Communication Commons^™

Bending The Binary: Lgbtq Sex Workers’ Gender Presentations, Nicole White

sprinkle: an undergraduate journal of feminist and queer studies

The lived experiences of LGBTQ sex workers are largely unknown. Of the few representations of LGBTQ sex workers in media and academia, most are shrouded in inaccurate and dehumanizing stereotypes. Through qualitative interviews with eight LGBTQ sex workers in Denver and Boulder, Colorado, this thesis attempts to portray an accurate view of the way LGBTQ sex workers negotiate their gender and sexual identities. LGBTQ sex workers were found to balance their queer and trans identities and presentations with clients’ perceived desires for hegemonic gender presentations, maintaining a unique blend of authentic presentation and marketability.

Gender Work: Survival, Subversion, And Subjectivity For Queer And Trans Youth, Josie Wenig

sprinkle: an undergraduate journal of feminist and queer studies

Gender play as a mode of exposing hegemonic gender norms has become over determined and circumscribed within queer discourse. Subversion becomes only possible through hyperbole, drag, and performance. We play with gender, we fuck with it, and that’s that. What would a different framework, one that accounts for the very real labor of gender, look like and how would this redefine resistance? Discussions of “gender play” leave some things to be desired: an intersectional understanding of how people negotiate gender presentation, and a way to talk about how gender can be intentional, strategic, and still subversive. These considerations become even …

Consumer Perception Of Tactile Packaging, Malcolm G. Keif, Colleen Twomey, Andrea Stoneman

Graphic Communication

A choice-based conjoint study was conducted sampling 400 individuals to determine their preference for Soft Touch and raised tactile coatings, which are sometimes called Hi Rise or profile coatings. Soft Touch coatings have a velvety, warm feel to them, and Hi Rise coatings simulate embossing with a glossy appearance to them. Both are considered tactile coatings, engaging the sense of touch.

Demographic profile data, level of agreement about statements related to cosmetic packaging and packaging choice set selections were collected. The conjoint sets contained three attributes: design color, tactile coatings, and price.

Design choice was split. Approximately half of the …

Marriage Equality And “It Gets Better”: Neoliberalism And The Absence Of Political Feeling, Kristi Carey

sprinkle: an undergraduate journal of feminist and queer studies

The fight for marriage equality and the “It Gets Better” campaign exist as two activist movements within contemporary gay liberation politics. This paper will understand these iterations of activism as both emanating from and perpetuating our neoliberal and capitalist present. Through striving for the politics of inclusion, both marriage equality and the IGB campaign merely rearrange the societal and rhetorical plane rather than undertake structural change—that which critically questions the very structures that individuals want to be included into. Using Foucault’s (1976) exploration of the repression of sex within marriage, as well as Cvetkovich’s (2012) theories of depression, I ask …

Psychosomatic Disorders In The Queer Community, Tanner Gill

sprinkle: an undergraduate journal of feminist and queer studies

This paper analyzes and evaluates why psychosomatic disorders are present in such higher rates in the queer community than in other communities. To assess this issue, this report supplies research on the intersection amongst various sexual and gender minorities within the community, three psychosomatic disorders (eating, anxiety, and mood disorders), and the heteronormative and homophobic society in which the aforementioned items are positioned. These disorders are linked to the feeling of societal marginalization in communities where heteronormativity and homophobia are prevalent and predominant, and also the bullying, hate, and stigmatization that coincide with such social institutions. To combat the rapid …

Nonconsensual Pornography, Hannah Mcneil

sprinkle: an undergraduate journal of feminist and queer studies

This paper addresses the issue of nonconsensual pornography and its effects on victims; a case study involving an in-depth interview of a participant who offers a personal perspective on the struggle of coping with the damaging aftermath of revenge porn. This research aims to examine how this type of exposure and online sexual harassment is harmful to its victims and seeks to raise awareness for this form of harassment in the digital age.

Rational Emotion, Feminine Professionalism, And Cooperative Success: Women Scientists In Star Trek: Voyager As Challenges To The Dominant Ideology, Kiran Mccloskey

sprinkle: an undergraduate journal of feminist and queer studies

This article considers Star Trek: Voyager’s portrayal of women in the sciences through the lens of Eva Flicker’s 2003 review of scientific women throughout film and television from 1927 to 1999. Two core divergences in Star Trek: Voyager are identified: the absence of constraining dualities such as the rational/emotional and professional/feminine divisions, and the lack of isolation experienced by the female scientists. Such a representation would have positive effects on female viewers according to the sociological interpellation process model, which is supported by testimony and correspondences with multiple fans.

