between English-speaking and bilingual NICU nurses and a Spanish-speaking NICU mother.

Community Resilience In The Absence Of Aid: Recovery After The 2018 Father’S Day Flood In Houghton County, Michigan, Abby Heggem

University Honors Program Senior Projects

Community networks influenced resilience and recovery after the 2018 Father’s Day Flood in Houghton County Michigan, particularly in the absence of strong institutional support. The flood caused widespread damage to homes, roads, and infrastructure, forcing residents to rely on immediate local action before state or federal aid arrived. Rural locations like Houghton County are often neglected by government funding and support during disasters and are forced to rely on themselves. Community networks matter in disasters because neighbors, volunteer groups, and local leaders respond faster than formal institutions. This project uses a qualitative case study approach that includes content analysis of …

Creating A "Good Person": Netiquette And Instagram, Melissa S. Danai-Nolder

Theses, Dissertations and Culminating Projects

This project aimed to ask the question, “How does digital etiquette, or netiquette, lead to socialization of self-presentation on Instagram?” I interviewed 15 students classified as "Generation Z" who attend a northeastern university and have an Instagram account. This was done using a convenience sample of participants who were asked to participate in the interview. Done by the convenience of the individuals who were at the location at the time. The results indicate a disconnect between wanting to be seen as a “good person” and the means used to paint this image. Netiquette plays a role in crafting self-presentation, as …

Advertising And Public Relations In A New Aige: Exploring Implications Between Advertising & Public Relations And Generative Artificial Intelligence, Hayden Tucker

Journalism Undergraduate Honors Theses

Generative Artificial Intelligence (AI) is a new tool that is changing the landscape of several industries across the board, forcing practitioners to adapt and navigate a new terrain with this new addition. One industry that is particularly affected by the introduction of AI is the Advertising and Public Relations (ADPR) industry. Under the umbrella of strategic media, the ADPR industry focuses on building relationships with publics through connection, trust, and creativity in hopes of persuading publics to feel one way or another. This thesis focuses on exploring the new relationship between AI and ADPR and understanding the effects that AI …

The Impact Of Social Media Algorithms On Information Consumption, Emily Scott

Communications and Digital Media Theses

This research examines the profound impact of social media algorithms on information consumption in an era defined by rapid digital transformation. Social media platforms, powered by sophisticated algorithms, personalize user experiences to maximize engagement. These algorithms raise concerns about the formation of filter bubbles and echo chambers, limiting exposure to diverse perspectives, and reinforcing existing beliefs. This study investigates how algorithms prioritize content, the effects on users, and the influence of AI in distorting news and information. It explores the ethical responsibilities of social media companies in mitigating the negative impacts of algorithmic curation and promoting a more balanced and …

الصمت المُصنّع والرأي المُوجَّه: دراسة تحليلية في آليات تشكيل الرأي العام الدولي تجاه الحرب على غزة (2023–2024) من خلال نظرية دوامة الصمت ونموذج المعتقدات الانتقائية, Ibrahim Akka, Mujahid Jihad Faraj, Doha Mazid, Yahya Mashaqi

Middle East Journal of Communication Studies

This study aims to provide a critical and in-depth analysis of Western media coverage of the Gaza War (2023–2024) through a comparative content analysis of three major international news channels: BBC, CNN, and Fox News, across three consecutive time phases. The research is grounded in a dual theoretical framework that combines Noelle-Neumann’s Spiral of Silence theory (1974) and the Selective Belief System (SBS) model (Lord et al., 1979), employing a mixed quantitative–qualitative methodology applied to a sample of 240 televised news items covering the period from October 2023 to May 2024.

The findings reveal a clear dominance of …

Pour & Ponder: A Gen Z Evaluation Of Hospitality And Communication In Wineries Of The Ozarks, Evan W. Seay

Agricultural Education, Communications and Technology Undergraduate Honors Theses

Generation Z represents an emerging consumer group within the hospitality and tourism industry, yet winery experiences are often designed with more traditional audiences in mind. As younger consumers increasingly value authenticity, communication, and experience-driven hospitality, wineries must consider how their practices align with evolving expectations. This honors thesis explores winery hospitality and communication practices in the Ozarks through a Generation Z perspective using a creative, experience-based approach. The final product of this project was Pour & Ponder, a podcast created to document reflective discussions following visits to three wineries: Sassafras Springs Vineyard, St. James Winery, and Ozark Hills Winery. …

