Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
University of Nebraska - Lincoln
College of Journalism and Mass Communications: Faculty Publications
- Keyword
-
- Advertising (6)
- Journalism (5)
- Social media (5)
- Digital media (3)
- Kenya (3)
-
- Marketing (3)
- Media (3)
- Technology (3)
- Branding (2)
- Communication (2)
- Data (2)
- Digital (2)
- Education (2)
- Instagram (2)
- Public relations (2)
- Public relations education (2)
- Study abroad (2)
- Analytics (1)
- Apologia (1)
- Bernard McCoy (1)
- Brand attitude (1)
- Brand equity (1)
- Cellphones (1)
- Classroom distractions (1)
- College students (1)
- Community journalism (1)
- Consumer behavior (1)
- Content strategy (1)
- Country reputation (1)
- Creative process (1)
Articles 1 - 30 of 31
Full-Text Articles in Social and Behavioral Sciences
Prevalence And Factors Associated With Vaping Cannabidiol Among Us Adolescents, Hongying Daisy Dai, Roma Subramanian, Avina Mahroke, Ming Wang
Prevalence And Factors Associated With Vaping Cannabidiol Among Us Adolescents, Hongying Daisy Dai, Roma Subramanian, Avina Mahroke, Ming Wang
College of Journalism and Mass Communications: Faculty Publications
IMPORTANCE e-Cigarette use and vaping marijuana (cannabis) are popular among US adolescents. Cannabidiol (CBD) is a compound found in the cannabis plant that has recently increased in use.
OBJECTIVES To examine the prevalence of and factors associated with youths vaping CBD
DESIGN, SETTING, AND PARTICIPANTS This cross-sectional study included a nationally representative sample of students from middle and high schools (typical age, 11-18 years) in the US from the 2022 National Youth Tobacco Survey, conducted from January to May 2022.
EXPOSURE Demographic characteristics, harm perception of tobacco use, and vaping behaviors.
MAIN OUTCOMES AND MEASURES The main outcomes were weighted …
Thyroid Sat510 I-131 Therapy With Dosimetry For Advanced Thyroid Carcinoma: Recombinant Tsh Vs Thyroid Hormone Withdrawal, Dana Awad, Jarod Hamsa, Abbey Fingeret, Craig M. Johnson, Frank Rutar, Carrie Carso, Anupam Kotwal, Anery Patel, Angela Thornburg, Whitney Sears Goldner
Thyroid Sat510 I-131 Therapy With Dosimetry For Advanced Thyroid Carcinoma: Recombinant Tsh Vs Thyroid Hormone Withdrawal, Dana Awad, Jarod Hamsa, Abbey Fingeret, Craig M. Johnson, Frank Rutar, Carrie Carso, Anupam Kotwal, Anery Patel, Angela Thornburg, Whitney Sears Goldner
College of Journalism and Mass Communications: Faculty Publications
Background: Dosimetry can be used to calculate an optimal and safe dose of Iodine-131 (I-131) for treatment of advanced differentiated thyroid cancer (DTC). Thyroid hormone withdrawal (THW) is the preferred method of TSH elevation for I-131 therapy with dosimetry. At our institution, Recombinant TSH (RhTSH) is used in patients in whom prolonged hypothyroidism is deemed clinically unsafe or cannot tolerate THW. We aim to evaluate if RhTSH and THW are equivalent methods of preparation for I-131 therapy using dosimetry (I-131D).
