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Social and Behavioral Sciences Commons™
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Articles 14131 - 14160 of 15698
Full-Text Articles in Social and Behavioral Sciences
Jour 7330: Social Media Theory & Practice (Syllabus), Carrie Brown-Smith
Jour 7330: Social Media Theory & Practice (Syllabus), Carrie Brown-Smith
Journalism and Strategic Media Syllabi Archive
Course Description: This course will combine theory and practice to help you develop your understanding of the many changes rocking the media landscape and build the skills you will need to join the fray. Social media is altering how journalists, advertisers and public relations professionals do their jobs and how we communicate in a Web 2.0 world. You will read research and theory by some of the most formative thinkers in our field examining the impact of social and new media, and then you will apply these core concepts to your real-world use of digital tools. We will be actively …
Jour 7340: Advanced Advertising Practices (Syllabus), Sandra H. Utt
Jour 7340: Advanced Advertising Practices (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: Planning and design of advertising campaigns and tactics with primary emphasis on implementation.
Jour 7340: Advanced Advertising Practices (Syllabus), Sandra H. Utt
Jour 7340: Advanced Advertising Practices (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: Planning and design of advertising campaigns and tactics with primary emphasis on implementation.
Jour 7350: Advanced Multimedia Reporting (Syllabus), David Waters
Jour 7350: Advanced Multimedia Reporting (Syllabus), David Waters
Journalism and Strategic Media Syllabi Archive
Course Description: Presents a broad view of the work of today’s multimedia journalist and his/her principal tools, language, methods and procedures, as well as responsibilities, practices and ethical considerations. Practical experience in preparing finished news reports suitable for publication or dissemination in professional-level mass medium.
Jour 7350: Advanced Multimedia Reporting (Syllabus), David Waters
Jour 7350: Advanced Multimedia Reporting (Syllabus), David Waters
Journalism and Strategic Media Syllabi Archive
Course Description: Presents a broad view of the work of today’s multimedia journalist and his/her principal tools, language, methods and procedures, as well as responsibilities, practices and ethical considerations. Practical experience in preparing finished news reports suitable for publication or dissemination in professional-level mass medium.
Jour 7440: Organizational Public Relations (Syllabus), E. W. Brody
Jour 7440: Organizational Public Relations (Syllabus), E. W. Brody
Journalism and Strategic Media Syllabi Archive
Course Description: How organizations maintain rapport with their publics and the mass media by effectively communicating long-range goals.
Jour 7440: Organizational Public Relations (Syllabus)
Jour 7440: Organizational Public Relations (Syllabus)
Journalism and Strategic Media Syllabi Archive
Course Description: How organizations maintain rapport with their publics and the mass media by effectively communicating long-range goals.
Jour 1700: Survey Of Mass Communication (Syllabus), Candy Justice
Jour 1700: Survey Of Mass Communication (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jour 2121: Media Writing (Syllabus), Darrin M. Devault
Jour 2121: Media Writing (Syllabus), Darrin M. Devault
Journalism and Strategic Media Syllabi Archive
Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.
Jour 3400: Introduction To Public Relations (Syllabus), Robert L. Willis
Jour 3400: Introduction To Public Relations (Syllabus), Robert L. Willis
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope and modern role of public relations; emphasis on problem solving, lectures and application of major public relations tools and practices.
Jour 4130/4330/4430/4630/7600: Internship (Syllabus), Sandra H. Utt
Jour 4130/4330/4430/4630/7600: Internship (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media under supervision of qualified practitioners.
Jour 4700: Mass Communication Law (Syllabus), David Arant
Jour 4700: Mass Communication Law (Syllabus), David Arant
Journalism and Strategic Media Syllabi Archive
Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright, and other statutes limiting communication in fields of publishing and broadcasting.
Jour 7300: Mass Communication Literature (Syllabus), Sandra H. Utt
Jour 7300: Mass Communication Literature (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: The purpose of this course is to acquaint students with the sociology of mass communications in the 20th and 21st centuries. We will be reading from books, trade publications and scholarly journals.
Jour 7300: Mass Communication Literature (Syllabus), Sandra H. Utt
Jour 7300: Mass Communication Literature (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: The purpose of this course is to acquaint students with the sociology of mass communications in the 20th and 21st centuries. We will be reading from books, trade publications and scholarly journals.