Understanding How Ai Chatbots Act As Gatekeepers When Recommending Destinations, Ayden Alexandra Carmack

Graduate Theses and Dissertations

As artificial intelligence chatbots become a primary tool for travel discovery, questions arise about whose destinations get recommended and how. This study examines how ChatGPT (OpenAI), Claude (Anthropic), and Google Gemini function as algorithmic gatekeepers in travel recommendations, drawing on gatekeeping theory, framing theory, and growing scholarship on AI bias in tourism. Using a content analysis of 135 AI-generated responses to 15 standardized travel prompts (45 per platform, each run three times) this study coded destination selection patterns, dominant narrative frames, and informational omissions across platforms. Results show that 88.9% of recommended destinations were classified as high-income nations, with Japan, …

The Trade-Off Between The Fear Of Judgment (Stigma) And The Intention To Engage With Ai-Driven Hiv/Aids Information: Evidence From Bangladesh And Nigeria, Abdullah Mohaimen

Masters Theses

This study explores the relationship between Fear of Judgment (FOJ), understood as perceived stigma, and Intention to Engage (EI) with an AI-driven chatbot providing HIV/AIDS information. Stigma often discourages individuals from seeking information or discussing sensitive health issues, creating barriers to prevention and education. AI chatbots offer a potential solution by enabling anonymous, accessible, and non-judgmental interactions. This study examines whether FOJ reduces users’ willingness to engage with such technology and whether cultural context shapes this relationship. Data were collected from young adults in Bangladesh and Nigeria (N = 56) through an anonymous online survey using a simulated chatbot, Lifeline. …

Comparatively Exploring Journalism And Oral Histories As Modes Of Advocacy For Marginalized Communities, Miceala R. Morano

Journalism Undergraduate Honors Theses

In this study, four oral history interviews produced at the Pryor Center and news stories produced by four local media outlets were comparatively analyzed using software program MAXQDA. Each was qualitatively coded for expressions of identity, community and advocacy. These three key themes were determined through bottom-up processing, meaning the overarching themes were selected after each interview was listened to twice.

The results of this process were then used to determine the key similarities and differences between oral history and journalism, and how both practices can be used to accurately capture the narratives of marginalized communities. These findings were combined …

Of The Land And Sea: A Critical Ecocultural Analysis Of Disney's Frozen And Moana, Maggie A. Andress

Communication Undergraduate Honors Theses

Within the modern era of performative inclusivity and widespread greenwashing, it is critical to examine popular media through an ecocultural lens to determine if said media is being handled responsibly as a social practice and if a discursive atmosphere is being created. This paper takes an ecocultural critical analysis of Disney’s worlds of Frozen and Moana, inspecting their treatment of the human, treatment of the more-than-human, and human/more-than-human relationships. This study finds that although both franchises have been broadly praised for cultural representation of Indigenous people groups, Disney’s failure to effectively acknowledge the intrinsic relationship between humankind and the …

A Curriculum To Empower And Equip Women For Leadership In The Monash City Church Of Christ In Melbourne, Australia, Devni Yasindra Attygalle

Doctor of Ministry Theses and Dissertations

This thesis addresses women in Christian leadership in the Monash City Church of Christ Melbourne, Australia. The problem identified within this ministry context was a lack of appropriate theological teaching around women in leadership, especially in the areas of preaching, teaching, and leading, which has led to misconceptions and prejudices in the minds of church members, negatively impacting the congregation’s mission. The purpose of the project was to develop a curriculum specific to MCCOC that provides a theological foundation for advocating for future senior leadership roles for women. The curriculum provides biblical teaching on women in leadership that will equip …

Silence Or Self-Disclosure? Examining The Psychological And Relational Factors Shaping Political Communication Between Gen Z And Their Families, Bradford E. Netherton

Communication (PhD) Dissertations

This dissertation examines the psychological and relational factors shaping political communication between Generation Z and their families. Using Communication Privacy Management (CPM) and Family Communication Patterns (FCP) theories as a dual framework, the study investigates how emotions, relational turbulence, and family orientations influence political self-disclosure during face-to-face gatherings. Data were collected via an online survey of 488 Gen Z participants (ages 18–28) following the 2025 Thanksgiving holiday. The results reveal a critical distinction between negative and positive privacy boundary strength. Negative boundary strength, characterized by defensive and restrictive regulation, was consistently associated with heightened experiences of fear, anger, frustration, and …

Digital Orientalism: Examining Eastern Practices In The Wellness Industry, Celia Golden

