Social and Behavioral Sciences Commons^™

The Growth And Development Of Banking Advertising, Gretchen Wagner

Bachelors’ Theses

Banks have only recently cashed in on advertising. Large banks in all sections of the United States have been notably increasing both the frequency and size of their current advertisements for the comparatively brief period of the past ten years. Until the Great War was thrust upon our nation, advertising was looked upon by bankers, as well as other businessmen, as an expense, while at present, it is quite generally regarded in its proper light ... as an investment.

The Freedom Of The Press As It Exists In The World Today, Deborah M. Rothlisberg

Bachelors’ Theses

The original draft of the Constitution of the United States did not mention freedom of the press. The guarantee is among one of the ten forced into the document by Thomas Jefferson. Yet even Jefferson could not go to the length of affirming that freedom of the press is "an unalienable right, an absolute good, comparable to life, liberty, and the pursuit of happiness.'' What he said was merely that Congress should make no law abridging it. This does not mean that it should never be abridged, only it is a denial that Congress is the authority by whom it …

Chain-Stores And Their Relation To Present Day Advertising, Marion Helene Witmer

Bachelors’ Theses

Modern distribution is becoming a science. Standardization in buying and selling goods is approaching the precision already reached in producing goods. Just as machines are used in packing food and making dresses, so are machines used to sell this food and these dresses. Efficient production is making more goods with less effort in less time. Efficient distribution is selling more goods with less effort in less time. Chain-stores form the machinery of modern distribution. Each chain is a sales factory, where every effort is directed toward making more sales per person per day. Each store or link in the chain …

Newspaper Fights And Campaigns For The Public Good, Matthew Jerome Berlowitz

Bachelors’ Theses

Many newspaper editors consider the newspaper merely as a business concern with news as the product. The newspaper is more than that. It is a sort of public utility and as such must function in the public interest other than getting out the various editions. It must aid in bettering the society that comes within its influence. There are two ways of doing this, internal and external. The internal method consists in the actual publication of both news and advertising. By following a strict ethical policy in its columns the newspaper can be of an infinite benefit to its readers.

The Economic Value Of Advertising To The Manufacturer And The Consumer, Edward D. O'Keef

Bachelors’ Theses

Advertising is something that has not as yet been accurately defined. When a dictionary of recognized authority falls so short of defining the modern significance of advertising, it is not surprising that a careful analysis and summary of the economic functions fulfilled by advertising is needed at this time. The business man and the trained economist have frequently been misled in their efforts to classify and interpret this tremendous force which, despite the opposition of some powerful business factors, has grown into almost universal use within two centuries.

The Attitude Of The Metropolitan Daily Toward Neighborhood Advertising, John William Conroy

Bachelors’ Theses

The material for this thesis has been gathered from personal letters, accompanied by a questionnaire, which were sent to the advertising managers of thirty-five newspapers throughout the country and Canada.

After a thorough investigation it was found that there are no books that dwell directly on the subject and the questionnaire and letter that follow directly after the bibliography were sent to gain the information.

Many of the advertising managers went to a lengthy discussion on the subject but the majority of answers were returned, written on the back of the questionnaire. These were very meager in the information that …

American Women In The Field Of Journalism, Dorothy Duffy

Bachelors’ Theses

The status of women in the field of Journalism today would scarcely indicate the long struggle and many rebuffs the early women writers were forced to undergo before they were accepted in the high position which wom­en now occupy in the sphere of newspaper writing.

The Rattler (Volume 9, Issue 16, Edition 1), St. Mary's University

The Rattler (Previous issues)

Volume 9, Issue 16 of The Rattler centers on commencement and campus life at St. Mary’s University. The issue recognizes fourteen graduating seniors, featuring their photographs and highlighting their thesis work. It also includes a memorial reflection on the recent passing of prominent San Antonio figure Joseph Schultz. Announcements detail upcoming alumni initiation ceremonies and a banquet, as well as a Mothers’ Club picnic. Coverage of campus events includes the Spring Carnival, held at the former St. Mary’s Academy in support of the Extension Fund, and the announcement of summer course offerings. Additional content features an article on teamwork and …

Ua100/2/1 Commencement Program, Wku College High School

WKU Administration Documents

Commencement program for WKU's College High School.

Linden Bark, May 22, 1928, Lindenwood College

The Linden Bark (1924-1969)

Student Newspaper of Lindenwood College

Linden Bark, May 18, 1928, Lindenwood College

The Linden Bark (1924-1969)

Student Newspaper of Lindenwood College

The Rattler (Volume 9, Issue 15, Edition 1), St. Mary's University

The Rattler (Previous issues)

Volume 9, Issue 15 of The Rattler features campus social events and a range of student-focused content. The Rattler Club announces plans to honor the senior class with a farewell dance. The issue includes a biographical article on the life of Saint Christopher, along with updates on recent baseball games. Additional columns address the dangers of narcotic drug use and present a selection of lighthearted fun facts for readers.

Linden Bark, May 8, 1928, Lindenwood College

The Linden Bark (1924-1969)

Student Newspaper of Lindenwood College

Ua12/2/1 College Heights Herald, Vol. Iv, No. 8, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Summer School Will Begin June 4
• Doctor Herman Donovan Visits Western
• Chautauqua to Open June 9^th
• Pageant of Kentucky to Be Staged at Western
• Home Economics Girls Give Program
• Henry Cherry Banquet Feature Kentucky Education Association
• Special Train Takes Western to Kentucky Education Association
• College Papers Reaches Many – College Heights Herald
• Wheatcroft School Publishing Paper
• Dr. Edward Griggs to Visit Western Soon
• Dr. H.L. Donelly Visits Western
• Physics Department is Growing
• Mrs. M. Hoover Killed in Wreck – Verna Hoover
• Mrs. Nell Travelstead Attends Meeting
• Score Made …

Ua1b1 Civic Week Herald, Western Kentucky University

WKU Administration Documents

Special broadside advertising the Historical Pageant of Kentucky and other events to be held during Bowling Green's Civic Week.

