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Full-Text Articles in Social and Behavioral Sciences

Reap What You Sow: Using Historic Enrollment Data To Strategically Recruit Students, Hayden Cherry May 2025

Reap What You Sow: Using Historic Enrollment Data To Strategically Recruit Students, Hayden Cherry

Honors Theses

As the higher education landscape continues to become more competitive, adapting our marketing strategies to affordably recruit students will be imperative to maintaining both relevance and financial stability. Research has predicted an increase in tension as institutions weather the enrollment cliff, a period characterized by a steep decline in the number of college-age students in the United States. While this research is useful in informing our outlook in the coming years, there is little research surrounding the most efficacious methods for recruiting college students. Using data from Mississippi State University's Office of Institutional Research and Effectiveness on student status and …


Educational Empowerment: Building Connections Through Interventions, Melanie V. Partida May 2025

Educational Empowerment: Building Connections Through Interventions, Melanie V. Partida

Capstone Projects and Master's Theses

This capstone project explores the intersection of substance use disorder (SUD) recovery and educational empowerment, focusing on the clients and peer supporters at Janus of Santa Cruz. The initiative developed an educational support model to enhance recovery through access to adult education, vocational training, and reliable study environments. Utilizing structured surveys, the project identified the educational barriers faced by peer supporters and clients, such as limited access to internet connectivity, mental health challenges, and a lack of awareness regarding local resources. In response, this project included the creation of a comprehensive educational resource directory and a Peer Mentorship Model, enabling …


Pathways Beyond Performance: How Curriculum Style Impacts Emotional Intelligence And Interpersonal Communication In Medical Students, Dan Yacubovich, Jonathan Tadros, Jennifer Fischer, Dana Zambito May 2025

Pathways Beyond Performance: How Curriculum Style Impacts Emotional Intelligence And Interpersonal Communication In Medical Students, Dan Yacubovich, Jonathan Tadros, Jennifer Fischer, Dana Zambito

Rowan-Virtua Research Day

Background: Medical schools employ various curricula to foster medical knowledge and professional competencies. Emotional intelligence (EQ)—the capacity to manage emotions and interpersonal relationships—is essential in clinical care. While research links EQ to academic and communication skills in nursing and international medical students, limited data exist for U.S. medical students, particularly regarding curriculum type.

Objective: This study evaluates whether different curricula—Problem-Based Learning (PBL) and Synergistic-Guided Learning (SGL)—are associated with differences in EQ and interpersonal communication skills (ICS) at Rowan-Virtua SOM.

Methods: EQ was measured using the MySkills Profile (EIQ16). ICS scores were derived from standardized patient encounters in the pre-clinical years. …


Do Voters Shake Off Policy Stances? A Look Into The Impact Of Celebrities On Policy Recall, Alyssa A. Noe May 2025

Do Voters Shake Off Policy Stances? A Look Into The Impact Of Celebrities On Policy Recall, Alyssa A. Noe

Department of Political Science: Dissertations, Theses, and Student Research

Celebrities try to influence politics by leveraging their ability to command attention. But does a celebrity’s endorsement of a policy impact citizens’ ability to recall the policy? This paper examines if people’s information processing, specifically policy recall, is impacted by a celebrity’s endorsements. Data was collected at the University of Nebraska-Lincoln during the fall 2024 semester using a student sample. Participants were randomly assigned into three experimental groups. I hypothesize that the more recognizable a celebrity is the more likely people are to be able to recall the policy they posted. By using Taylor Swift as the well-known celebrity and …


Heartbeat Of The Heartland: Sonic Engagement With Hip-Hop In The American Midwest, Lauren R. Millhorn May 2025

Heartbeat Of The Heartland: Sonic Engagement With Hip-Hop In The American Midwest, Lauren R. Millhorn

Department of English: Dissertations, Theses, and Student Research

This project analyzes Hip-Hop artists from the American Midwest through the context of the Midwest’s construction as a nostalgic, peaceful area where conflict seems nonexistent. This study applies Adam Ochonicky’s concept of nostalgic spatiality, or “instances in which nostalgia is projected onto a physical environment, thereby altering the perception, understanding, and/or experience of that space and its accompanying cultural sphere” (Ochonicky 29) to close readings on Midwest Hip-Hop texts. In the case of the Midwest, projected nostalgia is rooted in whiteness and propels the narrative that the Midwest is predominantly occupied by white people who maintain its peace and serenity …


