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Social and Behavioral Sciences Commons™

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2012

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Articles 14131 - 14160 of 15698

Full-Text Articles in Social and Behavioral Sciences

Jour 7330: Social Media Theory & Practice (Syllabus), Carrie Brown-Smith Jan 2012

Jour 7330: Social Media Theory & Practice (Syllabus), Carrie Brown-Smith

Journalism and Strategic Media Syllabi Archive

Course Description: This course will combine theory and practice to help you develop your understanding of the many changes rocking the media landscape and build the skills you will need to join the fray. Social media is altering how journalists, advertisers and public relations professionals do their jobs and how we communicate in a Web 2.0 world. You will read research and theory by some of the most formative thinkers in our field examining the impact of social and new media, and then you will apply these core concepts to your real-world use of digital tools. We will be actively …


Jour 7340: Advanced Advertising Practices (Syllabus), Sandra H. Utt Jan 2012

Jour 7340: Advanced Advertising Practices (Syllabus), Sandra H. Utt

Journalism and Strategic Media Syllabi Archive

Course Description: Planning and design of advertising campaigns and tactics with primary emphasis on implementation.


Jour 7340: Advanced Advertising Practices (Syllabus), Sandra H. Utt Jan 2012

Jour 7340: Advanced Advertising Practices (Syllabus), Sandra H. Utt

Journalism and Strategic Media Syllabi Archive

Course Description: Planning and design of advertising campaigns and tactics with primary emphasis on implementation.


Jour 7350: Advanced Multimedia Reporting (Syllabus), David Waters Jan 2012

Jour 7350: Advanced Multimedia Reporting (Syllabus), David Waters

Journalism and Strategic Media Syllabi Archive

Course Description: Presents a broad view of the work of today’s multimedia journalist and his/her principal tools, language, methods and procedures, as well as responsibilities, practices and ethical considerations. Practical experience in preparing finished news reports suitable for publication or dissemination in professional-level mass medium.


Jour 7350: Advanced Multimedia Reporting (Syllabus), David Waters Jan 2012

Jour 7350: Advanced Multimedia Reporting (Syllabus), David Waters

Journalism and Strategic Media Syllabi Archive

Course Description: Presents a broad view of the work of today’s multimedia journalist and his/her principal tools, language, methods and procedures, as well as responsibilities, practices and ethical considerations. Practical experience in preparing finished news reports suitable for publication or dissemination in professional-level mass medium.


Jour 7440: Organizational Public Relations (Syllabus), E. W. Brody Jan 2012

Jour 7440: Organizational Public Relations (Syllabus), E. W. Brody

Journalism and Strategic Media Syllabi Archive

Course Description: How organizations maintain rapport with their publics and the mass media by effectively communicating long-range goals.


Jour 7440: Organizational Public Relations (Syllabus) Jan 2012

Jour 7440: Organizational Public Relations (Syllabus)

Journalism and Strategic Media Syllabi Archive

Course Description: How organizations maintain rapport with their publics and the mass media by effectively communicating long-range goals.


Jour 1700: Survey Of Mass Communication (Syllabus), Candy Justice Jan 2012

Jour 1700: Survey Of Mass Communication (Syllabus), Candy Justice

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.


Jour 2121: Media Writing (Syllabus), Darrin M. Devault Jan 2012

Jour 2121: Media Writing (Syllabus), Darrin M. Devault

Journalism and Strategic Media Syllabi Archive

Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.


Jour 3400: Introduction To Public Relations (Syllabus), Robert L. Willis Jan 2012

Jour 3400: Introduction To Public Relations (Syllabus), Robert L. Willis

Journalism and Strategic Media Syllabi Archive

Course Description: Development, scope and modern role of public relations; emphasis on problem solving, lectures and application of major public relations tools and practices.


Jour 4130/4330/4430/4630/7600: Internship (Syllabus), Sandra H. Utt Jan 2012

Jour 4130/4330/4430/4630/7600: Internship (Syllabus), Sandra H. Utt

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at local media under supervision of qualified practitioners.


Jour 4700: Mass Communication Law (Syllabus), David Arant Jan 2012

Jour 4700: Mass Communication Law (Syllabus), David Arant

Journalism and Strategic Media Syllabi Archive

Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright, and other statutes limiting communication in fields of publishing and broadcasting.


Jour 7300: Mass Communication Literature (Syllabus), Sandra H. Utt Jan 2012

Jour 7300: Mass Communication Literature (Syllabus), Sandra H. Utt

Journalism and Strategic Media Syllabi Archive

Course Description: The purpose of this course is to acquaint students with the sociology of mass communications in the 20th and 21st centuries. We will be reading from books, trade publications and scholarly journals.


Jour 7300: Mass Communication Literature (Syllabus), Sandra H. Utt Jan 2012

Jour 7300: Mass Communication Literature (Syllabus), Sandra H. Utt

Journalism and Strategic Media Syllabi Archive

Course Description: The purpose of this course is to acquaint students with the sociology of mass communications in the 20th and 21st centuries. We will be reading from books, trade publications and scholarly journals.


