Social and Behavioral Sciences Commons^™

Revolutionizing Vernacular Radio To Embrace The Youth: A Case Of Muuga Fm., Muroria Grace Mukiri

Executive Masters in Media Leadership and Innovation

Radio has been a powerful tool for mass communication and entertainment for over a century. In many developing countries, vernacular radio, which broadcasts in local languages, has been very popular and it serves as a platform for promoting local cultures, traditions and events. However, with the advent of modern technology, young people are increasingly turning away from radio as a source of entertainment and information. This trend threatens the future of vernacular radio stations, which must find new ways to engage and attract younger audiences. This project used a case of Muuga FM. Muuga FM is a vernacular radio station …

Exploring Strategies Broadcast Media Can Use Togenerate Revenue From Social Media Platforms: A Case Study Of Galaxy Fm In Uganda., Esther Nalubega Wamala

Executive Masters in Media Leadership and Innovation

Globally, the manner in which people are communicating and interacting has changed mainly due to social media. This change has affectedtraditional media that is print and broadcast because part of the audiences have shifted to Social Media Platforms (SMPs) like Facebook (Meta), Twitter (X), WhatsApp, YouTube, TikTok, Instagram and others where they get all the information. This shift has negatively impacted the revenue base of the traditional media because advertisers have also turned to SMPs to advertise their goods and services. The goal of this study, therefore, was to explore strategies broadcast media houses can use to generate revenue from …

Employability Of Graduate Journalists In Modern Media Houses: A Case Study Of Nation Media Group As An Employer., Caroline Wayeta Wafula

Executive Masters in Media Leadership and Innovation

The study set out to establish the current status of the employability of graduate journalists in modern media houses in Kenya, with Nation Media Group (NMG) as the case study. Specifically, the study sought to identify essential skills that media houses in Kenya currently need from journalism graduates, assess the skills capacity of fresh journalism graduates and determine challenges currently faced by employers in accessing skills needed in modern media houses. The study employed a qualitative research approach, and the researcher conducted in-person interviews with respondents. The study established that the skilling demands on the journalism profession are changing because …

Content Monetization: Non-Fungible Tokens As A New Revenue Stream For The Media Sector In Kenya., Geoffrey Macharia Wamugo

Executive Masters in Media Leadership and Innovation

Non–Fungible Tokens, also known as NFTs, are a unique digital asset that is a representation of an object in the real world like a piece of art, photo, or video. The use of NFTs is on the rise and several companies as well as individuals are using them to make money. With the changes being experienced in the sector, Media houses like the US Time Magazine who already used its stockpile of historical images to create NFTs are tapping this digital territory to get more revenue. Recently, marathon legend Eliud Kipchoge earned $37,351 after auctioning two videos of his career …

Journalism In The Digital Era: Making The Case For Media Research Department., Yvonne Okwara

Executive Masters in Media Leadership and Innovation

In a world with social media outlets that are quick on the mark when it comes to breaking news, it is no longer the journalist’s job to be the first or the fastest to break news. That has been disrupted already. What audiences need now more than ever before is confirmation, understanding and analysis of what the news means to them, and how it will affect their lives. What they are looking for is an understanding of the genesis of an event, its progression up until the point the story broke, and why it should matter to them. The study …

An Analysis Of Ethical Practices In Production Of Youtube Editorial Content In Rwanda., James Munyaneza

Executive Masters in Media Leadership and Innovation

Many scholars have investigated the impact of digital technologies on journalism ethics, citing falling ethical standards and urging the protection of the basic tenets of journalism. YouTube has emerged as a major conduit of information, thereby helping democratise content. But scholars like Ward have wondered if the old journalistic ideals of objectivity and editorial independence apply to citizen journalists as much. Indeed, Hulin attempted to draw a line between journalists and other online content producers, noting that journalists retain a major responsibility in the promotion of democracy. Democracy, he argues, still needs professional journalists. As such, media outlets need to …

Guide To The Chicago Press Veterans Association Records, Columbia College Chicago