Coming Back To Bite: Reflecting On Constructs Of Adolescence And Girlhood In Young Adult Vampire Media, Gwendolyn Grace Klinkey May 2025

Coming Back To Bite: Reflecting On Constructs Of Adolescence And Girlhood In Young Adult Vampire Media, Gwendolyn Grace Klinkey

Department of English: Dissertations, Theses, and Student Research

The YA vampire genre has experienced a great amount of success throughout the past two decades with titles including Joss Wheadon’s Buffy the Vampire Slayer and Richelle Mead’s Vampire Academy. Within this group, two of the most widely successful examples are Stephanie Meyer’s Twilight Saga and the CW’s The Vampire Diaries, both of which have had a significant impact on Western popular culture. In this thesis, I use these two texts to explore the constructs of adolescence and girlhood that manifest as a result of the literary moves the writers seem to make in an effort to invite …


Sociological Understandings Of Entrepreneurial Action And Intention, Jeffrey Cavanaugh May 2025

Sociological Understandings Of Entrepreneurial Action And Intention, Jeffrey Cavanaugh

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

Entrepreneurship as a trend has emerged across many different disciplines, drawing on theory from psychology, economics, and sociology. Importantly, sociologic aspects of entrepreneurship remain hidden from scholarship, as existing topics are often vague or narrowly partitioned. In my dissertation, I utilize sociological understandings of human interactions which define entrepreneurial intention and action. Specifically, I explore how entrepreneurs’ religion, rurality, and social media use influences their behaviors. Throughout these three quantitative essays, I contribute to a better understanding of the social psychology of entrepreneurship, and why entrepreneurial pursuits are so intricately linked to every aspect of society. Throughout my research, which …


Harnessing The Affordances Of Whatsapp For Online Learning, Ogbonnaya B. Akpa May 2025

Harnessing The Affordances Of Whatsapp For Online Learning, Ogbonnaya B. Akpa

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

The perennial problem of inadequate funding of public universities in Nigeria hinders their ability to implement online learning using conventional platforms and tools. Educators are compelled to explore alternatives for the cost-effective implementation of online learning. WhatsApp is a tool faculty and students at universities in Nigeria already use, which may be adopted for online learning implementation. This study used a mixed-methods approach to investigate the usefulness of WhatsApp for online learning as perceived by faculty members and students at a Nigerian public university.

Findings of the study revealed that both students and faculty members perceived WhatsApp as a highly …


Mujeres En Movimiento: La Posmigración En Obras Contemporáneas De Hijas De Inmigrantes En España Y Estados Unidos, Olatz Sanchez-Txabarri May 2025

Mujeres En Movimiento: La Posmigración En Obras Contemporáneas De Hijas De Inmigrantes En España Y Estados Unidos, Olatz Sanchez-Txabarri

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

This dissertation investigates contemporary works of daughters of immigrants in Spain and the United States. Through a postmigration approach, this study delves into the analysis of Ser mujer negra en España (2018), by Desirée Bela-Lobedde, Hija del camino (2019), by Lucía Mbomío, A Cup of Water Under My Bed (2014), by Daisy Hernández, Juliet Takes a Breath (2016), by Gabby Rivera, La hija extranjera (2015), by Najat El Hachmi, Hija de inmigrantes (2022), by Safia El Aaddam, and the documentaries Fruits of Labor (2021), by Emily Cohen Ibáñez and Vida diferida (Life, Deferred) (2017), by Brenda Ávila-Hanna. I …


Populism And Religious Rhetoric In Spain's Right-Wing Vox Party, Ainsley Taylor May 2025

Populism And Religious Rhetoric In Spain's Right-Wing Vox Party, Ainsley Taylor

College of Arts & Sciences Senior Theses

This thesis examines the intersection of populism and religious rhetoric in Spain’s right-wing political party, Vox. By analyzing Facebook posts from Vox’s national and regional accounts in the months leading up to the 2019 and 2023 national elections, as well as key regional elections in Andalusia and Cantabria, this study explores how the party strategically employs religious themes to shape its populist discourse. The findings indicate that Vox primarily uses religious rhetoric to construct an exclusive national identity, framing perceived external threats such as immigration, secularism, and leftist politics. While the party's use of religious rhetoric declined slightly between 2019 …


