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Chulalongkorn University

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Full-Text Articles in Social and Behavioral Sciences

Access To Overseas Higher Education For Karen Students From The Knu-Controlled Areas: Barriers And Coping Strategies, Saw Than Min Htun Jan 2019

Access To Overseas Higher Education For Karen Students From The Knu-Controlled Areas: Barriers And Coping Strategies, Saw Than Min Htun

Chulalongkorn University Theses and Dissertations (Chula ETD)

The provision of education in KNU controlled areas is political as it is indispensable to development and national identity building. In fact, issues of legitimacy are key to understanding education services in these areas. Through the Karen Education and Culture Department, the KNU has mainly been providing education services in its controlled areas with its own curriculum and administration for the past seventy years since the beginning of civil war in Myanmar. However, the students cannot access to universities in Myanmar due to the lack of recognition of their learning attainments by the Myanmar government and only a handful of …

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Protection Against Sexual Violence In The Workplace: Ngo Programs For Access To Justice For Female Migrant Workers In Thailand, Shah Bano Jan 2019

Protection Against Sexual Violence In The Workplace: Ngo Programs For Access To Justice For Female Migrant Workers In Thailand, Shah Bano

Chulalongkorn University Theses and Dissertations (Chula ETD)

Sexual violence in the workplace amongst female migrant worker is an under-discussed issue, due to lack of reporting, that needs to be explored in more detail. This paper examined the role of NGOs in providing protection to FMW who are survivors of sexual violence, in Thailand, who want to seek justice. This study used qualitative approach by interviewing 3 people from local NGOs and 3 people from international NGOs working in Thailand that provide services to FMW who have faced sexual violence, to deal with the culturally biased and highly patriarchal criminal justice system. The study shows that regardless of …

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The Effects Of Terrorism On Girls’ Access To Education: A Case Study Of Swat Valley (Of Khyber Pakhtunkhwa), Pakistan, Shahaba Jamal Khan Jan 2019

The Effects Of Terrorism On Girls’ Access To Education: A Case Study Of Swat Valley (Of Khyber Pakhtunkhwa), Pakistan, Shahaba Jamal Khan

Chulalongkorn University Theses and Dissertations (Chula ETD)

Using Women Rights and the Feminist theory on Education, the thesis is aimed to evaluate the effects of terrorism on females of Mingora, Swat, the Khyber Pakhtunkhwah Province in Pakistan. The objective is to analyze the damages caused by extremists to girls’ education in terms of barring them from attending schools and institutions, assassinating and injuring teachers and students, inflicting and causing damages to infrastructure by bombing and destroying schools and college buildings. Secondary data was used as well as video link and phone call interviews as well as the researchers’ observations and documents are also used as the means …

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Towards Sustainable Livelihoods In The Industrailizing Economy: A Case Study Of The Agricultural Communities In The Eastern Economic Corridor, Thailand, Sirapat Puttachoo Jan 2019

Towards Sustainable Livelihoods In The Industrailizing Economy: A Case Study Of The Agricultural Communities In The Eastern Economic Corridor, Thailand, Sirapat Puttachoo

Chulalongkorn University Theses and Dissertations (Chula ETD)

Whilst, the associated development policies and government services for agricultural development under Thailand 4.0 in the Eastern Economic Corridor has potential implication to provide the opportunity for the agricultural community to greater their income and enhance well-being. However, there are few studies assessing the community capacity toward those opportunities. The capacity is the key feature for community development. It can also become the justification for accessibility into the new dynamic of the structural development. Insufficient or mismatched capacity with the current innovation activity and economic system could become a barrier for the community to access the range of project’s benefits. …

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The Disruption Of Platform Economy On Income Generating: A Case Study Of Workers In On-Demand Food Delivery Platforms In Bangkok, Sujaree Wattanarat Jan 2019

The Disruption Of Platform Economy On Income Generating: A Case Study Of Workers In On-Demand Food Delivery Platforms In Bangkok, Sujaree Wattanarat

Chulalongkorn University Theses and Dissertations (Chula ETD)

Since the rise platform economy or as many called ‘sharing economy’, it has been called as ‘disruptive’ by many due to its rapid expansion and many changes it has caused. Its effects have incited many discussions on the positive and negative impact platform economy has on workers. Of which this thesis focused on especially in the aspect of workers and income generating. This thesis synthesizes the claims from existing literatures that framed platform economy as disruptive and alternative income generating opportunity that would improve people earning and subsequently their economic life. It also considers the negative claims that framed it …

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Human Rights Due Diligence: Participation And Innovation In Multi-National Business In Thailand, William Midwinter Jan 2019

Human Rights Due Diligence: Participation And Innovation In Multi-National Business In Thailand, William Midwinter

Chulalongkorn University Theses and Dissertations (Chula ETD)

The United Nations Guiding Principles (UNGPs) for Business and Human Rights has contributed to the way in which businesses engage with, and understand human rights, and has been most notable at the Multinational Corporations (MNC) level. A key duty placed on businesses is the expectation that they will conduct human rights due diligence (HRDD) across their supply chains. This multifaceted process involves the identification of actual or potential human rights impacts that the business may have in their supply chains, drawing heavily on notions of transparency, traceability and stakeholder engagement, and is the focus of this thesis. Concentrating specifically on …

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Can Offshore Wind Electricity In Taiwan Be Sustainable?: The Case Of Taiwan's First Offshore Wind Project, Formosa 1 In Miaoli, Yu Ju Lin Jan 2019

Can Offshore Wind Electricity In Taiwan Be Sustainable?: The Case Of Taiwan's First Offshore Wind Project, Formosa 1 In Miaoli, Yu Ju Lin

Chulalongkorn University Theses and Dissertations (Chula ETD)

While sustainability is implementing all over the world to strive to balance the development and environment, Taiwan is also committed to the transition towards renewable energy, and offshore wind electricity is one of the emerging industries with potential, therefore taking its newly operated project as a case study. The purpose of the research is to determine whether offshore wind electricity is a viable solution to achieve inclusive sustainability in Taiwan and the concept of procedural justice is involving to examine the planning and construction stages of the development while environmental justice is applied to evaluate the overall outcome from the …

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An Investigation Of Etf Flows : Asset Allocation Perspectives, Boonyaporn Wongsawatgul Jan 2019

An Investigation Of Etf Flows : Asset Allocation Perspectives, Boonyaporn Wongsawatgul

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study investigates impacts of asset allocations on ETF flows across asset classes in a panel form, utilizing fixed-effects panel regression. The period of study covers October 2008 to July 2019. The investment universe contains 9 U.S.-listed ETFs, classifying into 5 asset classes. Monthly asset allocations are obtained from 5 optimization strategies based on mean-variance and risk-based optimizations. The findings indicate that asset allocations of risk-based optimization strategies significantly explain fund flows across asset classes. It implies that ETF market participants attempt to stabilize portfolio volatilities rather than maximize portfolio expected returns or risk-adjusted returns. This study further analyses relations …

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Institutional Factors And Cross-Border Merger And Acquisition : Evidence From Selected Asian Countries, Haneeta Phuriputranonth Jan 2019

Institutional Factors And Cross-Border Merger And Acquisition : Evidence From Selected Asian Countries, Haneeta Phuriputranonth

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objective of this study is to examine the impact of institutional factors on cross-border merger and acquisition (M&A) inflows by using a panel data of 18 selected Asian countries from 2002 to 2016. This study contributes to the existing literatures by using various measures of institutional factors as the determinants of cross-border M&A into selected Asian countries and examining at the disaggregated level according to country’s income level. There are two main results from this study. First, two institutional factors, namely control of corruption and voice and accountability, have significant effect on cross-border M&A into selected Asian countries. Higher …

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Predicting Market Crashes Using Systemic Risk And Volatility Spillovers : A Deep Learning Approach, Kornprarun Mahutchariyakul Jan 2019

Predicting Market Crashes Using Systemic Risk And Volatility Spillovers : A Deep Learning Approach, Kornprarun Mahutchariyakul

Chulalongkorn University Theses and Dissertations (Chula ETD)

We develop a model for predicting market crashes in the Stock Exchange of Thailand using a deep learning-based anomaly detection approach (LSTM-VAE). The model aims to detect market behavior before each market crash. Apart from the common stock market variables, we feed the model with the indices of systemic risk, and of volatility spillovers. With these two indices, the model takes into account the influences from both inside and outside the particular stock market. We find that in large crashes our model gives the crash warning signals shortly after the SET index reaches its peaks and long before the index …

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Attributes Of Perceived Values Towards Coffee Shop Industry In Bangkok, Orapin Siprajim Jan 2019

Attributes Of Perceived Values Towards Coffee Shop Industry In Bangkok, Orapin Siprajim

Chulalongkorn University Theses and Dissertations (Chula ETD)

Coffee shop or café is referred to the place where it offers coffee or drinks and some space for customers to sit and relax. It becomes the most visited place for the modern lifestyles. Coffee shops can be found easily in cities, especially Bangkok, Thailand. There are both local individual coffee houses and chained coffee brands in the market, people can choose to visit either of which or both of them. The rapid growth of coffee industry in Bangkok is affecting how each brand could compete with its rival in the market. Customers are the key driver for the business …

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Modern Utilization Of Digital Technology Influencing Career Opportunities For The Millennials (Generation Y) In Thailand, Atithaya Pongpanichpisarn Jan 2019

Modern Utilization Of Digital Technology Influencing Career Opportunities For The Millennials (Generation Y) In Thailand, Atithaya Pongpanichpisarn

Chulalongkorn University Theses and Dissertations (Chula ETD)

With the rise of the new digital economy, the concept has started to change the form of career opportunities. Quick and easy sharing of information, which is the most important aspect in the new era, has been the catalyst for the change and development of the business world that enters a digital era. With exponentially growing digital technology, the modern development and utilization of digital technology will have an impact on the career opportunities for the Millennials (Generation Y) in Thailand. The purpose of this study is to assess the impact of modern utilization of digital technology influencing career opportunities …

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How Does The Marketing Communication Mix Of 7-11 Affect The Customer Purchasing?, Sivakorn Tachasrisukko Jan 2019

How Does The Marketing Communication Mix Of 7-11 Affect The Customer Purchasing?, Sivakorn Tachasrisukko

Chulalongkorn University Theses and Dissertations (Chula ETD)

The present study aims to assess the effect of integrated marketing communication (IMC) of 7-11 in Thailand to Thai customer purchasing, describe what factors consumers take into account in when making decisions when they purchase the 7-11 products and explain how IMC effects to the consumer decision especially sales promotion and personal selling. The lifestyle of people has changed nowadays, some people do not have much time to purchase so the convenience store becomes popular because it is easy to find the products and the service is fast. Due to the fact that 7-11 in Thailand is the most popular …

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Comparative Analysis Of Debts Financing Between Apple Inc. And Samsung Electronics Co., Ltd. On Product Pricing Strategies, Warintorn Pramoteyada Jan 2019

Comparative Analysis Of Debts Financing Between Apple Inc. And Samsung Electronics Co., Ltd. On Product Pricing Strategies, Warintorn Pramoteyada

Chulalongkorn University Theses and Dissertations (Chula ETD)

For over 30 years, there has been numerous studies on firm’s pricing strategies influenced by financing decisions. The evidences of such effects are undeniably true but surprisingly less known and discussed in the corporate world. This paper hence demonstrates real-case firms such as Apple Inc. and Samsung Electronics Co., Ltd. in a methodological research such that financial statements are analyzed and strategies are theoretically explained accordingly. The findings are nothing unexpected but remarkably motivating nonetheless, as there is a strong implication of debt financing, especially of short-term debts on Apple Inc.’s pricing directions. Whereas its rival, Samsung Electronics, even though …

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Factors Affecting Backpackers Traveling To Thailand During 2009 To 2018, Pitchaya Chantharojwong Jan 2019

Factors Affecting Backpackers Traveling To Thailand During 2009 To 2018, Pitchaya Chantharojwong

Chulalongkorn University Theses and Dissertations (Chula ETD)

Backpacker tourism is one of the travel categories that has become trending in the world. Thailand is one of choices that they choose to travel. There are several researchers define backpacker as the budget travelers because of their characteristic and life-style. In order to assess factors that may affect the number of backpackers traveling to Thailand, this study uses secondary data during years 2009 to 2018 which are obtained from websites. The factors are US real exchange rate, Thailand consumer price index and World Gross domestic product (GDP) growth rate. The Ordinary Least Squares regression (OLS) analysis is operated for …

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Does The Credibility Of An Influencer Affect Buying Intention Of Youtube Users And Is There A Difference In Perception Of An Influencer's Credibility And On Their Buying Intention Regarding Gender Characteristics, Anthony Kim Long Hoang Jan 2019

Does The Credibility Of An Influencer Affect Buying Intention Of Youtube Users And Is There A Difference In Perception Of An Influencer's Credibility And On Their Buying Intention Regarding Gender Characteristics, Anthony Kim Long Hoang

Chulalongkorn University Theses and Dissertations (Chula ETD)

YouTube platform has been rising in popularity for the past decade, we have seen the emergence of numerous influencers on the platform. With over 2 billion monthly active users in 2020, according to Statista research institute, YouTube represent an opportunity for brand marketer who would like to promote their products or services to a large audience. First, this study aims to determinate the effect perceived influencer’s credibility of an influencer on YouTube might have on the viewer’s buying intention of the advertised product. Then secondly, to determine which aspect of credibility (attractiveness, expertise, or trustworthiness) has the greater influence on …

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Does Social Media Trend Affect People Decision To Eat Out?, Chanonpol Chanuhacha Jan 2019

Does Social Media Trend Affect People Decision To Eat Out?, Chanonpol Chanuhacha

Chulalongkorn University Theses and Dissertations (Chula ETD)

New era of marketing using social media as a promotional platform provides many advantages, for example the ability to communicate between producers and consumers while traditional marketing only promotes directional communication, companies only convey the message they want, without getting feedback and opinions directly from consumers. This research will explore what factors are related to the use of social media as a promotional tool and how far these factors influence dining behavior in restaurants. A quantitative survey was conducted to measure the effect of social media’s advertising, customers’ attitudes, customer experience on the decision to eat out at restaurants among …

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The Determinant Impacting On Bilateral Exchange Rate : A Case Study Of The Thai Baht Against The U.S. Dollar, Sojirat Buato Jan 2019

The Determinant Impacting On Bilateral Exchange Rate : A Case Study Of The Thai Baht Against The U.S. Dollar, Sojirat Buato

Chulalongkorn University Theses and Dissertations (Chula ETD)

Thailand relies on the openness economy, in which accounted for rather than two-thirds of GDP. Also, the bilateral exchange rate quoting the most is the Thai baht against the U.S. dollar. Thence, this study examines the determinants impacting on it in order to foresee the direction of Thai baht against U.S. dollar. The scope of this study is from January 2001 through December 2019 and tested by the OLS approach. The empirical result for this study shows that the domestic interest rate, foreign interest rate and exports impact and are significant at 1% to this bilateral exchange rate. Meanwhile, the …

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Impact Of Climate Change On Agricultural Production : Paben Foods Case Study, Areeja Rana Jan 2019

Impact Of Climate Change On Agricultural Production : Paben Foods Case Study, Areeja Rana

Chulalongkorn University Theses and Dissertations (Chula ETD)

With new weather patterns each year, it has become more and more challenging for farmers to maintain a consistent supply. This not only poses risks to communities but also agriculture-based business such as Paben Foods. Paben food’s main ingredient are chili, garlic and onions that are all highly sensitive to temperature changes. Studies have showcased that although the food industry has been impacted by climate change and are aware of the risks, they do not see it as an immediate concern. This paper shows that Paben foods’ suppliers in Thailand and India have been negatively affected by climate change. Additionally, …

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Caffe Muanchon Marketing Mix And Consumer's Purchasing Decision, Nisapa Kulnarernatwanich Jan 2019

Caffe Muanchon Marketing Mix And Consumer's Purchasing Decision, Nisapa Kulnarernatwanich

Chulalongkorn University Theses and Dissertations (Chula ETD)

Nowadays, the coffee shop business market has consecutively high competition, in terms of consumers that have various coffee brands to consume and also in terms of owners that have more competitors. CPALL is one of the biggest companies in Thailand that demands market value of coffee shops. There are 7 coffee brands under the CPALL including Caffe MuanChon. In consequence, the purpose of this study is to examine the factors that affect consumer’s decision to purchase Caffe MuanChon. First is 7Ps marketing mix especially product and price and second is demographic factors which are gender, age, income (per month), education …

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Strategic Advantage Analysis Of A Leading Low Cost Carrier In Thailand : A Case Of Thai Airasia And Nokair, Punjarod Toppoopha Jan 2019

Strategic Advantage Analysis Of A Leading Low Cost Carrier In Thailand : A Case Of Thai Airasia And Nokair, Punjarod Toppoopha

Chulalongkorn University Theses and Dissertations (Chula ETD)

In this study, the author focus on an objective that is why Thai AirAsia can generate different levels of net profits from NokAir even two airlines are under similar environmental conditions and began business operations in a close year. Hence, the Author examined their different operating strategies during 2013-2019 with Ansoff Matrix along with environmental factors either external or internal that possibly affect the effectiveness of operating strategies. I applied the PEST analysis for analyzing macro-environment factors, Porter’s five forces analysis for investigating environment in the low-cost carrier market, also Nash equilibrium and theory of oligopoly for examining decisions of …

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The Impact Of Foreign Direct Investment And Macroeconomic Variables On Commercial Banks Performance In Thailand, Phalakorn Boonkuntinat Jan 2019

The Impact Of Foreign Direct Investment And Macroeconomic Variables On Commercial Banks Performance In Thailand, Phalakorn Boonkuntinat

Chulalongkorn University Theses and Dissertations (Chula ETD)

Role of commercial banks in economic as financial intermediary was previously researched in various perspective and framework, especially to investigated factors effecting commercial bank performance. This study extends the literature by investigating the impact of foreign direct investment and macroeconomic variables that stimulate commercial bank profit in Thailand, expressed through return on asset (ROA), on three commercial bank groups. This study used secondary data of foreign direct investment and macroeconomic variables from Bank of Thailand for the period of year 2007 to 2019. Multiple regression method is used to examine the effect of determinant factors: FDI, GDP Growth, Inflation, Real …

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The Country Of Origin Effect Of “Made In Thailand” For Chili Paste Product And Its Leverage On Local And Foreigner Consumers Upon Their Purchase Intention, Angkana Wongwasutha Jan 2019

The Country Of Origin Effect Of “Made In Thailand” For Chili Paste Product And Its Leverage On Local And Foreigner Consumers Upon Their Purchase Intention, Angkana Wongwasutha

Chulalongkorn University Theses and Dissertations (Chula ETD)

The main objective of this research is finding out whether the country of origin effect, the branding of “Made in Thailand” for Chili paste product has any leverage on local and foreigner customers upon their purchase intention. The methodology of this research is an online google survey with a total of 160 respondents. As a result, regardless of nationality, 72 percent of all respondents have chosen a package with "Made in Thailand" logo. So the country of origin effect applied to both local and foreigner consumers.

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Low Transaction Cost Via Application And 7-Eleven Online Shopping, Chartwipa Songprai Jan 2019

Low Transaction Cost Via Application And 7-Eleven Online Shopping, Chartwipa Songprai

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study investigates benefits of online technology that influence the intention to purchase on online channel or an intention to switch form non online shopping mode choice to online shopping mode, focus on an influence of time saving and cost saving benefits of online shopping on an intention to purchase products on a mobile application of 7-Eleven Thailand. As for both saving benefits of online shopping are duplicate with competitive advantages of convenience store as well. Therefore, this paper was direct by whether these time and cost saving benefits will also have significant effect on the intention to purchase from …

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What Is Behind The Choice Of Post Millennial (Generation Z)’S Profession In Thailand?, Kwanjira Jirapongsak Jan 2019

What Is Behind The Choice Of Post Millennial (Generation Z)’S Profession In Thailand?, Kwanjira Jirapongsak

Chulalongkorn University Theses and Dissertations (Chula ETD)

Today's labor market mainly belongs to four generations which are Baby boomers generation, Generation X, Millennials, and Post-millennials or generation Z. This research focuses on generation Z who have a different mindset from the previous generations and they will become a main workforce in the future while the Baby boomer generation is retiring in no time. In the modernized society, companies give high priority to technology in operating their business. Generation Z is a group of people born after 1995 and referred to people who grew up with technology. Consequently, it is obviously observed that they will bring new innovations …

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Health-Conscious Working People And 7-11 Ready Meal, Kemika Sricharoenwong Jan 2019

Health-Conscious Working People And 7-11 Ready Meal, Kemika Sricharoenwong

Chulalongkorn University Theses and Dissertations (Chula ETD)

Thailand’s urbanization and westernization, especially in Bangkok metropolitan has led into an alteration in dietary practices which relies more on convenience. Ready meal boxes from convenience store such as 7-eleven has increasingly gained popularity. Still, a disproportionate nutrition of Ready meal boxes seems to be contradictory with an increasing trend on health such as healthy food. This research paper explores whether health consciousness in terms of diet has an effect on working people’s decision to purchase 7-eleven ready meal boxes or not. Quantitive approach was employed where the data was obtained through online survey from 18 to 25 June, 2020. …

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A Study Of Marketing Strategy That Xiaomi Used To Dethrone Samsung In India’S Smartphone Market, Htet Myat Aung Jan 2019

A Study Of Marketing Strategy That Xiaomi Used To Dethrone Samsung In India’S Smartphone Market, Htet Myat Aung

Chulalongkorn University Theses and Dissertations (Chula ETD)

This individual study aims to examine the relationship between marketing strategy and firm’s market shares. In this case, the theory of marketing mix will be mainly used to analyze how Xiaomi's market share grew in accordance with Samsung’s situation. Furthermore, I will take macro environment condition into consideration as the factors that have an impact on the firm's future business. Apart from product innovation and modern technology that are essential things for a phone maker to dominate the market, a business needs to have an effective marketing strategy which can drive up the sales volumes followed by acquiring more market …

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Location Determinants Of Foreign Direct Investment In Real Estate : Evidence From China, Yi Tang Jan 2019

Location Determinants Of Foreign Direct Investment In Real Estate : Evidence From China, Yi Tang

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objective of this paper is to examine factors affecting locational choice of foreign direct investment (FDI) in China’s real estate. The panel data selected 32 provinces of China during 2003 to 2017 are used in the analysis. The results show that GDP per capita, population, and loan rate are important factors affecting FDI in China’s real estate market. This reflects that China's economic growth made a significant contribution to the growing trend of FDI in the real estate market. However, the investment of foreign real estate developers in cities in the eastern, central and western parts of China is …

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Which Types Of Investor Investment Flow Affect Thailand Stock Market Index, Net Teeramungcalanon Jan 2019

Which Types Of Investor Investment Flow Affect Thailand Stock Market Index, Net Teeramungcalanon

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study examines the effect of types of investor investment flow on Thailand Stock Market Index returns. Daily data on investment types, namely, foreign investors, institutional investors, proprietary investors, and retail investors from the Stock Exchange of Thailand for the period 2015 to 2020 is used. The results from the OLS model show that proprietary investors dominate the SET index. We also conduct a Granger causality test to understand the relationship between the SET index and investor investment flow. This study also examines the relation between SET volatility and investor behavior. The result shows that when the SET index has …

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Impact Of Growth In International Tourism Industry Contributed To Co2 Emission In Cambodia, Philippines And Thailand, Juthamard Laohawattanajinda Jan 2019

Impact Of Growth In International Tourism Industry Contributed To Co2 Emission In Cambodia, Philippines And Thailand, Juthamard Laohawattanajinda

Chulalongkorn University Theses and Dissertations (Chula ETD)

Tourism is generally considered a clean industry, one of the reasons is tourism increasing investment in traveling facilities, instead of investment in factories. Furthermore, increasing tourism development relies on the protection of the natural environment and ecology. However, tourism development, like all industrial development, also comes with the higher demand in energy consumption and lack of management in the tourism industry resulting in environmental degradation The paper investigated the effect of environmental degradation in both aspects of destination factors and tourist factors based on the EKC hypothesis by incorporating trade openness and CO2 emission in Cambodia, Philippines, and Thailand which …

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