Social and Behavioral Sciences Commons^™

Looking Ahead: A Public Relations Plan For Servicemaster Of Hudson, Brianne Angell

Williams Honors College, Honors Research Projects

This project examines the effectiveness of ServiceMaster of Hudson’s communication and proposes a public relations plan to generate business revenue by boosting awareness and engagement in the local community. Research revealed that the community is largely unaware of ServiceMaster of Hudson and that the company has a low reach on social media compared to competitors. Therefore, a public relations plan was created with focus on four areas: social media engagement, development of marketing materials, hiring of new employees, and employee engagement. The project also contains an appendix of materials created for ServiceMaster of Hudson, including advertisements and a schedule of …

Acculturation Of International Student-Athletes, Alexandra L. Frawley

Williams Honors College, Honors Research Projects

This research project was conducted in order to investigate the current recruitment and assimilation processes experienced by international-student athletes at an NCAA Division I university, and to identify ways to improve those processes. The investigation was conducted through in-depth interviews with seven international student-athletes. The ages of these participants ranged from between 18 and 22 years old, 1 and 3 years of attendance at the University, and consisted of 5 females and 2 males. The participants play a variety of different sports, and each had a unique country of origin. The analysis revealed language, dietary changes, and social support are …

Mandarin Chinese As A Second Language: A Review Of Literature, Wesley A. Spencer

Williams Honors College, Honors Research Projects

Mandarin Chinese has become increasing prevalent in the modern world. Accordingly, research of Chinese as a second language has developed greatly over the past few decades. This paper reviews research on the difficulties of acquiring a second language in general and research that specifically details the difficulty of acquiring Chinese as a second language. Based on this research, the author also reveals some areas that should be researched further in order to advance the field.

Docam 2014 Founders Lecture: Photocutionary Acts, Selfies And Public Knowledge, Brian C. O'Connor

Proceedings from the Document Academy

This paper is drawn from the DOCAM 2014 Founders Lecture Selfies and Public Knowledge: DOCAM 2014 Founders Lecture, "Selfies and Public Knowledge: Technology & Situational Documents"

Transmedial Documentation For Non-Visual Image Access, Melody J. Mccotter

Proceedings from the Document Academy

In my doctoral studies on information accessibility for the individual who is blind or visually impaired, I’ve been exploring the ways we can make image documents more accessible. This requires using an alternative sensory modality, and translating the document into a different format. The questions that arise when we consider this process are many, but among them are:

• Is it the same document once we’ve converted it to an audio narrative about the work, or a 3D topographic map of an artwork, or a musical interpretation?
• If it is not the same document, how truthful can the “trans-medial” translation be …