Departmental Honors & Graduate Capstone Projects

As popularity rises for global and domestic wellness retreats as tourist destinations, their predominantly Western audience invites an American offshoot of Orientalism that commodifies Asian names and practices into “mindfulness.” This paper examines the guest guide of the Miraval Berkshires wellness facility and its treatment of Eastern practices. Findings revealed 55.6% of the specialists at the Miraval Berkshires employ Eastern techniques, and 74.14% of those offerings are restricted to paid and private sessions to create exclusivity. The word “ancient” is disproportionately leveled against Eastern practices in the guest guide to further cement them as relics of the past. Alongside minimalist …

Bounded Transformation: From Static Readiness To Trajectory Based Change Viability, Mary Piecewicz, Manjari Gupta

Master of Public Administration for Senior Leadership

Most organizational transformations do not fail loudly. They fade, fragment, and quietly exhaust the people expected to sustain them. What practitioners often diagnose as resistance, poor adoption, or weak execution may begin earlier, with an untested assumption that the organization is stable, coherent, and capable enough to absorb planned change. Existing change frameworks offer useful guidance for implementation, but they do not formally ask whether the organization is currently moving in a direction, and with enough stability, to make planned change viable.

This capstone introduces Bounded Transformation: From Static Readiness to Trajectory-Based Change Viability, a trajectory-based pre-condition framework for …

Reporting The Unverifiable: Ethical Journalism And Disinformation About North Korea, Alexandra M. Pasto

Departmental Honors & Graduate Capstone Projects

Journalists face significant challenges reporting on North Korean information due to restricted access, state-controlled media, and pervasive amounts of disinformation. This study includes a qualitative content analysis of journalistic practices and existing academic frameworks related to verification and reporting in highly restricted information ecosystems. The findings suggest and recommend that competitive media pressures often encourage the circulation of sensational or unverified claims, particularly in coverage of highly controlled media states like North Korea. In response, this argues that journalists must adopt a verification-centered approach to reporting that prioritizes accuracy, minimizes sensationalism, and clearly communicates uncertainty. This research highlights the growing …

A Word From The Writing Team (May 2026), Pam Walter, Mfa, Laura Deloretta, Phd

A Word From the Writing Team (Newsletter)

No abstract provided.

'Haven't You Heard? I'M The Internet Girl': Katseye Fan Discussions And Parasocial Relationships On Tiktok, Kristin Tuttle

Journalism Undergraduate Honors Theses

This study examines how fans of the girl group KATSEYE interact with each other on TikTok and explores how their discourse may reflect indicators of parasocial relationships. The study is guided by parasocial relationship literature, participatory culture theory, and the Celebrity Attitudes Scale (McCutcheon, Lange, & Houran, 2002), which identifies varying levels and intensities of celebrity worship and emotional investment. The study addresses two research questions: RQ1: How do KATSEYE fans talk about the group and interact with one another on TikTok, and RQ2: How are indicators of parasocial closeness expressed in KATSEYE fan discourse? To answer these questions, a …

Stories That Persuade: The Impact Of Pleasure-Based And Pressure-Based Prosocial Appeals On Charitable Support For Sexual And Reproductive Health Nonprofits, Tyler Outhouse

Journalism Undergraduate Honors Theses

This study investigates how different narrative framing strategies, and corresponding sources of motivation, influence donors’ willingness to support a sexual and reproductive health nonprofit. A nationally representative sample (N = 205) completed an experiment embedded in an online survey. Participants were randomly assigned to read either a pleasure-based or pressure-based story about reproductive healthcare. Participants then reported their reactions, motivations, and willingness to support the nonprofit. Results indicated no significant difference in charitable support intentions across the two conditions, instead finding that partisan identification and value alignment were the key predictors of charitable support. The results also indicated that …

Learning Never Retires: A Fundraising Plan For The Osher Lifelong Learning Institute At The University Of Arkansas, Olivia C. Boykin

Journalism Undergraduate Honors Theses

This professional strategic communication project uses contextual framework of fundraising methods and audience research to develop a strong justification for donor support to programs at The Osher Lifelong Learning Institute at the University of Arkansas (OLLI) (Jalali et al., 2024). This work models theoretical perspectives of interdisciplinary motives for charitable giving to institutions of higher education and applies them to OLLI 's unique needs. The deliverables of this project will be (i) a scholarly applied research manuscript that provides a background for a fundraising plan; (ii) the fundraising plan, and (iii) evidence-based creative communication concepts, such as print-ready postcards, flyers, …