Communication Commons^™

Book Review: Making Truth: The Role Of Metaphor In Science By Theodore L. Brown, Richard D. Besel

Communication Studies

No abstract provided.

Study Of Co-Solvent Effects On Stickies Removal In Supercritical Fluid Extraction, Xiaoying Rong, Dewei Qi, John Chateuneuf, Said Abubakr

Graphic Communication

Using supercritical carbon dioxide to remove stickies in recycling fibers is studied at laboratory scale. Supercritical carbon dioxide is the most environmental friendly supercritical fluid widely used in extraction process. This study includes co-solvent effect on sticky compounds removal by using supercritical carbon dioxide extraction. The sticky compounds are dispensed onto fibers, and then extracted using supercritical carbon dioxide and co-solvent in order to study the efficiency of stickies removal. The results show that supercritical carbon dioxide can remove most sticky compounds such as paraffin wax, polyethylene wax, polyvinyl acetate, polystyrene butadiene. It is demonstrated that with co-solvent, the extraction …

Single Curved Fiber Sedimentation Under Gravity, Xiaoying Rong, Dewei Qi, Jun Yong Zhu, Tim Scott

Graphic Communication

Dynamics of single curved fiber sedimentation under the gravity are simulated by using lattice Boltzmann method. The results of migration and rotation of the curved fiber at different Reynolds numbers are reported. The results show that the rotation and migration processes are sensitive to the curvature of the fiber.

Identifying High-Volume Printing Processes, Malcolm G. Keif, Tom Goglio

Graphic Communication

Printing professionals frequently examine printing to see how pieces were produced. They break out loupes and look at the dots. Is it offset or gravure? How about flexo? It is important to be able to distinguish among printing processes through examination in order to determine the key variables to control for quality printing. Further, expertise is established and confidence built when a professional can determine how something is printed.

Implementing A Social Norms Approach To Reduce Alcohol Abuse On Campus: Lessons Learned In The Shadow Of "The World's Largest Six-Pack", Douglas J. Swanson, Kristine M. Zegers, Aaron A. Zwaska

Journalism

Many institutions of higher education are struggling with the problem of excessive alcohol consumption by students. Colleges and universities want to be ‘good neighbors’ in their communities and must limit legal and social risks that result from excessive alcohol consumption by students. At the same time, colleges and universities operate in an increasingly challenging marketplace where many prospective students seek out institutions with a ‘party school’ reputation. Thus, higher education institutions are finding it difficult to define and carry out alcohol reduction measures that satisfy all constituents. This article discusses the approach taken at the University of Wisconsin—La Crosse. UW-L …

Gravure Printability From Laser And Electromechanically Engraved Cylinder, Xiaoying Rong, Jan Pekarovic, Alexandra Pekarovicova

Graphic Communication

Gravure printability comparison of laser engraved and electromechanically engraved cylinders was done on five different substrates. Ink transfer was less reduced on laser print than electromechnaical when printed without electrostatic assist. Print mottle was significantly lower and yellow, magenta and black laser engraved images, while cyan print from laser engraved cylinder had higher mottle on some substrates (SCB, SCA and freesheet). Overall, the print quality than that from the electromechanically engraved one.

An Educator's Drupa Experience, Malcolm G. Keif

Graphic Communication

On May 9, 2004, I boarded a flight to Düsseldorf, Germany, to attend drupa with some of my colleagues. The following days p roved to be a fabulous opportunity to network and learn about the greatest innovations in printing and, specifically, gravure. A portion of my trip was funded by the Gravure Education Foundation, to whom I express great appreciation .

'Neither Cold Nor Hot': An Analysis Of Christian World Wide Web Sites That Address Glbt Publics, Douglas J. Swanson

Journalism

This research analyzes Christian Web sites addressing gay, lesbian, bisexual, or transgendered public. The study involved content analysis of visual, operational, and informational enhancements and a frame analysis to assess issues of intent, consistency, accuracy, and validity. Web sites emphasized information dissemination rather than evangelization or proselytization; were overwhelmingly framed as collections of linked resources, rather than as online destinations for users seeking spiritual comfort; were almost completely devoid of traditional Christian symbols, scripture, and testimony; and failed to acknowledge in depth the complex debate over same-sex relationships.

