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Articles 31 - 31 of 31
Full-Text Articles in Social and Behavioral Sciences
An Analysis Of Level Of Activity As It Relates To Information Source And Two-Step Flow Of Communication In A Formal Organization, Carma Lois Wadley
An Analysis Of Level Of Activity As It Relates To Information Source And Two-Step Flow Of Communication In A Formal Organization, Carma Lois Wadley
Theses and Dissertations
There is a model of political communication which was developed by Elihu Katz and Paul F. Lazarsfeld, termed the two-step flow of communications theory, which this writer believes applies to the communication process of formal organizations. It is also the opinion of this writer that the two-step flow has a definite relation to the activity level of the members of the organization.
It will be the purpose of this study to look deeper into this problem. The specific formal organization discussed will be the Church of Jesus Christ of Latter day Saints.
A study of this nature will have significance …