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Social and Behavioral Sciences Commons

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Full-Text Articles in Social and Behavioral Sciences

If Nobody Hears Us, Do We Really Make A Sound? Investigating Agriculture Faculty Members’ Engagement In Science Communication, Shelli D. Rampold, Taylor Ruth, Jamie Greig May 2024

If Nobody Hears Us, Do We Really Make A Sound? Investigating Agriculture Faculty Members’ Engagement In Science Communication, Shelli D. Rampold, Taylor Ruth, Jamie Greig

Journal of Applied Communications

Science communication is a crucial factor for ensuring scientific work in food and agriculture reaches intended end-users. Unfortunately, research faculty may not be willing or able to engage in science communication activities. This study was organized using the Faculty Engagement Framework to evaluate the personal, professional, and institutional factors that influence University of Tennessee faculty members’ engagement in public-facing science communication. Results indicated faculty members in this study were overall not highly engaged in science communication activities. Factors that significantly predicted their degree of engagement included knowledge of and attitudes toward communicating their science to public audiences. While the results …


Print Grades Prime: A Quantitative Analysis Of Producer Communication Preferences Of U.S. Beef Breed Association Magazines Through The Lenses Of Uses, Gratifications, And Gatekeeping, Megan Underwood, Katherine J. Starzec, Nellie Hill-Sullins, R. L. Weaber May 2024

Print Grades Prime: A Quantitative Analysis Of Producer Communication Preferences Of U.S. Beef Breed Association Magazines Through The Lenses Of Uses, Gratifications, And Gatekeeping, Megan Underwood, Katherine J. Starzec, Nellie Hill-Sullins, R. L. Weaber

Journal of Applied Communications

The United States beef industry is a major stakeholder in national and international agriculture and is driven by technological innovations and beef producers in all 50 states. Beef cattle breed associations are essential to the success of the industry as they not only maintain breed pedigrees but also disseminate vital information to their members. The magazines of beef cattle breed associations are a primary source of communication for U.S. beef producers. Goals for this study were to determine what information beef producers use from their beef breed association magazines, what information they want to see more of in beef breed …


Exploring Identities Of Extension Faculty And Educators As Science Communicators, Klae O'Brien, Carrie N. Baker, Sarah A. Bush, Maggie Elliot, Kattlyn J. Wolf May 2024

Exploring Identities Of Extension Faculty And Educators As Science Communicators, Klae O'Brien, Carrie N. Baker, Sarah A. Bush, Maggie Elliot, Kattlyn J. Wolf

Journal of Applied Communications

This research explored the relationship between University of Idaho (UI) Extension educators and faculty’s social identity as science communicators and their most-used communication type. This non-experimental, sequential, mixed-method study with a qualitative priority utilized surveys and interviews to gather data. This paper will focus on the qualitative and mixing components of the study. We used stratified purposive sampling based on location and most used communication type to select participants for interviews and conducted interviews to understand their social identities as science communicators. We identified five main themes: continual development, technology, research dissemination, evaluation for motivation, and community relationships. We employed …


Perceptions Of Science Communication’S Domain, Practices, And Identity: What Concerns Members On The Peripheral Edge Of A Community Of Practice, Rebecca Swenson, Corissa Marson May 2024

Perceptions Of Science Communication’S Domain, Practices, And Identity: What Concerns Members On The Peripheral Edge Of A Community Of Practice, Rebecca Swenson, Corissa Marson

Journal of Applied Communications

This research shares insights from qualitative interviews with scientists in agricultural and environmental science programs (n=26) to better understand how occasional, peripheral, or emerging members of the science communication community of practice perceive its domain, practices, and identity. Findings suggest concern about personal risks of communicating, especially control over messaging, interactions with disagreeable audiences, being incorrect, and reputation damage. However, many believe that communication is broadly important for their field and resources. Scientists did not have clear agreement on boundaries of science communication, and advocacy and uncertainty were points of contention. Suggestions for strengthening science communication training are proposed.


Electronic Nicotine Product (Enp) Graphic Warnings: Association Between Exposure And Changes In Perceived Susceptibility And Severity Of Explosion And Lung Injuries, Erica Harp, Matthew E. Rossheim, Xiaoquan Zhao, Christian Seiter, Ogechikamma C. Emechebe, Eric Soule Mar 2024

Electronic Nicotine Product (Enp) Graphic Warnings: Association Between Exposure And Changes In Perceived Susceptibility And Severity Of Explosion And Lung Injuries, Erica Harp, Matthew E. Rossheim, Xiaoquan Zhao, Christian Seiter, Ogechikamma C. Emechebe, Eric Soule

Health Behavior Research

Electronic nicotine products (ENPs) are the most prevalent form of tobacco use among U.S. young adults. Research is needed to investigate how to communicate new risks from ENPs to the public. In this study, we tested the comparative persuasiveness of ENP explosion and lung injury graphic warnings. We recruited a sample of 343 young adults (18 to 28 years; 146 male, 197 female), including both ENP users and nonusers, via Amazon Mechanical Turk in October 2020. We randomly assigned participants to one of six exposure conditions: two images of lung injuries with prevalence statistics, two images of battery explosion injuries …


Just Pin It: Understanding The Dynamics Of Pinterest Use, Motivation, Self-Efficacy, And Health Behaviors, Kathryn E. Dolphin, Rachel Char, Summer Rogers Mar 2024

Just Pin It: Understanding The Dynamics Of Pinterest Use, Motivation, Self-Efficacy, And Health Behaviors, Kathryn E. Dolphin, Rachel Char, Summer Rogers

Health Behavior Research

Image-based social media platforms, such as Pinterest, have revolutionized how individuals seek, share, and interpret health information. Previous research suggests a link between consuming social media content and intentions to engage in health behaviors; however, it is unclear if individuals who actively seek health-related information on social media engage in healthier behaviors. This mixed-methods study explored the relationships among Pinterest use, motivations, self-efficacy, and health behaviors. Women participants (n = 227) completed surveys that included sociodemographic characteristics, motivation, self-efficacy, Pinterest use, and diet and exercise behaviors. Independent samples t-tests assessed differences in exercise behaviors, and multivariate analyses of variance …