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Articles 9211 - 9240 of 89512
Full-Text Articles in Social and Behavioral Sciences
A Secondary Data Analysis Exploring The Impacts Of Synchronous And Asynchronous Sexual Assault Bystander Intervention Training: A Pilot Study, Jacquelyn A. Mesenbrink
A Secondary Data Analysis Exploring The Impacts Of Synchronous And Asynchronous Sexual Assault Bystander Intervention Training: A Pilot Study, Jacquelyn A. Mesenbrink
College of Graduate Studies: Theses & Dissertations
Campus sexual assault has been recognized as one of the most pressing issues on college campuses and an epidemic across the U.S. The purpose of this study is to explore perceived prosocial behavior change of one bystander intervention training in two different modalities: synchronous virtual via Zoom and asynchronous online training via a learning management system (LMS). To date, there is no research study that evaluates the same bystander intervention program across different intervention delivery modalities. This research is the first of its kind to examine the relationship between intervention delivery modality and post-evaluation questions and serves as a pilot …
Love At First Touch: How Swiping Vs. Typing Changes Online Dating Decision-Making, Farhana Nusrat, Yaniu Huang, Cait Lamberton
Love At First Touch: How Swiping Vs. Typing Changes Online Dating Decision-Making, Farhana Nusrat, Yaniu Huang, Cait Lamberton
AMTP Proceedings 2022
Online dating is one of the fastest-growing industries in the United States. Due to its increasing popularity, various dimensions of online dating have been studied in recent years. However, no research has explored how the type of digital platforms used impacts online dating. In this research, we investigate how the use of different platforms (computers vs. smartphones) can influence customers’ decision-making process in the context of online dating. Through multiple studies, we demonstrate that while using their computers (vs. smartphones) to evaluate dating profiles, customers will prioritize the inner attributes of the person (e.g., personality and compatibility). Moreover, the effect …
Framing Fashion Sustainability In Fashion Magazines, Kristen Ann Mohammadi
Framing Fashion Sustainability In Fashion Magazines, Kristen Ann Mohammadi
Graduate Theses, Dissertations, and Problem Reports (ETD)
This study explores the framing, dominant frame, story focus, and tone of sustainable fashion coverage in prominent fashion magazines, Vogue and Refinery29, seeking to understand if the publications frame their coverage differently and if the framing changes after the emergence of COVID-19. To do so, this study uses a sample consisting of articles from summer months (May-August) spanning three years (2019, 2020, and 2021), as COVID-19 was first discovered in the United States in 2020. This study uses content analysis methodology to analyze a total of 206 articles. This kind of research is important, as environmental and social issues stemming …
Gender Performance And Political Identity At The January 6 Capitol Insurrection, Emma Elise Newton
Gender Performance And Political Identity At The January 6 Capitol Insurrection, Emma Elise Newton
Dissertations and Theses @ UNI
The January 6 Capitol insurrection was heavily documented with recorded videos and photos, across legacy and social media. Despite engaging in criminal acts, many participants recorded themselves participating in the attack and posted their videos to Parler, a right-wing alternative to Facebook and Twitter that gained traction among the far-right, QAnon conspiracy theorists, and white supremacy groups. These social media videos detail an interesting rhetorical dynamic at play, one that is not so recognizable in legacy media: performances of sex/gender. Analyzing videos uploaded to a conservative social media landscape provides a lens into performances of gender as it intersects with …
Publishing Toolkit For Early Career Academics I And Ii: Lublin Institute Of Technology, April 27, 2022 And May 4, 2022, Sue Ann Gardner
Publishing Toolkit For Early Career Academics I And Ii: Lublin Institute Of Technology, April 27, 2022 And May 4, 2022, Sue Ann Gardner
University of Nebraska-Lincoln Libraries: Presentations
Summary
Covers knowledge required of early career academics to create and submit academic publications. A broad range of concerns are addressed covering the entire lifecycle of scholarship including discussion dissertations, considering how to determine where to submit works, preparing and submitting manuscripts, and how to ensure that works are made available openly. The emphasis is on scholarly articles prepared for publication in academic journals, but alternate forms of scholarly communication are also discussed, including posters, conference presentations, computer code, and datasets. Includes a list of supplemental resources for further learning.
