Social and Behavioral Sciences Commons^™

Crafting Connections: Language Use And Cultural Resonance In Marketing Campaigns For The Hispanic Market, Santiago Reyes, Alessandra Noli Peschiera, Kristina Simon, Melany Sarcevic

AMTP Proceedings 2025

Considering the rapid growth and relevance of the Hispanic market in the U.S., this study explores strategies employed by brands in their communication efforts to connect with this consumer base. Through a qualitative content analysis, the study analyzes emerging themes and patterns in terms of language use and cultural values employed in marketing and advertising campaigns directed to the U.S. Hispanic market. Results reveal a prevalent use of Spanish, with a rise in the use of English reflective of changing demographic trends of Hispanics in the U.S. Cultural values resonant with Hispanic identity are also employed in campaigns. Important implications …

When Art Inspires Wine Label Strategy: An Exploration Of French Winemakers’ Perceptions, Corinne Chevalier, Ghofrane Ghariani

AMTP Proceedings 2025

The use of a strategy involving original or atypical labels for prestige wines has shown its relevance in numerous studies. However, the implementation of an artification strategy in particular has rarely been addressed for wines, particularly those with an entry and mid-range positioning. Moreover, few studies have questioned professionals in the sector about the use of such a strategy. Consequently, the authors carried-out an exploratory study with 13 winemakers in order to gain a better understanding of the effects of this strategy on their entry and mid-range wines. This research reveals the winemakers' perception of the multiple benefits and risks …

The Guardian The Month Of April 2025, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the Month of April 2025. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

The Role Of Affordable Housing In Enhancing Tenants' Economic Stability In Connecticut: A Focus On Income, Employment, And Housing Stability, Osaid Zubi

Dissertations

This study examined the role of affordable housing in promoting economic stability among low- and moderate-income households in Connecticut. Focusing on income security, employment opportunities, and housing retention, this research highlighted the significance of affordable housing as a means to alleviate financial strain, support job retention, and foster community resilience. Utilizing a phenomenological approach, the study gathered insights from tenants, policymakers, and developers through conducting interviews and a focus group. Connecticut was chosen as the study site due to its high cost of living and affordable housing shortage, exacerbated by its proximity to New York City. Findings underscore the economic …

1st Place Contest Entry: "The Chip Off The Block": The 21st-Century Legacy Of Schoolhouse Rock!, Megan Lewandowski

Kevin and Tam Ross Undergraduate Research Prize

This is Megan Lewandowski's submission for the 2025 Kevin and Tam Ross Undergraduate Research Prize, which won first place. It contains their essay on using library resources, their bibliography, and a summary of their research project on the legacy of Schoolhouse Rock! in the 21st century.

Megan is a fourth-year student at Chapman University, majoring in Music and Psychology. Their faculty mentor is Dr. Carrie Dike.

2nd Place Contest Entry: Aquí Y Ahora: The Role Of Us Spanish-Language Tv News In Financial Vulnerability, Cintya Felix

Kevin and Tam Ross Undergraduate Research Prize

This is Cintya Felix's submission for the 2025 Kevin and Tam Ross Undergraduate Research Prize, which won second place. It contains their essay on using library resources, their bibliography, and a summary of their research project on Spanish-language media’s impact on financial attitudes.

Cintya is a third-year student at Chapman University, majoring in Political Science and Spanish. Their faculty mentor is Dr. Ann Gordon.

2nd Place Research Paper: Aquí Y Ahora: The Role Of Us Spanish-Language Tv News In Financial Vulnerability, Cintya Felix

Kevin and Tam Ross Undergraduate Research Prize

In today’s world, the news we watch often does more than inform us; it shapes our perceptions of security and the future. In this paper, I examine the extent to which an individual’s consumption of particular Spanish-speaking TV news channels contribute to their sense of financial vulnerability. Using an original data set of responses to the questions in the 2020 American National Election Studies (ANES), I find a moderately strong relationship between the television news channel Aquí y Ahora, and the degree to which they are worried about their financial situation. While it is true that various factors such …

State Of Women In The Media: A Look At Kenya, Tanzania, And Uganda - Policy Brief 2025, Hesbon Owilla, Nancy Achieng' Booker, George Nyabuga, Shitemi Khamadi, Alykhan Peermohamed, Clare Mogere, Pauline Muriuki

Graduate School of Media and Communications

In 2023, Aga Khan University’s Graduate School of Media and Communications (AKU-GSMC) undertook a study examining the representation of women in East African news media organisations with a focus on the coverage and portrayal of women in prominent newspapers, television, and digital news platforms across Kenya, Uganda, and Tanzania. The study specifically sought to assess gender representation within the media workforce, the distribution of leadership roles and responsibilities in media companies, and the way women are covered and portrayed in the media. Using content analysis, the study reveals that women are frequently underreported in news stories and disproportionately portrayed in …

Noteworthy, Meredith Harrigan, Patrick Montanaro

Noteworthy

Noteworthy recounts Merry's journey to understand her grief in losing her smile. She explores her community park and discovers solace and inspiration in sights and sounds along the way.