Moving The Goalposts: American Sports Coverage In Newspapers And The Construction Of Gender, Race And Sexuality In The Olympics In 1928, 1932, 1936., Jacob Havers May 2025

Moving The Goalposts: American Sports Coverage In Newspapers And The Construction Of Gender, Race And Sexuality In The Olympics In 1928, 1932, 1936., Jacob Havers

All Theses

This thesis takes an in-depth look at the media coverage of women in the Olympics in 1928, 1932 and 1936. Specifically following the track athletes Kinue Hitomi, Louise Stokes, Tidye Pickett and Mildred “Babe” Didrikson the thesis explores how by being athletic women they had their identities as feminine figures heavily questioned and scrutinized in newspapers at the global level. The harshest of these critics was often the American media, who held strict standards of race, gender and sexuality in the late 1920s-mid 1930s. They sought to uphold these standards at the global scale, and the American media’s interrogation of …


Bridging The Gap: Management Vs. Leadership And The Path To Mastering Both, Wesley A. Key May 2025

Bridging The Gap: Management Vs. Leadership And The Path To Mastering Both, Wesley A. Key

Marketing Undergraduate Honors Theses

Management and leadership, though often conflated, represent distinct but complementary skills that are critical for organizational success. This thesis aims to explore the fundamental differences between management and leadership, highlighting how these roles interact and the necessity for individuals to master both to excel in today’s dynamic business environment. Drawing on theoretical frameworks from psychology, organizational behavior, and case studies, this research synthesizes academic literature to address key questions: What core competencies distinguish leaders from managers? How do these competencies align or conflict with one another in real-world settings? And what practical steps can individuals take to develop proficiency in …


Promoting Safe Firearm Storage Through Media-Based Interventions, Abigail Bordelon May 2025

Promoting Safe Firearm Storage Through Media-Based Interventions, Abigail Bordelon

Health, Human Performance and Recreation Undergraduate Honors Theses

Given the ongoing phenomenon of unintentional pediatric firearm deaths, this project seeks to examine how the mainstream media reports on these events and how media frames could be altered to better promote public health prevention efforts.


Interpretation Challenges In Healthcare Settings As Experienced By Refugees And Healthcare Providers In The United States, Lydia H. Samoff May 2025

Interpretation Challenges In Healthcare Settings As Experienced By Refugees And Healthcare Providers In The United States, Lydia H. Samoff

The Eleanor Mann School of Nursing Undergraduate Honors Theses

Background: Language and interpretation barriers are significant challenges for refugees receiving healthcare in the United States. Both providers and refugee patients associate effective communication with a positive healthcare experience. Therefore, it is important to identify themes in interpretation barriers to promote productive communication between providers and refugee patients.

Purpose: To identify themes in literature surrounding interpretation challenges between refugees and healthcare workers in the United States and compare them to lived experience in a clinic in Northwest Arkansas.

Methods: Several databases were searched, including CINAHL, Medline, HealthSource, and Google Scholar, and articles were chosen with the inclusion criteria being research …


Overt Representation And Subtle Clues A Study Of Queer Book Descriptions In English, Croatian, And Serbian, Rachael Phillips May 2025

Overt Representation And Subtle Clues A Study Of Queer Book Descriptions In English, Croatian, And Serbian, Rachael Phillips

Book Publishing Final Research Papers

Most commonly, a book description is the first contact one has with the contents of a book. It is the elevator pitch on the back of the book or the Amazon page that tries to sell you your next read among literally millions of competitors. In book publishing terms, a book description is a piece of metadata that follows the book throughout its marketing life. It is usually a one to three paragraph description of the book, including the setting, main characters, and some (spoiler-free) plot summary, but also usually includes themes and tone, comparative titles, and potentially author background …


Double, Double, Toils And Troubles: Analyzing The “Magical” Relationships Between University Leaders’ Personality Traits And Their Self-Efficacy In Leadership Situations, Fay Ludvine Boudreaux May 2025

Double, Double, Toils And Troubles: Analyzing The “Magical” Relationships Between University Leaders’ Personality Traits And Their Self-Efficacy In Leadership Situations, Fay Ludvine Boudreaux