Ua1b1 An Historical Pageant Of Kentucky, Western Kentucky University

WKU Administration Documents

Souvenir program An Historical Pageant of Kentucky produced by WKU in 1928. With a cast of over a thousand this pageant chronicled the entire history of Kentucky.

Linden Bark, May 1, 1928, Lindenwood College

The Linden Bark (1924-1969)

Student Newspaper of Lindenwood College

Legislation Tends To Unshackle The Press, James Philip Mccloskey

Bachelors’ Theses

No abstract provided.

The Relation Of Journalism To Literature In America, Kenneth F. Crane

Bachelors’ Theses

Literature in America has led an eventful career for almost three hundred years . There were first, the almost barren years of the early settlers, when the task of sustaining life left little leisure time for either reading or writing, and the lack of printing facilities discouraged the rearing of a literature. Among the literary pioneers who surmounted these difficulties were the Pur­itan historians, sermonists and poets.

More fruitful years followed. The essayists, the New York school. the New England school, the poets and prose writers of the South, and finally the breezy Westerners all had their hand in producing …

Colonnade April 28, 1928, Colonnade

Colonnade

No abstract provided.

The Rattler (Volume 9, Issue 14, Edition 1), St. Mary's University

The Rattler (Previous issues)

Volume 9, Issue 14 of The Rattler highlights upcoming campus events and student life at St. Mary’s University. Commencement exercises are scheduled to take place at the Municipal Auditorium on the first Friday in June at 8:15 p.m. The issue also reports on student participation in the Lady of the Lake Dance and features an article comparing practices at Loyola University in Los Angeles. Additional content includes a reflection on ambition and proper conduct, updates on campus beautification efforts, coverage of baseball activities, and a health column discussing the negative effects of smoking on energy levels.

Linden Bark, April 24, 1928, Lindenwood College

The Linden Bark (1924-1969)

Student Newspaper of Lindenwood College

Linden Bark, April 17, 1928, Lindenwood College

The Linden Bark (1924-1969)

Student Newspaper of Lindenwood College

Special College Lecture-'High Calling' Of The Ministry, Charles C. Chapman

Charles C. Chapman College Lectures

This was given before the ministerial class at California Christian College. It admonishes young ministers to be well-learned, prepared speakers, to be pious and useful to the congregation, and to not assume any disagreeable habits or mannerisms.

The Rattler (Volume 9, Issue 13, Edition 1), St. Mary's University

The Rattler (Previous issues)

Volume 9, Issue 13 of The Rattler highlights both religious life and athletics on campus, noting the appointment of Jim Kendrick as a new coach. A century-old ceremonial tradition marked the initiation of the sodalists, held in the Chapel of the Immaculate Conception during the Feast of the Annunciation. The Catholic Mission Crusaders also staged a Mission Play, reflecting the strong presence of Catholic culture on campus, alongside notes on Holy Week services. Athletic updates focus on the continued progress of the Rattlers baseball team and their recent matchups.

Colonnade April 4, 1928, Colonnade

Colonnade

No abstract provided.

Linden Bark, April 3, 1928, Lindenwood College

The Linden Bark (1924-1969)

Student Newspaper of Lindenwood College

Ua12/2/1 College Heights Herald, Vol. Iv, No. 7, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Chapel
• Class News
• Club News
• Editorials
• Literary Shavings by A. Shavings
• Personals
• Training School News

This issue contains articles:

• KIPA Exchange News
• All Western Goes to KEA
• Canon Attends Registrar Meet
• Minnie Dean Dies at Home
• Mr. George Wood in Sigma Xi
• ROTC Wins Fifth Corps Area Match
• H.C. Anderson Gets High Honors
• Fritz Leiber
• Parent Teachers Hold Meeting
• Dr. Loebeck Guest of Geography Department; Big Banquet Given
• Seniors Present Library with Gift
• Extension Department Moves to Ogden
• Mr. Gordon Wilson Speaks
• Dr. …

Ua11/1 Teachers College Heights, Vol. 10, No. 4, Wku Public Affairs

WKU Administration Documents

Teachers College Heights monthly magazine promoting WKU and documenting campus events and courses offered. Articles:

• Rural Education & Rural Life One of the Outstanding Features of the First Summer School of 1928
• Special Features
• Primary Work
• Twilight
• Westerns Again Take Rifle Honor – ROTC
• Renewal of Certificates
• What Makes a Great Summer School?
• Special Railroad Rates to Summer School
• Many Worthwhile Books Added to the Library
• Ogden College is Now Merged with Western
• Do You Need a Teacher?
• Free Tuition & Reasonable Board
• Some of the Leading Educators of Kentucky . . . Will be Instructors
• A Large Attendance
• Reserve …

The Rattler (Volume 9, Issue 12, Edition 1), St. Mary's University

The Rattler (Previous issues)

Volume 9, Issue 12 of The Rattler is the “Freshman Number”. It takes on a playful and unconventional tone, featuring a humorous newspaper layout with upside-down and sideways columns. Alongside this creativity, the issue includes updates on Rattler Club activities and thoughtful articles on public speaking and loyalty. Athletic coverage highlights the sophomore baseball team and announces Richard Harn as the new baseball captain of the university team. The issue also notes an important academic shift, as the university plans to allow greater freedom in course selection, signaling a move toward a more flexible curriculum.