Paths To Positivity: Relational Trajectories And Interaction In Positive Stepparent-Stepchild Dyads, Vincent R. Waldron, Dawn O. Braithwaite, Bailey M. Oliver-Blackburn, Brianna L. Avalos
Paths To Positivity: Relational Trajectories And Interaction In Positive Stepparent-Stepchild Dyads, Vincent R. Waldron, Dawn O. Braithwaite, Bailey M. Oliver-Blackburn, Brianna L. Avalos
Department of Communication Studies: Faculty Publications
Stepfamilies are inherently complex family systems, marked by change, flexible boundaries, and early conflict. But the developmental pathways by which long-term stepparent relationships become positive require more study. We interviewed 38 stepchildren who had reached adulthood, to understand how their relationships with a stepparent became positive. Four relational trajectories defined these positive relationships: punctuated, consistent positive, progressive incline, and modulated turbulent. Distinctive communicative practices were associated with each trajectory, such as communicating assurances, “siding,” or revelations of character. In addition, the trajectories shared three common processes: responsiveness to stepchild vulnerability, stepparent “adding value” to the family, and maturation/ reframing of …
The Use Of Tiktok For Relationship Maintenance: An Exploratory Study, Shannon Nemes
The Use Of Tiktok For Relationship Maintenance: An Exploratory Study, Shannon Nemes
Master's Theses and Doctoral Dissertations
The recent boom in popularity of the social media app TikTok has provided more opportunities for users in a committed relationship to express their love to their partner through features such as video sharing, tagging, or creating content together. The purpose of this study is to learn how romantic partners use TikTok to support relationship maintenance; in addition, this study draws on research related to the five love languages to gauge how romantic partners express their love for each other using TikTok. Interviews with eight individuals involved in long-term romantic relationships revealed how TikTok assists with relationship maintenance. Six themes …
Media And Peer Culture: Young People Sharing Norms And Collective Identities With And Through Media, Sun Sun Lim
Media And Peer Culture: Young People Sharing Norms And Collective Identities With And Through Media, Sun Sun Lim
Research Collection College of Integrative Studies
When young people interact, they absorb the peer culture that underpins and sustains their relationships with each other. Peer culture encompasses norms and conventions, shared interests and activities, and the unique modes of communication deployed in the afore-mentioned elements. The ways in which young people integrate their media consumption into their peer culture is the focus of this chapter. Specifically, it examines how young people incorporate media content into their peer interactions and appropriate a variety of communication platforms to socialize with their peers, thus generating distinctive traits, norms, practices, codes and shared identities that make up their unique peer …
Screenlife Capture: An Open-Source And User-Friendly Framework For Collecting Screenomes From Android Smartphones, Andrew Z. H. Yee, Ryan Yu, Sun Sun Lim, Kwan Hui Lim, Tien Tien Anh Dinh, Lionell Loh, Andre Hadianto, Miguel Quizon
Screenlife Capture: An Open-Source And User-Friendly Framework For Collecting Screenomes From Android Smartphones, Andrew Z. H. Yee, Ryan Yu, Sun Sun Lim, Kwan Hui Lim, Tien Tien Anh Dinh, Lionell Loh, Andre Hadianto, Miguel Quizon
Research Collection College of Integrative Studies
As our interactions with each other become increasingly digitally mediated, there is growing interest in the study of people’s digital experiences. To better understand digital experiences, some researchers have proposed the use of screenomes. This involves the collection of sequential high-frequency screenshots which provide detailed objective records of individuals’ interaction with screen devices over time. Despite its usefulness, there remains no readily available tool that researchers can use to run their own screenome studies. To fll this gap, we introduce ScreenLife Capture, a user-friendly and open-source software to collect screenomes from smartphones. Using this tool, researchers can set up smartphone …
Partnerships Create Success For The Devil’S Garden Wild Horses, Laura K. Snell
Partnerships Create Success For The Devil’S Garden Wild Horses, Laura K. Snell
Human–Wildlife Interactions
Many wild horse (Equus ferus caballus) populations that inhabit designated federal land in the United States currently exceed management objectives. Overabundant wild horse populations can adversely impact the ecosystem, native wildlife, and other land uses. Unfortunately, there is not a universal solution, as each impacted area may differ ecologically, economically, socially, and politically. Wild horse management is not just a 1-time project but a long-term program where buy-in is needed from the federal and state agencies, local governments, and private partners. Local county governments and private partners can have important insights and significant influence on the development and …
Obstruction Of Journalism, Erin C. Carroll
Obstruction Of Journalism, Erin C. Carroll
Georgetown Law Faculty Publications and Other Works
Identifying oneself as press used to be a near-grant of immunity. It meant safer passage through all manner of dangerous terrain. But today, being recognizable as a journalist may be more likely to make one a target.
