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Social and Behavioral Sciences Commons

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Communication

The University of Akron

Social Media

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Full-Text Articles in Social and Behavioral Sciences

The Impact Of Social Media On The Participant Turnout Of An Event, Leah Gombosch Jan 2022

The Impact Of Social Media On The Participant Turnout Of An Event, Leah Gombosch

Williams Honors College, Honors Research Projects

For my Honors Research project, I will be creating and implementing a social media plan to promote a charity 5k that will benefit Akron Children's Hospital. This social media plan will identify a target audience and key publics and use research on these publics to identify the best platforms to utilize in order to reach them. I will create content that will engage my audience and encourage them to participate in the 5k race. After developing and utilizing this social media plan and after the conclusion of the event, I will compare the participant turn out from the current event …


Brunswick Educational Access Television Social Media Campaign, Nicole Rhoades Jan 2017

Brunswick Educational Access Television Social Media Campaign, Nicole Rhoades

Williams Honors College, Honors Research Projects

This social media campaign is to be executed by student managers within the Brunswick Schools Video Program. The Video Program provides journalistic experience to young students by immersing them in print and broadcast journalism that is provided to the Brunswick-area through Brunswick Educational Access Television.


The Becoming Of Human Rights Documents: An Exploration Of A Social Media Campaign, Hilary Yerbury, Ahmed Shahid Jan 2016

The Becoming Of Human Rights Documents: An Exploration Of A Social Media Campaign, Hilary Yerbury, Ahmed Shahid

Proceedings from the Document Academy

This study explores the social media campaign related to the disappearance of a journalist in the Maldives in August 2014. At a simple level, this study asks whether the Facebook and Twitter hashtag postings meet the standards of a human rights document. At a more complex level, using Genette’s concept of transtextuality, it explores the relationships between the social media campaign and its relationships to statements made by human rights NGOs, by UN agencies and in foreign parliaments. Although the social media campaign does not meets the standards of a human rights document, contributions from other agencies would unquestionably be …


Newsrooms And Social Media, Hanna E. Steinker Jan 2016

Newsrooms And Social Media, Hanna E. Steinker

Williams Honors College, Honors Research Projects

The purpose of this research is to identify how local newspapers and newsrooms are converging to social media. An Ohio newspaper, The Post volunteered to have its Facebook Pages analytics studied over the course of two months, August through September. A constructed week was formed and four of the company’s Facebook Pages were analyzed. The study intends to examine the current social media position of The Post, assess the potential or areas of growth, and create a best practices manual to propel the selected newspaper’s social media accounts forward. Unlike traditional newspaper consumers, social media users tend to gather their …


Unfriend?: An Analysis Of Friendship Comparing Subjects’ Perceptions Of Face-To-Face Versus Internet-Mediated Relationships, Matthew S. Harp Jan 2015

Unfriend?: An Analysis Of Friendship Comparing Subjects’ Perceptions Of Face-To-Face Versus Internet-Mediated Relationships, Matthew S. Harp

Williams Honors College, Honors Research Projects

The purpose of this study was to find out how similar or different peoples’ perceptions are of friendships which are primarily face-to-face and those which are primarily internet mediated. It was hypothesized that, based on qualities which are shared by each respective medium, individuals would not find perceptions of face-to-face and Internet-mediated friendships to be significantly different. One hundred fifty-one undergraduate students at The University of Akron were given a survey developed from a literature review to test how important certain general friendship qualities were to their concept of each type of friendship. It was found that, while all of …