Through a unique blend of critical autoethnography, parable, collage, and visual art, this book captures the intricacy, complexity, and fluidity of navigating a difficult experience, and engages readers in exploring how human and natural elements in combination with the arts, sciences, and humanities might pave a path to self-acceptance during times of difficult change.

Noteworthy Expanded: Creating Spaciousness In Higher Education, Meredith Harrigan, Patrick Montanaro

Noteworthy

Noteworthy Expanded: Creating Spaciousness in Higher Education builds on the story of Noteworthy, adding in education-related reflections, inquiries, discoveries, and the new practices they inspired. It builds on Merry's story to explore the intertwined personal and professional journey the author traversed. Alongside the story is a notebook that presents a combination of jottings, drawings, and reflections, and tangible examples of changes and expansion in the undergraduate classroom throughout this journey.

A Rhetorical Analysis Of The Emasculation Of Men Through Televised Forums Of Entertainment, Skylar G. Sexton

Senior Honors Theses

What constitutes manliness stands on the brink of collapse. Society wages war on the idea of biological men and women. This simultaneously blurs the lines of the distinctive characteristics that define a man such as initiative, protective instincts, self-control, and leadership. Media forums act as a reflection as well as an influencing medium for a cultural body. Films have fundamentally changed their depiction of men in television since the 1960s and 1970s. Manliness is being redefined through films' depictions of a man, as well as by societal movements such as feminism. Men are being emasculated in society today, which is …

Teaching Art Beyond The Hierarchy: How “Big Ideas” Combat Cultural Appropriation, Carlie Pearson

Institute for the Humanities Master's Papers, Projects, and Capstones

[First paragraph] As an art educator who has worked with children aged 5-18 in the public-school setting, I find myself constantly assessing and reevaluating my practices. When I was in high school and falling in love with the world of visual art, I had a teacher who introduced me to the beautiful and sacred art of mandala making. We learned about how Buddhist Monks create massive works with colorful sand, and I was shocked to hear that the pieces are traditionally swept away upon completion. When I started my first full time teaching position seven years ago at a high …

It Ends With Us: How Social Media Algorithms Shape Recommendations In Online Reading Communities, Alana Nicole Whitley

Communication & Theatre Arts Theses

My thesis explores social media algorithms and their influence on recommendations of authors for people who engage with reading communities online. During a three-week research period, I examined algorithmic behaviors in online book communities using an alias. Findings revealed that BookTube, BookTok, and Bookstagram facilitate book discovery but offer weak algorithmic recommendations and suggestions. While social media algorithms excel at providing opportunities for creators and authors, they fail to promote trending and diverse books. These insights indicate that algorithms shape literary consumption by limiting readers’ choices. This research contributes to discussions of online reading communities and the role of algorithmic …

How Are Emojis Interpreted By Different Generations, Brisa Mendoza, Jade Sanchez

Posters - 2025

Emojis have become a universal tool for expressing emotions, improving intelligibility, and expressing tone in text-based conversations as their use in digital communication has grown substantially. The purpose of this study is to investigate how emojis function in communication and how they affect the emotional tone and intelligibility of messages. In order to find out more, we will look at how various groups use emojis in different situations, such as formal versus informal communication. In order to present a thorough grasp of their impacts on communication dynamics, we will concentrate on quantitative elements

El Campanario (Volume 1, Issue 2), St. Mary's University

Honors Program Newsletters

No abstract provided.

Rattler Notehub, Emily Medlin

Posters - 2025

Students lack diverse and comprehensive study materials that help develop effective learning. More specifically, students at St. Mary’s may find that study material outside of class are not as effective or not relevant to what was taught in class. This leads to prolonged study sessions or completely missing information that was taught when the student was absent. Rattler NoteHub tries to accomplish giving access to students to collaborate, find supplement resources and promote efficient studying.