Physical attacks against journalists in the United States increased nearly 1,300 percent in 2020. The rate of online violence against journalists is also soaring. This violence is aimed almost entirely at women, people of color, non-Christians, and non-straight journalists. It silences voices already relegated to the edges. Rather than letting our national conversation branch, the violence attempts to shear it to a white, …
A Free Press Without Democracy, Erin C. Carroll
A Free Press Without Democracy, Erin C. Carroll
Georgetown Law Faculty Publications and Other Works
For several decades, the American press has been fighting for its economic survival. But while it has been consumed with this effort, the political threat to a free press has grown perhaps greater than the economic one. Democracy is eroding globally, including in the United States. Given the importance of a free press to democracy, the press needs to more urgently consider how it maintains its freedom as erosion persists.
This Article sets out a framework for American press priorities in this pivotal moment. It suggests that to resist and weather a turn to autocracy, the press must endeavor to …
Identity Negotiations In Family Relationships: Discussing Substance Use Disorder Through The Communication Theory Of Identity, Sarah-Michele Q. Weaver
Identity Negotiations In Family Relationships: Discussing Substance Use Disorder Through The Communication Theory Of Identity, Sarah-Michele Q. Weaver
Electronic Theses and Dissertations
Guided by the communication theory of identity (CTI), the current study explores identity negotiations among family members who have experience with substance use disorder. Semi-structured interviews were conducted with 9 participants. Personalenacted, enacted-relational, and personal-relational identity gaps guide the scope and use of CTI. Findings mirrored 3 major themes in consideration of these identity gaps: (1) participants embraced or rejected SUD as a central aspect of personal identity, (2) participants experienced turbulence in relational identities due to SUD, and (3) personalrelational identity gaps and alignment surface in multiple contexts where interpersonal communication occurs.
Where Are My People? A Historical Analysis On Nasa’S Equal Opportunity Initiatives, Heather D. Smith
Where Are My People? A Historical Analysis On Nasa’S Equal Opportunity Initiatives, Heather D. Smith
UNF Graduate Theses and Dissertations
This thesis uses historical analysis to review how the NASA Communication Office published information about its equal opportunity efforts from the 1970s through the 2010s. NASA press materials were examined using various keywords to search for programs and initiatives to recruit and maintain women and minorities in the space agency. The idea to create internal programs to increase women and minorities within NASA appeared in the mid-1970s, but the agency did not report initiatives until the late 1980s and 2010s, when the keywords women, minorities, and equal opportunity were mentioned most often. NASA continues to develop and implement …
“Someone You Love” Documentary: Using Narratives In Entertainment Media To Increase Hpv Vaccination In Georgia, Gabrielle C. Darville- Sanders, Jann Macinnes, Kelsey Schwarz
“Someone You Love” Documentary: Using Narratives In Entertainment Media To Increase Hpv Vaccination In Georgia, Gabrielle C. Darville- Sanders, Jann Macinnes, Kelsey Schwarz
Journal of the Georgia Public Health Association
Background: Although HPV is the most common sexually transmitted disease in the United States, vaccination rates are still lagging among adolescents and young adults. Entertainment-education is a popular strategy for incorporating educational messages into entertainment media. With popular shows on television now integrating health messages into their narrative, there are more opportunities to influence knowledge, attitude and health behaviors. Objective: To (a) determine the effectiveness of the HPV narrative included in the “Someone You love” documentary on HPV risk perception, vaccine self-efficacy and behavioral intention for HPV vaccine uptake on college students and (b) assess the immediate impact of the …
Brand Communication With Transmedia Storytelling Of Riot Games: Transmedia Engagement, Brand Attitudes, And Brand Experience., Hao-When Tsai
Brand Communication With Transmedia Storytelling Of Riot Games: Transmedia Engagement, Brand Attitudes, And Brand Experience., Hao-When Tsai
Chulalongkorn University Theses and Dissertations (Chula ETD)
