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Seton Hall University

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Full-Text Articles in Social and Behavioral Sciences

“Being Believed, Being Seen, Not Being Questioned”: Bisexual Women’S Experiences Of Validity While Passing As Heterosexual, Megan E. Ingraham Sep 2021

“Being Believed, Being Seen, Not Being Questioned”: Bisexual Women’S Experiences Of Validity While Passing As Heterosexual, Megan E. Ingraham

Seton Hall University Dissertations and Theses (ETDs)

Abstract

The current study explored bisexual cisgender women’s experiences regarding passing as heterosexual, which Dyar et al. (2014) defined as the perception that one’s bisexual identity can be concealable and that bisexual individuals can choose to appear heterosexual with different-gender partners to avoid heterosexism. Utilizing intersectionality (Crenshaw, 1989/1993) and Brown’s (2002) bisexual identity development model as the theoretical framework, the present study related passing as heterosexual to bisexual individuals’ identity validity while exploring factors that facilitate or hinder this process. This qualitative study explored the experiences of 12 bisexual cisgender adult women through semi-structured interviews in the constructivist-interpretivist paradigm (Ponterotto, …


Understanding The Relationship Between Resources In Institutional Characteristics And Student Mobilization In Higher Education Institutions, Michael R. Carhart Aug 2021

Understanding The Relationship Between Resources In Institutional Characteristics And Student Mobilization In Higher Education Institutions, Michael R. Carhart

Seton Hall University Dissertations and Theses (ETDs)

In 2015, a national student organization called the Black Liberation Collective, composed of local student organizations at multiple institutions, initiated, led protests, and issued demands to institutions across the United States. The student organizations that mobilized occurred at institutions with more resources including higher endowments, tuition, and faculty wages. This study used cross-sectional data on 4-year public and private not-for-profit institutions from the Integrated Postsecondary Education Data System to investigate the institutional characteristics that predict student organizations that protested. Evidence indicates that institutions that are more selective and have larger enrollment sizes with higher percentages of undergraduate Black students and …


The Effects Of Matched And Mismatched Social Support On Anxious And Depressive Symptoms In Women With Multiple Sclerosis, Elena A. Thomopoulos Aug 2021

The Effects Of Matched And Mismatched Social Support On Anxious And Depressive Symptoms In Women With Multiple Sclerosis, Elena A. Thomopoulos

Seton Hall University Dissertations and Theses (ETDs)

ABSTRACT

There have been many significant findings and contributions to the literature on multiple sclerosis (MS) concerning both physical and mental well-being of individuals who are diagnosed with this illness. While MS is more commonly known now, more than before, there are many obstacles and challenges individuals diagnosed with MS face than people realize. Symptoms that affect individuals with MS are not easily recognized such as fatigue, blurry vision, issues with dexterity, bodily pain, numbness in extremities, and more. Due to the nature of this disease, and many adaptations in life individuals have to make due to their symptoms, studies …


The Relationship Between Sex Role, Mindfulness, Perceived Stress, Anxiety, And Flow In Team Sport Female Athletes, Vanessa Chafos Aug 2021

The Relationship Between Sex Role, Mindfulness, Perceived Stress, Anxiety, And Flow In Team Sport Female Athletes, Vanessa Chafos

Seton Hall University Dissertations and Theses (ETDs)

In recent years, studies have emerged that support the use of mindfulness interventions to enhance sport performance (Cathcart et al, 2014; Gardner & Moore, 2012; Jekauc et al., 2017; Kee & Wang, 2008; Moen et al., 2015). Among these studies, there is a gap in the literature in regards to sex role and mindfulness, perception of stress, and ability to reach a flow state. This study discusses current sport psychology literature and explores the relationship between sex role, mindfulness, perceived stress, anxiety, and flow among 185 team sport female athletes. Correlational Analyses from this study indicated that there is a …


Differences In Compulsive-Like Ethanol Consumption In Adolescent-Trained And Adult-Trained Rats Exposed To Acute Isolation Stressors, Maria J. Lopez Aug 2021

Differences In Compulsive-Like Ethanol Consumption In Adolescent-Trained And Adult-Trained Rats Exposed To Acute Isolation Stressors, Maria J. Lopez

Seton Hall University Dissertations and Theses (ETDs)

The Pavlovian Conditioned Approach (PCA) procedure is an experimental procedure used with animals to induce compulsive-like behaviors directed towards an object conditioned stimulus (CS) paired with a sucrose pellet unconditioned stimulus (US) presented in a nearby food tray (sign tracking). When the object CS is an alcohol-containing bottle, the rats demonstrate compulsive-like interactions with the bottle object (e.g., approach, contact, and licking) that also results in alcohol consumption (drinking) in most rats. Compulsive alcohol drinking in a sign-tracking procedure is a result of the combined effects of schedule-induced compulsive-like behavior and the intake of alcohol (Tomie & Sharma, 2013).