LSU New Orleans Theses and Dissertations

This present study investigated the relationship between higher education leaders’ personality traits and their self-efficacy in leadership situations. A total of 151 leaders employed across the nine institutions within the University of Louisiana System completed a survey that prompted them to identify their personal values, traits, and skill sets, as derived from the online Pottermore quiz, the official Harry Potter Hogwarts House sorting instrument. This niche personality metric was chosen to cater to higher education’s evolving landscape, as it welcomes an influx of Millennials into leadership positions. Participants’ responses were eventually recoded to “sort” them into their respective Houses: Gryffindor, …


Dekonstruktion Der Afd: Eine Analyse Der Rechtspopulistischen Deutschen Partei Der„Alternative Für Deutschland”, Elizabeth A. Breckenridge, Elizabeth Breckenridge May 2025

Dekonstruktion Der Afd: Eine Analyse Der Rechtspopulistischen Deutschen Partei Der„Alternative Für Deutschland”, Elizabeth A. Breckenridge, Elizabeth Breckenridge

Departmental Honors & Graduate Capstone Projects

Die Alternative für Deutschland (AfD) ist eine rechtsextreme populistische Partei, die innerhalb eines Jahrzehnts rasch an Macht gewonnen hat, insbesondere in den ostdeutschen Bundesländern, aufgrund ihrer Betonung der Nationalisierung, ihrer populistischen Rhetorik und ihrer Anziehungskraft auf Wähler, die Ängste vor Einwanderung und kulturellem Wandel hegen. Die AfD hat es innerhalb von fünf Jahren geschafft, eine starke Wählerschaft zu mobilisieren, 2017 Sitze im Bundestag zu erringen und gilt nun als wichtigste Oppositionspartei zu den etablierten Parteien. Die AfD ist die erste rechte Partei seit 1945, die aufgrund des Aufstiegs rechtspolitischer Ideologien bedeutende Wahlerfolge erzielen konnte. Aufgrund des reaktionären Pendelschwungs nach dem …


Bathrooms As Borders: Moms For Liberty And The Policing Of Women’S Spaces, Eva Burklund May 2025

Bathrooms As Borders: Moms For Liberty And The Policing Of Women’S Spaces, Eva Burklund

Theses/Capstones/Creative Projects

As debates about transgender identity and inclusion influence discussions and policy across the United States, it is important to understand the rhetoric and manifestations of transphobia and trans exclusion. One organization advocating for the exclusion of transgender individuals is Moms for Liberty which is dedicated to preserving parental rights. On their official X (formerly Twitter) account Moms for Liberty often voices their opposition to the inclusion of transgender women in women’s sports and women’s private spaces, justifying their exclusive stance by denying transgender women’s womanhood. They additionally cast themselves as the authorities on who is a woman and who is …


“Floptok Is Not A Trend. It’S A Lifestyle”: Camp, Performativity, And Community Dynamics In An Adolescent Tiktok Subculture, Drake Hansen May 2025

“Floptok Is Not A Trend. It’S A Lifestyle”: Camp, Performativity, And Community Dynamics In An Adolescent Tiktok Subculture, Drake Hansen

All Graduate Reports and Creative Projects, Fall 2023 to Present

Floptok is an online meme-sharing community or subculture that began to take shape in 2021, united by a particular sensibility and set of memetic materials. To outsiders, Floptok is seen as a loud, brash, and often abrasive community whose memes, characterized by low-quality audio and video, often feature “icons”—a range of invented characters and real people—and audio of pop songs heavily edited to feature hypersexual lyrics from the rapper CupcakKe, as well as portions of the 2019 Chinese pop song “Yěhuāxiāng.” This thesis built on scholarship in digital and young people’s folklore in an ethnographic case study of Floptok’s humor …


How Do You Ask Questions? A Thematic And Discursive Analysis Of Question-Asking In Stranger Conversations, Nicholas Elliott May 2025

How Do You Ask Questions? A Thematic And Discursive Analysis Of Question-Asking In Stranger Conversations, Nicholas Elliott

Dissertations

This study used a mixed-methods approach to explore how questions are used in casual conversations between strangers. While conversation has long been studied by linguists, sociologists, anthropologists, and psychologists, a methodological divide persists: conversation analysis versus experimental approaches. Despite extensive research, the rules guiding question-asking in conversation remain unclear. This study integrates both conversation analysis and experimental literature to investigate the role of questions in interactions with strangers. The research began with a quantitative content analysis of questions drawn from a set of recorded conversations known wholly as the Candor Dataset, informed by Brown and Levinson’s politeness theory, which suggests …


The Guardian The Month Of May 2025, Wright State Student Body May 2025

The Guardian The Month Of May 2025, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the Month of May 2025. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.


