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Old Maids, Policeman, And Social Rejects: Mass Media Representations And Public Perceptions Of Librarians, Maura Seale

E-JASL 1999-2009 (Volumes 1-10)

Abstract This paper investigates the relationships between mass media representations of librarians and users’ perceptions and consequent use of librarians and libraries by asking three questions: 1. How are librarians depicted by the mass media? 2. How does the public perceive librarians and how might these views relate to mass media representations? 3. What are the potential effects of these representations and perceptions? Representations of librarians by the mass media generally fall into one of five somewhat discrete categories. Public perceptions of librarians are somewhat different; although librarians are often described in positive terms, there is nearly no awareness as …