This study seeks to understand how brands communicate through the application of transmedia storytelling from the message and to the receivers. While existing studies mainly aim at conceptualizing the term ‘transmedia storytelling’, this study explores the term from a game-centric narrative perspective. Using Riot Games as a case study due to its global success and popularity, this research applies a qualitative mixed-method approach of documentary research (qual) and in-depth interview (QUAL). The investigation places special emphasis on undercovering consumer attitude and experience upon engagement with brand transmedia stories. To do so, Jenkins’ (2003) concept of transmedia storytelling was adopted as …
Finding The Means : The Bilingual Disparity In Semantic Context Use For Processing, Iyad Ghanim
Finding The Means : The Bilingual Disparity In Semantic Context Use For Processing, Iyad Ghanim
Theses, Dissertations and Culminating Projects
Early and late bilinguals both differ in the speed with which they comprehend language or in their processing of sentences compared to monolinguals. This is possibly a result of crosslanguage interference, differential allocation of cognitive resources, or some other difference in language-dependent processes. This dissertation presents research and review focusing on one such language dependent process — the use of sentential context and lexical-associative semantic information — to process sentences. In a series of studies, 34 bilinguals and 28 monolinguals complete a retroactive masked priming task, which provides an isolated measure of the use of semantic information to backwards recognize …
Media Framing Of Marriage Practices In Afghanistan, Hakima Afzaly
Media Framing Of Marriage Practices In Afghanistan, Hakima Afzaly
Dissertations and Theses @ UNI
Culturally, in Afghanistan, marriage is given much importance and seen as something that completes life. Through this study, I analyze how marriage practices, such as dowry (Mahr), bride price, and the “virginity ritual,” are described in newspapers and magazines of Afghanistan. In particular, I explore how the popular press, such as 8 Sobh and Khama Press in Afghanistan frame their discussion of marriage practices. The findings from this analysis reveal that newspapers and magazines of Afghanistan frame marriage as an economic issue and a major focus of the articles is on the financial pressure on poor families due to the …
Distal Sibling Grief: Exploring Emotional Affect And Salience Of Listener Behaviors In Stories Of Sibling Death, Margaret C. Brock
Distal Sibling Grief: Exploring Emotional Affect And Salience Of Listener Behaviors In Stories Of Sibling Death, Margaret C. Brock
Graduate Student Theses, Dissertations, & Professional Papers
Communicated Narrative Sense-Making (CNSM) theory is used as a theoretical framework to understand the storytelling surrounding a sibling’s death years after the loss. Analysis of 174 narratives from individuals whose siblings died five or more years ago revealed that a neutral tone, rather than the use of positive or negative affect, was predominant in this retrospective storytelling. When affect was present, it was more likely to be negative than positive. However, positive affect was associated with an individual’s satisfaction with life when it was present. The neutrality and frequency of retrospective storytelling among distally bereaved siblings in this study may …
Bridging The Gap: Where Indigenous Knowledge And Western Science Come Together To Shape Environmental Stewardship, Bowman Leigh
Bridging The Gap: Where Indigenous Knowledge And Western Science Come Together To Shape Environmental Stewardship, Bowman Leigh
Graduate Student Theses, Dissertations, & Professional Papers
In the era of climate change, humans are grappling with how to ensure that natural resources exist into the future. For millennia, Indigenous people have actively managed the environment, drawing upon deep connections to the land passed down through generations. The Western worldview, on the other hand, sees humans as separate from nature — an attitude that has led to many of the environmental crises we see today.
This portfolio examines places and programs where Western science and Indigenous knowledge (IK) or traditional ecological knowledge (TEK) come together to shape environmental stewardship. Western science and IK/TEK are inherently different ways …
Understanding Media Richness And Social Presence: Exploring The Impacts Of Media Channels On Individuals’ Levels Of Loneliness, Well-Being, And Belonging, Ashley M. Arsenault
Understanding Media Richness And Social Presence: Exploring The Impacts Of Media Channels On Individuals’ Levels Of Loneliness, Well-Being, And Belonging, Ashley M. Arsenault
Graduate Student Theses, Dissertations, & Professional Papers