For Those On Glass Cliffs: The Nature Of Women In Power As Explored Through Frozen, The Abramson Effect, And "Let It Go, Raelissa Glennon-Zukoff

sprinkle: an undergraduate journal of feminist and queer studies

This paper seeks to explore the link made by Deborah Spar in her recently published piece The Ambramson Effect: Tales of Women Who Topple From Power between the effects of the glass ceiling and glass cliff effects on women in the topmost positions in American businesses, organizations, and corporations and the ascension to power of Queen Elsa in the Disney motion picture Frozen. By incorporating media reports on merchandising and animation, as well as scholarly research, this paper places Spar's theory into a more accessible space. Furthermore, by referencing the lyrics to the feature power ballad from the animated film, …

(Please Don’T) Take Me To Church, Allie Begin

sprinkle: an undergraduate journal of feminist and queer studies

Sexual inequality has been an issue of debate for centuries. Recently, the push back against this inequality has been at an all time high. Social norms are changing and groups that have previously been marginalized are beginning to find liberation and empowerment. This drastic shift in mindset would not have been possible without the strong backing of influential people. This essay analyzes the work of Irish musician Hozier in his recent song Take Me to Church. Specifically, this piece will examine his disapproval for the way religious institutions control sexuality, polarize sexual binaries, and attack homosexuality with a negative hyperfocus. …

"The Falling Man" As Viewed In The Lens Of The "Public Sphere", Laura Reinacher

Communication Studies

No abstract provided.

The Miscommunication Of Standardized Education, Eliott James Walker

Communication Studies

No abstract provided.

Fundraising Techniques Of San Luis Obispo Nonprofit Organizations, Samantha Suyemoto

Graphic Communication

The purpose of this study was to identify the strengths and weaknesses of using direct mail and electronic media in the fundraising techniques of local San Luis Obispo nonprofit organizations. The intended audience includes the nonprofits interviewed in each case study as well as the other organizations that fundraise within the San Luis Obispo area. Three case studies of nonprofit organizations within the area were conducted in conjunction with research on various types of funding. Results of this study are intended to benefit the nonprofits by providing more information on successful fundraising habits.

Lady Gaga: Performer, Persona, And Political Advocate, Cassidy Burns

Communication Studies

No abstract provided.

The Use Of Experiential Marketing In The Wine Industry Of Paso Robles Wine Country To Build Brand And Educate Wine Buyers, Caitlin Moore

Journalism

The Paso Robles Wine Country Alliance hosted a buyer’s retreat November 2-4, 2014. The buyer’s retreat consisted of business/restaurant owners coming to Paso Robles for three days of seminars, tastings, tours, etc. about the wine industry in Paso Robles. The hope from this retreat was that the guests would end up buying Paso Robles wine, ultimately helping to brand the wine industry of Paso Robles.

Ocbf Fundraising Handbook, Clare Devlin

Communication Studies

This project was created to help the Orange County Bar Foundation, a non-profit organization, enhance its communication with its stakeholders. Task messages in a handbook give instructions stipulating how the Foundation staff could be more persuasive at the Foundation's annual golf tournament, and get more golfers to enter their sweepstake. The handbook is informed by persuasion theories such as the door-in-the-face theory, reciprocity theory, and supply and demand theory.

Social Media Marketing For The Medical Industry: Best Practices To Avoid Legal And Ethical Issues, Jessica Padilla

Journalism

This study analyzes the best social media practices for medical industry professionals and the proper and ideal uses for social media. It analyzes the public relations functions of social media—relationship building, reputation management, and crisis communication. With the constant rise of social media as a widely-used medium for marketing comes increased potential for damage to a medical business’ reputation, loss of medical licensing, or lawsuits if practitioners do not act within the lines of legal and ethical standards. Medical offices must have an online presence to remain relevant and build and keep relationships with new and current patients. This study …

"I Wasn't Born A Boy – I Was Born A Baby": Best Practices Versus Accepted Practices In News Coverage Of The Transgender Community, Anna Hornell

Journalism

As transgender people and issues have gained prominence in American media over the past few years, more and more journalists find themselves covering a small and marginalized community that they may not have any previous experience with. Using standards set by LGBT media watchdog GLAAD, this study aimed to examine how the prevalence of problematic journalistic practices in covering the transgender community has (or has not) changed in recent years. A content analysis of 1,019 U.S. newspaper articles from 2009 and 2014 revealed some significant changes: almost all GLAAD-identified problematic practices that were studied appeared less commonly in 2014, although …

Development Of Mno2 Cathode Inks For Flexographically Printed Rechargeable Zinc-Based Battery, Zuoqian Wang, Rich Winslow, Deepa Madan, Paul K. Wright, James W. Evans, Malcolm Keif, Xiaoying Rong

Graphic Communication

A novel roll-to-roll flexographic printing process for rechargeable zinc-based battery manufacturing was presented in this paper. Based on the fundamental operating mechanism of flexography, key criteria for developing functional flexographic printing inks were established, including composite ink rheology (steady-state viscosity and yield stress), ink wettability as well as ink dispersing qualities. A variety of MnO2 cathode inks were developed and analyzed comprehensively based on these criteria. A novel type of aqueous cathode ink based on PSBR polymeric binder showed excellent flexographic printability as well as promising electrochemical performance.