Collection Guides / Finding Aids

The Chicago Press Veterans Association (CPVA) was founded in 1939 as an organization dedicated to uniting journalists with a shared history of covering news in Chicago and beyond. It provided a space for both men and women in the newspaper industry to foster camaraderie through their collective professional experiences. The collection is rich in documentation of the association’s history, including materials related to its annual dinners, correspondence between members, membership lists, event programs, newspaper clippings, photographs, and business and financial records. The collection also includes artifacts like artwork, printing plates, and other memorabilia, which speak to the organization’s efforts to …

U.S. Online Romance Scams: A Mixed Methods Analysis Of Factors Associated With Victimization And Exploration Of Lived Experiences Of Victimization, Rebecca A. Cole

Social Work Dissertations - Archive

The objective of this dissertation is to understand develop an understanding of experiences of online romance scam¹(ORS) victimization and to examine factors associated with ORS victimization. The dissertation samples ORS victims and uses purposive sampling strategies to recruit participants. The research used a mixed methods explanatory design approach. Inclusion criteria included ORS victims 18 and older who lived in the U.S., lost any amount of money in ORS scam, and met the scammer on any Internet platform. Three research manuscripts complete this dissertation. The first manuscript is a scoping review to understand the mental and physical health outcomes …

Elevating Inclusion: Understanding The Employee Experience Of Latinx Immigrants In The Technology Industry, Angelica Coronel

Department of Conflict Resolution Studies Theses and Dissertations

In a time characterized by an increasingly diverse U.S. labor force, immigrants have emerged as a vital yet often overlooked segment. As the workforce landscape evolves and employers seek to expand their Diversity, Inclusion, and Belonging (DIB) initiatives, understanding the unique challenges and perspectives of immigrant employees becomes crucial for fostering equity and inclusion in the workplace. The existing literature reveals a significant gap on workplace experiences of immigrant employees, particularly Latinx immigrants employed in the technology industry. Grounded in social identity theory, systems theory, and equity theory, this study adopts a phenomenological approach to understand how Latinx immigrant employees …

The Parentification Of Eldest Daughters, Isabella Loraina Ciarico

Dissertations and Theses

The purpose of this study was to understand the experience of eldest daughters and to research if parentification in childhood impacts eldest daughter identities. The goal was to dive deeper into what it means to be the eldest daughter and how being the eldest daughter aligns with parentification. Two research questions guided this study: (a) what is the experience of the eldest daughter, and (b) How does parentification in childhood impact eldest daughter identities? Findings showed the experiences of eldest daughters with parentification.

Promotional Strategies For Gia's Thrifting, Gia Macedo

A with Honors Projects

The following information is an in-depth exploration of Gia’s Thrifting, an online curated thrift store, and the marketing strategies the business could use to create and execute a campaign. This report includes detailed evaluations of Gia’s Thrifting, market research about the thrifting industry, and competitor analysis. By developing a marketing mix, communications brief, and SWOT analysis, Gia’s Thrifting has generated a campaign idea and potential media executions.

Exploring Online Feminist Communities And The Male Allyship Experience, Josephine Saighoe

Dissertations and Theses

There has been a growing involvement of men in the feminist cause. Nonetheless, their own experiences as self-identified feminist allies have received inadequate attention within the academic research. Just like female activists, men who identify as feminist activists also make use of such digital platforms to support the activism and make significant contributions to the feminist discourse. In view of this, this study explores the experiences of Ghanaian male feminist allies in addition to delving into their experiences as feminist activists in the digital world and how they navigate the challenges that come with aligning themselves with this cause. Through …

Artificial Intelligence And News Consumption: A Study Of Trust, Credibility And Transparency In Automated Journalism, Julia Lobo Paes

Dissertations and Theses

According to Gallup poll (2023), over the last 50 years there has been a decline in how much Americans trust mass media. While in the 1970’s 72% of the population responded that they trust the media a 'great deal/fair amount', this number dropped to 34% in 2023. Given the decreasing public trust in news, this thesis focused particularly on analyzing trust in the organization, trust in the news story and perceived credibility in AI generative content. In addition to articles created by AI, this study also aimed to analyze how the public perceives information that has been personalized and distributed …