A Study Of Retention And Recruitment At Southern And Midwestern Weekly U.S. Newspapers, Jessica Fargen Walsh, Jill Martin
A Study Of Retention And Recruitment At Southern And Midwestern Weekly U.S. Newspapers, Jessica Fargen Walsh, Jill Martin
College of Journalism and Mass Communications: Faculty Publications
Daily and weekly newspapers are closing at alarming rates, leaving readers without local coverage in many parts of the country. More than 5,000 of the remaining newspapers in the United States are weeklies, providing meeting coverage, agricultural news and keeping small towns informed. Yet, not nearly enough research exists about the people working at those newspapers. More than 1,000 email surveys were sent in early 2021 to weekly news editors, publishers or owners in seven states seeking opinions on successes and challenges in hiring and retaining weekly journalists. Survey results and follow-up interviews revealed a number of insights including data …
Serena, Inc.: Using Instagram To Build Brand Equity After A Crisis, Frauke Hachtmann
Serena, Inc.: Using Instagram To Build Brand Equity After A Crisis, Frauke Hachtmann
College of Journalism and Mass Communications: Faculty Publications
Serena Williams is one of the most successful athletes of all time. In addition to dominating the professional tennis circuit for decades, she has also built a massive business empire while becoming a first-time mother and wife. During this time of transition, Williams experienced a significant crisis moment during the 2018 US Open. Williams did not publicly acknowledge or apologise for the crisis and instead focused on a new sense of direction after living through the experience, much of which is documented and promoted on her Instagram account. This exploratory case study focuses on Serena Williams’s use of Instagram as …
Gen Z And Digital Distractions In The Classroom: Student Classroom Use Of Digital Devices For Non-Class Related Purposes, Bernard R. Mccoy
Gen Z And Digital Distractions In The Classroom: Student Classroom Use Of Digital Devices For Non-Class Related Purposes, Bernard R. Mccoy
College of Journalism and Mass Communications: Faculty Publications
A 2019 survey of college students examined classroom-learning distractions caused by their use of digital devices for non-class purposes. The purpose of the survey, part of an on-going study, was to learn more about students’ behaviors and perceptions regarding their classroom uses of digital devices for non-class purposes. The survey included 986 respondents in 37 U.S. states and 47 respondents in Alberta, Canada. A significant feature of the study was its measurement of frequency and duration of students’ classroom digital distractions as well as respondents’ motivations for engaging in the distracting behavior. Respondents averaged 19.4% of class time using a …
Von Star City Sports Bis #Gbr: Reflektion Von Qualität Und Leistung Der Lokalen Sportberichterstattung Im Mittleren Westen Amerikas, Frauke Hachtmann
Von Star City Sports Bis #Gbr: Reflektion Von Qualität Und Leistung Der Lokalen Sportberichterstattung Im Mittleren Westen Amerikas, Frauke Hachtmann
College of Journalism and Mass Communications: Faculty Publications
Good local sports journalism reflects the community it serves and thereby develops society. This essay discusses local sports journalism in the context of collegiate athletics in Nebraska in the Midwest. It is particularly important to produce good, solid journalism in the context of sport. This reflection of local sports journalism of the University of Nebraska-Lincoln uses the following themes for analysis: context, critical media work, diversity, representation in the newsroom, and the role of owned media and branding. The essay also describes the American collegiate athletic system and a new, innovative undergraduate major in „Sports Media and Communication“ at the …
Journalists’ Level Of Knowledge On Empirical Research And Opinion Polling: A Study Of Kenyan Journalists, Dane M. Kiambi
Journalists’ Level Of Knowledge On Empirical Research And Opinion Polling: A Study Of Kenyan Journalists, Dane M. Kiambi
College of Journalism and Mass Communications: Faculty Publications
This study examines the level of knowledge of Kenyan political reporters on a few key concepts of empirical research and opinion polling. Although data from this study are from a nonrepresentative sample, it offers important insights into levels of knowledge on an important topic in journalism. Results indicate that 63. 4 percent of the reporters did not know that survey findings from a nonrandom or nonprobability sample cannot be generalized to the population. Another 63. 4 percent did not know that sampling error cannot be computed from data that were collected using a nonrandom sample, while 49. 3 percent did …
