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Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 8 of 8
Full-Text Articles in Social and Behavioral Sciences
Review Of Film Directing: Shot By Shot—25th Anniversary Edition: Visualizing From Concept To Screen, Elizabeth R. Berner
Review Of Film Directing: Shot By Shot—25th Anniversary Edition: Visualizing From Concept To Screen, Elizabeth R. Berner
Journal of Applied Communications
Review of Film Directing: Shot by Shot—25th Anniversary Edition: Visualizing from Concept to Screen.
Sound: Dialogue, Music, And Effects, Hannah M. Chambers
Sound: Dialogue, Music, And Effects, Hannah M. Chambers
Journal of Applied Communications
Book review of Sound: Dialogue, Music, and Effects, edited by Kathryn Kalinak.
See You On Tv: A Phenomenology Of Careers On Extension Television In Oklahoma, Austin R. Moore, Erica Irlbeck
See You On Tv: A Phenomenology Of Careers On Extension Television In Oklahoma, Austin R. Moore, Erica Irlbeck
Journal of Applied Communications
Extension specialists are under increasing pressure to interact with audiences through emerging digital media including video. In an effort to understand how such interactions affect the careers of engaged specialists, this study seeks to explore the career effects on Extension subject-matter specialists that resulted from long-term, regular participation in an Extension television effort. Using Cultivation theory and source credibility as a lens, a qualitative phenomenology was conducted by interviewing individuals who have contributed to one such program on a weekly or bi-weekly program for multiple decades. Participants reported improved career effectiveness via increased credibility in face to face communications as …
Is It For Generation Me? A Qualitative Study Exploring Marketing And Selling Plants Online To Millennial-Aged Consumers, Lauri M. Baker, Kelsey M. Tully, Deanna R. Sumners, Ernest Francis Jones, Andrés E. León-Reyes, Cheryl Boyer, Hikaru H. Peterson
Is It For Generation Me? A Qualitative Study Exploring Marketing And Selling Plants Online To Millennial-Aged Consumers, Lauri M. Baker, Kelsey M. Tully, Deanna R. Sumners, Ernest Francis Jones, Andrés E. León-Reyes, Cheryl Boyer, Hikaru H. Peterson
Journal of Applied Communications
As online selling of products like living plants increases, it is increasingly important to understand how millennial-aged consumers perceive the purchasing experience. New-media technologies like social media, e-newsletters, and other forms of digital communication are easily adopted by millennial-aged consumers. One of these tools, 360-degree video, offers novel ways to preview products offered online and look inside local brick-and-mortar stores, which can be visited in person. Sales of horticultural goods online have been slow to be developed by industry veterans, creating ample opportunities available to new ventures. This qualitative study used a series of three focus groups to answer the …
Electronic Field Trips For Science Engagement: The Streaming Science Model, Jamie Loizzo, Mary J. Harner, Deborah J. Weitzenkamp, Kevin Kent
Electronic Field Trips For Science Engagement: The Streaming Science Model, Jamie Loizzo, Mary J. Harner, Deborah J. Weitzenkamp, Kevin Kent
Journal of Applied Communications
While institutions of higher education work to engage PK-12 youth in STEM (science, technology, engineering, and mathematics) concepts and careers via in-person programming, PK-12 teachers and students face many logistical and access constraints for physically traveling to sites off of school grounds during the school day. Throughout the years, electronic field trips (EFTs) have offered a digital way for schools to engage in meaningful ways with museums, parks, laboratories, and field research sites. In order for EFTs to be effective, they should be cost effective and created collaboratively with teachers, students, subject matter experts, and instructional design and communication professionals. …
Piloting Participatory Arts-Based Methods For Exploring Indonesians’ Experiences In A U.S. Biotechnology Training Program, Jamie Loizzo, Richard E. Goodman, Mary Garbacz
Piloting Participatory Arts-Based Methods For Exploring Indonesians’ Experiences In A U.S. Biotechnology Training Program, Jamie Loizzo, Richard E. Goodman, Mary Garbacz
Journal of Applied Communications
Science communication faculty and professionals often train scientists about conveying and delivering critical and sometimes controversial scientific information to public audiences. This qualitative case study was situated in a U.S.-based biotechnology training program funded by the United States Department of Agriculture for connecting Indonesian science fellows with university biotechnology scientists and science communication experts. The researchers piloted a participatory arts-based approach for instructing and researching Indonesian scientists’, professionals’, and educators’ learning and experiences in the program. Participatory and arts-based research has the potential to uncover and bring to light participants’ perceptions. Participants used iPad multimedia kits to demonstrate their learning …
Using Student-Produced Videos To Communicate About Science, Ricky W. Telg, Kathryn Stofer, Rachel Deconna
Using Student-Produced Videos To Communicate About Science, Ricky W. Telg, Kathryn Stofer, Rachel Deconna
Journal of Applied Communications
This professional development article provides a case study of the Explore Research at the University of Florida video project, conducted by University of Florida undergraduate and graduate students. Students take an advanced digital media production course where they develop videos documenting research at the university. The videos are then displayed at the Museum of Natural History and various online, broadcast, and cable television outlets. This article also provides suggestions for individuals who may want to develop their own partnerships with similar organizations in their courses.
The Effects Of Online Video On Consumers’ Attitudes Toward Local Food, Shuyang Qu, Alexa J. Lamm, Joy N. Rumble, Ricky W. Telg
The Effects Of Online Video On Consumers’ Attitudes Toward Local Food, Shuyang Qu, Alexa J. Lamm, Joy N. Rumble, Ricky W. Telg
Journal of Applied Communications
Marketers rate online video as their most utilized content medium. This study used a between-subject control group post-test-only experiment to investigate the effect of three local food messages delivered via online video on U.S. consumers’ attitudes toward local food. The three 30-second videos each featured one of the documented benefits of local food: high quality, support of local economy, and strengthening of social connection. Results indicated all three video treatments yielded a positive attitude toward local food, while respondents in the control group had a neutral attitude. The video treatment featuring local food’s high quality generated a significantly more favorable …