Open Access. Powered by Scholars. Published by Universities.®
Scholarship of Teaching and Learning Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Institution
-
- St. John's University (129)
- Illinois State University (85)
- Kennesaw State University (21)
- Eastern Illinois University (16)
- Fort Hays State University (11)
-
- East Tennessee State University (10)
- City University of New York (CUNY) (7)
- Nova Southeastern University (7)
- Sacred Heart University (5)
- California State University, San Bernardino (4)
- Purdue University (4)
- University of Arkansas, Fayetteville (4)
- Association of American Law Schools (3)
- Embry-Riddle Aeronautical University (3)
- Georgia Southern University (3)
- Morehead State University (3)
- Salve Regina University (3)
- St. Mary's University (3)
- Technological University Dublin (3)
- University of Nebraska - Lincoln (3)
- University of Nebraska at Kearney (3)
- Western Michigan University (3)
- Wright State University (3)
- Ateneo de Manila University (2)
- Bowling Green State University (2)
- Case Western Reserve University (2)
- Edith Cowan University (2)
- Franklin University (2)
- Illinois Math and Science Academy (2)
- James Madison University (2)
- Keyword
-
- SIEC Historical Documents (82)
- Higher education (13)
- Education (11)
- Allied Health Sciences (9)
- Pedagogy (8)
-
- Technology (8)
- Business (6)
- Business education (6)
- Experiential learning (6)
- Teaching (6)
- Development (5)
- Economy (5)
- Innovation (5)
- Pope Francis (5)
- Student engagement (5)
- Academic Service Learning (4)
- Assessment (4)
- Communication (4)
- Creativity (4)
- Educational technology (4)
- Entrepreneurship (4)
- Higher Education (4)
- Research (4)
- Vincentian (4)
- Capitalism (3)
- ChatGPT (3)
- Collaboration (3)
- Compassion (3)
- Cybersecurity education (3)
- Entrepreneurship education (3)
- Publication Year
- Publication
-
- Journal of Vincentian Social Action (129)
- International Journal for Business Education (85)
- Journal of the North American Management Society (15)
- SACAD: Scholarly Activities (10)
- ETSU Faculty Works (9)
-
- Atlantic Marketing Association Proceedings (6)
- Journal of Cybersecurity Education, Research and Practice (6)
- Publications and Research (5)
- Abraham S. Fischler College of Education and School of Criminal Justice College Archive (4)
- Atlantic Marketing Journal (4)
- Celebration of Student Scholarship Poster Sessions Archive (3)
- Faculty and Staff - Articles & Papers (3)
- Journal of Communication Pedagogy (3)
- Journal of Legal Education (3)
- Management Information Systems Faculty Publications (3)
- Mountain Plains Journal of Business and Technology (3)
- San Jose - Lonergan Chair in Catholic Philosophy (3)
- WCBT Faculty Publications (3)
- Articles (2)
- Australian Journal of Teacher Education (2)
- Dissertations (2)
- Engaged Management ReView (2)
- Experiential Learning & Teaching in Higher Education (2)
- Faculty Articles (2)
- Faculty Submissions (2)
- Human Resource Development Theses and Dissertations (2)
- International Journal of Teaching and Learning in Higher Education (2)
- Journal of International Technology and Information Management (2)
- Leadership and Strategy Faculty Publications (2)
- Scholarship & Innovation Committee (2)
- Publication Type
- File Type
Articles 31 - 60 of 395
Full-Text Articles in Scholarship of Teaching and Learning
Reflections At The Close Of My Freshman Year As Editor, Heather S. Mcmillan
Reflections At The Close Of My Freshman Year As Editor, Heather S. Mcmillan
Journal of the North American Management Society
No abstract provided.