Body-Oriented Gesture Generation System For Medical Interpreter Robots Based On Reinforcement Learning From Human Feedback, Tung Ngo, Emma Murphy, Conor Mcginn, Robert Ross

Conference papers

Medical interpreters are crucial in facilitating communication between healthcare stakeholders who speak different languages. Body-oriented gestures convey critical information essential for accurate and high-quality interpretation in healthcare settings. This study introduces a body-oriented gesture generation system designed for medical interpreter robots based on reinforcement learning from human feedback (RLHF). The system allows robots to interpret more naturally and improve over time through interactions with humans. By adopting a human-centered development approach, we tailor our system to address the actual needs of healthcare stakeholders.

Historical Reappearance: Tracing The Impacts Of Argentina's Los Desaparecidos To The Rise Of President Javier Milei, Analise Sofia Chain

Undergraduate Honors Theses

In 1976 the Argentine government was taken over by a right wing military junta, attempting to “save” their country from communism. Military officials kidnapped, tortured and killed between 10,000 and 30,000 Argentine citizens, who were thought of as “guerrillas” supporting the leftist government and the late president Juan Perón. These victims are regarded as the disappeared, or Los Desaparecidos; due to the fact their families had no knowledge of where their loved ones were taken, or what was happening to them. Many of these young, liberal advocates were never seen or heard from again, their remains lost to history, and …

Stream Restoration Effectiveness In Mullins Creek In Fayetteville, Arkansas, Amadeo Scott, Shannon Speir

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

Lotic waterways are vital for habitat, food, water, and flood protection, but urbanization poses a major threat to their integrity. Runoff from urban surfaces leads to pollution, flashiness, loss of biodiversity, and other symptoms, also known as Urban Stream Syndrome (USS). Streams can be restored in order to combat USS, but most restorations are not monitored, so their long-term effectiveness is unknown. This study quantitatively evaluated a decade-old stream restoration in Fayetteville, Arkansas, to assess its effectiveness in combating USS and achieving set restoration goals, and to gain insights for future restoration projects. Restoration goals included decreasing erosion and sedimentation, …

Evaluating Efficiency And Accuracy Of Three Texture Analysis Methods For Blackberry Fruit, Rhys M. Brock, Carmen Johns, Katelyn Lust-Moore, Margaret Worthington

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

A major objective of the University of Arkansas System Division of Agriculture (UADA) Fruit Breeding program is to improve the texture of blackberry (Rubus subgenus Rubus Watson). Blackberry varieties with improved fruit firmness transport and store well and may maintain superior quality under challenging postharvest conditions than softer varieties. Increased firmness may also make cultivars less susceptible to red drupelet reversion (RDR), a postharvest disorder of blackberries in which fully black drupelets revert to red after harvest. This research project aims to assess the efficiency and accuracy of three methods applied in evaluating blackberry firmness. The study compares instrumental analysis …

Words, Words, Words: Participants Do Not Read Consent Forms In Communication Research, Daria Parfenova, Alina Niftulaeva, Caleb T. Carr

Faculty Publications - Communications

Informed consent is an essential part of conducting human subjects research; but its utility is dependent on participants actually reading the consent forms provided. This research conducted secondary analysis of data (N = 1,283) to assess how long participants spent on the consent forms. Participants spent an average of 35.4 seconds on consent documents: not a nonsignficant amount of time (i.e., different from 0 seconds), but insufficient to read or even skim consent forms. Women spent slightly less time on consent forms. Neither the length nor readability of a consent form predicted time spent reading, and neither readability nor gender …

Tempus Fugit: Unraveling Temporal Occurrence And Display Order Effects Of Online Information On Employer Impressions, Alina Niftulaeva, Omolola Lasisi, Millicent Elewosi, Matthew Edor, Caleb T. Carr