Learn By Traveling Through Aiesec: The Importance Of Studying And Experiencing Intercultural Communication, Haley Gross

Communication Studies

No abstract provided.

Humble Me: Increasing Awareness Of Ethnocentrism And Of The Need For Ethnorelativism Through A Spoken Word Performance Event, Corinne H. Sherman

Communication Studies

No abstract provided.

Drenched Fitness: Marketing Toward Men, Erin Sydni Abzug

Communication Studies

No abstract provided.

Loose Connections, Strong Networks: Self-Enrollment And The Rhetoric Of 350.Org, Daisy Celine Lucile Brightman

Communication Studies

No abstract provided.

Cal Poly Open House: An Application Of Communication Principles, Jillian Syftestad

Communication Studies

No abstract provided.

Poly Royal 2014: Applying Communication Concepts In Order For A Successful Annual Rodeo Event, Shyan Souza

Communication Studies

No abstract provided.

The Power Of Plur: Edmc As A Reflection Of A New Generation, Nichole Lorenz

Communication Studies

With such a broad amount of musical expression and cultural appeal, EDM has quickly become a captivating phenomenon in the United States in recent years. There is a significant trend going on with EDM culture and what it represents for youth today. For this reason, I want to dig further into the growing phenomenon of EDMC (Electronic Dance Music Culture) in the United States. I want to better understand what is going on beneath the surface façade of costumes and drug use. Why does this culture appeal to so many young people? In addition, I seek to find out whether …

A Comparative Analysis Of The First Inaugural Addresses Of Presidents Franklin D. Roosevelt And Barack Obama, Siobhan Miller

Communication Studies

No abstract provided.

Respect, Cho Chang, And Asian Representation: A Critical Analysis Of The White Gaze In Harry Potter, Kaitlin Pham

Communication Studies

Within the Harry Potter series, females who are in charge of their sexuality seem egotistical and provoking; thus, seen as manipulative to their male counterparts, and the readers. That being said, the values that Hermione Granger possess that push her above Cho Chang’s become ultra-defined, preaching to the audiences how Rowling believes the ultimate female should behave and think, and how Chang has no possibility of attaining these qualities. In this paper, I will analyze and discuss J.K. Rowling’s role in perpetuating the White Gaze with her depiction of Cho Chang in her series, and how Chang’s interpretation in the …

How To Attract Children And Adults To The Same Beverage Through Package Design, Jessica C. Chaidez

Graphic Communication

The purpose of this study was to determine if children and adults could be attracted to the same beverage through package design. This study surveyed particpants in the San Luis Obispo Area on prefernece of different juice labels. The survey asked the preference of different juice labels based on typeface, size and layout of the logo, contrast, type of substrate, and color. The survey participants were in different age groups ranging from 4 years old to those over 40 years old.

Results from one hundred sixty-one responses indicated although not all age groups were attracted to the same elements of …

Virtual Brand Communities And Brand Loyalty: A Case Study Of Mindbody Inc.'S Virtual Brand Community, Dillon Katz

Communication Studies

This case study explores how the fast-growing software company MINDBODY, Inc. utilizes their virtual brand community on Facebook in order to build brand loyalty. My research primarily explores how Communication Studies researchers have come to understand the effects of virtual communities on brand loyalty from the perspective of Social Capital, Attribution, and Social Identity theories. It discusses what virtual brand communities are, how they are formed, and how marketers and consumers utilize them. Furthermore, I discuss how virtual brand communities facilitate the growth of social capital among users and why this is a key step in their sustainability. I divulge …

Where Does It Hurt? A Cultivation Theory’S Perspective On Domestic Violence, Kendra Grace White

Communication Studies

This study investigated Cultivation Theory and its role in the issue of domestic violence. I hypothesized that people who are exposed to larger quantities of pop culture mediums will have less negative attitudes towards the issue of domestic violence. My study also posed research questions about the relationship between the attitudes towards domestic violence with both basic domestic violence knowledge and personal experience with the issue. I gathered my data through a thirty-question survey and distributed it online, using convenience and snowball samples. My results did not support my hypothesis; however, I did find statistical significance for a negative correlation …