Jour 7400: Public Relations Principles & Issues (Syllabus), Rick Fischer Jan 2012

Jour 7400: Public Relations Principles & Issues (Syllabus), Rick Fischer

Journalism and Strategic Media Syllabi Archive

Course Description: This class will analyze the research, theory, and practices of public relations in order to help you understand how public relations works, in both professional and academic areas. We’ll look at theories and areas of evolving interest in public relations, including but not limited to relationship management, persuasion, activism, social media, global public relations, the impact of gender/culture/race, and risk and crisis communication, in order to gain a more holistic understanding of the field.


Jour 7400: Public Relations Principles & Issues (Syllabus), Vickye Hester Jan 2012

Jour 7400: Public Relations Principles & Issues (Syllabus), Vickye Hester

Journalism and Strategic Media Syllabi Archive

Course Description: This class will analyze the research, theory, and practices of public relations in order to help you understand how public relations works, in both professional and academic areas. We’ll look at theories and areas of evolving interest in public relations, including but not limited to relationship management, persuasion, activism, social media, global public relations, the impact of gender/culture/race, and risk and crisis communication, in order to gain a more holistic understanding of the field.


Jour 7600: Media Internship (Syllabus), Sandra H. Utt Jan 2012

Jour 7600: Media Internship (Syllabus), Sandra H. Utt

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at local media under supervision of qualified practitioners.


Jour 7600: Media Internship (Syllabus), Sandra H. Utt Jan 2012

Jour 7600: Media Internship (Syllabus), Sandra H. Utt

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at local media under supervision of qualified practitioners.


Jour 1700: Survey Of Mass Communication (Syllabus), Candy Justice Jan 2012

Jour 1700: Survey Of Mass Communication (Syllabus), Candy Justice

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.


Jour 1700: Survey Of Mass Communication (Syllabus), Beena White Jan 2012

Jour 1700: Survey Of Mass Communication (Syllabus), Beena White

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.


Jour 2121: Media Writing (Syllabus), Pamela Denney Jan 2012

Jour 2121: Media Writing (Syllabus), Pamela Denney

Journalism and Strategic Media Syllabi Archive

Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.


Jour 2121: Media Writing (Syllabus), Joe Hayden Jan 2012

Jour 2121: Media Writing (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi Archive

Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.


Jour 2121: Media Writing (Syllabus), Otis L. Sanford Jan 2012

Jour 2121: Media Writing (Syllabus), Otis L. Sanford

Journalism and Strategic Media Syllabi Archive

Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.


Jour 2121: Media Writing (Syllabus), Pamela Denney Jan 2012

Jour 2121: Media Writing (Syllabus), Pamela Denney

Journalism and Strategic Media Syllabi Archive

Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.


Jour 2123: Editing (Syllabus), Darrin M. Devault Jan 2012

Jour 2123: Editing (Syllabus), Darrin M. Devault

Journalism and Strategic Media Syllabi Archive

Course Description: Practice in copy editing, headline writing, photo editing, and presentation of news for print and online publications; issues faced by editors in all media are addressed.


Jour 3120: Reporting (Syllabus), Pamela Denney Jan 2012

Jour 3120: Reporting (Syllabus), Pamela Denney

Journalism and Strategic Media Syllabi Archive

Course Description: Gathering news using basic journalistic tools and techniques. Writing assignments will take place in lab and field.


Jour 3120: Reporting (Syllabus), Pamela Denney Jan 2012

Jour 3120: Reporting (Syllabus), Pamela Denney

Journalism and Strategic Media Syllabi Archive

Course Description: Gathering news using basic journalistic tools and techniques. Writing assignments will take place in lab and field.


Jour 3130: Feature Writing (Syllabus), Jane Schneider Jan 2012

Jour 3130: Feature Writing (Syllabus), Jane Schneider

Journalism and Strategic Media Syllabi Archive

Course Description: Advanced practice in writing, publishing feature stories for magazines and newspapers and the Web; finding and developing publishable ideas; freelance techniques; advanced reporting skills; writing techniques with emphasis on leads, endings, description, effective use of anecdotes and quotations; critiques of student work.


Jour 3130: Feature Writing (Syllabus), R. Spielberger Jan 2012

Jour 3130: Feature Writing (Syllabus), R. Spielberger

Journalism and Strategic Media Syllabi Archive

Course Description: Advanced practice in writing, publishing feature stories for magazines and newspapers and the Web; finding and developing publishable ideas; freelance techniques; advanced reporting skills; writing techniques with emphasis on leads, endings, description, effective use of anecdotes and quotations; critiques of student work.


Jour 3300: Survey Of Advertising (Syllabus), R. Spielberger Jan 2012

Jour 3300: Survey Of Advertising (Syllabus), R. Spielberger

Journalism and Strategic Media Syllabi Archive

Course Description: Exploration of creative function of advertising; emphasis on role of media.