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Social and Behavioral Sciences Commons™
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Articles 1 - 7 of 7
Full-Text Articles in Social and Behavioral Sciences
Changes In The Information Uses And Gratifications Of Virtual Communications For Kansas State Research And Extension Agents During The Covid-19 Pandemic, Katie E. Messerla, Katherine J. Starzec, Brandie Disberger, Elaine Johannes
Changes In The Information Uses And Gratifications Of Virtual Communications For Kansas State Research And Extension Agents During The Covid-19 Pandemic, Katie E. Messerla, Katherine J. Starzec, Brandie Disberger, Elaine Johannes
Journal of Applied Communications
Kansas State Research and Extension (KSRE) staff have experienced many changes due to the COVID-19 pandemic such as remote work requirements and technology adaptations. The purpose of this study was to determine changes in the use of virtual communications used by K-State Research and Extension agents’ internal communications as a result of the COVID-19 pandemic. This study was guided by uses and gratifications theory to understand Extension agents’ intensity of use of virtual communications channels for internal communications and the effectiveness of virtual communication channels for workplace communication needs. Through a quantitative Qualtrics survey (n = 99) with a …
Reporting Expertise In Agricultural Communications, Education, Extension, And Leadership Research: The Development Of An Expertise Rubric, Lori M. Costello, Billy R. Mckim, Allison L. Dunn
Reporting Expertise In Agricultural Communications, Education, Extension, And Leadership Research: The Development Of An Expertise Rubric, Lori M. Costello, Billy R. Mckim, Allison L. Dunn
Journal of Applied Communications
This exploratory quantitative study assessed 149 behaviors, characteristics, and techniques considered indicative of expertise to determine what social scientists in Agricultural Communications, Education, Extension, and Leadership (ACEEL) disciplines value. A total of 731 social scientists from 25 land-grant universities across the United States surveyed in the fall of 2018 served as the population for this study. Using Principal Component Analysis (PCA), 10 constructs describing expertise were identified. A list of the 10 constructs was presented to faculty representing the ACEEL disciplines who helped determine what the constructs collectively measured, resulting in a label for each construct. The behaviors, characteristics, and …
Community Attitudes Toward Local Foods And Producers: The Role Of Warmth Versus Competence Across Demographics For Social Media Engagement., Danielle L. Eiseman, Andrea Stevenson Won
Community Attitudes Toward Local Foods And Producers: The Role Of Warmth Versus Competence Across Demographics For Social Media Engagement., Danielle L. Eiseman, Andrea Stevenson Won
Journal of Applied Communications
Connecting local food producers with consumers is useful for ensuring individuals have access to healthy, fresh, foods. Small farmers, however, lack the resources to effectively connecting with consumers through traditional forms of marketing. Marketing to consumers through social media is a low-cost method that local food producers can use to promote their products. Creating engaging content on social media can be challenging, thus there is a need for guidance on how to effectively engage with local consumers through social media. Studies in advertising have shown dimensions of warmth and competence can be useful frames for engaging consumers across a variety …
Characterizing Viewpoints Of Scholars In Agricultural Communications As They Relate To Research Themes In The Journal Of Applied Communications: A Q Methodological Study, Jean A. Parrella, Jessica R. Spence, Tobin Redwine, Holli R. Leggette
Characterizing Viewpoints Of Scholars In Agricultural Communications As They Relate To Research Themes In The Journal Of Applied Communications: A Q Methodological Study, Jean A. Parrella, Jessica R. Spence, Tobin Redwine, Holli R. Leggette
Journal of Applied Communications
Research in agricultural communications is not guided by a national research agenda. Therefore, the substantial body of research produced from scholars working in the discipline represents scattered efforts. We conducted a content analysis of journal articles published in the Journal of Applied Communications between 2000 and 2019 to identify the research themes that establish the discipline’s scholarly base. Through an examination of n = 259 journal articles, we identified N = 27 research themes, the most prevalent of which included agriculture and media relations/practices (f = 30; % = 11.58), public perceptions/understanding of agriculture and natural resources (f …
A Moment-To-Moment Analysis Of Trust In Agricultural Messages, Lauren Elizabeth Lagrande, Courtney Meyers, R. Glenn Cummins, Matt Baker
A Moment-To-Moment Analysis Of Trust In Agricultural Messages, Lauren Elizabeth Lagrande, Courtney Meyers, R. Glenn Cummins, Matt Baker
Journal of Applied Communications
Consumers have varying levels of trust in agricultural production practices, which can influence attitudes, shift opinions, and change behaviors. The purpose of this study was to determine what agricultural messages are considered the most trustworthy among consumers and what differences exist among five dimensions of trustworthiness. With a pro-agriculture video as the stimulus, this study used continuous response measurement (CRM) to collect data from 151 post-secondary students who were randomly assigned to evaluate one of five trustworthiness dimensions (trust, honest, sincere, dependable, reliable). Participants used handheld dials to continuously rate their evaluation of the messages in the video then completed …
Looking For Information: An Exploratory Analysis To Explain Public Information-Seeking Behaviors About Mosquito Control, Shelli D. Rampold, Melissa Cater, Ricky W. Telg
Looking For Information: An Exploratory Analysis To Explain Public Information-Seeking Behaviors About Mosquito Control, Shelli D. Rampold, Melissa Cater, Ricky W. Telg
Journal of Applied Communications
Mosquitoes pose substantial risks in communities worldwide, and the extent and type of such risk may vary across communities and regions. The integrated mosquito management approach integrates multidisciplinary methods into practical strategies tailored to local communities. Reduction of mosquito larval sources via community engagement in at-home mosquito control behaviors is a key component of this approach. Best methods of communicating information to the public to foster knowledge and motivation to engage in local mosquito control efforts. The purpose of this descriptional, correlational study was to describe the Florida public’s mosquito control information search behaviors, as well as examine factors that …
Improving Biosecurity Through Instructional Crisis Communication: Lessons Learned From The Pedv Outbreak, Timothy L. Sellnow, Jason S. Parker, Deanna D. Sellnow, Robert S. Littlefield, Emily M. Helsel, Morgan C. Getchell, Julia M. Smith, Scott C. Merrill
Improving Biosecurity Through Instructional Crisis Communication: Lessons Learned From The Pedv Outbreak, Timothy L. Sellnow, Jason S. Parker, Deanna D. Sellnow, Robert S. Littlefield, Emily M. Helsel, Morgan C. Getchell, Julia M. Smith, Scott C. Merrill
Journal of Applied Communications
Crises, by their nature, demand effectively designed and quickly delivered instructional messages that compel stakeholders to take appropriate actions to protect themselves and their assets. The challenges of crisis communication are intensified in crises involving unanticipated and relatively unknown disease outbreaks with the potential to spread exponentially. This study assesses the communication challenges and opportunities in such volatile crises through an analysis of the Porcine Epidemic Diarrhea virus (PEDv) outbreak that severely threatened the United States pork industry in 2013 and 2014. Interviews were conducted with 13 individuals directly involved in developing and distributing risk and crisis biosecurity messages during …