Faculty Publications - Communications

As social media readily enables users to traverse a targets’ posted content across time, the present research explores the effects of two types of temporality – occurrence and display order – on offline perceptions. Using the context of employers’ impression formation of job applicants, N = 200 human resource personnel were exposed to a job posting and an applicant’s resume and supplemental social media posts in a fully crossed 2 (occurrence order: posts becoming either more or less positive over a 4-year period) and display order (most-recent posts presented either first or last), and a one-condition offset in which all …

Taking Flight Or Taking A Pass? Exploring Factors Influencing Consumer Willingness To Pay For Evtol Travel, David C. Ison

International Journal of Aviation, Aeronautics, and Aerospace

The Advanced Air Mobility (AAM) industry is experiencing significant growth due to technological advancements and increasing demand for efficient travel experiences. The market is expected to reach $45 billion by 2030, with major players like Joby, Archer, Beta, and Wisk dominating. This study aimed to assess public willingness to pay for AAM services using eVTOLs, using Amazon's Mechanical Turk platform. The survey yielded a response rate of 85.8%, with 1,622 completed surveys. The study found that younger urban consumers were more willing to pay higher prices for AAM electric vertical takeoff and landing (eVTOL) aircraft trips than older participants, possibly …

Prophetic Dissent In Dark Times: The New Poor People’S Campaign And The Rhetoric Of National Redemption, Stephen E. Rahko, Byron B. Craig

Faculty Publications - Communications

In this paper, we offer an analysis of an important social movement challenging the fantasy of Christian nationalism: the new Poor People’s Campaign, and specifically the rhetoric of the Bishop Dr. William J. Barber II. We argue that Barber’s rhetoric represents a source of dissent against Christian nationalism through his strategic use of the jeremiad. Barber’s progressive jeremiad offers a distinctively moral narrative that recovers the radical Christian legacy of Dr. Martin Luther King, Jr. Ultimately, we argue that Barber’s jeremiad advances a distinctive narrative of American national redemption through democratic renewal and reconstruction.

Remembering Redlining: Trauma, Anti-Blackness, And Afro-Pessimistic Affect In Them, Byron B. Craig, Stephen E. Rahko

Faculty Publications - Communications

Scholars of public memory have long recognized the importance of popular culture as a site in America’s memory infrastructure. In this paper we seek to contribute to this bourgeoning scholarship by advancing an analysis of the way the Amazon Prime series Them strategically remembers the traumatic violence of America’s racial past. Through its skillful use of allegory and the Black horror genre, Them offers an Afro-pessimistic rebuke of America’s post-racial fantasy. Ultimately, we argue that popular culture remains a crucial site for the politics of memory, especially given the growing threat of censorship of America’s racial history in education as …

We’Re Going Streaking!: Associations Between The Gamification Of Mediated Communication And Relational Closeness, Caleb T. Carr, Sarah F. Rosaen

Faculty Publications - Communications

Communication technologies have long been used to develop and maintain relationships; but recently, channels have increasingly sought to gamify interactions among users. The present study explored if individuals’ interpersonal and entertainment use motives were associated with interpersonal interactions and message composition, as well as subsequent relational outcomes (i.e., closeness). A survey of 156 collegiate Snapchat users revealed that interpersonal and entertainment motives were significantly related to Snapchat behavior (Streak count and Streak Snaps, respectively) and relational closeness. However, those using Streaks for entertainment motives sent impersonal Snaps more frequently and reported lower relational closeness with their partner.

Content Moderation On Social Media: Social And Computational Standards And Implications, Mohit Singhal

Computer Science and Engineering Dissertations - Archive

Social media has become a powerful tool that reflects human communication's best and worst aspects. They allow individuals to freely express opinions, communicate with others, and learn about new stories. On the other hand, they have become fertile grounds for several forms of abuse, harassment, and the dissemination of misinformation. Social media platforms have established and employed content moderation to counteract the spread of abuse and misinformation.