Technical Difficulties: An Investigation Of Problematic Social Media Usage And Well-Being Of Emerging Adults, Sarah Swan May 2025

Technical Difficulties: An Investigation Of Problematic Social Media Usage And Well-Being Of Emerging Adults, Sarah Swan

Honors Theses

Grounded in previous scholarship investigating the relationship between social media use and psychoemotional outcomes, this study conceptualizes and tests a comprehensive model that constellates predictive factors (i.e., time spent, platforms selected, purposes of use, and emotional regulation abilities) and negative behavioral and emotional outcomes (i.e., addiction and emotional affect), specifically among emerging adults (ages 18-29). A survey of 591 respondents revealed that high usage of certain platforms (i.e., Instagram, TikTok, and Facebook), alongside individual emotional regulation abilities and passivity of social media use, predicts higher levels of addiction and negative emotional outcomes. Additional findings indicate significant differences in social media …


Who Lives, Who Dies, Who Tells Your Story: A Comparative Analysis Of The Representations Of American Serial Killers In News And True Crime Media, Jenelle Walters May 2025

Who Lives, Who Dies, Who Tells Your Story: A Comparative Analysis Of The Representations Of American Serial Killers In News And True Crime Media, Jenelle Walters

Honors Theses

Serial killers are a subject that have fascinated individuals for centuries in both news and entertainment media. Although research has been done on the representations of serial killers in news media, little research has attempted to connect the representations seen in the news media to those seen in true crime entertainment media. Through the use of four case studies, a comparative analysis was done to compare the framing seen in the original news articles, both local and national, to the framing seen in the later true crime films, documentaries, and series. Although the framing originally seen in the news media …


Digital Activism In Kenya: Moving From The Digital Center To The Digital Periphery Of Long Covid Experience, Emily Mendenhall, Lucy Kamau, Nora Kenworthy, Edna Bosire May 2025

Digital Activism In Kenya: Moving From The Digital Center To The Digital Periphery Of Long Covid Experience, Emily Mendenhall, Lucy Kamau, Nora Kenworthy, Edna Bosire

Brain and Mind Institute

Digital activism around Long covid has reverberated around the globe, as patients, researchers, and clinicians worked together to understand the chronic condition. However, Long Covid networks, much like other social networks, have hierarchies and barriers that can impede equitable access. In this article, we examine how the global digital center and periphery shape how people with Long covid connect to networks to learn about their illness symptoms, diagnoses, treatments, and experiences. We introduce case narratives of two Kenyan women—one elite Nairobian who was connected to the digital center and another middle class woman who connected with her through a peripheral …


Victims Of Stage And Screen: Parasocial Savior Rhetoric And Coded Social Critique At The Convergence Of Celebrity & Conspiracy Cultures, Amy Whiteside May 2025

Victims Of Stage And Screen: Parasocial Savior Rhetoric And Coded Social Critique At The Convergence Of Celebrity & Conspiracy Cultures, Amy Whiteside

Graduate Theses and Dissertations

This thesis offers a critical rhetorical analysis of what I term parasocial savior conspiracy theories , a unique genre of conspiracy narrative that portrays a public figure as victimized and allows their fans to step into a savior role through their advancement of the conspiracy theory. These narratives, I argue, are both catalyzed by and further insulative to a fan’s parasocial relationship with the public figure in question. Herein, the celebrity acts as a vessel of projection for their fans’ anxieties about control, allowing them to displace their agency panic onto a beloved external party and critique factors that seem …


Young People’S Perceptions Of Harm From Accessing Online Sexual Content, Despina Chronaki, Debra Dudek, Giselle Woodley May 2025

Young People’S Perceptions Of Harm From Accessing Online Sexual Content, Despina Chronaki, Debra Dudek, Giselle Woodley

