Communication Commons^™

The Power And Importance Of Emotional Investment In Scholarly Research: An Ethnographic Account Of San Luis Obispo County Juvenile Hall, Claire E. Shannon

Communication Studies

No abstract provided.

"Up For Whatever": A Close Reading Of Anheuser-Busch Superbowl Advertisement, Jamison Jordan

Communication Studies

No abstract provided.

The State Of Open Data In American Local Governments, Alice Zanmiller

City and Regional Planning

No abstract provided.

Ethnography Of Coachella: Communication Within The Intersections Of Popular Culture, Fandom, Music, And Performance, Vanessa Minh-Trang Pham

Communication Studies

No abstract provided.

The Implementation Of Communication Theories To Assist In Resolving Perennial International Conflicts, Kelly Witkop

Communication Studies

No abstract provided.

Josè Mujica's Speech At The Un: A Post-Colonial Look At A Neo-Colonial Issue, Alberto Ganis

Communication Studies

No abstract provided.

Investigating Hostility In A Retail Setting, Carlos D. Martinez

Communication Studies

Although there have been many changes in the way Americans shop, particularly the increase in eCommerce, studies have shown that 90% of all United States retail sales still happen in stores. This statistic highlights the continued importance of the in-store experience for the customer. Retail stores constantly rely on atmospherics to try and persuade the customers to make purchases and this study focuses on the use of mirrors to see if they can influence a customer’s attitude when a customer has encountered an unsettling situation.Specifically, this study was designed to investigate the possibility of using mirrors to aid in the …

Sublime Absence: An Analysis Of The California Drought Discourse, Mitchell Cooledge

Communication Studies

No abstract provided.

Integrating Ability-Based Design In Printed Electronics, Kimberly Eder

Graphic Communication

The purpose of the study is to determine if a printed electronic device can be adaptable to the visually impaired, the role that accessible design has in the development of printed electronics, and to determine if integrating accessible design prohibits usability and performance.The findings will provide better understanding of how to modify a printed electronic paper device to suit a wider range of end users and the relationship of usability and accessibility in printed electronics.

Experts in the field were interviewed to get information and feedback about the project.Also, a human research experiment was conducted.Cal Poly students, from different areas …

A Close Reading Analysis Of Bud Light's Pacman Super Bowl Commercial, Sally Hurst

Communication Studies

This paper offers a close reading analysis of Bud Light's PacMan Super Bowl commercial to uncover what rhetorical strategies are employed to appeal to the millennial generation. It discusses three main strategies: creating a "real" experience, nostalgia marketing, and emphasis on the "experience."

Seaworld And The Blackfish: The Lack Of Two-Way Symmetrical Communication And Finding The Correct Message, Ashley Pierce

Journalism

This study explores how two-way symmetrical communication could help SeaWorld Parks and Entertainment rebuild their reputation and take back their brand after attacks from animal rights groups following the release of the documentary Blackfish. The study analyzes SeaWorld’s previous and current public relations campaigns, how effective they’ve been and if utilization of the two-way symmetrical communication model could benefit the company. In the past a documentary like Blackfish would have caused backlash towards SeaWorld only from the few who saw it in theatres, but today everything ends up on the internet and remains there, circulating outrage and criticism to new …

The Dove Real Beauty Campaign: How Does It Wash, Jessica Dieny

Journalism

This study analyzes the Dove Real Beauty Campaign including branding successes and failures, corporate responsibilities, and the evolution of the brand development and management through a two-way symmetrical model. It analyzes the DRBC from a marketing and public relations perspective as well as a women’s and gender studies perspective. Dove’s Real Beauty Campaign sprung from the idea that all women are beautiful and it sought to change the status quo by showing the natural physical variation embodied by all women and inspire a broader, healthier, more democratic view of beauty. As the power of the Dove Real Beauty initiative appears …

Internal And External Influences On Individual Journalists, Karen Melissa Garcia

Journalism

This research paper is based on a study of the internal and external influences that affect an individual journalist and their produced work. There have been studies that research how media organizations influence the general public but there are many factors that come into play when creating the news. A journalist is influenced by their morals, beliefs and opinions or internal factors when making news decisions. Journalists are influenced by external influences as well, such as their news organization, guidelines and universal ethics.