Quantitative Analysis Of Icc Profile Quality For Scanners, Xiaoying Rong, Paul D. Fleming, Abhay Sharma

Graphic Communication

ICC profiling software is widely used in the graphic arts industry. The quality of a scanner profile created by profiling software using a single training target is discussed. A more stringent quantitative analysis of the profile quality is proposed. Different targets from different photo paper manufactures are used as the testing targets to compare the quality of the profiles. A grayscale was also used for testing the ability of profiling software to preserve gray balance. The results show that profiling software can generate apparently high quality profile for the training targets. However, the profile of one target assigned to the …

Homeland Attack And Homepage Response: A Preliminary Review Of Affected Business Entities' Online Corroboration/Explanation Of September 11 Economic Impact, Douglas J. Swanson

Journalism

This research examines the reporting of negative economic impact resulting from September 11, 2001 terrorism incidents. Student researchers who coordinated the project began with MSNBC’s World Wide Web-based “Layoff List” containing the names of corporate entities that claimed economic harm from the terrorist attacks. Students identified business problems and categorized resulting responses (taken or proposed) reported by MSNBC. Then, a content analysis was conducted of affected firms’ institutional Web sites for corroboration and/or explanation of the claimed economic injury. Although 99% of the business entities subjected to study had institutional Web sites, 84% of the firms made no mention of …

The Framing Of Contemporary Christian Apostasy On The World Wide Web, Douglas J. Swanson

Journalism

This article is a preliminary effort to make conclusions about how apostate religious organizations use the World Wide Web for information dissemination, evangelization, and proselytization. Ten Christian apostate group Web sites were subjected to a frame analysis that focused on perceived intent, protest, expression, justification, response options, and rewards offered. The analysis revealed most sites were perceived to use an information dissemination rather than evangelization or proselytization frame. Response options and rewards were mostly consistent with the expression of, and justification for, apostasy. However, only 2 of the sites framed apostasy at its highest level. Most did not address the …

Review Of Public Journalism And Political Knowledge, Douglas J. Swanson

Journalism

No abstract provided.

Communicating About Mass Communication: A National Study Of The Content, Functionality, And Value Of University Mass Communication Program World Wide Web Sites, Douglas J. Swanson

Journalism

A study was undertaken to assess college and university mass communication program World Wide Web site content, functionality, and value, and to gauge faculty members' opinions related to Web site creation and maintenance. Descriptive statistics, analysis of variance and t-tests were used to address three hypotheses relating to Web site use by academic programs and related perceptions of social order by faculty: Most programs had an operational Web site. Site enhancements varied widely while most faculty members' opinions were thematically consistent.

'Standing Porter At The Door Of Thought': The Social Order Of The Christian Science Church, Douglas J. Swanson

Journalism

The Church of Christ, Scientist, is a unique organization to study in the context of institutional social order. The church is a 21st century religious movement that is bound to an unchangeable theology and intractable management structure developed by its 19th century founder. The church is a worldly business entity whose leadership manipulates assets, personnel, media and information while striving for "rectitude and spiritual understanding" (Eddy, 1906, p. 403). Christian Science is a way of life which systemizes the personality of its charismatic founder while denying the reality of all things physical and personal. Examining the seemingly contradictory social order …

Administration And Orientation Of Undergraduate Journalism Education: Variables Affecting "Best Fit" Between Higher Education Institutions And Programs, Douglas J. Swanson

Journalism

This paper addresses different perspectives on the best administrative 'home' for undergraduate journalism education, from administrative and curriculum perspectives. The paper begins by reviewing the history of journalism as a college discipline--showing that even from its earliest years, the founders of the field disagreed on administrative and curriculum emphases. Some variables which affect 'best fit' between discipline, institution, and program today are cited--they include individual academic program and goals, the institutional academic culture, collegiate organizational structure and bureaucracy, and external environmental variables. Finally, the paper reviews typical organizational structures chosen by higher education institutions today, as they continue to struggle …