Research outputs 2022 to 2026

Harm—and the ways in which it is interpreted, negotiated, discussed, and unpacked by adolescents themselves—is a key term in almost all debates about young people’s experiences with online pornography. This essay situates the topic of this special issue—adolescents’ perceptions of harm from accessing online sexual content—within a broader context of the discourses and practices that inform research in this field. We show how discourses of harm and risk circulate around the figure of the innocent child in need of protection and argue for more nuanced understandings of and research about childhood that take into account the lived experiences and perspectives …


Mapping Outdoor Alcohol Advertising Around Waterways In An Exploration Of Where And What The Advertisements Feature, Justine E. Leavy, Paula Hooper, Gina Trapp, Renee N. Carey, Gemma Crawford May 2025

Mapping Outdoor Alcohol Advertising Around Waterways In An Exploration Of Where And What The Advertisements Feature, Justine E. Leavy, Paula Hooper, Gina Trapp, Renee N. Carey, Gemma Crawford

Research outputs 2022 to 2026

Background: In Western Australia (WA) social activities occur in aquatic environments where alcohol promotion and consumption may be prevalent creating an aquatic alcogenic environment. This poses a challenge for drowning prevention efforts. Restrictions on alcohol advertising placement near aquatic environments require an evidence-base of how prevalent alcohol outlet availability and promotion is in aquatic environments. We aimed to quantify the presence and content of outdoor alcohol advertising in metropolitan WA and map liquor outlet density and licensed venue proximity. Methods: An exploratory, cross-sectional, observational study investigated the geospatial characteristics of five WA coastal precincts. Digitised navigation maps were produced in …


Cultural Of Authenticity And Commodification: Analyzing The Aesthetic Waves And Collective Culture In The 2010s And 2020s, Stefanny Leung Yu May 2025

Cultural Of Authenticity And Commodification: Analyzing The Aesthetic Waves And Collective Culture In The 2010s And 2020s, Stefanny Leung Yu

Student Theses

The “authentic self” is curated, aestheticized, and most notably, commodified. Digital algorithms, likes, views, and engagement are more than just digital metrics, they are the management of performance. For millions of other users — including the author herself — social media is the locus of personal expression. Most notably, sites like Tumblr, where users in the 2010s posted hazy images or overly filtered graphics along with melancholic song lyrics that match the vibe of the moment, expression was earnest and idealized. Today, social media in the 2020s, new creators like Hannah Neelaman, better known as Ballerina Farm, dress in pastoral …


The Impact Of Brand Ownership Structure On Favorability And Authenticity Perception Of Surf Athlete Sponsorships, Tayler K. Baldwin May 2025

The Impact Of Brand Ownership Structure On Favorability And Authenticity Perception Of Surf Athlete Sponsorships, Tayler K. Baldwin

Journalism

This study investigates whether the ownership form of a surf brand, i.e., public or private, affects consumer authenticity and brand favorability impressions when partnered with surf athletes. Following Aaker's Brand Equity Model and relevant literature on influencer marketing and subcultural branding, the study employs a mixed-methods approach with a structured questionnaire survey (n = 526) alongside qualitative analysis of open-ended responses. Quantitative results indicate minimal variation in mean brand favorability for public compared to private brands, while privately owned brands had more consistent perceptions of authenticity across combinations of athlete partnerships. Qualitative outcomes support the assumption that privately owned brands …


Utility And Democracy In Political Campaign Advertising: Toward A Rule-Utilitarian Ethic For Political Marketing And The Ethics Of Meddling In The Other Party's Primary, Joel Lansing Reed May 2025

Utility And Democracy In Political Campaign Advertising: Toward A Rule-Utilitarian Ethic For Political Marketing And The Ethics Of Meddling In The Other Party's Primary, Joel Lansing Reed

Journalism Faculty Publications and Presentations

Political advertising ethics has long been dominated by an adherence to the norms of democratic idealism or the highly situational ethics of act utilitarianism. This article proposes an alternative system of political advertising ethics grounded in Brandt's ideal moral code theory, a form of rules-based utilitarianism. To illustrate the relative advantage of rule utilitarianism, the author investigates the ethics of advertising campaigns aimed at intervening in an opposing party's primary. The past decade has seen a dramatic resurgence in Democratic and Republican candidates in the United States meddling in the opposing party's primary through advertising campaigns designed to exploit tensions …