Scholarship of Teaching and Learning Commons^™

Exploring The Use Of Twitter Opinion Mining (Tom) In Marketing Courses, Cuauhtémoc Luna-Nevarez

WCBT Faculty Publications

This paper discusses the use of social media mining (and more specifically, Twitter opinion mining) in marketing courses in order to help students understand current marketing events or phenomena. Social media mining refers to “the use of basic concepts and principal algorithms suitable for investigating massive social media data; it discusses theories and methodologies from different disciplines and encompasses the tools to formally represent, measure, model, and mine meaningful patterns from large-scale social media data” (Zafarani et al. 2014, p. 16). Social media sites such as Facebook, Twitter and Instagram provide opportunities to explore consumer preferences, opinions and behaviors through …

Apps For Enhancing Student Engagement And Learning, Chrissann Ruehle, Mary Martin, Cuauhtémoc Luna-Nevarez, Nick Barnes

WCBT Faculty Publications

Individuals in todays on the go society frequently rely on mobile devices and apps to manage their daily business. Common uses for apps include entertainment, online banking, travel planning and ecommerce in addition to a host of other activities. Factoring in the proliferation of mobile devices, marketing educators are searching for innovative tools and techniques to boost student engagement through the use of apps. The purpose of this paper is to outline a framework for integrating apps into the curriculum as well as provide specific examples that educators can utilize to strengthen engagement and learning.

Using Atlas.Ti To Facilitate Data Analysis For A Systematic Review Of Leadership Competencies In The Completion Of A Doctoral Dissertation, John Kennedy Lewis

Faculty and Staff - Articles & Papers

The author used ATLAS.ti to conduct a systematic review of the literature on leadership competencies in fields undergoing rapid change to complete his dissertation. Studies were imported to ATLAS.ti for first, second and third stage analysis which led to the creation of final themes and concepts. The use of ATLAS.ti for coding encouraged a cyclical and iterative approach to data analysis that would have been difficult to accomplish through note cards, word processing, or spreadsheet applications. ATLAS.ti assisted with using meta-ethnography as the means of synthesizing both qualitative and quantitative research. ATLAS.ti provided the ability to make chains of multiple …

When Meaningful Writing Reflects Vincentian Values, Michele Eodice, Anne Ellen Geller, Neal Lerner

Journal of Vincentian Social Action

In The Meaningful Writing Project – our study of over 700 seniors at three universities – students describe how education values are embodied in writing projects in and out of school. In brief, our results show that students find meaning when they are invited to tap into the power of personal connection, see what they are writing as applicable and relevant to the real world, imagine their future selves, immerse themselves in what they are thinking and writing about, and experience research for learning. In many cases, the experiences students reported are aligned with Vincentian values for higher education, namely …

Summary Report Of A Faculty Colloquium Held On The Encyclical Letter Laudato Si’ Of The Holy Father Francis On Care For Our Common Home, Mark C. Kiley

Journal of Vincentian Social Action

The Papal Encyclical, issued in summer of 2015, elicited the attention of ten faculty members in St. John’s College of Liberal Arts and Sciences. All but two of the participants were faculty members based primarily in Staten Island. What follows is a collection of highlights from the formal presentations.

Development Of A Mission-Aligned Campus-Community Partnership Model: The Urban Institute Flu Vaccine Initiative For The Indigent Of Nyc, John M. Conry

Journal of Vincentian Social Action

Despite its position as a powerful country which offers the opportunity for state-of-the-art high-quality patient-centered care, many people within the U.S. do not have access to or cannot afford health care. The Urban Institute of the College of Pharmacy and Health Sciences at St. John’s University was successful in developing a community outreach initiative that provided free flu vaccines to an underserved indigent patient population in New York City in an effort to decrease their risk for flu-related morbidity and mortality.

English Language Instruction, Student Engagement, And Sustainable Practices In Rural Ecuador, Pablo J. Sanchez, Morgan R. Zajkowski

Journal of Vincentian Social Action

St. John’s University’s Vincentian Institute for Social Action aims to develop student commitment to social justice through required coursework, international travel, and community service. A strong theoretical foundation ensures that administrators and students are consistently reflecting on the dynamics of power and engaging with community members in an ethical manner. Our framework should continue conversations with the community about the value of foreign language education in their particular regional and global context and encourage students to see themselves as part of a sustainable process. Where many universities and organizations provide volunteer experiences similar in theory, we hope to improve on …

From Mission To Scholarship: Welcome To Jovsa, Deanne A. Southwell, John M. