Social and Behavioral Sciences Commons^™

Integrating Evidence-Based Practices Into Public Relations Education, Karen Freberg, David L. Remund, Kathy Keltner-Previs

College of Journalism and Mass Communications: Faculty Publications

Public relations continue to play an essential and changing role in society, requiring the regular reassessment of the education of future public relations practitioners. Academics and practitioners often differ in how they view the public relations field, how they define the discipline, and how they view the major pedagogical approaches. This paper explores the impact of integrating three different perspectives in public relations education, including practitioner perspective, client perspective, and the evidence-based perspective. Results from students’ reaction papers and an online questionnaire suggest that integrating an evidence-based approach improves the competence and clarity of communications counsel provided by aspiring practitioners.

Theories Of Public Opinion, Patricia Moy, Brandon Bosch

Department of Sociology: Faculty Publications

While the issue of citizen competency has vexed scholars throughout history, the modern concepts of a mass public and mass media are relatively new. Beginning with the seminal works of Lippmann and Dewey, we chart the evolving theories of public opinion, from the "hypodermic needle" model of the early twentieth century to the more psychologically oriented approach to media effects of today. We argue that in addition to understanding how audiences process media content, theories of public opinion must account for how media content is constructed and disseminated, which is complicated by the ever-changing nature of our media landscape.

Jomc 486: Mass Media Law—A Peer Review Of Teaching Project Benchmark Portfolio, John R. Bender

UNL Faculty Course Portfolios

Mass Media Law, JOMC 486, is a required course for all majors in the College of Journalism and Mass Communications. This includes majors in journalism (traditional print journalism and online journalism), broadcasting and advertising-public relations. The purpose of this portfolio is to assess whether the learning objectives of the course are achieved. The evidence compiled for this portfolio suggests that the students are learning basic information about mass media law. Further, analysis of the tests shows that they are also learning how to apply the principles of media law to situations they have not encountered, thus preparing them for dealing …

Book Review: The Ethics Of Emerging Media: Information, Social Norms And New Media Technology, Sue Burzynski Bullard

College of Journalism and Mass Communications: Faculty Publications

Discussions of new media and ethics sometimes include the notion that “ethics are ethics”—that doing the right thing is, and has been, a constant over time and across media.

The idea has a certain appeal. But it gets new twists in The Ethics of Emerging Media, by Bruce E. Drushel and Kathleen German, assistant professors of communication at Miami University. New media create new ethical questions and opportunities to cross ethical lines, as the thirteen contributors to this collection examine.

College Football Twitter Communities: The Husker Twitter Community During The 2012 Capital One Bowl, Kelly D. Mosier

College of Journalism and Mass Communications: Theses

Our increasingly interconnected society has allowed total strangers to share insights in real time with increasing frequency and ease through the use of social networking sites like Twitter, Facebook, LinkedIn and Google Plus. Twitter, a social network based on the cell phone short messaging system, has previously shown an ability to aid in the sharing of information during major events such as presidential debates and breaking news.

Sporting events are also places where large groups of people share a similar experience. Traditionally, information has flowed to average viewers, through professional journalists. Due to social networking sites like Twitter, fans now …

Blind Trusts As A Model For Campaign Finance Reform, Perry Andrew Pirsch

College of Journalism and Mass Communications: Theses

In this thesis, I explore whether blind trusts present a viable option for campaign finance reform. More specifically, would either permitting (voluntary) or requiring (mandatory) anonymous donations for political campaigns allow for fully funded, yet privately funded, campaigns while preventing problems, whether real or perceived, such as buying influence (quid pro quo) or buying access, which are traditionally associated with large campaign donations? To study this question, I have examined the constitutional origins of the need to fund federal campaigns, Congress’ power to regulate campaigns under the Constitution’s Elections Clause, the constitutional protection of speech, and the concern of large …

Book Review: Public Journalism 2.0: The Promise And Reality Of A Citizen-Engaged Press, Sue Burzynski Bullard

College of Journalism and Mass Communications: Faculty Publications

Digital technology has changed journalism dramatically. Through a collection of research studies, essays, case studies, and interviews, Public Journalism 2.0 takes a detailed look at evolving public journalism and where audience-generated stories fit into that evolution. The editors divide the book into three sections: the history of civic and citizen journalism, current practices, and future possibilities. They conclude with their views of where professionals fit in to a citizen-engaged press.

The Impact Of Reporter Gender On Print News Coverage Of The 2008 Dole-Hagan U.S. Senate Race In North Carolina, Courtney Hunt Munther

College of Journalism and Mass Communications: Theses

Four reporters covered the 2008 U.S. Senate race between Republican incumbent Elizabeth Dole and Democrat challenger Kay Hagan – two male and two female – all of whom worked for the same news organization. This study analyzed the coverage the four reporters produced about the Dole-Hagan race, looking specifically at story structure, topic selection, descriptive language used, tone and source selection. Due to study limitations, no clear relationships were established between reporter gender and the news coverage of the Dole-Hagan race that reporters produced.

Advisor: John Bender

From Red Fears To Red Power: The Story Of The Newspaper Coverage Of Wounded Knee 1890 And Wounded Knee 1973, Kevin Abourezk

College of Journalism and Mass Communications: Theses

This thesis examines newspaper coverage of the Wounded Knee massacre, which occurred in December 1890, and the takeover of Wounded Knee, S.D., by members of the American Indian Movement in 1973. In 1890, 21 reporters covered the massacre in which 25 soldiers and 250 Indians were killed, while dozens of radio, television and newspaper reporters covered the 1973 siege in which two Indians were killed. Some historians say newspaper coverage leading up to the massacre, including sensational, false stories about Indians attacking settlers, contributed to Indian agent Dr. D.F. Royer’s calling upon the military to suppress a feared Indian rebellion, …

Public Relations In Kenya: An Exploration Of Models And Cultural Influences, Dane M. Kiambi, Marjorie Keeshan Nadler

College of Journalism and Mass Communications: Faculty Publications

This pioneer study explores the public relations models that inform the practice of public relations in Kenya, and the cultural values that influence this practice. Results show the personal influence model as the most used by practitioners in Kenya, while individualism is the most experienced cultural value. The strong correlation between personal influence model and Hofstede’s cultural value of femininity points to the practitioners’ strong desire for good interpersonal relationships with colleagues, supervisors, clients and key publics.

The Effect Of Advertising-Focused, Short-Term Study Abroad Programs On Students’ Worldviews, Frauke Hachtmann

College of Journalism and Mass Communications: Faculty Publications

Global employers in the advertising industry are increasingly interested in hiring students with intercultural communication skills and cultural experience. While the benefits of long-term study abroad programs are well documented, this study focuses on advertising-specific, short-term study abroad programs. The purpose was to explore the effectiveness of such programs on students’ worldviews using a mixed methods design. The results show that students displayed lower levels of ethnocentrism after participating in short-term, advertising-focused study abroad programs. In addition, five qualitative themes emerged: an awareness of and appreciation for the out-group, an increased awareness of the in-group, the importance of communication, a …

Ethnic Appeal: A Self-Defense Tool For Kenyan Politicians, Dane M. Kiambi

College of Journalism and Mass Communications: Faculty Publications

So far, analyses of apologetic rhetoric strategies as used by individuals or organizations to respond to accusations of wrongdoing have been concentrated in the West. An analysis of political apologia in an African setting — in this case Kenya — reveals that while Kenyan politicians have used denial, victimization, mortification, and counterattacking among other self-defense strategies, one particular strategy emerges as the most commonly used by Kenyan politicians — ethnic appeal.

A Matter Of Seconds: An Interpretive Study On Media Reporting Of Life-Threatened Children, James M. Kavanaugh

College of Journalism and Mass Communications: Theses

Based on the premise that journalists and media systems have an ethical responsibility to report on the issue of child mortality, this interpretive study examines the question of how they can do so effectively, with the possibility of inspiring generous action among their audiences. The study compares results from human science research on charitable giving to distant victims, with a set of interviews involving a diverse group of media specialists. In conclusion, while the media staff of nonprofit organizations, compared to journalists, tend to be more aware of social research related to charitable giving, as well as more comfortable with …

Mapping Injustice: The World Is Witness, Place-Framing, And The Politics Of Viewing On Google Earth, Joshua P. Ewalt

Department of Communication Studies: Faculty Publications

Working from assumptions that inequality is often spatially informed, a set of interactive cartographies has recently proliferated on Google Earth. In this essay, I analyze one of those interactive cartographies: The World is Witness produced by the United States Holocaust Memorial Museum (USHMM). I read the map as an organizational rhetoric that frames place as "embedded injustice." I also argue that thorough analysis of the framing of local place on Google Earth must inherently question whether the map can create a disruption in the viewing subject. While the map presents vital information on excruciatingly despicable acts of injustice, and the …

Print Vs. Online Journalism: Are Believability And Accuracy Affected By Where Readers Find Information?, Burton Speakman

College of Journalism and Mass Communications: Theses

Believability and accuracy of print and online news is studied via the comments of newspaper readers of a small Texas community. The readers of the Normangee Star were chosen to be the survey recipients to learn if readers in a small community had the same attitude about their local newspaper that national surveys have indicated exist about newspapers in general. The expectation was that those who read more news online would consider their local paper to be less believable and accurate than those who read little to no news online. Surveys were mailed to 200 subscribers of the Star, …

The University Of Nebraska At Omaha's Criss Library Mobile Resources: A Study Of User's Preferences, Teonne A. Wright

College of Journalism and Mass Communications: Theses

In March of 2010 the University of Nebraska at Omaha Dr. C.C. and Mabel L. Criss Library launched mCriss, the library mobile website to support the educational objectives of on-campus and distance students as well as the research goals of UNO faculty and staff. The study investigators conducted an online survey of UNO students, faculty, staff, alumni and UNO Library Friends ages 19 and older. The purpose of this study was to collect data on UNO community member use of mobile devices and UNO Criss Library mobile services, to determine if participants: are aware of the different aspects of the …

An Iphone In A Haystack: The Uses And Gratifications Behind Farmers Using Twitter, Sarah Van Dalsem

College of Journalism and Mass Communications: Theses

The fast-growing social media site, Twitter, is growing in popularity among Americans from all walks of life, including farmers who are using it to share information with other farmers and consumers. This thesis expands on Uses and Gratifications Theory by looking at how farmers are using the social media site to promote agriculture and reach out to others. Based on a qualitative analysis completed on 22 interviews with farmers, four major purposes for using Twitter came to light: (1) Farmers are using Twitter to seek information; (2) they are using it as a tool to lead others within the agricultural …

The Logos Of The Blogosphere: Flooding The Zone, Invention, And Attention In The Lott Imbroglio, Damien S. Pfister

Department of Communication Studies: Faculty Publications

This essay examines the significance of a particular metaphor, flooding the zone, which gained prominence as an account of bloggers' argumentative prowess in the wake of Senator Trent Lott's toast at Strom Thurmond's centennial birthday party. I situate the growth of the blogosphere in the context of the political economy of the institutional mass media at the time and argue that the blogosphere is an alternative site for the invention of public argument. By providing an account of how the blogosphere serves as a site of invention by flooding the zone with densely interlinked coverage of a controversy, this essay …

An Ardent Flame: Witness To Distant Suffering, Human Rights And Unworthy Victims In The Coverage By The New York Times And Two Journals Of The Religious Left Of The 1980s Civil Wars In El Salvador And Nicaragua, Charles A. Flowerday

College of Journalism and Mass Communications: Theses

Scholars have investigated witness to distant suffering (WTDS) almost entirely in visual media. This study examines it in print. This form of reporting will be examined in two publications of the religious left as contrasted with the New York Times. The thesis is that, more than any technology, WTDS consists of the journalist’s moral commitment and narrative skills and the audience’s analytical resources and trust. In the religious journals, liberation theology provides the moral commitment, the writers and editors the narrative skills and trust and the special vision of the newly empowered poor the analytical foundation. In bearing witness to …

Financial Literacy Explicated: The Case For A Clearer Definition In An Increasingly Complex Economy, David L. Remund

College of Journalism and Mass Communications: Faculty Publications

This study explicates the concept of financial literacy, which has blossomed in use this century. Scholars, policy officials, financial experts, and consumer advocates have used the phrase loosely to describe the knowledge, skills, confidence, and motivation necessary to effectively manage money. As a result, financial literacy has varying conceptual definitions in existing research as well as diverse operational definitions and values. This study dissects the differing financial literacy definitions and measures, urging researchers toward common ground. A clearer definition should improve future research, in turn helping consumers better understand and adapt to changing life events and an increasingly complex economy.

Student Perceptions Of Digital Textbooks In A College Nursing Program, Alan D. Eno

College of Journalism and Mass Communications: Theses

The purpose of this research was to study the use of digital textbooks in a small liberal arts college. The research was a mixed methods descriptive study using a pre and post survey to determine student perceptions of the technology. Findings indicated that students needed training in the installation and use of digital textbooks. Findings also indicated the need for further research into what students understand about using digital textbooks. Recommendations are for the college to institute training sessions to teach students how to use the digital textbooks.

Refugees As People: The Portrayal Of Refugees In American Human Interest Stories, Sarah Steimel

Department of Communication Studies: Faculty Publications

This study combines discourse analysis and narrative analysis (Yin 2007) to examine top US newspapers’ coverage of refugees in American human interest stories. I find that the refugees are presented (a) as prior victims; (b) as in search of the American Dream; and (c) as unable to achieve the American Dream. As human-interest features, the stories provide a largely positive portrayal of individual refugees and their families. However, the human interest stories also depict refugees as current victims of the American economic crisis; deeply frustrated by their inability to achieve the American Dream. Together these discourses represent a narrative of …

Refugees In The News: A Representative Anecdote Of Identification/Division In Refugee Media Coverage, Sarah Steimel

Department of Communication Studies: Faculty Publications

A refugee worker conflict at the JBS Swift plant in Grand Island, Nebraska serves as a representative anecdote of the dominant media discourses about refugees in the United States. This study adopts a critical cultural perspective and applies Burke’s (1969) concepts of identification and division to the ways in which refugees are described in comparison to other immigrants in the media coverage of the conflict. These identifications and divisions generate ideologically powerful official roles for refugees in American society. This study finds that refugees, especially refugees who are also Muslim, are defined in the media coverage of the Grand Island …

Old Maids, Policeman, And Social Rejects: Mass Media Representations And Public Perceptions Of Librarians, Maura Seale

E-JASL 1999-2009 (Volumes 1-10)

Abstract This paper investigates the relationships between mass media representations of librarians and users’ perceptions and consequent use of librarians and libraries by asking three questions: 1. How are librarians depicted by the mass media? 2. How does the public perceive librarians and how might these views relate to mass media representations? 3. What are the potential effects of these representations and perceptions? Representations of librarians by the mass media generally fall into one of five somewhat discrete categories. Public perceptions of librarians are somewhat different; although librarians are often described in positive terms, there is nearly no awareness as …