The …


Perceptions Of Bisexuality And Bisexual Individuals, Nicole Giordano Jul 2021

Perceptions Of Bisexuality And Bisexual Individuals, Nicole Giordano

Seton Hall University Dissertations and Theses (ETDs)

Research on the stigmatization of the bisexual population is insufficient, as there has been little investigation into the unique stigma and stereotypes of bisexuality and bisexual individuals, as compared with gay, lesbian, or straight individuals, especially within the last 10 years.

Using a 2 (gender: male or female) X 4 (sexual orientation: bisexual same-sex couple, bisexual different-sex couple, straight couple, or gay/lesbian couple) design, I investigated perceptions of bisexuality and bisexual individuals in a sample consisting of straight, gay, and lesbian participants. Social stigma, stereotype belief, and biphobia scales were used to measure stigmatization, stereotype implementation, and general biphobia, respectively, …


More Evidence That Magnitude Interference In Temporal Reproduction Results From Memory, Not Clock, Interference, Steven A. Masi Jul 2021

More Evidence That Magnitude Interference In Temporal Reproduction Results From Memory, Not Clock, Interference, Steven A. Masi

Seton Hall University Dissertations and Theses (ETDs)

Past research has found that errors made when acting on magnitude information is influenced by irrelevant magnitude information that is simultaneously present in the environment. This study investigated the processing stage during which the interference occurs. Each participant completed 80 test trials in stimulus (encoding stimulus) appeared on the computer screen for one of four lengths of time and then disappeared. After which, participants held down the computer spacebar for either the full or half the time that the encoding stimulus was on the screen. In both conditions, a second stimulus (reproduction stimulus) was displayed as the participants held down …


Dominican Identity And The Experience Of Interpersonal Conflict, Yubelky Rodriguez Jul 2021

Dominican Identity And The Experience Of Interpersonal Conflict, Yubelky Rodriguez

Seton Hall University Dissertations and Theses (ETDs)

This study explored how ethnic identity and the cultural experiences of second-generation Dominicans living in New York City influenced their understanding of conflict and coping. As a general theoretical framework, collectivism and individualism guided the examination of ethnic and bicultural identity and interpersonal conflict. A thematic analysis was conducted to generate themes of participants’ narratives, cultural affiliations, and preferred conflict styles. A total of 15 participants, ages 19–46, were recruited through social media. All participants self-identified as second-generation Dominican; they were born and raised in New York City to Dominican-born parents. Participants completed a semi-structured interview and a demographic questionnaire. …


The Relationship Between Masculinity, Race, And Type Of Sport On Attitudes Toward Help Seeking In Retired Male College Athletes, Michael Filiaci Jun 2021

The Relationship Between Masculinity, Race, And Type Of Sport On Attitudes Toward Help Seeking In Retired Male College Athletes, Michael Filiaci

Seton Hall University Dissertations and Theses (ETDs)

Despite an increased risk of developing mental health difficulties, retired male college athletes are significantly less likely to seek mental health treatment than the general population. Results from previous studies suggest that the type of sport, race, and masculinity level of an athlete may contribute to more negative perceptions of help seeking. The purpose of this study was to fill gaps in the extant literature, raise awareness of stress associated with retirement from sport, and help identify those who may be most at risk for developing mental illness. An analysis of covariance (ANCOVA) was performed to measure the differences in …


Making Meaning Of The Family's Immigrant Experience, Distress, And Help-Seeking: A Critical Inquiry Of Mental Health Support For Second-Generation Korean Americans, Kristin Kim-Martin May 2021

Making Meaning Of The Family's Immigrant Experience, Distress, And Help-Seeking: A Critical Inquiry Of Mental Health Support For Second-Generation Korean Americans, Kristin Kim-Martin

Seton Hall University Dissertations and Theses (ETDs)