Unpacking Identity Work Mechanisms For A Person-Centered Approach To Business And Management Education, Carla Campana, Pablo Leao
Unpacking Identity Work Mechanisms For A Person-Centered Approach To Business And Management Education, Carla Campana, Pablo Leao
International Journal of Teaching and Learning in Higher Education
We explore identity work among undergraduate business students who resist the identity prevailing in traditional business schools. The study investigates an educational program that fosters identity work, allowing students to add facets to their emergent identity. Through in-depth interviews, the researchers uncovered a process in which students resist the hegemonic identity of business administrators, seeking alternative experiences that redefine their identity. Our research contribution is two-fold. First, we extend the concept of identity workspaces by introducing three mechanisms: autonomy, a psychological safe space, and group embeddedness. These mechanisms enable students to engage in an identity work process and reidentify with …
Investigating The Relationship Between Noun Classes And Plant Folk Taxonomy In Chasu Language Of Kilimanjaro Region In Tanzania, Peter Rabson Mziray
Investigating The Relationship Between Noun Classes And Plant Folk Taxonomy In Chasu Language Of Kilimanjaro Region In Tanzania, Peter Rabson Mziray
Journal of Humanities and Social Sciences
The current study investigates the relationship between noun classes and plant folk taxonomy in Chasu (G 22). The study focuses on two objectives: the first objective is to describe the plant folk taxonomy in Chasu and the second objective is to determine the relationship between noun classes and plant folk taxonomy in Chasu. Data were collected from rural villages in Same and Mwanga districts by using free listing, field interviews (jungle-walk-and-identify), and written texts containing Chasu plant names. The findings reveal that Chasu folk taxonomy reflects different ethnobotanical categories; including a unique beginner which is mmea/mimea ‘plant(s)’, and three life …
Introduction: Facing The Challenge Of Ai With Feminist Pedagogy, Margaret A. Murray
Introduction: Facing The Challenge Of Ai With Feminist Pedagogy, Margaret A. Murray
Feminist Pedagogy
This special issue truly faces the challenge of AI with feminist pedagogy. The introduction briefly summarizes the five critical commentaries, five original teaching activities and three book reviews that make up this issue on AI.
When Faculty Profit: The Ethics Of Student Involvement, Kristy C. Grayson Dba, Kathryn Davis Phd, Phillip Garner
When Faculty Profit: The Ethics Of Student Involvement, Kristy C. Grayson Dba, Kathryn Davis Phd, Phillip Garner
Mountain Plains Journal of Business and Technology
This study explores the ethical and educational implications of integrating classroom-based student assignments with faculty members' externally compensated business ventures outside of the educational institution. It examines both student and faculty perspectives on the practice, focusing on the potential benefits and ethical challenges of involving students in faculty-led, for-profit activities. The study challenges the assumption that faculty engagement in personal business ventures should exclude student involvement due to ethical concerns. Findings suggest that faculty members often view this integration as an ethically sound practice, while students perceive participating in these opportunities as beneficial to their professional development. The research sheds …
The Self-Curating Musician: An Innovative Concept And An Intensive Learning Experience By Systemic Design Thinking, Joris Blanckaert, Ellen Loots, Saskia Westerduin, Pawan V. Bhansing
The Self-Curating Musician: An Innovative Concept And An Intensive Learning Experience By Systemic Design Thinking, Joris Blanckaert, Ellen Loots, Saskia Westerduin, Pawan V. Bhansing
Journal of Arts Entrepreneurship Education
Self-curation is an emerging notion in the artistic practice that we propose as an alternative to the questioned notion of entrepreneurship in the realm of classical music. Systemic Design Thinking (SDT) methods helped conceptualize self-curation and develop an intensive, week-long learning experience. Participants validated the self-curation concept and its five components: activating creativity, seeking uniqueness, developing a discourse, understanding the performance practice and engaging communities. Our study further highlights that rather than suffering from a tension between arts and commerce, young (performing) musicians experience a tension between the expectation of the outside world that they need to be exceptional as …
So Much Fun, They Don't Realize They're Learning: Creating & Implementing Experiential Activities, Steven Austin Stovall
So Much Fun, They Don't Realize They're Learning: Creating & Implementing Experiential Activities, Steven Austin Stovall
Journal of the North American Management Society
One of the challenges of teaching business students is meaningfully driving home the concepts in a course. Certainly, this can be achieved through lectures, but many instructors want to engage the students in a more active manner. This is where experiential activities come into play. An exercise can be not only an opportunity to reinforce course material, but it can be fun as well. This paper presents a roadmap for developing one’s own experiential activities and is written by an author who has written a casebook on human resources and is a regular contributor to Cengage, Prentice Hall, Sage, and …
Editorial Note, Heather S. Mcmillan
Editorial Note, Heather S. Mcmillan
Journal of the North American Management Society
No abstract provided.