Comparing Virtual Reality Tourism To Real-Life Experience: Effects Of Presence And Engagement On Attitude And Enjoyment, Adam Wagler, Michael D. Hanus
Comparing Virtual Reality Tourism To Real-Life Experience: Effects Of Presence And Engagement On Attitude And Enjoyment, Adam Wagler, Michael D. Hanus
College of Journalism and Mass Communications: Faculty Publications
With the advent of 360-degree video technology, Virtual reality (VR) headsets can take users to locations in the real world. Despite the increasing number of virtual tourism opportunities using digital VR technology, little research has assessed the effective realism of 360-degree video tourism. This study took users on a guided audio tour of a state Capitol building. Users either took the tour via two-dimensional (2-D) video, immersive 360-degree video using a VR headset, or physically went to the location and walked around the grounds. Users were measured on spatial presence, emotional engagement with the tour, sponsor liking, and tour outreach …
Developing The Next-Generation Don Draper, Valerie K. Jones
Developing The Next-Generation Don Draper, Valerie K. Jones
College of Journalism and Mass Communications: Faculty Publications
Technology and the proliferation of data have transformed the advertising industry. Those with digital and analytical skills are now more employable than those with “traditional” advertising skills. At the same time, colleges and universities face increasing emphasis on job placement rates. Are advertising programs providing students with the skills needed to win jobs today and become successful employees tomorrow? Today’s “next-generation Don Drapers” must be fluent not only in creativity and big ideas but also in analysis and Big Data.
Country Reputation Management: Developing A Scale For Measuring The Reputation Of Four African Countries In The United States, Dane M. Kiambi, Autumn Shafer
Country Reputation Management: Developing A Scale For Measuring The Reputation Of Four African Countries In The United States, Dane M. Kiambi, Autumn Shafer
College of Journalism and Mass Communications: Faculty Publications
This study extends the development of country reputation measurement to other cultural contexts, specifically among sub-Saharan African countries that have shown the desire to improve their reputation in the United States and other Western nations. Although effective management of a country’s reputation lies in its ability to measure the perceptions of its target publics, there is currently no established scale that can be relied upon for such measurement of sub-Saharan African countries. In this study, a confirmatory factor analysis (CFA) was conducted using second-order latent variables, and based on the goodness-of-fit indices, it was established that all four models for …
Voice-Activated Change: Marketing In The Age Of Artificial Intelligence And Virtual Assistants, Valerie K. Jones
Voice-Activated Change: Marketing In The Age Of Artificial Intelligence And Virtual Assistants, Valerie K. Jones
College of Journalism and Mass Communications: Faculty Publications
The Internet of Things promises to make relationships with technology more personal than ever. Voice-controlled virtual or artificial intelligence assistants such as Amazon’s Alexa or Google Assistant execute the commands of their users, providing information, entertainment, utility, and convenience while enabling consumers to bypass the advertising they would typically see on a screen. This “screen-less” communication presents significant challenges for brands used to “pushing” messages to audiences in exchange for the content they seek in hopes of creating preference. It also raises ethical questions about data collection, usage, and privacy. Little is known about the role marketing will play in …
To Thrive In Today’S Marketing Landscape, Embrace Schizophrenia!, Rishad Tobaccowala, Valerie Jones
To Thrive In Today’S Marketing Landscape, Embrace Schizophrenia!, Rishad Tobaccowala, Valerie Jones
College of Journalism and Mass Communications: Faculty Publications
We are entering the third connected age, powered by deep connectionsamong data, interconnected and Internet-connected objects, and engag-ing, immersive communication. Communication and media are undergoingradical transformations–influenced by artificial intelligence, the Internet ofThings, virtual and augmented reality, and voice-powered devices–and asa result, the advertising landscape is transforming as well. Brands connectdirectly with consumers, built on rich, data-driven relationships. As theway brands are built changes, so must the skill sets and approachesneeded for building and advertising brands. We outline a new model forsuccess and discuss future challenges and opportunities for academics, stu-dents, and professionals, to thrive.