Jour 7400: Public Relations Principles & Issues (Syllabus), Rick Fischer
Jour 7400: Public Relations Principles & Issues (Syllabus), Rick Fischer
Journalism and Strategic Media Syllabi Archive
Course Description: This class will analyze the research, theory, and practices of public relations in order to help you understand how public relations works, in both professional and academic areas. We’ll look at theories and areas of evolving interest in public relations, including but not limited to relationship management, persuasion, activism, social media, global public relations, the impact of gender/culture/race, and risk and crisis communication, in order to gain a more holistic understanding of the field.
Jour 7400: Public Relations Principles & Issues (Syllabus), Vickye Hester
Jour 7400: Public Relations Principles & Issues (Syllabus), Vickye Hester
Journalism and Strategic Media Syllabi Archive
Course Description: This class will analyze the research, theory, and practices of public relations in order to help you understand how public relations works, in both professional and academic areas. We’ll look at theories and areas of evolving interest in public relations, including but not limited to relationship management, persuasion, activism, social media, global public relations, the impact of gender/culture/race, and risk and crisis communication, in order to gain a more holistic understanding of the field.
Jour 7600: Media Internship (Syllabus), Sandra H. Utt
Jour 7600: Media Internship (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media under supervision of qualified practitioners.
Jour 7600: Media Internship (Syllabus), Sandra H. Utt
Jour 7600: Media Internship (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media under supervision of qualified practitioners.
Jour 1700: Survey Of Mass Communication (Syllabus), Candy Justice
Jour 1700: Survey Of Mass Communication (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jour 1700: Survey Of Mass Communication (Syllabus), Beena White
Jour 1700: Survey Of Mass Communication (Syllabus), Beena White
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jour 2121: Media Writing (Syllabus), Pamela Denney
Jour 2121: Media Writing (Syllabus), Pamela Denney
Journalism and Strategic Media Syllabi Archive
Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.
Jour 2121: Media Writing (Syllabus), Joe Hayden
Jour 2121: Media Writing (Syllabus), Joe Hayden
Journalism and Strategic Media Syllabi Archive
Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.
Jour 2121: Media Writing (Syllabus), Otis L. Sanford
Jour 2121: Media Writing (Syllabus), Otis L. Sanford
Journalism and Strategic Media Syllabi Archive
Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.
Jour 2121: Media Writing (Syllabus), Pamela Denney
Jour 2121: Media Writing (Syllabus), Pamela Denney
Journalism and Strategic Media Syllabi Archive
Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.
Jour 2123: Editing (Syllabus), Darrin M. Devault
Jour 2123: Editing (Syllabus), Darrin M. Devault
Journalism and Strategic Media Syllabi Archive
Course Description: Practice in copy editing, headline writing, photo editing, and presentation of news for print and online publications; issues faced by editors in all media are addressed.
Jour 3120: Reporting (Syllabus), Pamela Denney
Jour 3120: Reporting (Syllabus), Pamela Denney
Journalism and Strategic Media Syllabi Archive
Course Description: Gathering news using basic journalistic tools and techniques. Writing assignments will take place in lab and field.
Jour 3120: Reporting (Syllabus), Pamela Denney
Jour 3120: Reporting (Syllabus), Pamela Denney
Journalism and Strategic Media Syllabi Archive
Course Description: Gathering news using basic journalistic tools and techniques. Writing assignments will take place in lab and field.
Jour 3130: Feature Writing (Syllabus), Jane Schneider
Jour 3130: Feature Writing (Syllabus), Jane Schneider
Journalism and Strategic Media Syllabi Archive
Course Description: Advanced practice in writing, publishing feature stories for magazines and newspapers and the Web; finding and developing publishable ideas; freelance techniques; advanced reporting skills; writing techniques with emphasis on leads, endings, description, effective use of anecdotes and quotations; critiques of student work.
Jour 3130: Feature Writing (Syllabus), R. Spielberger
Jour 3130: Feature Writing (Syllabus), R. Spielberger
Journalism and Strategic Media Syllabi Archive
Course Description: Advanced practice in writing, publishing feature stories for magazines and newspapers and the Web; finding and developing publishable ideas; freelance techniques; advanced reporting skills; writing techniques with emphasis on leads, endings, description, effective use of anecdotes and quotations; critiques of student work.
Jour 3300: Survey Of Advertising (Syllabus), R. Spielberger
Jour 3300: Survey Of Advertising (Syllabus), R. Spielberger
Journalism and Strategic Media Syllabi Archive
Course Description: Exploration of creative function of advertising; emphasis on role of media.