Scholarship of Teaching and Learning Commons^™

Teaching Digital And Social Media Marketing Through Community Engagement: An Online Asynchronous Class Longitudinal Case Study, Joie Hain, Anita Whiting

Atlantic Marketing Journal

Abstract - While marketing educators have identified the need for community engagement projects within the marketing curriculum, there is little research on implementing a community engagement project in marketing, especially in digital marketing. Therefore, this longitudinal case study aims to demonstrate how a community engagement project was implemented into digital and social media marketing classes at one university. This case study discusses (1) how the community engagement project was developed, (2) the work conducted, and (3) the results provided to the client. This case study also provides feedback from both students and the client. Overall, students were pleased with the …

An Exploratory Study On The Use Of Artificial Intelligence For Tourism Marketing In The Midwest, Callyn Anderson, Marisol Banda, Katie Hale

SACAD: John Heinrichs Scholarly and Creative Activity Days

Rural tourism plays a significant role in fostering economic development, preserving cultural heritage and promoting sustainable practices. It creates employment opportunities for local residents, both directly in the tourism sector and indirectly in supporting industries. Marketing tourism in rural communities requires a strategic approach that highlights the unique aspects of the area, promotes sustainable practices, and engages potential visitors. A strong understanding of marketing tools and techniques are critical in the usage of marketing ("); border-bottom: 1px solid transparent; background-size: 5px; font-size: 18pt; font-family: "Book Antiqua", "Book Antiqua_EmbeddedFont", "Book Antiqua_MSFontService", "Book Antiqua_MSFontService", Calibri, sans-serif; letter-spacing: 0px; font-kerning: normal; line-height: 6px; …

Understanding Implications Of Restaurants In A Post-Pandemic World:​ A Tourism And Hospitality Case Study For La Tasca, Callyn Anderson, Marisol Banda, Katie Hale

SACAD: John Heinrichs Scholarly and Creative Activity Days

The impact of COVID-19 has had implications for every single lifestyle and business (Sharma et al., 2022). Not only did it impact the economy, but the service industry took the brunt of it. The industries most affected by COVID-19 over the period January 2020 to January 2022 included “airlines, automobiles, energy equipment and services, hotels-restaurants-leisure, and specialty retail (Vidovic, 2022). When airlines and recreation parts of the industry did not return to pre- pandemic levels in November of 2021, the United States saw a reflection of the appeal for more local tourism (Linn et al., 2022). Local tourism, including restaurants, …

Games To Grades: Evaluation Of Psychological Capital, Emotional Intelligence, And Virtual Team Performance Among Project Teams, Ryan Will, Brent J. Goertzen, Magdalene Moy

SACAD: John Heinrichs Scholarly and Creative Activity Days

Group projects are frequently used in higher education courses to facilitate collaboration; however, group effectiveness can vary greatly, resulting in individual stress and poor academic performance. To alleviate this, some instructors utilize peer evaluation. While instructors are well intentioned these rubrics rarely, if ever, are grounded in the constructs of collaboration that they wish to foster. This research poster reports on an ongoing project to develop a self and peer evaluation grounded in psychological capital and emotional intelligence, the EQ-PSY Evaluation. These constructs were selected based on their dimensions for individual and social capacities to capture effective teamwork.

This poster …

Money Path: A Tool For College, Financial, And Career Planning, Carl Gahala

Journal of the North American Management Society

Numerous websites and applications are available to help college students select a major and future career. Some of these tools ask students about their interests and then make recommendations about occupations that might be aligned with their aptitudes and interests. However, most tools do not inform students about the amount of money they will need to borrow to obtain their college degree, nor do they help students understand the impact that student loan debt will have on their future budgets. This paper discusses another unique financial literacy tool called Money Path, which allows students to develop a personal budget that …

Don't Panic! Chatgpt Doesn't Have All The Answers., Elizabeth Tate, Will Phillips, Shawn Keough

Journal of the North American Management Society

This theoretical paper aims to examine the potential benefits and harms of using ChatGPT, a large language model, in post-pandemic higher education institutions. Specifically, we explore how ChatGPT can assist educators in creating more interactive and personalized learning experiences for students. Additionally, we consider the potential negative effects of relying too heavily on ChatGPT. Furthermore, we address the ethical concerns raised by using ChatGPT in the classroom, such as issues of privacy and bias. Overall, this theoretical paper provides an analysis of the use of ChatGPT for promoting quality education in a post-COVID world.