The Evolution Of Schooling: From Industrial Obedience To Techno-Autonomy, Seb Taylor, Ron Roberts Ii
The Evolution Of Schooling: From Industrial Obedience To Techno-Autonomy, Seb Taylor, Ron Roberts Ii
Digital Laboratory: Publisher of Internet Journal
This paper examines the enduring architecture of the American education system as a mechanism designed for compliance, not creativity. Rooted in 19th-century industrial logic, the structure of schooling, its physical design, time constraints, and assessment methods, has remained largely static despite seismic cultural and technological shifts. Through historical analysis and contemporary critique, this work interrogates the persistence of standardized methods, institutional prestige, and top-down instruction as barriers to meaningful learning and value creation. Drawing from interdisciplinary research and live case studies, including Alpha School’s AI-powered, mastery-based model, the paper advances the concept of techno-education: a student-centered paradigm informed by feedback …
Investigating Consumer Preferences For Laptop Computers Using Choice-Based Conjoint (Cbc) Analysis, Xiaoyi Yan
Investigating Consumer Preferences For Laptop Computers Using Choice-Based Conjoint (Cbc) Analysis, Xiaoyi Yan
SACAD: Scholarly Activities
This study employs a choice-based joint (CBC) analysis to investigate college students' preferences for laptop computers. Data was collected from 49 students at a university in the Midwestern part of the United States. The authors focused on five attributes: brand, price, screen size, performance, and battery life. The results show that branding, especially Apple, is the most critical factor, indicating strong brand loyalty or perceived quality. Performance and battery life followed as most important and can be affected by high usage. Conversely, the impact of screen size is minimal, suggesting that students are prioritizing portability and functionality over larger displays. …
Stride And Succeed: A Pilot Study For Walking Meetings In The College Classroom, Derek Mesa, Jessica Phelan, Rachel Dolechek
Stride And Succeed: A Pilot Study For Walking Meetings In The College Classroom, Derek Mesa, Jessica Phelan, Rachel Dolechek
SACAD: Scholarly Activities
This pilot study explores the feasibility and enjoyment of incorporating walking meetings into college classrooms to reduce sedentary behavior and enhance learning. College students often experience prolonged periods of inactivity during lectures, which can hinder alertness and concentration. Walking has been linked to improved mental health, creativity, concentration, memory, and executive function. The study involved 31 students from Business Communication and Health and Human Performance courses, who participated in walking meetings facilitated by their instructors. Data were collected via a survey, which included demographic questions, enjoyment ratings, and feasibility assessments. Results indicated high levels of enjoyment and productivity during walking …
Aircraft Leasing And Its Effects On Ireland's Airline Sector, Aaron Christian, Jeanne Sumrall
Aircraft Leasing And Its Effects On Ireland's Airline Sector, Aaron Christian, Jeanne Sumrall
SACAD: Scholarly Activities
The aircraft leasing industry sits at the heart of Ireland’s aviation sector, making Ireland the global leader in the business. The presence of major leasing companies’ headquarters, including Avolon, SMBC and AerCap, in Ireland, allows for country to benefit from these companies’ revenue. In return, Ireland provides the companies with supportive tax and regulatory frameworks that benefit the aviation sector. The research on this topic explores different ways aircraft leasing contributes to airline efficiency through cost reductions and fleet modernization while minimizing financial risks associated with aircraft acquisition by utilizing computer programs. Operational modeling has become an essential tool for …
State Of The Grid: Cybersecurity Best Practices For The Utility Industry, Corban Garcia
State Of The Grid: Cybersecurity Best Practices For The Utility Industry, Corban Garcia
SACAD: Scholarly Activities
Developing a strong cybersecurity posture is essential for protecting critical infrastructure, especially in the utility industry. This study analyzes a multi-layered cybersecurity approach that integrates risk management, technology, governance, and workforce training. Based on an examination of industry literature, six key steps were identified. These include assessing security posture, developing policies, implementing security controls, employee training, incident response planning, and regular audits. Each step plays a vital role in mitigating cyber threats and ensuring operational resilience. A comparative analysis of cybersecurity frameworks and real-world incidents highlights the necessity of proactive security strategies. Without these foundational steps, organizations face greater risks …
Accessibility Disclosure Statements: Best Practices For Documenting Inclusive And Accessible Web-Based Research Design, Alicia Mason, Elizabeth Spencer, Pan Liu, Kristen Livingston, Sakshi Bhati, Angela Ashmore, Tristan A. Spencer, Lauren Shepard
Accessibility Disclosure Statements: Best Practices For Documenting Inclusive And Accessible Web-Based Research Design, Alicia Mason, Elizabeth Spencer, Pan Liu, Kristen Livingston, Sakshi Bhati, Angela Ashmore, Tristan A. Spencer, Lauren Shepard
Faculty Submissions
Accessibility disclosure is a core principle of the Project IRIS Best Practice Framework. This instructional resource-- Accessibility Disclosure Statements: Best Practices for Documenting Inclusive Web-Based Research Design-introduces options for reporting accessible web-based research design efforts in scholarly and professional publications. The three forms of accessibility disclosure statements are introduced: summary statements, reports of analysis--both general and specific-, and detailed process descriptions. Each of these strategies including terms, conceptual definitions, and examples are provided. The instructional resource may be of interest to undergraduate and graduate course instructors teaching research methods courses in a variety of social science disciplines.
