Social and Behavioral Sciences Commons^™

Music And The Modern Maya: A Reception Study Of Rock-Maya Music In Guatemala, Malcolm Miguel Botto

Theses and Dissertations

The current global flows of people, capital, technology, images and ideas--a phenomenon described as "mediascapes" by Arjun Appadurai (1996), traverse the most isolated Maya communities in Guatemala. These flows have recently influenced the creation of hybrid media products among the Maya. Among them we find an emerging indigenous musical genre called "Rock-Maya." I use reception analysis methods to document the encoding and decoding of this new indigenous medium of communication. Through qualitative interviews I attempt to show how K'iche'-Maya youth appropriate, what Motti Regev (1997) calls, the rock aesthetic to promote a sense of K'iche'-Maya youth identity in a modern …