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Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Keyword
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- 7.02 Empirical-analytic methods (34)
- 7.07 Consumer/audience response and analysis (33)
- 4.02 Communications in industry (32)
- 4.07 Marketing, advertising (23)
- 4.10 Message development/testing (23)
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- 4.13 Public opinion (22)
- 4.08 Social marketing, educational/public information campaigns (21)
- Science communication (21)
- 4.12 Risk and crisis communication (20)
- 1.01 Communication instruction (17)
- 4.05 Public relations (16)
- Social media (16)
- 4.09 Branding (14)
- 5.01 News media coverage (14)
- 7.03 Communication theory, models (13)
- 4.03 Communications management (12)
- Content analysis (12)
- Framing (12)
- 1.04 Nonformal/extension education and outreach (11)
- 1.05 Workforce preparation, professional development (in communications) (11)
- 2.04 Nonformal/extension education and outreach (using technology) (11)
- 4.06 Communication campaigns (11)
- 4.11 Issues management (11)
- 3.02 Image design (graphics, photography, Web, print) (10)
- 1.03 Formal education (8)
- 3.03 Video (8)
- 7.01 Interpretive methods (8)
- Extension (8)
- Marketing (8)
- 7.00 RESEARCH/MANUSCRIPT TYPE (7)
- Publication Year
Articles 181 - 192 of 192
Full-Text Articles in Social and Behavioral Sciences
Using Cognitive Dissonance To Communicate With Hypocrites About Water Conservation And Climate Change, Melissa R. Taylor, Alexa J. Lamm, Lisa K. Lundy
Using Cognitive Dissonance To Communicate With Hypocrites About Water Conservation And Climate Change, Melissa R. Taylor, Alexa J. Lamm, Lisa K. Lundy
Journal of Applied Communications
The effects of climate change can be mitigated by altering human behavior related to water conservation; however, many who are aware of climate change are not aligning their behavior to curb the impact. This research sought to explore the relationship between citizens’ beliefs, attitudes and behaviors regarding water conservation and their knowledge and beliefs regarding climate change to guide the development of effective communication campaigns focused on water conservation. Using cognitive dissonance theory and an adapted environmental attitudes and behavior quartet, this research focused on individuals who demonstrated high levels of climate change knowledge but did not engage in positive …
Matching Local Food Messages To Consumer Motivators: An Experiment Comparing The Effects Of Differently Framed Messages, Katie M. Abrams, Catharine Soukup
Matching Local Food Messages To Consumer Motivators: An Experiment Comparing The Effects Of Differently Framed Messages, Katie M. Abrams, Catharine Soukup
Journal of Applied Communications
Past research suggests the local food movement provides economic and social benefits to consumers and producers alike. These benefits might account for the significant increase in local food sales. Despite its increasing popularity, further communications research is needed since a dominant messaging strategy does not currently exist to advance the local food movement. Food quality, healthfulness, and support of local farmers were previously empirically identified as motivating factors to purchase local food; however, they had not been tested comparatively for effectiveness. Based in framing theory and the theory of planned behavior, we sought to test if brief messages framed to …
Where I Come From: Exploring Regional Differences In California Consumers’ Attitudes And Beliefs About Fluid Milk, Annie R. Specht, Ashlan E. Wickstrom, Emily B. Buck
Where I Come From: Exploring Regional Differences In California Consumers’ Attitudes And Beliefs About Fluid Milk, Annie R. Specht, Ashlan E. Wickstrom, Emily B. Buck
Journal of Applied Communications
Guided by the theory of reasoned action and social cognitive theory, this study was conducted to better understand how decisions to purchase organic or conventional milk are influenced by norms and attitudes established via human interactions and how those norms and attitudes vary by geographic region. An online Qualtrics survey was used to gain insight into behaviors, attitudes, and interactions of 308 milk consumers in various geographical regions of [State]. The findings indicate that urban, suburban, and rural consumers differ in some ways in their interactions related to milk information, as well as their perceptions of organic versus conventional milk. …
Identifying Publics In Citrus Producing States To Address The Issue Of Citrus Greening, Taylor Ruth 7031249, Alexa J. Lamm, Joy N. Rumble, Jason D. Ellis Ph.D.
Identifying Publics In Citrus Producing States To Address The Issue Of Citrus Greening, Taylor Ruth 7031249, Alexa J. Lamm, Joy N. Rumble, Jason D. Ellis Ph.D.