What Does Chatgpt Know About Information Systems?, Daniel O'Leary, Veda C. Storey, Aaron M. French, Joseph R. Buckman, Cecil Chua, Andrew William Green, Grace Gu, Fred Niederman, Francis Pereira, Gary Templeton, Linda Wallace
What Does Chatgpt Know About Information Systems?, Daniel O'Leary, Veda C. Storey, Aaron M. French, Joseph R. Buckman, Cecil Chua, Andrew William Green, Grace Gu, Fred Niederman, Francis Pereira, Gary Templeton, Linda Wallace
Faculty Articles
Large language models such as ChatGPT provide efficient access to a wealth of information. However, there are significant questions regarding the depth and quality of knowledge in any one domain. This paper focuses specifically on the information systems (IS) field and assesses ChatGPT’s knowledge. To analyze the extent and quality of information systems knowledge derived from queries to ChatGPT, we used over 3,000 queries from a broad range of exam and quiz questions. These queries were obtained from university courses and professional information system certification exams. The query topics are based on a framework for information systems education, with queries …
Navigating The Academic Terrain: Examining The Challenges And Success Factors Of Student Veterans In Higher Education Institutions, Katherine Reyes, Corey Idleburg
Navigating The Academic Terrain: Examining The Challenges And Success Factors Of Student Veterans In Higher Education Institutions, Katherine Reyes, Corey Idleburg
Education Division Scholarship
This study investigates the academic experiences of student veterans, addressing specific challenges they face in higher education. Using Schlossberg’s adult transition theory, it explores the effects of invisible barriers, enrollment trends, and institutional factors on veteran student success, leveraging the VA’s GI Bill Comparison tool to examine public versus private school support. Findings underscore the need for targeted resources, faculty training, and institutional awareness to foster a supportive and inclusive environment that enhances veteran students' academic success and sense of belonging.
The Laughing Buddha: The Education Of Compassionate Leaders Through Improvisational Play, Belinda Chiu
The Laughing Buddha: The Education Of Compassionate Leaders Through Improvisational Play, Belinda Chiu
Journal of Contemplative and Holistic Education
With an urgency to build a generative future, educational systems do not have a choice but to pay attention to how and what we train our future leaders. Yet there is still a gap as leadership studies are often relegated as a “soft” skill, rather than integrated as technical knowledge critical to the holistic effectiveness of a tertiary education. As a result, there is often a disconnect between students immersed in the idealistic bubble of the academy and graduates navigating life outside. Inquiry- and reflective-based methods of contemplative practices may be critical for leaders to avoid short-term, short-sighted decisions that …
Ally With Ai: An Icebreaker To Unlock Career Aspirations For Online Or Hybrid Organizational Behavior Cohorts, Jyro B. Triviño
Ally With Ai: An Icebreaker To Unlock Career Aspirations For Online Or Hybrid Organizational Behavior Cohorts, Jyro B. Triviño
Leadership and Strategy Faculty Publications
Modern organizational behavior classroom, which are increasing in size, diversity, and complexity, are shifting to online and hybrid learning environments, challenging the use of traditional icebreaker activities. This paper introduces a 15-minute icebreaker designed to address these issues while integrating the principles of Kolb's experiential learning theory and fostering social capital through peerr engagement in an online setting. By leveraging the availability of generative AI, students prompt a template code to unlock their career aspirations and stimulate social connections among their classmates. This provides an innovative teaching model for meeting the foundational icebreaker goal while serving a suitable tool for …
A Thanksgiving Without Family: A Covid-19 Employer Dilemma Case, Michael Dobbs
A Thanksgiving Without Family: A Covid-19 Employer Dilemma Case, Michael Dobbs
Journal of the North American Management Society
Based on an actual organization in the Midwest, this case describes the Director of an alcohol and drug rehabilitation center located in the Midwest and her adoption of policies to address the threat of Covid-19 to employees, clients, and the community. Names have been changed, but the facts of the case are based on employee descriptions of the organization, its director, and its new policies. The case presents students with an opportunity to wrestle with real-world situations that they themselves have faced and with which they are familiar. In this paper, I present the case itself, the worksheet assignment for …