The purpose of this study is to gain an understanding of the process that a journalist must …

Printing Transparent Grid Patterns With Conductive Silver Ink With Flexography, Colleen Twomey, Xiaoying Rong, Liam O'Hara, Charles Tonkin, Malcolm Keif

Graphic Communication

The printed electronics market, according to market research firm IDTechEx, is slated to grow from $16.04 billion in 2013 to $76.79 billion in 2023. Printing transparent grids with a known printing process such as flexography is attractive to this market because transparent grids are part of the fast-growing touch screen market (amongst others , and flexography offers a lowcost/high-volume print platform that can handle a variety of substrates, high press speeds, roll-toroll (R2R) printing, and the ability to handle different ink rheologies. However, flexography has print characteristics that can be problematic for printed electronics such as high image (feature) gain …

Biodynamic And Conventional Wine Cultures: Theoretical Implications From A Communication Studies Perspective, Audrey Elizabeth Coleman

Communication Studies

No abstract provided.

Public Relations In Town-Gown Communities: Improving And Creating A Beneficial Relationship Between The College And Its' Community, Taylor Crump

Journalism

This study demonstrates the importance and best practices associated with building two-way symmetrical communication and a democratic partnership between a university and its’ city and community. It analyzes the current relationship between Cal Coast College and Central Coast City. With the United States in constant competition with those around the globe in regards to innovation and technology, it has become increasingly important to that universities and their communities work together to not only build mutually beneficial relationships in their communities, but ones that will prepare its’ students to be leaders and influential community members. This study investigates the current strains, …

A Critical-Cultural Analysis Of Evolving Music Technology And Human Communication: Should We Let The Music Do The Talking?, Erin Warren

Communication Studies

Noted media communication scholar Marshall McLuhan said it best when he famously asserted “the medium is the message.” He continues on, recognizing that “the personal and social consequences of any medium -- that is, of any extension of ourselves -- result from the new scale Warren 5 that is introduced into our affairs by each extension of ourselves, or by any new technology” (McLuhan 7). One category of mediums it applies best to is music. This interests me, as a communication studies student and as someone who aims to understand the role that human interaction plays in music technology. In …

Social Media And Celebrities: The Benefits Of A Social Media Presence, Kristin Wright

Journalism

This study analyzes celebrities and their social media presence and how they can benefit from using different social platforms. The rise of social media has caused people to rely on it for news, viewing content, and making connections with others. Celebrities no longer have to relay messages or content through their managers and publicists before releasing it. The way people interact through social media has allowed celebrities to engage their fans, enhance their career, and ultimately increase their stardom. This study investigates how social media impacts a celebrity’s career and what the best practices are for receiving positive benefits.

Breaking Into The Business: A Guide To Creating A Dynamic Resume Reel And Securing A Job In Today’S Television News Industry, Christina Favuzzi

Journalism

Broadcast journalists are experiencing turbulence in their field of expertise due to increasing digitalization and decreased funding. It is becoming commonplace for reporters to work as one-man-bands, or “multimedia journalists,” shooting and editing their own video in addition to writing and reporting. For people looking to begin a career in the highly competitive broadcast news industry, there is a great deal of information to understand and consider prior to beginning the job search. Creating a dynamic resume reel is central to landing a job as an on-air reporter. However, with the development of digital-first and multimedia journalism, there are certain …

The Strategies And Tactics Used To Create A Successful Personal Brand: The Implications For Career Development In Public Relations, Jane Redmond

Journalism

With the technology and access to information that is available in today’s day and age, people are learning to become more cautious in how they are presenting themselves. In a professional sense, it is important that people are aware of the image they portray and that they are doing so in a consistent manner. Professionals can do this by defining their own personal brand in order to benefit their career and demonstrate who they are as an individual in a consistent manner. This project will study how one can be effective in creating their own personal brand and what strategies …

Late Night Comedy And Its Effect On The Public’S Political Opinion, Emily Kucera

Journalism

This study investigates the relationship between late night humor and the public’s political opinion. This study looks closely at how humor affects audience learning, how late night humor affects the public’s political awareness, whether or not late night humor is ethical, how late night humor is protected, how late night humor has evolved in regards to its political focus, and if late night humor has created political change.