Rattler NoteHub is a full-stack website that was initially developed as a Software Engineering project. Since then, the website has expanded its functionality to better …

The Role Of Platform Design In Excessive Short Form Video Use And The Resulting Impacts On Cognitive Processes, Katherine Levey

Senior Theses

Short form video (SFV) platforms such as TikTok and Instagram Reels have rapidly reshaped global media consumption. This thesis investigates how the defining technological elements of SFV platforms contribute to prolonged viewing behavior by inducing flow, a psychological state characterized by deep immersion and diminished self-awareness. Through a review of nineteen scholarly articles, this study examines how features like infinite scroll, auto-play, and algorithmic personalization create a low-effort, high-reward user experience that sustains attention and facilitates continuous engagement. Once immersed, users often fall into a cycle of passive, prolonged scrolling, consuming more content and spending more time than intended. Findings …

Estimation Of Therapeutic Threshold For Tuberculosis Using Adapted Nominal Group Technique And Clinical Vignettes In Clinical And Community Settings In Southern Africa, Alfred Kipyegon Keter, Alastair Van Heerden, Tom Decroo, Tom Boyles, Shannon Bosman, Thandanani Madonsela, Lindani Innocent Msimango, Lenika Naiken, Carlos Kiyan, Mashaete Kamele

Population Health, East Africa

Background: When confronted with diagnostic uncertainty and a decision on whether to start treatment or not, clinicians consider the potential harm and benefit of offering versus withholding treatment. Treatment can be offered if the probability of tuberculosis (TB) in the patient is above the “therapeutic threshold” (ThT): the probability of disease at which the expected utility of treating and not treating is the same. We estimated ThT for TB in clinical and community settings in Southern Africa using two methods: an adapted nominal group technique (aNGT), and decisions made based on clinical vignettes (CVs).

Methods: We enrolled health …

Giving Voice To Student Grief: Using Community-Based Participatory Research To Develop And Pilot A Translational Storytelling Intervention For Bereaved College Students, Cassidy Rae Taladay-Carter

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

The purpose of this dissertation was to employ community-based participatory research (CBPR, Wallerstein et al., 2018) methods to attend to a pressing issue in the community. In partnership with one local grief center, we identified the need for enhanced grief support for current emerging adult undergraduate students in our area. Nearly 50% of U.S. emerging adults enrolled in four-year residential universities experience the death of an important figure (Cox et al., 2015; Cupit et al., 2021), at a time when they are developing important facets of their narrative identity. Without the coherence and meaning structures provided by narrative identity, students …

On The Provenance Of Software Systems: Automating Software Traceability With Knowledge Graph And Large Language Model Synergy, Tyler Procko

Doctoral Dissertations and Master's Theses

The present dissertation delineates a system that enables those engaged in software development to automatically generate and maintain project life cycle provenance. All projects are implemented and made manifest with the development of artifacts, e.g., papers, code files, etc. Tools exist to accelerate artifact creation, but little focus is paid to the processes that produce them. In terms of Ontology, or, from Ancient Greek, the study of being, the two most basic entities in reality are Continuant and Occurrent, or, roughly, “Artifact” and “Process”. This dissertation posits that for any created artifact, its process of creation, i.e., its life …

The "Green Gals" Podcast And Website, Courtney Perkins

College of Journalism and Mass Communications: Professional Projects

This is a series of three podcast episodes under the series name "Green Gals" with a companion website of the same name. Each episode focuses on a different aspect of sustainable living with the goal of providing valuable tools, tips and information that everyday people can use to integrate sustainability into their everyday lives. The episodes ("Reduce, Reuse... Recycle?"; "Food Waste" and "Composting 101") are hosted by myself and a co-host, discussing the topic along with pre-recorded interviews which I conducted with experts in the field. The material is presented in a casual, engaging manner, employing music intros, transitions and …

Ethical Ai Use And Classroom Integration Training Modules, Daniel Boudon

Open Educational Resources

This project focuses on developing comprehensive training modules to equip students and faculty with the knowledge and skills necessary to ethically and effectively use AI tools in academic settings. The training consists of interconnected modules that cover a wide range of topics, including the ethical use of AI, evaluating AI-generated content, integrating AI tools into curriculum design, and creating AI-enhanced classroom activities. Additional modules emphasize fostering digital literacy, staying updated with AI advancements, and collaborating on best practices for AI in education.

Designed for flexibility, the modules cater to diverse academic disciplines, making them suitable for undergraduate and graduate courses, …

Gatekeeping Girlhood: Tiktok As An Agent Of Gender And Racial Socialization, Kennedy Elyza Davis

Communication & Theatre Arts Theses

This thesis uses qualitative methods to study and analyze how TikTok users and the platform’s algorithm work together to redefine girlhood. By examining individual posts and the origins of the trends that they belong to, I will show why some users reject this new definition, as others have embraced it, and what this means for the future of girlhood. This research will complicate the question of what it means to be a girl on the Internet and the challenges that accompany this experience. Ultimately, I expand on the study of gender roles and the impact of social media as an …

Development Of A Reporting Guideline For Trochim’S Concept Mapping, Sandesh Pantha, Martin Jones, Richard Gray