Teaching-Learning Patchwork Technique: Proposed Active Methodology Applied To Doctoral Education, Jonimar Silva Souza, Aloir Pedruzzi Junior, Queila Regina Sousa Matitz, Natália Rese

The Qualitative Report

The didactic-pedagogical innovation at the stricto sensu level can be the differential for a program to train qualified professionals for today's demands. Within this perspective, the study seeks to reflect on the application process and impacts of a teaching strategy based on the Teaching-Learning Patchwork Technique (TLPT) active methodology in a doctoral business administration course. Using duoethnography, the research was carried out with a teacher and two students, generating reflections of different visions about the same object, which provided a greater understanding of the phenomena experienced. The results support that TLPT promotes educational innovation from the promotion of teaching worked …

Why Students Select Their College Major: An Investigative Study, Kate N. Matthews, Diane R. Edmondson, Lucy Matthews

Atlantic Marketing Journal

With the decline in the number of traditional college-aged students, understanding the degree selection process is important for departments, colleges, and universities alike. For students, selecting the proper major early is also beneficial since it reduces time in school and tuition costs. Therefore, a better understanding of the degree selection process is worthwhile. Survey data was collected from 1,177 undergraduates at a southeastern U.S. university. Survey questions included major selection influences and other attitude and demographic items. The highest ranked reason is interest and passion followed by fit with personality type. This was similar for students who changed majors. External …

New Approaches For Teaching Advertising: Looking Through The Lens Of Social Justice To Affect Career Behaviors And Choices, Pamela K. Morris, Minjin (Mj) Rheu

Jesuit Higher Education: A Journal

This exploratory study reviewed how a way of teaching advertising and strategic communication through the lens of social justice and as an active agent to impact society influenced student perspectives. Weaving together engaged scholarship and engagement of hope as a framework for investigation, an introductory advertising course was designed to incorporate social justice, diversity, equity, and inclusion (DEI). Students were interviewed about their learnings, feelings, and career hopes and choices. Assignments and year end reflections were also examined for ideas of social justice and pedagogical approaches. Findings indicate students are knowledgeable of the power and influence of advertising and are …

Data Analytics And Compliance With Aacsb Accounting Technology Standards: A Critically Appraised Topic, Gregory J. Tanzola

Engaged Management ReView

As technology accelerates and gains importance in the accounting industry, the inclusion of technology in accounting curricula also becomes more important. Indeed, this inclusion is a requirement of the academic accounting accrediting body, The American Association to Advance Collegiate Schools of Business (AACSB). However, neither minimal guidance nor standards for meeting the technology requirements currently exist. This topic paper examines how academic accounting departments may address data analytics as a component of the AACSB’s technology requirement. The analysis synthesizes peer-reviewed articles exploring how data analytics are being integrated into accounting curricula and identifies three main concerns: (1) the need for …

Students' Perceptions Of Professional Short-Messaging Education In Undergraduate Courses, Seth S. Frei, Allison M. Alford, Ashly B. Smith

Journal of Communication Pedagogy

The popularity of short-messaging formats, like text and chat, is on the rise in the workplace with many employees preferring this style over long-form options like email. While many businesses expect employees to communicate using short messages, students may be ill-equipped to effectively use these methods due to a lack of formal training. This study sets out to understand students’ experience, confidence, and education related to professional short messaging. Results indicate a correlation between confidence and experience levels in writing text and chat messages. Further, the participants who indicated they had training on writing short messages, indicated they learned it …

Learning In Context: Exploring Student Cognitive Maps, Kevin Davis, Eric J. Tucker

Mountain Plains Journal of Business and Technology

This study examines how concept-by-concept learning can provide students with a robust conceptual cognitive map for the area under study. In-context learning indicates that students understand how individual concepts are related and apply to real-world situations. Our results show that insights can be gained from understanding the degree of in-context learning in a course. Faculty can use this information to guide instruction in real time and make curriculum adjustments. This approach is also helpful because it can be replicated in any course to develop knowledge about students’ conceptual understanding.