Loneliness is a universal part of being human and is detrimental to well-being. The need-to-belong hypothesis claims that individuals frequently having positive interactions with people close to them mitigates their loneliness. Media richness theory adds that rich media channels allow individuals to perceive higher levels of social presence and maintain those vital, close relationships. Understanding how a given media channel impacts online interactions and, in turn, the interactants is vital. This study used a pretest-posttest equivalent groups experimental design to examine if individuals who interacted with a close relationship partner over a rich media channel would have a decrease in …
Canceling Vs. #Cancel Culture: An Analysis On The Surveillance And Discipline Of Social Media Behavior Through Competing Discourses Of Power, Julia G. Bezio
Canceling Vs. #Cancel Culture: An Analysis On The Surveillance And Discipline Of Social Media Behavior Through Competing Discourses Of Power, Julia G. Bezio
Graduate Student Theses, Dissertations, & Professional Papers
Canceling and #cancelculture have become the topic of many debates over free speech and accountability for oppressive behaviors in social media discourse. This thesis examines Twitter discourse from two recent racism-based cancel cases. Using Foss and Gill’s (1987) adapted epistemic rhetoric framework and emphasizing elements of Foucauldian surveillance and discipline in the discourse, I conduct a comparative qualitative examination of Gina Rodriguez’s and Chris Harrison’s cancel discourse. I contend that in the cancel process, Twitter users engage in surveillance to discipline one another on multiple levels: first, as cancelers use the practice to discipline oppressive behaviors on social media, and …
Call Your Elected Officials: Identifying Predictors And Audiences For Collective Climate Action, Nathan Scott Bender
Call Your Elected Officials: Identifying Predictors And Audiences For Collective Climate Action, Nathan Scott Bender
Graduate Student Theses, Dissertations, & Professional Papers
Influential climate action in the United States is beyond the scope of individual actions, and instead requires collective action. This challenges governmental agencies and NGOs to promote enough collective action to inspire systemic change. Though decades of social research have identified broad trends in the drivers of this collective climate action, predictors of specific actions vary across individuals and contexts, and existing theory does not fully account for these shifting relative contributions. Additionally, the scale and urgency at which we must address climate change requires understanding and motivating climate action at all scales, from broad trends to predictors of specific …
Saving A Species: A Look Into Novel Techniques Being Used To Conserve Wildlife, Sierra R. Cistone
Saving A Species: A Look Into Novel Techniques Being Used To Conserve Wildlife, Sierra R. Cistone
Graduate Student Theses, Dissertations, & Professional Papers
Wildlife is held in public trust, and the public plays an important role in management and conservation as voters, advocates and beneficiaries of the many services and enjoyment that wildlife provides. But understanding wildlife issues, conservation and management decisions can be challenging given the often complex science around wildlife ecology and diverse public perspectives. That is why careful and accurate reporting around wildlife and environmental topics is imperative and a requirement of a well-informed electorate. This master’s portfolio is a collection of extensively reported stories around wildlife issues that are designed to be accessible to general readers to fulfill that …
Is Growing Food Wasting Water? Stories From A Surge Of Groundwater Regulations In California, Abigail Jean Lauten-Scrivner
Is Growing Food Wasting Water? Stories From A Surge Of Groundwater Regulations In California, Abigail Jean Lauten-Scrivner
Graduate Student Theses, Dissertations, & Professional Papers
This long-form feature story examines how the nascence of California’s new era of groundwater regulation is playing out for the farmers, families and agencies who must adapt to a sweeping new law against the backdrop of climate change.
California became the last state in the west to adopt a statewide management plan for the invaluable natural resource when it first embarked on a path toward groundwater sustainability in 2020. Known as the Sustainable Groundwater Management Act (SGMA), the 20-year plan requires California’s most depleted groundwater basins to become sustainable by 2040.
When SGMA matured in 2020, California’s next drought began …
Conserving And Sharing Freshwater In The West, Kelsea Harris-Capuano
Conserving And Sharing Freshwater In The West, Kelsea Harris-Capuano
Graduate Student Theses, Dissertations, & Professional Papers
There are infinite stories to be told about water in the West. As an essential and finite resource, countries, states, tribal nations and neighbors must figure out how to manage this shared resource, whether for ecosystem sustainability, agricultural, household, or recreational use.
