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Social and Behavioral Sciences Commons™

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2012

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Articles 14161 - 14190 of 15698

Full-Text Articles in Social and Behavioral Sciences

Jour 3300: Survey Of Advertising (Syllabus), R. Spielberger Jan 2012

Jour 3300: Survey Of Advertising (Syllabus), R. Spielberger

Journalism and Strategic Media Syllabi Archive

Course Description: Exploration of creative function of advertising; emphasis on role of media.


Jour 3324: Advertising Copywriting/Layout (Syllabus), R. Spielberger Jan 2012

Jour 3324: Advertising Copywriting/Layout (Syllabus), R. Spielberger

Journalism and Strategic Media Syllabi Archive

Course Description: Principles of advertising psychology in relation to proven techniques for writing effective copy, approximately half of the course devoted to practice in writing copy and preparing rough layouts. One lecture/four laboratory hours.


Jour 3400: Introduction To Public Relations (Syllabus), Robert L. Willis Jan 2012

Jour 3400: Introduction To Public Relations (Syllabus), Robert L. Willis

Journalism and Strategic Media Syllabi Archive

Course Description: Development, scope and modern role of public relations; emphasis on problem solving, lectures and application of major public relations tools and practices.


Jour 3400: Introduction To Public Relations (Syllabus), Darrin M. Devault Jan 2012

Jour 3400: Introduction To Public Relations (Syllabus), Darrin M. Devault

Journalism and Strategic Media Syllabi Archive

Course Description: Development, scope and modern role of public relations; emphasis on problem solving, lectures and application of major public relations tools and practices.


Jour 3410: Public Relations Research (Syllabus), Deborah Townsend Jan 2012

Jour 3410: Public Relations Research (Syllabus), Deborah Townsend

Journalism and Strategic Media Syllabi Archive

Course Description: Identifying, characterizing and evaluating stakeholder groups and alternative channels of communication; formal research procedures include sampling, instrument design, information gathering, data processing, analysis and reporting.


Jour 3421: Public Relations Writing (Syllabus), Erin Willis Jan 2012

Jour 3421: Public Relations Writing (Syllabus), Erin Willis

Journalism and Strategic Media Syllabi Archive

Course Description: Emphasis on communication tactics; plan, write and produce public relations tools; audience and media selection; print and electronic media. Two lecture hours, two laboratory hours per week.


Jour 3421: Public Relations Writing (Syllabus), Kimberly Keller Jan 2012

Jour 3421: Public Relations Writing (Syllabus), Kimberly Keller

Journalism and Strategic Media Syllabi Archive

Course Description: Emphasis on communication tactics; plan, write and produce public relations tools; audience and media selection; print and electronic media. Two lecture hours, two laboratory hours per week.


Jour 3526: Photojournalism/Digital Image (Syllabus), Jay Adkins Jan 2012

Jour 3526: Photojournalism/Digital Image (Syllabus), Jay Adkins

Journalism and Strategic Media Syllabi Archive

Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation. One lecture hour, four laboratory hours per week.


Jour 3526: Photojournalism/Digital Image (Syllabus), Greg Campbell Jan 2012

Jour 3526: Photojournalism/Digital Image (Syllabus), Greg Campbell

Journalism and Strategic Media Syllabi Archive

Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation. One lecture hour, four laboratory hours per week.


Jour 3900: Visual Media (Syllabus), Lana Sumpter Jan 2012

Jour 3900: Visual Media (Syllabus), Lana Sumpter

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.


Jour 3900: Visual Media (Syllabus), Jason R. Terrell Jan 2012

Jour 3900: Visual Media (Syllabus), Jason R. Terrell

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.


Jour 3900: Visual Media (Syllabus), Andrew A. Smith Jan 2012

Jour 3900: Visual Media (Syllabus), Andrew A. Smith

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.


Jour 4120/6120: Advanced Reporting (Syllabus), Otis L. Sanford Jan 2012

Jour 4120/6120: Advanced Reporting (Syllabus), Otis L. Sanford

Journalism and Strategic Media Syllabi Archive

Course Description: Analyzing and writing news reports about government, courts, energy, economy, taxes, education, environment, medicine and science; emphasis on relationship between current issues and public’s need to be informed; topics vital to large urban society.


Jour 3900: Visual Media (Syllabus), Jin Yang Jan 2012

Jour 3900: Visual Media (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.