Understanding And Addressing The Gaps: Generational Perspectives On Public Relations Leadership Development In The United States, Michele E. Ewing, David L. Remund
Understanding And Addressing The Gaps: Generational Perspectives On Public Relations Leadership Development In The United States, Michele E. Ewing, David L. Remund
College of Journalism and Mass Communications: Faculty Publications
This qualitative study is the first known effort to define the differing perceptions of public relations leadership at three distinct career points and explore the leadership development gaps and needs from these varied perspectives. Semistructured interviews with senior public relations practitioners, young professionals, and current students in the United States bring needed depth and clarity to prior scholarship on leadership development, a growing concern within the public relations industry around the world. Additionally, the findings pinpoint leadership development best practices for better infusing leadership development into undergraduate public relations education and into training and development programs for young professionals.
How Instagram Content Affects Brand Attitudes And Behavior, Ming (Bryan) Wang, Valerie K. Jones
How Instagram Content Affects Brand Attitudes And Behavior, Ming (Bryan) Wang, Valerie K. Jones
College of Journalism and Mass Communications: Faculty Publications
This paper examines the effectiveness of communication on Instagram, a type of visual social networking site, by the US Transportation Security Administration (TSA). Results show that the TSA’s Instagram account elicited stronger emotional reactions than a private consumer product business Instagram account. More importantly, perceived usefulness of content, perceived persuasive intent of content, and negative emotions all affected attitudes toward the TSA. Additionally, perceived usefulness of content and negative emotions also influenced communicative action regarding the TSA account. Findings demonstrate the emotional impact of visual communication and the role of both cognitive and affective evaluations in changing attitudes and behavior …
The Future Of Advertising: What You Should Know, Valerie K. Jones, Rishad Tobaccowala
The Future Of Advertising: What You Should Know, Valerie K. Jones, Rishad Tobaccowala
College of Journalism and Mass Communications: Faculty Publications
We live in an empowered age with empowered consumers. Technology has become a slingshot enabling each of us consumers to defeat Goliath, the big companies and marketers. Consumers have god-like power, able to see, hear, discover, and uncover almost anything through all of the devices available today. Digitization, globalization and demographic shifts are requiring us to replace old models of thinking about communication and advertising. The chapter introduces new models of thinking about about the future of advertising, guided by a few fundamental principles: delivering utilities and services, as opposed to a message; reaggregating audiences, as opposed to segmenting them; …
Editors Use Social Media Mostly To Post Story Links, Sue Burzynski Bullard
Editors Use Social Media Mostly To Post Story Links, Sue Burzynski Bullard
College of Journalism and Mass Communications: Faculty Publications
A survey of senior editors of U.S. print broadcast and online news outlets found that while 98 percent of the 376 respondents say they use social media, they primarily use it to post links to stories on Facebook and Twitter. Far fewer use social media to interact with audiences by posing questions and responding to comments
Book Review: Ethics Of Media, Edited By Nick Couldry, Mirca Madianou, And Amit Pinchevski., Sue Burzynski Bullard
Book Review: Ethics Of Media, Edited By Nick Couldry, Mirca Madianou, And Amit Pinchevski., Sue Burzynski Bullard
College of Journalism and Mass Communications: Faculty Publications
Credible media outlets work to maintain their credibility and that invariably leads them to the ethics of the business. Ethics, if converted to a slogan, could be reduced to “do the right thing.” But exactly what is the right thing? How do you know it is the right thing? What exceptions are allowed, if any? How does the digital age affect ethics?
Book Review: Twitter: Social Communication In The Twitter Age, By Dhiraj Murthy, Sue Burzynski Bullard
Book Review: Twitter: Social Communication In The Twitter Age, By Dhiraj Murthy, Sue Burzynski Bullard
College of Journalism and Mass Communications: Faculty Publications
Twitter has helped to shape social communication in today’s world. In his book, Dhiraj Murthy recognizes Twitter’s impact as a communication medium and puts it in context.