Social Capital, Post-Industrial Society, And Faulty Industry Experience: Higher Education’S Engagement Opportunity In Applied Disciplines, Asa B. Wilson, Steven A. Stovall, Edward Crowley
Social Capital, Post-Industrial Society, And Faulty Industry Experience: Higher Education’S Engagement Opportunity In Applied Disciplines, Asa B. Wilson, Steven A. Stovall, Edward Crowley
Journal of the North American Management Society
Higher education faces two currents - declining social capital support and the post-industrial transition. Both impact the academy and its students. The associated challenges are discussed as engagement opportunities for the academy in applied disciplines. Also, the instructional value of faculty industry experience (IE) is defined as an attribute of social capital. It fosters student engagement while building an experiential learning bridge from the classroom to the workplace. A composite case based on faculty social capital backgrounds illustrates how faculty IE augments program development, academic rigor, student readiness, research creativity, industry linkages, and community impact. Follow-up research opportunities are identified.
Journal Management, Administration, And Promotion: The Power And Impact Of The Jnams Relaunch, Michael Dobbs, Heather S. Mcmillan
Journal Management, Administration, And Promotion: The Power And Impact Of The Jnams Relaunch, Michael Dobbs, Heather S. Mcmillan
Journal of the North American Management Society
No abstract provided.
Gender, Age, Class And Racial Stereotypes, And Power Relations In Television Ads: 2011-13 Vs 2021-22, Thomas D. Clark, Julie Stewart
Gender, Age, Class And Racial Stereotypes, And Power Relations In Television Ads: 2011-13 Vs 2021-22, Thomas D. Clark, Julie Stewart
Dialogue: The Interdisciplinary Journal of Popular Culture and Pedagogy
This article demonstrates how faculty and DEI experts can use resources included in this paper to highlight how a range of stereotypes are created and reinforced in television ads, and it identifies several topics for future analysis. To understand how depictions of gender, class, age, and race intersect in 8 television ads featuring the relationship between the race of individuals depicted in romantic and platonic relationships this article examines 4 pairs of commercials from 2011-2013 and 2021-2022. Drawing on concepts of intercategorical complexity, it describes product, setting, characters and relationships to help gain a deeper understanding of how various stereotypes …
Pity The Poor Reader, Charles H. Haddad
Pity The Poor Reader, Charles H. Haddad
School of Communication and Journalism Faculty Publications
I conceived my book “Pity the Poor Reader” as an un-textbook, an irreverent “Elements of style.” Like Elements, it’s designed to complement textbooks. Pity is concise, memorable and portable. Under 300 pages, Pity serves as an aspiring writer’s keepsake. Concision lies at the heart of Pity. The key concepts of writing well are distilled into irreverent, memorable lines and axioms. Many of them are organized as lists that are easily printed and taped to a wall or a computer. Indeed, in testing the book with my university students, I’ve found that many of them did print out its list of …
Lonergan’S Application Of The Method: An Entrepreneurial Learning Project, Sergio Palacios
Lonergan’S Application Of The Method: An Entrepreneurial Learning Project, Sergio Palacios
San Jose - Lonergan Chair in Catholic Philosophy
Summer 2024, Lonergan’s Application of The Method: An Entrepreneurial Learning Project
In my course, students practice entrepreneurship and innovation with emphasis on fostering creativity, creative problem solving, recognizing and developing opportunities, product design and development and analyzing alternative business models. The main deliverable for the course is an investor presentation pitch and a fully develop a business plan in the form of an investor pitch deck for a startup or social venture. The proposed project should add to the course depth and enhance students understanding of the course content.
Syllabus: Workplace Motivation, Alice M. Brawley Newlin
Syllabus: Workplace Motivation, Alice M. Brawley Newlin
Open Syllabus Collection
This syllabus is for an upper-level undergraduate class in workplace motivation that utilizes a combination of open, free, and library-licensed material. The course is designed to provide students with a “toolbox” of work motivation theories to critically select from and use well. This open syllabus also includes an annotated reading list with stable links to materials and availability notes.