The Flathead Lake Biological Station in Polson, MT is one of the oldest active biological research stations in the United States. One of its former faculty, Dr. Mark Lorang, has been working on Flathead Lake’s erosion problem for over 30 years. As a result of seasonal lake level fluctuations controlled by the dam, erosion over the years has …
Perception Of Women Entrepreneurs On Social Media Use For Marketing Communication In Qatar, Aisha Ali A.T.Al-Khulaifi
Perception Of Women Entrepreneurs On Social Media Use For Marketing Communication In Qatar, Aisha Ali A.T.Al-Khulaifi
Chulalongkorn University Theses and Dissertations (Chula ETD)
This research aimed to understand the social media use of women entrepreneurs for marketing communication in Qatar. It is based on a qualitative approach, using an in-depth, semistructured interview. Participants were ten women entrepreneurs who have been running their businesses for at least six years, aged between 25 and 45. This research employed a question guideline as the research instrument based on five questions such as reasons for using social media for marketing, usage of social media for marketing, benefits, challenges, and professional benefits. The findings showed that the reasons for social media usage focus on ease of access and …
The Influence Of Perceived Value, User Engagement, And Emotions On Usage Intention Of Thai Tiktok Users, Phakkhaporn Dancharoenpol
The Influence Of Perceived Value, User Engagement, And Emotions On Usage Intention Of Thai Tiktok Users, Phakkhaporn Dancharoenpol
Chulalongkorn University Theses and Dissertations (Chula ETD)
The objectives of this research were to explore perceived value, user engagement, emotions, and usage intention of Thai TikTok users, as well as to investigate the influence of perceived value, user engagement, and emotions on TikTok usage intention. An online survey was employed to collect data from 289 participants who were TikTok users, aged between 18-38 years old. The findings showed that the respondents had high perceived value (M = 4.01), high engagement (M = 3.78), emotions (M = 3.75), and high usage intention (M = 3.97) towards TikTok. Furthermore, the results of the multiple regression analysis depicted that perceived …
The Influence Of Human-Like Virtual Influencers On Intention To Purchase Beauty Products Among Chinese Female Gen Z, Sheng Liu
Chulalongkorn University Theses and Dissertations (Chula ETD)
The objectives of this research include exploring consumers’ perceived trust, brand awareness, and purchase intention via human-like virtual influencers; and examining the influence of human-like virtual influencers on consumers’ perceived trust, brand awareness, and purchase intention based on the empirical research, especially by adapting the SMIV model. A total of 260 Chinese female Gen Z respondents between the ages of 18 and 25 were eligible to complete an online questionnaire survey. The results depicted that human-like virtual influencers’ informative value (β= 0.196 p < .001) and entertainment value (β= 0.181 p < .001), trustworthiness (β= 0.142 p < .01), similarity (β= 0.115 p < .05), and attractiveness (β= 0.292 p < .001) to the audiences strongly influence their trust in branded posts, which further influence purchase intentions (β= 0.198, p < .01).
ความสัมพันธ์ระหว่างการรับรู้จุดจูงใจทางเพศ กับอารมณ์ ทัศนคติ และความตั้งใจสมัครสมาชิกของผู้บริโภคของสถานออกกำลังกาย, โกศล สรวมศรี
ความสัมพันธ์ระหว่างการรับรู้จุดจูงใจทางเพศ กับอารมณ์ ทัศนคติ และความตั้งใจสมัครสมาชิกของผู้บริโภคของสถานออกกำลังกาย, โกศล สรวมศรี
Chulalongkorn University Theses and Dissertations (Chula ETD)
การวิจัยเชิงสำรวจในครั้งนี้ มีวัตถุประสงค์เพื่อศึกษา 1) การรับรู้จุดจูงใจทางเพศ อารมณ์ ทัศนคติ และความตั้งใจสมัครสมาชิกของผู้บริโภคของสถานออกกำลังกาย และ 2) ความสัมพันธ์ระหว่างการรับรู้จุดจูงใจทางเพศ กับอารมณ์ ทัศนคติ และความตั้งใจสมัครสมาชิกของผู้บริโภคของสถานออกกำลังกาย โดยใช้แบบสอบถามในการเก็บข้อมูลผ่านช่องทางออนไลน์จากกลุ่มตัวอย่าง อายุระหว่าง 23 – 42 ปี จำนวน 205 คน โดยเป็นผู้ที่มีการออกกำลังกายในฟิตเนสอย่างน้อย 2 ครั้ง ต่อสัปดาห์ ผลการวิจัยพบว่า กลุ่มตัวอย่างมีการรับรู้จุดจูงใจทางเพศ อารมณ์ ทัศนคติ และความตั้งใจสมัครสมาชิกปานกลางค่อนไปทางมาก นอกจากนั้น การรับรู้จุดจูงใจทางเพศยังมีความสัมพันธ์ในเชิงบวกกับอารมณ์ ทัศนคติ และความตั้งใจสมัครสมาชิกของผู้บริโภค กล่าวคือ ยิ่งกลุ่มตัวอย่างมีการรับรู้จุดจูงใจทางเพศมากเพียงใด ก็จะยิ่งมีอารมณ์ ทัศนคติ และความตั้งใจสมัครสมาชิกในเชิงบวกเช่นเดียวกัน นอกจากนั้น กลุ่มตัวอย่างที่เป็นผู้ใช้บริการฟิตเนสเป็นประจำ มีอารมณ์ในเชิงบวกมากกว่ากลุ่มตัวอย่างที่เป็นผู้ใช้บริการฟิตเนสเป็นครั้งคราว