Journal of Applied Communications
Citrus greening is a critical issue facing the agricultural industry in the United States. The disease has been identified in residential and commercial areas, and there is a need to identify best practices in communicating with the public about the disease. The Situational Theory of Publics (STOPs) uses audience segmentation to determine how to best communicate with target consumers and was used to guide this study. The purpose of the study was to determine the types of publics present in the citrus producing states of Florida, California, and Texas as they relate to citrus greening. An online survey was completed …
The Effects Of Online Video On Consumers’ Attitudes Toward Local Food, Shuyang Qu, Alexa J. Lamm, Joy N. Rumble, Ricky W. Telg
The Effects Of Online Video On Consumers’ Attitudes Toward Local Food, Shuyang Qu, Alexa J. Lamm, Joy N. Rumble, Ricky W. Telg
Journal of Applied Communications
Marketers rate online video as their most utilized content medium. This study used a between-subject control group post-test-only experiment to investigate the effect of three local food messages delivered via online video on U.S. consumers’ attitudes toward local food. The three 30-second videos each featured one of the documented benefits of local food: high quality, support of local economy, and strengthening of social connection. Results indicated all three video treatments yielded a positive attitude toward local food, while respondents in the control group had a neutral attitude. The video treatment featuring local food’s high quality generated a significantly more favorable …
Improving Biosecurity Through Instructional Crisis Communication: Lessons Learned From The Pedv Outbreak, Timothy L. Sellnow, Jason S. Parker, Deanna D. Sellnow, Robert S. Littlefield, Emily M. Helsel, Morgan C. Getchell, Julia M. Smith, Scott C. Merrill
Improving Biosecurity Through Instructional Crisis Communication: Lessons Learned From The Pedv Outbreak, Timothy L. Sellnow, Jason S. Parker, Deanna D. Sellnow, Robert S. Littlefield, Emily M. Helsel, Morgan C. Getchell, Julia M. Smith, Scott C. Merrill
Journal of Applied Communications
Crises, by their nature, demand effectively designed and quickly delivered instructional messages that compel stakeholders to take appropriate actions to protect themselves and their assets. The challenges of crisis communication are intensified in crises involving unanticipated and relatively unknown disease outbreaks with the potential to spread exponentially. This study assesses the communication challenges and opportunities in such volatile crises through an analysis of the Porcine Epidemic Diarrhea virus (PEDv) outbreak that severely threatened the United States pork industry in 2013 and 2014. Interviews were conducted with 13 individuals directly involved in developing and distributing risk and crisis biosecurity messages during …
Marketing Power Berries: An Importance-Performance Analysis Of Blueberry, Shuyang Qu, Alexa J. Lamm, Joy N. Rumble
Marketing Power Berries: An Importance-Performance Analysis Of Blueberry, Shuyang Qu, Alexa J. Lamm, Joy N. Rumble
Journal of Applied Communications
The unique health benefits of blueberries have increased consumers’ demand for this fruit. Although the demand is still low compared to other fruits including apples and grapes, consumers’ growing interest in blueberries has led to a significant increase of blueberry acreage in the U.S., causing the supply to exceed demand. To increase blueberry consumption and sales for the benefits of both consumers’ health and the blueberry industry, this study selected 18 blueberry attributes and used an online survey to examine blueberry purchasers’ perceived importance and satisfaction of these attributes. An importance-performance analysis (IPA) of these attributes was conducted to provide …
Are We There Yet? Toward An Agricultural Communications Academic Organization, Erica Irlbeck, Emily B. Buck
Are We There Yet? Toward An Agricultural Communications Academic Organization, Erica Irlbeck, Emily B. Buck
Journal of Applied Communications
As agricultural communications has grown and evolved since its origins more than 100 years ago, the future directions of the discipline related to teaching, research, and as a professional organization are discussed with a challenge to the members of the profession to be engaged in future discussions and decisions.
Building Financial Peace: A Conflict Resolution Framework For Money Arguments, Sarah D. Asebedo
Building Financial Peace: A Conflict Resolution Framework For Money Arguments, Sarah D. Asebedo
Journal of Financial Therapy
This paper presents a well-known and highly utilized conflict resolution framework from the mediation profession and demonstrates how to apply this framework to money arguments. While conflict resolution skills have been identified as important to communication within the financial planning context, an integrated conflict resolution framework has yet to be recognized and understood within the financial planning literature. This paper aims to fill this gap. Ultimately, both mental health professionals and financial planners can benefit from an interdisciplinary approach to resolving money arguments by combining training in personal financial strategies and conflict resolution principles.
Credibility And Likelihood To Use Information Sources By Cattle Producers For Learning E. Coli Control Strategies, Joseph Chapes
Credibility And Likelihood To Use Information Sources By Cattle Producers For Learning E. Coli Control Strategies, Joseph Chapes
Online Journal of Rural Research & Policy
Escherichia Coli (E. Coli) contamination has been a long-existing concern for those engaged in cattle production, often causing negative public health and economic consequences. The existence of pre-harvest practices that help reduce E. coli contamination creates the opportunity to positively impact human health by focusing on modifying behaviors and management strategies carried out in cattle production. For efforts like this to be successful, it is vital to consider how the communication can be modified to best transfer information and persuade the audience. Persuasive communication is considered to have five broad attributes, including source, message, channel, receiver and target variables (McGuire, …
Bridging The Communication Gap Successfully For Library/It Projects, Amanda Harlan, Dhanushka Samarakoon
Bridging The Communication Gap Successfully For Library/It Projects, Amanda Harlan, Dhanushka Samarakoon
Kansas Library Association College and University Libraries Section Proceedings
Have you ever had a difficult time describing a concept for a project? This can be especially true with collaborative projects between library and IT staff. Library and IT staff have historically been at odds concerning communication due to the use of jargon specific to their area, different working environments and styles, and conflicting best practices and standards that each follow. K-State Libraries and their internal IT department will share the communication issues with solutions from a librarian’s and developer’s perspective. We will also discuss how has influenced processes and methodologies used for collaborative projects between library and IT staff …
The Knights Of The Front: Medieval History’S Influence On Great War Propaganda, Haley E. Claxton
The Knights Of The Front: Medieval History’S Influence On Great War Propaganda, Haley E. Claxton
Crossing Borders: A Multidisciplinary Journal of Undergraduate Scholarship
Spanning a number of academic areas, “Knights of the Front: Medieval History’s Influence on Great War Propaganda” focuses on the emergence of medieval imagery in the First World War propaganda. Examining several specific uses of medieval symbolism in propaganda posters from both Central and Allied powers, the article provides insight into the narrative of war, both politically and culturally constructed. The paper begins with an overview of the psychology behind visual persuasion and the history behind Europe’s cultural affinity for “chivalry,” then continues into specific case studies of period propaganda posters that hold not only themes of military glory and …