[The Development Of Public Relations In] Kenya, Dane M. Kiambi
[The Development Of Public Relations In] Kenya, Dane M. Kiambi
College of Journalism and Mass Communications: Faculty Publications
This chapter traces the practice of PR from pre-independence Kenya to the 21st century. It emerges that the practice of PR is closely tied to major national events and to social, cultural, political and economic forces. PR roles as understood by the pre-independence colonial government: keeping the public informed on government development projects, assessing public opinion and advising government, endearing government to Kenyans and building the awareness of Kenya abroad have continued to modern-day Kenya.
Let Us Rank Journalism Programs, Joseph Weber
Let Us Rank Journalism Programs, Joseph Weber
College of Journalism and Mass Communications: Faculty Publications
Unlike law, business, and medical schools, as well as universities in general, journalism schools and journalism programs have rarely been ranked. Publishers such as U.S. News & World Report, Forbes, Bloomberg Businessweek, and Washington Monthly do not pay them much mind. What is the best journalism school in the country? The top ten undergraduate and graduate schools? It is impossible to know. That should change, and the Association for Education in Journalism and Mass Communication (AEJMC) should lead the way. It should develop a ranking system that would be helpful to anyone interested, especially because federal policy makers soon will …
A Lesson In Crisis Communications And Transparency From Sub-Saharan Africa, Dane M. Kiambi
A Lesson In Crisis Communications And Transparency From Sub-Saharan Africa, Dane M. Kiambi
College of Journalism and Mass Communications: Faculty Publications
The increased penetration of smart phones in Sub-Saharan Africa and the enthusiasm toward social media highlights the need for crisis managers working in the region to sharpen their crisis management skills to effectively protect and restore the reputations of their organizations. Research has consistently shown that Africa is the only region of the world where growth in mobile connections is expected in the next five years. Coupled with the ongoing increase in high-speed internet connections, there is little doubt that creating and sharing information online among locals will reach new proportions. Research by Portland Communications showed that South Africa was …
Embracing Change: Exploring How Creative Professionals Use Interactive Media In Advertising Campaigns, Adam Wagler
Embracing Change: Exploring How Creative Professionals Use Interactive Media In Advertising Campaigns, Adam Wagler
College of Journalism and Mass Communications: Faculty Publications
Advertising agencies are incorporating new forms of interactive media into campaigns as media continues to rapidly change. The purpose of this phenomenological qualitative study is to explore how five creative professionals at leading advertising agencies in the Midwest are integrating interactive media into campaigns. Through a series of interviews this project helps solidify what it means to integrate interactive media. The findings illustrate a fundamental shift in an industry that is moving away from “advertising.” An industry built around traditional media now requires creatives to incorporate dynamic, mobile, and social media into the marketing mix. Advertising agencies must engage audiences …
International Advertising Education In A Digital World: Achieving Global Competency, Frauke Hachtmann, Nancy Mitchell, Bruce Mitchell, Sheila Sasser
International Advertising Education In A Digital World: Achieving Global Competency, Frauke Hachtmann, Nancy Mitchell, Bruce Mitchell, Sheila Sasser
College of Journalism and Mass Communications: Faculty Publications
No abstract provided.
Book Review: Alphabet To Internet: Media In Our Lives, Sue Burzynski Bullard
Book Review: Alphabet To Internet: Media In Our Lives, Sue Burzynski Bullard
College of Journalism and Mass Communications: Faculty Publications
Technology has changed virtually every aspect of communication. As more of us adapt to news and information delivered almost instantly on devices that handily fit into a pocket, we’ve become accustomed to new tools and quick changes. Irving Fang’s second edition of Alphabet to Internet puts it all in perspective, starting with the dawn of writing and including today’s 140-character Tweet. In a word, the impact is mind-boggling.
Integrating Evidence-Based Practices Into Public Relations Education, Karen Freberg, David L. Remund, Kathy Keltner-Previs
Integrating Evidence-Based Practices Into Public Relations Education, Karen Freberg, David L. Remund, Kathy Keltner-Previs
College of Journalism and Mass Communications: Faculty Publications
Public relations continue to play an essential and changing role in society, requiring the regular reassessment of the education of future public relations practitioners. Academics and practitioners often differ in how they view the public relations field, how they define the discipline, and how they view the major pedagogical approaches. This paper explores the impact of integrating three different perspectives in public relations education, including practitioner perspective, client perspective, and the evidence-based perspective. Results from students’ reaction papers and an online questionnaire suggest that integrating an evidence-based approach improves the competence and clarity of communications counsel provided by aspiring practitioners.