Addendum: Transformative Reimagination: A Framework For A Vincentian College Of Business, Krieg Tidemann, Madhurima (Rima) Bhattacharyay, Kris Principe

Journal of Vincentian Social Action

The mission identity and intellectual tradition of Vincentian schools of business affords a unique opportunity for these institutions to produce business leaders prepared to address systemic breakdowns in business ethics and corporate social responsibility. In order to achieve this goal, this paper proposes the HEET (Hire Encourage Equip Train) framework for mission integration. At the heart of the HEET framework is a recognition that successful mission integration requires college-level administrators who promote mission integration throughout the curriculum and center its importance within the strategic operations of the school of business. As every component of HEET centers on developing an industry-leading …

2022 St. John’S University Biennial Poverty Conference Abstracts, Patrick Griffin, John M. Conry

Journal of Vincentian Social Action

No abstract provided.

Justice House At Niagara University: An Emerging Approach To Teaching Vincentian Social Justice During And After The Covid-19 Pandemic, Kevin A. Hinkley

Journal of Vincentian Social Action

Some commentators have predicted that the disruptive effects of the COVID-19 pandemic will transform the landscape of higher education in the United States. For example, Scott Galloway, Professor of Marketing at NYU Stern School of Business, predicts that most U.S. colleges and universities will either “go out of business or become a shadow of themselves.” Professor Galloway argues that the few elite universities that survive will enter into corporate partnerships with Big Tech companies such as Google, Apple, and Meta. From this perspective, for the overwhelming majority of U.S. colleges and universities there won’t be a “post-pandemic recovery”— at least …

Accepting Educational Responsibility For Social Justice: Homeless Mothers’ And Children’S Need Of Education About Health And Nutrition, Smita Guha

Journal of Vincentian Social Action

The goal is to improve health and nutrition among new mothers and their children who were living in shelters. The mothers received workshops and booklets consisting of information, quick and healthy recipes, and learned how to prepare home-made meals with a low budget. The mothers realized nutritious foods are important for them and their children. They learned how to manage time to make nutritious food at the residence. Children regardless of their background, are our future and we need to pay attention to their needs now so that future problems could be prevented. The significance of this study is immense …

Cancer Clinical Trials: The Role Of Healthcare Providers In Addressing Inequitable Racial/Ethnic Minority Representation In Biomedical Research, Jilian Maxine Jalipa Frianela, Gillian Leasunia Katoanga

Journal of Vincentian Social Action

No abstract provided.

Exploring Sexual Health Education Disparities Among Latina Immigrants In Jackson Heights, N.Y., Maria Camila Lopez, Hira Shafeeq

Journal of Vincentian Social Action

The purpose of the current study is to explore the factors that influence sexual health decisions of female Latina immigrants with low socioeconomic status in an urban area. We aimed to evaluate the possible preventive steps to lower their risk of contracting STDs. The need for this study was highlighted by research findings that suggest that health disparities among Hispanic immigrants have had a significant impact on their poor quality of life due to lack of proper access to medical care and misdiagnosis due to differences in risk factors and manifestations of the disease. Sexual health is a constant issue …

Mental Health Stigma As A Sociocultural Complex Within Panamanian Culture, Arielle Sanders

Journal of Vincentian Social Action

The purpose of this study is to examine mental health stigma within the sociocultural context shared by members of the Panamanian population. Mental health stigma is complex because it manifests itself differently according to the cultural context in which it is experienced. Culture informs individual beliefs, behaviors, and attitudes regarding how a person should live within their immediate household and within society. This social conditioning is accomplished through a variety of means, including the passing down of social norms, traditions, and customs. Ultimately, these cultural characteristics encourage socially acceptable behaviors while simultaneously discouraging undesirable behaviors in order to maintain group …

Demystifying Research For Undergraduate Students: An Avenue To Participate In Mission-Based Research, Hira Shafeeq

Journal of Vincentian Social Action

No abstract provided.

Editors

Journal of Vincentian Social Action

No abstract provided.

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Journal of Vincentian Social Action

No abstract provided.

Cover

Journal of Vincentian Social Action

No abstract provided.

