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Social and Behavioral Sciences Commons™
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Articles 1 - 3 of 3
Full-Text Articles in Social and Behavioral Sciences
Understanding And Addressing The Gaps: Generational Perspectives On Public Relations Leadership Development In The United States, Michele E. Ewing, David L. Remund
Understanding And Addressing The Gaps: Generational Perspectives On Public Relations Leadership Development In The United States, Michele E. Ewing, David L. Remund
College of Journalism and Mass Communications: Faculty Publications
This qualitative study is the first known effort to define the differing perceptions of public relations leadership at three distinct career points and explore the leadership development gaps and needs from these varied perspectives. Semistructured interviews with senior public relations practitioners, young professionals, and current students in the United States bring needed depth and clarity to prior scholarship on leadership development, a growing concern within the public relations industry around the world. Additionally, the findings pinpoint leadership development best practices for better infusing leadership development into undergraduate public relations education and into training and development programs for young professionals.
Crisis Communication In An International Organization: An Investigation Of The Bbc’S Reputation In The Aftermath Of The Savile Scandal, Stephanie P. Shipp
Crisis Communication In An International Organization: An Investigation Of The Bbc’S Reputation In The Aftermath Of The Savile Scandal, Stephanie P. Shipp
College of Journalism and Mass Communications: Theses
In October 2012, it was revealed that BBC television host Jimmy Savile had sexually abused victims on the premises of the BBC. The first reported instance of abuse on BBC premises had occurred and 1965 and continued until two years before his death. In the aftermath of the scandal, the BBC was accused of turning a blind eye to Savile's actions. The BBC's response to the crisis was confusing and inept. The BBC appeared to have no crisis communication strategy in place and lacked any sort of variation in its response to stakeholders in individual countries. This paper …
Integrating Evidence-Based Practices Into Public Relations Education, Karen Freberg, David L. Remund, Kathy Keltner-Previs
Integrating Evidence-Based Practices Into Public Relations Education, Karen Freberg, David L. Remund, Kathy Keltner-Previs
College of Journalism and Mass Communications: Faculty Publications
Public relations continue to play an essential and changing role in society, requiring the regular reassessment of the education of future public relations practitioners. Academics and practitioners often differ in how they view the public relations field, how they define the discipline, and how they view the major pedagogical approaches. This paper explores the impact of integrating three different perspectives in public relations education, including practitioner perspective, client perspective, and the evidence-based perspective. Results from students’ reaction papers and an online questionnaire suggest that integrating an evidence-based approach improves the competence and clarity of communications counsel provided by aspiring practitioners.