Jour 4120/6120: Advanced Reporting (Syllabus), Thomas J. Hrach Jan 2012

Jour 4120/6120: Advanced Reporting (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Analyzing and writing news reports about government, courts, energy, economy, taxes, education, environment, medicine and science; emphasis on relationship between current issues and public’s need to be informed; topics vital to large urban society.


Jour 4130/4330/4430/4630/7600: Internship (Syllabus), Erin Willis Jan 2012

Jour 4130/4330/4430/4630/7600: Internship (Syllabus), Erin Willis

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at local media under supervision of qualified practitioners.


Jour 4326: Advertising Research (Syllabus), Sandra H. Utt Jan 2012

Jour 4326: Advertising Research (Syllabus), Sandra H. Utt

Journalism and Strategic Media Syllabi Archive

Course Description: Fundamentals in advertising research; nature of the market, appropriate advertising strategies, message effectiveness and media audiences; primary and secondary research, sampling, questionnaire design, survey, and data processing and analysis.


Jour 4327: Media Planning (Syllabus), Sandra H. Utt Jan 2012

Jour 4327: Media Planning (Syllabus), Sandra H. Utt

Journalism and Strategic Media Syllabi Archive

Course Description: Procedures for analyzing the advertising situation, writing advertising and media goals, and setting advertising appropriations. Use of a microcomputer program to develop and evaluate optimum advertising media schedules.


Jour 4420: Public Relations Case Study (Syllabus), Erin Willis Jan 2012

Jour 4420: Public Relations Case Study (Syllabus), Erin Willis

Journalism and Strategic Media Syllabi Archive

Course Description: Case studies and typical public relations problems; planning and preparation of communications materials for various media; application of public relations techniques.


Jour 4440: Public Relations Campaigns (Syllabus), Darrin M. Devault Jan 2012

Jour 4440: Public Relations Campaigns (Syllabus), Darrin M. Devault

Journalism and Strategic Media Syllabi Archive

Course Description: Application of theory, research data, and problem-solving techniques in the development of comprehensive public relations strategies.


Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Grant Smith Jan 2012

Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Grant Smith

Journalism and Strategic Media Syllabi Archive

Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.


Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Will Dotson Jan 2012

Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Will Dotson

Journalism and Strategic Media Syllabi Archive

Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.


Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Jin Yang Jan 2012

Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.


Jour 4560/6560: Interactive News/Flash (Syllabus), Jin Yang Jan 2012

Jour 4560/6560: Interactive News/Flash (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Creation and development of interactive news story for web using Flash and its ActionScript; integrating writing, reporting, designing and presenting audio, video, slideshows elements in production of multimedia story


Jour 4629: Tv News Writing/Reporting (Syllabus), Lurene Kelley Jan 2012

Jour 4629: Tv News Writing/Reporting (Syllabus), Lurene Kelley

Journalism and Strategic Media Syllabi Archive

Course Description: Gathering, writing and presentation of news for television. Students will shoot, write, edit, and voice packages for use in both the reporting and producing classes.


Jour 4639: Tv News Producing (Syllabus), Joe Hayden Jan 2012

Jour 4639: Tv News Producing (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi Archive

Course Description: Producing, writing, editing and using electronic equipment to assemble a television newscast; emphasis on performing the various tasks in a working newsroom.


Jour 4700: Mass Communication Law (Syllabus), Alexis Luttrell Tutor Jan 2012

Jour 4700: Mass Communication Law (Syllabus), Alexis Luttrell Tutor

Journalism and Strategic Media Syllabi Archive

Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright, and other statutes limiting communication in fields of publishing and broadcasting.


Jour 4716/6716: History Of Mass Communication (Syllabus), Thomas J. Hrach Jan 2012

Jour 4716/6716: History Of Mass Communication (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Major events, stories, personalities, and issues shaping development of mass communication with special emphasis on the history of American journalism, from advent of printing to the age of the Internet.


Jour 4900/6900: Multimedia Mass Comm (Syllabus), Andrew A. Smith Jan 2012

Jour 4900/6900: Multimedia Mass Comm (Syllabus), Andrew A. Smith

Journalism and Strategic Media Syllabi Archive

Course Description: Using computers to learn process/software/production design concepts involved in multimedia primarily designed for computer communication; digital editing of still images, off-line video editing, animation and production techniques for assembling all into a single CD or video to convey advertising, public relations, or news editorial concepts.


Jour 4998: Multimedia News Lab (Syllabus), Lurene Kelley Jan 2012

Jour 4998: Multimedia News Lab (Syllabus), Lurene Kelley

Journalism and Strategic Media Syllabi Archive

Course Description: Applied skills in writing, videography, editing and studio work to present a multi-media product.