The Korean American community is a predominantly immigrant population with a long history of historical and cultural trauma, including the continued losses, hardships, and violence endured through the immigration process, that continues to impact the well-being and functioning of individuals and families today. Second-generation Korean Americans play critical roles in establishing and maintaining the livelihoods and security of their immigrant families; however, they have been underrepresented and under-researched within the literature on immigration and its effects on the mental health and help-seeking patterns of this population. Although there is strong evidence for the influence of culture in the intergenerational patterns …


A League Of Their Own: A Textual Analysis Of The Spiral Of Silence, Media Representation, And The Intersection Of Gender And Race In Politics, Asya Symone Robinson May 2021

A League Of Their Own: A Textual Analysis Of The Spiral Of Silence, Media Representation, And The Intersection Of Gender And Race In Politics, Asya Symone Robinson

Seton Hall University Dissertations and Theses (ETDs)

Within the past fifty years, women and women of color have become active in the USA political sphere. However, there is still a visible gender and racial gap in politics that can be associated with uneven societal progression. This gap is documented through the media representation of women in politics. Analysis of the media coverage of Geraldine Ferraro, Sarah Palin, and Kamala Harris revealed four themes: Experience, Strength, Likeability, and Appearance. These themes are used to misrepresent women in politics and influence voter evaluations. This study analyzed how the layer of the evaluations is dependent upon not only gender but …


Museums & Community Resilience: Improving Post-Crisis Outreach In Latinx Communities By Combining Library And Museum Practices, Sua Lorena Mendez May 2021

Museums & Community Resilience: Improving Post-Crisis Outreach In Latinx Communities By Combining Library And Museum Practices, Sua Lorena Mendez

Seton Hall University Dissertations and Theses (ETDs)

Museums are held in the public trust and are accountable to their communities, including minority groups such as the Latinx population. Despite this, museums struggle to engage with Latinx communities, who are particularly affected during and after a crisis or emergency. Currently, museums do not have professional guidelines on supporting community resilience, or a community’s ability to respond to and recover from a crisis. In contrast, libraries, which function as similar community organizations, have field-wide community resilience plans and professional librarians have actively researched how libraries can assist their communities after a significant crisis. Using a multi-case library and museum …


Advancing Women In The Public Relations Industry Through Mentorship, Male Allyship, And Overcoming Gender Biases, Emily High May 2021

Advancing Women In The Public Relations Industry Through Mentorship, Male Allyship, And Overcoming Gender Biases, Emily High

Seton Hall University Dissertations and Theses (ETDs)

Women make up a majority of the public relations industry, but they are less likely to hold leadership positions. This study examined best practices to advance women in public relations. Through a cross-case analysis of two male allyship programs in the workplace, four themes were found: Listening to Women, Leaders Working Together, Not Just a Women’s Issue, and how Overcoming Gender Biases Leads to Unbiased Training. Then, a best practice guide and training plan were developed for how to promote an environment of gender equality in the public relations industry.


Understanding Older Adults Living In Medically Underserved Areas Perspectives Regarding Type 2 Diabetes Care Received, Christopher Rogers May 2021

Understanding Older Adults Living In Medically Underserved Areas Perspectives Regarding Type 2 Diabetes Care Received, Christopher Rogers

Seton Hall University Dissertations and Theses (ETDs)

Older adults with type 2 diabetes living in medically underserved areas (MUAs) have unique health and social needs that must be taken into consideration when supporting their type 2 diabetes treatment and management care. Effective treatment and management of type 2 diabetes for older adults living in MUAs requires incorporating the preferences, desires, needs, values, and goals of the person at the center of the care into his/her care plan. Shifting care to be conducive to the treatment and management goals and plans co-created with older adults living in MUAs based on their individual physical, psychological, social, and spiritual preferences, …


The 2020 Awakening: A Study On Exhibiting Topics Of Race And Identity In Mid-Sized Art Museums, Samantha Becker May 2021

The 2020 Awakening: A Study On Exhibiting Topics Of Race And Identity In Mid-Sized Art Museums, Samantha Becker

Seton Hall University Dissertations and Theses (ETDs)

After the many racial injustices that occurred in 2020, cultural institutions have been motivated to educate the public on historical and contemporary topics of race and identity. This project sought to analyze exemplary cases of exhibition production with topics of race and identity in mid-sized art museums. The goal was to provide a set of recommendations for exhibiting these topics to bolster community trust. Two museums were studied–the Montclair Art Museum and Newark Museum of Art–which revealed that the exhibitions at both institutions were relevant to contemporary issues, engaging to their respective communities, and educational for a wide range of …