A Study Of Instruction In Applied Mathematics: Student Performance And Perception, Malcolm G. Keif, Bob R. Stewart

Graphic Communication

The purpose of this study was to examine the performance of high school students completing applied mathematics 1 and applied mathematics 2 courses based principally on the CORD Applied Mathematics curriculum in four Missouri school districts. Complete data sets were obtained from 254 students. A general linear model analysis of covariance procedure was used to determine if differences existed in mean scores among students in applied mathematics 1, applied mathematics 2, and a control group of algebra 1 students. Students were tested using the Pre-algebra/algebra portion of the P-ACT+ and the Work Keys Applied Mathematics assessments. Student attitudes toward math …

Public Service Anouncements And The Fight Against Aids: A Survey Of Radio Broadcasters' Attitudes And Policies, Douglas J. Swanson

Journalism

A pilot study surveyed radio broadcasters in Arkansas, Missouri, Oklahoma, and Texas to further an understanding of their role as gatekeepers for public service announcements (PSA) to educate audiences about AIDS and bring about "safe" behavior. A total of 300 stations were in the sample. Respondents were asked to provide information about their stations and their stations' use of HIV/AIDS PSAs. Most broadcasters reported using HIV/AIDS PSAs (76.1%). About one-third of broadcasters who reported not using the PSAs claimed they had never been offered any such announcements to broadcast. Most respondents agreed that HIV/AIDS is a significant national and local …

Mass Media Messages, Myths And Martyrs: Analyzing "American Responds To Aids" Public Service Announcements, 1987-1992, Douglas J. Swanson

Journalism

A brief narrative description of the journal article, document, or resource. Focusing on the federal government's efforts to educate the public to the dangers of Acquired Immune Deficiency Syndrome (AIDS), a study examined "America Responds to AIDS" public service announcements (PSA's) through a traditional rhetorical analysis (PSA characters, plot, pace, tone, and message design). Forty-four English-language television and radio PSA's produced under the "America Responds to AIDS" campaign were examined. Results indicated that the PSA's: (1) support cultural stereotypes of male carriers and female victims; (2) used inexplicit terminology; (3) employed fear appeals; (4) blocked access to helpful information with …

"Repellent And Shameful": The Portrayal Of Aids In "America Responds To Aids" Broadcast Public Service Anouncements, 1987-1992, Douglas J. Swanson

Journalism

To address a need for increased discussion of the dangers of Acquired Immune Deficiency Syndrome (AIDS) and an increased educative effort to prevent people from acquiring HIV infection, a study investigated one element of an AIDS campaign of the past: the "America Responds to AIDS" television and radio public service announcements (PSAs). Taking into account the political climate in which the PSAs were produced, 22 English-language television PSAs and 22 English-language radio PSAs were examined using traditional rhetorical analysis (characterizations, verbiage, tone, etc.) and a textualist approach (establishment of enabled and disabled powers, individuals, and phenomena as identified through the …

Toward A Policy For Managing The Use Of Computer Mediated Communication In The Workplace, Douglas J. Swanson

Journalism

Noting that there has been tremendous growth in the number of businesses and not-for-profit organizations which have become equipped with computers and have empowered workers to communicate with them, this paper sheds light on policy issues related to managing the use of computer mediated communication (CMC). The paper first summarizes CMC's impact on the organizational, social, and technical environment. The paper looks at issues of CMC content and access, to illustrate the diversity of opinion about the assembly and legal ownership of CMC messages in the workplace. The paper then examines varying opinions about access to, and editorial control over, …

Infographics And Annual Reports For Nonprofit Organizations, John R. Hall

Graphic Communication

In recent years, the readership of annual reports has been steadily declining. Nonprofit organizations are investigating new solutions to refresh their reports and make them more appealing. The purpose of this study was to test whether or not infographics is a more effective way for nonprofit organizations to present their annual reports than traditional means.

The study investigated possible causes for the diminishing readership of annual reports and how to best address those causes. Shortening attention spans and people’s desire for briefer engagements points to the advantages of infographics. Over a hundred surveys were conducted where people were shown a …