Some critical challenges hinder the understanding of the social media content moderation ecosystem. This dissertation investigates various aspects of content moderation, including their coverage, fairness, and effectiveness. Firstly, it investigates how, in practice, …

Outpatient Fall Prevention In Ambulatory Adults 65 Years Old And Over, Dorothy L. Osborne-White

Doctor of Nursing Practice (DNP) Scholarly Projects - Archive

Background: In the United States (U.S.), falls are the leading cause of injury among adults 65 and over, resulting in 36 million falls yearly (Moreland et al., 2020). According to the Centers for Disease Control and Prevention (CDC, 2023), one in four older adults experiences a fall each year. Falls are the world's second most prominent cause of accidental deaths (World Health Organization [WHO], 2021). Falls are the leading cause of both fatal and non-fatal injuries among older adults (Moreland et al., 2020).

Methods: A quality improvement project that included a fall bundle was implemented in a primary clinic. A …

Actionable Advocacy Journalism: Embracing Bias And Empowering Audiences With Calls To Action, Megan T. Schiffres

Richard T. Robertson School of Communication Student Scholarship

This thesis outlines the principles of actionable advocacy journalism, a new theoretical framework designed to empower audiences to take action in their communities. This framework proposes an update of journalistic ethics including the elimination of objectivity and demonstrates the positive impact of biased journalism on improving audience trust and strengthening community ties. It explores the historical roots of advocacy in journalism, examines the factors that led to the journalistic philosophy of objectivity, and explains its fundamental flaws. This thesis also outlines strategies for transforming news into a practical resource. These strategies combine the principles of solutions journalism with evidence-based persuasion …

Examining Social Media Utility In Television News Programming: A Case Study Of Urban Tv, Uganda., Vicent Musoke

Master of Arts in Digital Journalism

This study examined social media utility in television news programming using a case study of Urban TV, Uganda. It also provided an understanding of how television stations in the country integrate social media in their news programs by establishing social media utility in Urban Television’s news programs; assessing how Urban TV caters to its broadcast and social media audience in news programs, and exploring how Urban TV’s cross-platform utility caters to its social media audience in news programming. The study is anchored within the technology acceptance Model and uses in-depth interviews with Urban TV staff and direct observation of Urban …

Examining The Role And Implications Of Twitter On News Production In Ugandan Newsrooms: A Case Of Nation Media Group Uganda, Elizabeth Amongin

Master of Arts in Digital Journalism

Social Media, particularly Twitter, has increased and eased the news production process by enhancing sourcing, gathering, and distributing news content. This study examined the implications of applying or using witter in the news production process in Ugandan newsrooms. This study focused on Nation Media Group -Uganda (NMG-U) and the New Media Theory guided it. The study applied a qualitative study approach and indepth interviews to collect data from 22 journalists and editors who were purposely selected. The study used a case study design to establish the role of Twitter in news sourcing and the attribution of quotes This study found …

18. Framing Of The 2022 World Cup In Qatar By The Western Media., Wanyonyi Mildred

Master of Arts in Digital Journalism

Qatar became the first Arab and Muslim nation to host the FIFA World Cup in 2022. This study aims to analyse Western Media’s framing of the FIFA 2022 World Cup in Qatar. The study relies on framing theory, an extension of the agenda-setting theory that argues that the media is the key institution for framing and significantly shaping our perspectives on current events and issues. This study adopted a descriptive research framework and focused on news articles published by Western Media, including CNN, BBC, and The Guardian, spanning 48 days. The study adopts a quantitative methodology for data collection, with …

Digital Media And Democratization: The Role Of X In Promoting Participatory Democracy In Rwanda., Christophe Hitayezu

Master of Arts in Digital Journalism

Amidst the ever-evolving landscape of digital media's impact on democracy, this study explored the nuanced relationship between X and participatory democracy in Rwanda. Anchored on the Theory of Public Sphere and New Media Theory, this research shed light on the multifaceted interactions between citizens and politicians on X in Rwanda. By quantifying the interactions between politicians and citizens, finding out whether accountability mechanisms exist on the platform, and citizen-driven concerns; the study aimed to offer a comprehensive understanding of X's role in promoting participatory democracy in Rwanda. Situated within the Rwandan political context, this study gains significance as it navigates …