Digital Journalism Within The Framework Of Higher Education Public Relations: A Case Study And Manual For Creating Online Feature Stories To Engage Prospective Students, Hunter Desimone May 2021

Digital Journalism Within The Framework Of Higher Education Public Relations: A Case Study And Manual For Creating Online Feature Stories To Engage Prospective Students, Hunter Desimone

Seton Hall University Dissertations and Theses (ETDs)

Higher education institutions (HEI) are facing increasing competition for student enrollment. Studies indicate that websites are now the main source of a prospective student’s information-gathering process, but little research has been done on how higher education institutions can operationalize their websites as functions of public relations to persuade prospective students to apply. This project investigates how concepts of digital journalism can be used to create online feature stories that engage prospective students. A case study was conducted that included an examination of digital journalism literature, an analysis of digital journalism and public relations textbooks, and a content analysis of college …


Propaganda Or Persuasion: A Multisite Case Study Analysis Of The Impact Of Museum Communications On American Public Trust, Devon Anna Mancini May 2021

Propaganda Or Persuasion: A Multisite Case Study Analysis Of The Impact Of Museum Communications On American Public Trust, Devon Anna Mancini

Seton Hall University Dissertations and Theses (ETDs)

According to the Edelman Trust Barometer (2021), public trust in information sources has drastically decreased in America, except for museums. Since museums have historically spread propaganda through their communications, this multisite case study analysis of three American museums, the Smithsonian National Museum of African American History and Culture, the American Museum of Natural History, and the Creation Museum, investigated how museum propaganda impacts public trust. After examining Twitter posts and responses to the three cases, findings showed that even when museums did not intentionally spread propaganda, audience interpretations still led to a fracturing of trust. Recommendations for the field were …


Memory For A Familiar And Unfamiliar University Logo, Alicia M. Fels May 2021

Memory For A Familiar And Unfamiliar University Logo, Alicia M. Fels

Seton Hall University Dissertations and Theses (ETDs)

Prior research found that memory is fallible and that memory for common objects is poorly encoded (Brady et al., 2008; Nickerson & Adams, 1979). Participants studied one of the logos and recalled both the familiar and unfamiliar logos. Confidence judgments were collected at pre- and post-recall for both logos. Results suggest that recall changed by study condition and logo type, studying before recall, for both the familiar and the unfamiliar logo, improved recall scores. The results also suggest that confidence judgments changed depending on the logo familiarity and time. Confidence decreased from pre- to post-recall for the familiar logo in …


Women Law Enforcement Employees' Perceptions Of Performance Appraisals In A Medium Size Suburban Police Department, Matthew J. Hratko Feb 2021

Women Law Enforcement Employees' Perceptions Of Performance Appraisals In A Medium Size Suburban Police Department, Matthew J. Hratko

Seton Hall University Dissertations and Theses (ETDs)

The purpose of this qualitative case study was to investigate how women law enforcement officers in a medium-size, suburban police department perceived performance appraisals and the effects of performance appraisals on job satisfaction and job performance. This study also examined the impacts of job satisfaction and job performance on organizations. One-on-one participant interviews were conducted, to capture the women law enforcement officers’ perceptions of performance appraisals. Ten women law enforcement officers from a medium-size, suburban police department in New Jersey participated in the study, and their anonymity was maintained to elicit transparent responses. Future research conducted on this subject could …


Transformational Leadership, Conflict Management Style, And Job Satisfaction In Law Enforcement, Giuseppe Alise Jan 2021

Transformational Leadership, Conflict Management Style, And Job Satisfaction In Law Enforcement, Giuseppe Alise

Seton Hall University Dissertations and Theses (ETDs)

Abstract

Effective leaders are essential for any organization, including law enforcement. Police work is not free from the challenges of leadership, confronted with its own unique challenges, including developing ways to adapt to rapid change and continually having to adjust to various political and environmental factors.