Book Review: The Ethics Of Emerging Media: Information, Social Norms And New Media Technology, Sue Burzynski Bullard
Book Review: The Ethics Of Emerging Media: Information, Social Norms And New Media Technology, Sue Burzynski Bullard
College of Journalism and Mass Communications: Faculty Publications
Discussions of new media and ethics sometimes include the notion that “ethics are ethics”—that doing the right thing is, and has been, a constant over time and across media.
The idea has a certain appeal. But it gets new twists in The Ethics of Emerging Media, by Bruce E. Drushel and Kathleen German, assistant professors of communication at Miami University. New media create new ethical questions and opportunities to cross ethical lines, as the thirteen contributors to this collection examine.
Book Review: Public Journalism 2.0: The Promise And Reality Of A Citizen-Engaged Press, Sue Burzynski Bullard
Book Review: Public Journalism 2.0: The Promise And Reality Of A Citizen-Engaged Press, Sue Burzynski Bullard
College of Journalism and Mass Communications: Faculty Publications
Digital technology has changed journalism dramatically. Through a collection of research studies, essays, case studies, and interviews, Public Journalism 2.0 takes a detailed look at evolving public journalism and where audience-generated stories fit into that evolution. The editors divide the book into three sections: the history of civic and citizen journalism, current practices, and future possibilities. They conclude with their views of where professionals fit in to a citizen-engaged press.
Public Relations In Kenya: An Exploration Of Models And Cultural Influences, Dane M. Kiambi, Marjorie Keeshan Nadler
Public Relations In Kenya: An Exploration Of Models And Cultural Influences, Dane M. Kiambi, Marjorie Keeshan Nadler
College of Journalism and Mass Communications: Faculty Publications
This pioneer study explores the public relations models that inform the practice of public relations in Kenya, and the cultural values that influence this practice. Results show the personal influence model as the most used by practitioners in Kenya, while individualism is the most experienced cultural value. The strong correlation between personal influence model and Hofstede’s cultural value of femininity points to the practitioners’ strong desire for good interpersonal relationships with colleagues, supervisors, clients and key publics.
The Effect Of Advertising-Focused, Short-Term Study Abroad Programs On Students’ Worldviews, Frauke Hachtmann
The Effect Of Advertising-Focused, Short-Term Study Abroad Programs On Students’ Worldviews, Frauke Hachtmann
College of Journalism and Mass Communications: Faculty Publications
Global employers in the advertising industry are increasingly interested in hiring students with intercultural communication skills and cultural experience. While the benefits of long-term study abroad programs are well documented, this study focuses on advertising-specific, short-term study abroad programs. The purpose was to explore the effectiveness of such programs on students’ worldviews using a mixed methods design. The results show that students displayed lower levels of ethnocentrism after participating in short-term, advertising-focused study abroad programs. In addition, five qualitative themes emerged: an awareness of and appreciation for the out-group, an increased awareness of the in-group, the importance of communication, a …
Ethnic Appeal: A Self-Defense Tool For Kenyan Politicians, Dane M. Kiambi
Ethnic Appeal: A Self-Defense Tool For Kenyan Politicians, Dane M. Kiambi
College of Journalism and Mass Communications: Faculty Publications
So far, analyses of apologetic rhetoric strategies as used by individuals or organizations to respond to accusations of wrongdoing have been concentrated in the West. An analysis of political apologia in an African setting — in this case Kenya — reveals that while Kenyan politicians have used denial, victimization, mortification, and counterattacking among other self-defense strategies, one particular strategy emerges as the most commonly used by Kenyan politicians — ethnic appeal.