Cross-Cutting Skills: The Role Of Major, Maureen Snow Andrade, Eugene Seeley, Ron Miller

International Journal for Business Education

Employers want recent college graduates prepared with skills that cut across majors, such as written and oral communication, teamwork, ethical decision-making, critical thinking, and applying knowledge in real-life situations. What is largely unknown is if some fields of study lend themselves to producing these desired skills over others. This is particularly relevant to schools of business, which strive to help students develop professional career skills and often emphasize a range of practical, hands-on, engaged learning activities. This study focused on obtaining the insights of hiring managers about desired skills and areas of study that prepare students with these skills. Survey …

A Systematic Mapping Study On Gamification Applications For Undergraduate Cybersecurity Education, Sherri Weitl-Harms, Adam Spanier, John Hastings, Matthew Rokusek

Journal of Cybersecurity Education, Research and Practice

Gamification in education presents a number of benefits that can theoretically facilitate higher engagement and motivation among students when learning complex, technical concepts. As an innovative, high-potential educational tool, many educators and researchers are attempting to implement more effective gamification into undergraduate coursework. Cyber Security Operations (CSO) education is no exception. CSO education traditionally requires comprehension of complex concepts requiring a high level of technical and abstract thinking. By properly applying gamification to complex CSO concepts, engagement in students should see an increase. While an increase is expected, no comprehensive study of CSO gamification applications (GA) has yet been undertaken …

College Professors As Servant Leaders: Promoting Student Dignity In The Classroom, Garfield R. Benjamin

Journal of Vincentian Social Action

The COVID-19 pandemic brought great disparities to society as a whole. In the education sector, teachers were forced to deliver content while exploring new ways to do so through new or unfamiliar technologies, working in various modalities, while keeping students engaged. This change called for instructors to be flexible, be aware, have empathy, have foresight, build community, communicate, and care for students in this new, mostly virtual, environment. This research explores the idea of college educators as servant leaders by examining definitions of servant leadership, exploring how a servant leader empowers those they lead in times of crisis, examining implications …

Servant Leadership: A Powerful Paradigm For Effective Leadership In Africa, Franklin Ezeorah

Journal of Vincentian Social Action

Lack of good leadership is the greatest undoing of African progress. Unfortunately, good leadership for Africans is not just mirroring the western leadership system but adapting to a style of leadership that is attractive to African people’s way of life and effective for African people’s development and wellbeing. Because leadership is a crucial determining factor for the success of all economic, political, and organizational structures, determining an essential leadership style for a nation-state largely depends on how suitable the style can fit into the complex challenges facing such a nation-state. Considering the viability and profitability of the servant leadership style …

To Protect And To Serve: Community Policing And Servant Leadership Through The Lens Of A Lieutenant Of 25 Years In A Nj Police Precinct, Tara Deworsop

Journal of Vincentian Social Action

Police play a vital role in protecting communities and holding accountable those who have committed violent and property offenses. At the heart of this are the acts of protecting and serving the individuals that make up those communities.

This paper looks at how police officers interact, protect and serve the communities within which they work today. The history of policing and the way police officers are prepared to interact with the public are important. Servant leadership combined with community policing has the potential to create a positive impact that will have a ripple effect.

Using the example of a police …

Servant Leadership And Student-Worker Satisfaction, Shweta Sinha

Journal of Vincentian Social Action

There are several studies that show that the COVID-19 pandemic has led to immense physical and mental health distress. Not only did it impact people’s health but it posed a threat to their financial and professional security. The pandemic, in addition to the several socio-economic challenges, resulted in the restructuring of the corporate work environment. It gave rise to work-from-home culture which eventually became the preferred mode of work for many people. However, companies eventually started calling people back into work reducing the flexibility in schedule that was previously available to employees working from home. As a result, the post-pandemic …

Spirituality Of The Servant Leader, Sally Duffy

Journal of Vincentian Social Action

Reflecting on the words and lived actions of philosophers, theologians and others in the Catholic tradition can inform the Spirituality of a Servant Leader. Thoughtful considerations of the crucified today and personal examination of reader towards systems and structures of oppression should inform those in leadership. Members and alumni of a Vincentian university must recall and embody the leadership styles of Jesus Christ and St. Vincent De Paul in their own places of influence to make for a more just and righteous global society. A Vincentian education calls leaders to holistic care of those they lead coupled with radical principles …