Research outputs 2022 to 2026

Reporting guidelines are created with the intention to enhance the quality and transparency of reporting different research methods. Trochim’s concept mapping (often referred to as group concept mapping) is a six-phase, participatory mixed-method approach to understanding complex constructs. Currently, there is no reporting guideline for concept mapping. Developing a reporting guideline typically follows a three-step process: 1. a systematic review to establish the need for a reporting guideline, 2. a Delphi study to identify candidate items, and 3. consolidation process to inform a draft guideline. We have previously reported our step 1, a systematic review of health-related concept mapping studies. …

Media Quiteracy: Why Digital Disconnection Belongs In The Media Literacy Curriculum, Katie Day Good

University Faculty Publications and Creative Works

In this essay, we introduce media quiteracy, which we use to conceptualize and describe the valuable learning that can happen through the refusal to take up new media or the act of pausing or ceasing its use. We see media quiteracy as an active and generative approach to learning and argue for its inclusion in the media literacy curriculum. We trace the history of critical engagement with technologies within education and then articulate what media quiteracy can look like in practice. We surface and discuss three potential obstacles to teaching media quiteracy, which include the ways in which it problematizes …

Analyzing Social Media Trends In Cosmeceuticals: Insights From Google Trends And Tiktok Analytics, E. Correia, Jenna Mandel, Stephanie R. Jackson Cullison

Department of Dermatology and Cutaneous Biology Faculty Papers

OBJECTIVE: Social media usage has surged, particularly since the COVID-19 pandemic. Dermatology invokes intense interest on social media, and cosmeceuticals are among the most trending topics, offering a unique space for dermatologists to share their expertise. By using tools like Google Trends and TikTok viewership, we aim to capture cosmeceutical trends to guide dermatologists' educational efforts.

METHODS: A Google Trends search from January 2004 to December 2023 was performed on retinol, bakuchiol, salicylic acid, glycolic acid, azelaic acid, hydroquinone, niacinamide, vitamin C serum, and hyaluronic acid. Trend lines were created for each term, and yearly percent differences in relative search …

Generative Ai And Journalism: Hype, The Always Already New, Hype, And Directions For Scholarly Imagination, Nik Usher

Communication: Faculty Scholarship

This essay pushes against hype about generative AI in both journalism and journalism scholarship. Emergent questions around the black box nature of AI, concerns about information disorder, and problems with the theft of intellectual property are recontextualized with a new focus – one that demands scholars think outside of the newsroom, center the natural and the cultural elements of journalism, and ultimately, remain critical about the always already new of new technologies and powerful companies looking to devalue human labor. A warning is issued about generative AI and journalism more generally, pushing us to study the importance of remembering unequal …

Internal Communication And Organizational Culture: A K–12 District Office Phenomenological Study, Jessica Coleman Scogin

Electronic Theses and Dissertations

This phenomenological study utilized motivating language theory to explore the experiences that K–12 district office staff had with internal communication. The purpose of the study was to find how these experiences impacted an employee’s feelings of safety, value, and positive emotions in the workplace. The lens of motivating language allowed for a view of how empathetic language, meaning-making language, and direction-giving language shaped experiences for employees. Communication is an integral part of the culture of an organization; yet it is often overlooked as an influencing factor in job satisfaction and well-being. In fact, poor internal communication can lead to negativity …

Beyond The Concrete Ceiling: Understanding The Unique Experiences Of Black Women Working At Predominantly White Institutions, Linda Hamilton

Theses (2016-Present)

This thesis examines how the treatment of Black women professionals at predominantly white institutions (PWIs) in the United States influences their levels of engagement with coworkers. This study uses rhetorical analysis to explore Black women professionals’ narratives, communication patterns, and lived experiences to understand the dynamics of their workplace interactions in these settings. Utilizing scholarly articles, written accounts, autoethnographies, books, theses, and dissertations, this research analyzes how systemic biases, microaggressions, and exclusionary practices shape the strategies used by Black women to navigate professional, predominantly white workspaces. The findings uncover that the treatment of Black women at PWIs often pressures them …

The Impact Of User-Generated Content And Online Reaction Videos On The Marketing Of Video Games, Diane R. Edmondson, Randy Clark, Trevor Golter

Atlantic Marketing Journal

Modern developments in social media, video streaming platforms, and user-generated online content from influencers have led to a growth in video game marketing. One of the prominent genres of user-generated content on video platforms is the reaction video. These videos are relied upon for spreading information and marketing in the video game industry. Providing a better understanding of the impact of this video game promotional outlet is beneficial for marketers, social media influencers, and businesses in this industry. We collected data from 623 Southeastern University undergraduate students to address this topic using a Qualtrics survey. The survey consisted of two …