Late night humor is increasingly focusing on politics. Many people turn to late night humor as a source of news, although late night humor is not considered a news source. This study …

The Affect Of Versioned Package Design On Various Demographics, Howard E. Vogl, Colleen L. Twomey, Kristen Dang, Alexis B. Kelsey

Graphic Communication

This study challenged the concept of a single best package design for food products. Research found that typography played a crucial role in the consumer’s perception of the quality and the value of a product. It was also found that, based on the consumer’s purchasing intention, the use of type or graphics on a package could have either a positive or a negative affect on consumer perception of product value and quality. In addition, this study pointed out that these variables require careful testing in the marketplace, which can only be achieved in package designs that can be economically tested …

Subversion Of The Transgender Gaze Through Cisnormativity, Debra Beight

sprinkle: an undergraduate journal of feminist and queer studies

This paper analyzes Halberstam’s interpretation of the transgender gaze as it applies to the character portrayal of Brandon Teena in the film Boys Don’t Cry. An oppositional approach examines the idea of a cisgender gaze that compromises the subjectivity of not only the character of Brandon but extending to dismissiveness towards trans identity as a whole. Dissecting the reveal scene from the film highlights Halberstam’s process of the transgender gaze and allows for a focus on cisgender interpretation and demands that illustrate cisnormative expectations on trans bodies and behaviors. Connecting these demands is the concept of abjection as described by …

“I Didn’T Think You Could Be Any More Butch”: Gender Performance, Expressions Of Masculinity And Rape In Veronica Mars, Chelsee Bergen

sprinkle: an undergraduate journal of feminist and queer studies

No abstract provided.

The Case Of M.C. – An Argument For Legal, Medical, And Social Recognition Of Ambiguity, Debra Beight

sprinkle: an undergraduate journal of feminist and queer studies

This paper is an examination of the interconnectedness of juridical, medical, and social constructs surrounding intersex/DSD (Difference/Disorder of Sex Development) sex assignment surgeries. Looking at a pending court case involving a child that was in state custody at the time of their sex assignment surgery, we can observe the influences of the medical industry’s tendency to treat intersex conditions like disabilities, as sites of therapeutic interventions. These pathologized intrusions become government-sanctioned interventions that are supported by, and in turn bolster, societal expectations of conformity and normalcy.

Liberation Is Not Wearing A Bra To The Gym, Maggie Deagon

sprinkle: an undergraduate journal of feminist and queer studies

No abstract provided.

Grotesque Bodies: Transsexuals’ Struggle For Truth In Iran, Marie Lecuyer

sprinkle: an undergraduate journal of feminist and queer studies

Many western commentators have been shocked by the legislation addressing transsexual’s’ right to transitioning and sex reassignment surgery in a strictly-gendered regulated county like Iran. As if all of a sudden Iran rose among countries of the Middle East as a paradise for transsexuals. Other recurrent narratives depicted the Iranian members of the LGBT community as victims of a purely theocratic and authoritarian regime, forcing non-gender normative individuals to change sex to fit in society. Rather, the space given to transsexuals now allowed to function more freely and be at peace with themselves reshapes the LGBT community’s relation to the …

Between Autonomy And Alienation: Creating The Self Via Sex-Reassignment Surgery, Annthony M. Duffey

sprinkle: an undergraduate journal of feminist and queer studies

Upon a consideration of self-creation and the introduction of the gender binary a potential limiter of autonomy, sexQreassignment surgery (SRS) beckons significant reconsideration by the biomedical/ethical field, ranging from the transpersons who undergo it to the preoperative processes that oversee it. Autonomy does not underlie a majority of SRS on prevailing biomedical hypotheses; SRS is granted to those candidates who report symptoms of dysfunction and denied to candidates who do not confirm such suspicions. This research proposes that, upon his or her failure or refusal to demonstrate some understanding of the potentially limiting influence of the gender binary, a candidate …

Effects Of School Curriculum On Sexual Health, Emma Sturm

sprinkle: an undergraduate journal of feminist and queer studies

Surveys indicate that, when asked directly, women have positive perceptions of their vaginas and perceive vaginal, sexual, and reproductive health as important. However, when asked about their actual habits relating to vaginal health, women’s answers seemed to suggest the opposite. This disconnect between perceptions and practice suggest there may be some societal influence keeping the women from carrying out their health maintenance as well as they would like to. This paper examines the role schools play in controlling women’s sexuality, which may be contributing to the lack of accessibility to vaginal, sexual, and reproductive health.

Sexual Assault: Whose Fault Is It Anyway In A Rape Culture?, Grace Pappas

sprinkle: an undergraduate journal of feminist and queer studies

Sexual assault has recently gained attention as a prevalent issue in American culture, particularly on college campuses. While in some places much is being done to raise awareness and end this form of gendered violence, too often fingers are pointed at possible causes rather than intertwined as hands held together in the fight against this injustice. Through an examination of empirical research, it is clear that the issue of sexual assault stems from and is perpetuated by a rape culture, a culture in which we are all a part. This paper argues that if we are to fight sexual assault, …