Shaping Tomorrow’S Ethical Leaders, Christina M. Secrist
Shaping Tomorrow’S Ethical Leaders, Christina M. Secrist
Masters Theses, 2020-current
This qualitative research study sought to explore the essences of ethical leadership by reviewing existing theories and frameworks, the characteristics and behaviors of ethical leaders, the leadership styles that portray an ethical component, the motivations of ethical leaders, and the self-efficacy of emerging leaders when faced with challenging decisions of an ethical nature. A thorough literature review was completed in an effort to gain a better understanding of how research studies have defined ethical leadership over the last couple of decades. Transcendental phenomenological interviews were conducted with four self-identified ethical leaders across the industries of agricultural manufacturing, a global non-profit …
Hospitality Highway Career Fair: An Exploratory Study, Lilly Miller
Hospitality Highway Career Fair: An Exploratory Study, Lilly Miller
Human Nutrition and Hospitality Management Undergraduate Honors Theses
The goal of this creative project is to conduct research on career fairs and hospitality events to successfully host the first ever Hospitality Career Fair at the University of Arkansas. The lack of career advancement opportunities on the campus for hospitality management students continued to increase despite the rapidly growing industry across the community, so the creation of the career fair would allow improvement for the students and the companies. With a creative project, it allows more creativity and research to develop the overall plan for the event.
The project studies hospitality career events hosted at other universities to gain …
Teaching Digital And Social Media Marketing Through Community Engagement: An Online Asynchronous Class Longitudinal Case Study, Joie Hain, Anita Whiting
Teaching Digital And Social Media Marketing Through Community Engagement: An Online Asynchronous Class Longitudinal Case Study, Joie Hain, Anita Whiting
Atlantic Marketing Journal
Abstract - While marketing educators have identified the need for community engagement projects within the marketing curriculum, there is little research on implementing a community engagement project in marketing, especially in digital marketing. Therefore, this longitudinal case study aims to demonstrate how a community engagement project was implemented into digital and social media marketing classes at one university. This case study discusses (1) how the community engagement project was developed, (2) the work conducted, and (3) the results provided to the client. This case study also provides feedback from both students and the client. Overall, students were pleased with the …
Games To Grades: Evaluation Of Psychological Capital, Emotional Intelligence, And Virtual Team Performance Among Project Teams, Ryan Will, Brent J. Goertzen, Magdalene Moy
Games To Grades: Evaluation Of Psychological Capital, Emotional Intelligence, And Virtual Team Performance Among Project Teams, Ryan Will, Brent J. Goertzen, Magdalene Moy
SACAD: Scholarly Activities
Group projects are frequently used in higher education courses to facilitate collaboration; however, group effectiveness can vary greatly, resulting in individual stress and poor academic performance. To alleviate this, some instructors utilize peer evaluation. While instructors are well intentioned these rubrics rarely, if ever, are grounded in the constructs of collaboration that they wish to foster. This research poster reports on an ongoing project to develop a self and peer evaluation grounded in psychological capital and emotional intelligence, the EQ-PSY Evaluation. These constructs were selected based on their dimensions for individual and social capacities to capture effective teamwork.
This poster …
An Exploratory Study On The Use Of Artificial Intelligence For Tourism Marketing In The Midwest, Callyn Anderson, Marisol Banda, Katie Hale
An Exploratory Study On The Use Of Artificial Intelligence For Tourism Marketing In The Midwest, Callyn Anderson, Marisol Banda, Katie Hale
SACAD: Scholarly Activities
Rural tourism plays a significant role in fostering economic development, preserving cultural heritage and promoting sustainable practices. It creates employment opportunities for local residents, both directly in the tourism sector and indirectly in supporting industries. Marketing tourism in rural communities requires a strategic approach that highlights the unique aspects of the area, promotes sustainable practices, and engages potential visitors. A strong understanding of marketing tools and techniques are critical in the usage of marketing ("); border-bottom: 1px solid transparent; background-size: 5px; font-size: 18pt; font-family: "Book Antiqua", "Book Antiqua_EmbeddedFont", "Book Antiqua_MSFontService", "Book Antiqua_MSFontService", Calibri, sans-serif; letter-spacing: 0px; font-kerning: normal; line-height: 6px; …