This research is an in-depth examination of how transformational leadership and conflict management style drive job satisfaction in law enforcement. The goal is to determine whether employee satisfaction achieved through transformational leadership is, in fact, largely the result of how leadership handles conflict. The idea is to disentangle the relationship between transformational leadership and …


Effect Of Environmental Enrichment On The Acquisition Of Sign-Tracking Of An Ethanol Bottle In The Home Environment, Amanda Pra Sisto Nov 2020

Effect Of Environmental Enrichment On The Acquisition Of Sign-Tracking Of An Ethanol Bottle In The Home Environment, Amanda Pra Sisto

Seton Hall University Dissertations and Theses (ETDs)

Sign tracking is a Pavlovian conditioning procedure that has been used in preclinical drug-addiction research with rats to investigate individual differences in the attribution of incentive motivational value to reward cues that may lead to problematic behavior such as drug addiction. Animals demonstrate a tendency to interact with an object conditioned stimulus (CS) that signals the presentation or delivery of a reward, even though the delivery of the reward is independent of any interaction with the stimulus. Thus, it can be argued that sign tracking is a compulsive-like behavior, or an indication of compulsive “wanting” that is associated with increased …


A Study Of Social And Cultural Capital In Graduation For African American Students In Four-Year Colleges, Andrew Oni Sep 2020

A Study Of Social And Cultural Capital In Graduation For African American Students In Four-Year Colleges, Andrew Oni

Seton Hall University Dissertations and Theses (ETDs)

The prevalence of the persistent low graduation rate among African American students in four-year colleges gave rise to the examination of the role of social and cultural capital in improving graduation for African American students. This study examines the role played by the relationship between social and cultural capital and other factors for African American students’ graduation. Guided by social and cultural capital as the theoretical framework which presents social and cultural capital as acquired by parents’ and students' social networks and cultural endowment and tenets. These two levels of social and cultural capital are available for students to utilize …


Beyond Social Disorganization Theory: The Influence Of Multiple Structural Determinants Of Crime On An Urban Community, Rodney C. Boyd Aug 2020

Beyond Social Disorganization Theory: The Influence Of Multiple Structural Determinants Of Crime On An Urban Community, Rodney C. Boyd

Seton Hall University Dissertations and Theses (ETDs)

This correlational, explanatory, cross-sectional study explains the influence of neighborhoods’ structural determinants on the rate of violent crimes in New York City’s communities. Guided by the theoretical foundation of social disorganization theory, the variables in this study included the economically disadvantaged, racial/ethnic heterogeneity, residential instability/mobility, and the level of educational attainment. The statistical analysis in this study included correlational matrix and simultaneous multiple regression model (ordinary least squares). The study consisted of 59 New York City community districts (encompassing the City’s population of 8,622,698 residents) and included the violent crime rates for 2017. The findings in this study indicated that …


Assessing Sex Differences In The Effects Of Short-Term Rem Sleep On Anxiety- And Depressive-Like Behaviors In Rats, Nadia Meshkati Aug 2020

Assessing Sex Differences In The Effects Of Short-Term Rem Sleep On Anxiety- And Depressive-Like Behaviors In Rats, Nadia Meshkati

Seton Hall University Dissertations and Theses (ETDs)

Findings from both human and animal studies suggest rapid eye movement (REM) sleep disturbances following a traumatic event can lead to inability to extinguish the fear association, and eventually influence the development of post-traumatic stress disorder (PTSD). Additionally, research has demonstrated that sleep disruptions, including REM sleep deprivation (RSD), increases anxiety- and depressive-like behaviors and states in animals and people, with evidence of sex differences. Furthermore, it has yet to be determined whether short-term RSD, a more natural animal model of PTSD, can influence affective state of subjects. The present study applied short-term RSD to investigate sex differences in the …


Understanding The Perceptions Of Supervision And Supervisory Behavior Of Patrol Precinct Patrol Supervisors In A Goal-Oriented Police Department, Jerry L. Garcia Aug 2020

Understanding The Perceptions Of Supervision And Supervisory Behavior Of Patrol Precinct Patrol Supervisors In A Goal-Oriented Police Department, Jerry L. Garcia

Seton Hall University Dissertations and Theses (ETDs)

This research was focused on understanding the perceptions of patrol precinct Patrol Supervisors, within the New York City Police Department, as they relate to supervision of Police Officers in a goal-oriented police department, and whether there is a connection between this perception and a supervisors behavior.

In 1994, policing in the New York City Police Department had shifted to a predictive approach to law enforcement. Police Officers were now given performance objectives to achieve. Patrol Supervisors were given the responsibility to ensure that Police Officers met those objectives, and were held strictly accountable for it. Since accountability was now placed …


Religious Identity And Its Impact On Beliefs And Behaviors, Kaylise Algrim Jul 2020

Religious Identity And Its Impact On Beliefs And Behaviors, Kaylise Algrim

Seton Hall University Dissertations and Theses (ETDs)

For many years, research into religion and environmentalism focused on affiliation with a religious institution as it correlated with environmental attitudes (Boyd, 1999; Hand & Van Liere, 1984). This perspective did not account for differences in religious attitudes among members of the same religion and also missed the ways religious identity can shape other views. Newer research into religious identity as a factor in environmentalism has highlighted religion as a personal and social construct which can positively influence environmental beliefs (Hedlund de- Witt et al., 2013; Garfield et al., 2014). This study used a psychosocial approach and surveyed 286 undergraduate …


Understanding The Relationship Between Economic And Institutional Trends And Public University Presidential Turnover, Jeffrey P. Levine May 2020

Understanding The Relationship Between Economic And Institutional Trends And Public University Presidential Turnover, Jeffrey P. Levine

Seton Hall University Dissertations and Theses (ETDs)

Presidents are leaving public colleges and universities at higher rates than they previously were over the last several decades. Previous studies on college and university presidential departure primarily have focused on internal institutional factors to offer explanations of understanding of why they leave office. Public university presidents earn less than private ones, and have to add successful (or unsuccessful) navigation of state politics to their skill sets. This study focused on both internal institutional factors and external environmental factors specifically within each state the public college or university is located. These include both external economic and political factors.

These external …


Designing For Adolescent Mental Wellness: An Analysis Of Museum Education, Art Therapy, And Developmental Theory, Katherine Angela Himics May 2020

Designing For Adolescent Mental Wellness: An Analysis Of Museum Education, Art Therapy, And Developmental Theory, Katherine Angela Himics

Seton Hall University Dissertations and Theses (ETDs)

Museums serve as therapeutic environments providing positive, arts engagement opportunities for visitors’ mental wellness and growth. Literature reveals that mental wellness programming in the museum environment predominantly serves adult audiences, yet the presentation of mental illness symptoms commonly begins during adolescence. In response, this study sought to provide an accessible, replicable structure for the design and implementation of adolescent mental wellness programming. Through a qualitative textual and content analysis, this study developed a series of recommendations for the development of said programming informed by the comparison of clinical art therapy practices, adolescent developmental theory, and the strengths of museum education.


Understanding Elements Involved In Active Racial And Ethnic Minority Recruitment Practices For Biopharmaceutical-Sponsored Clinical Trials: A Socio-Ecological Qualitative Inquiry, Rebecca Rae Johnson May 2020

Understanding Elements Involved In Active Racial And Ethnic Minority Recruitment Practices For Biopharmaceutical-Sponsored Clinical Trials: A Socio-Ecological Qualitative Inquiry, Rebecca Rae Johnson

Seton Hall University Dissertations and Theses (ETDs)

Inequitable participation in clinical trials continues to be a problem, and trial populations do not always reflect the demographics of the population that the investigational product will ultimately be treating. Because genetic differences between racial and ethnic groups affect the safety and efficacy of new treatments, it is important that standard of care decisions are made based on a representative population. The purpose of this study is to understand the socio-ecological elements that are involved in the active implementation of racial and ethnic minority recruitment practices for biopharmaceutical-funded trials in the United States. This general qualitative study was both descriptive …


Tweeting During A Crisis: Best Practices For Public Relations (Pr) Professionals For Reputation Management During Racial Bias Cases, Gabrielle Vanadia May 2020

Tweeting During A Crisis: Best Practices For Public Relations (Pr) Professionals For Reputation Management During Racial Bias Cases, Gabrielle Vanadia

Seton Hall University Dissertations and Theses (ETDs)

There are multiple message strategies utilized for public relations (PR) when communicating information on Twitter during a crisis. The purpose of this study was to determine the most effective reputation repair practice(s) used during racially bias related crises surrounding three retail companies. Tweets from the crisis response phase conveying apology, corrective action, denial, evasion of responsibility, and reduce offensiveness were examined in terms of likes, retweets, and replies through a case study and textual analysis approach. Results revealed that the reduce offensiveness strategy yielded the highest overall engagement and produced a best practices guide for future public relations professionals.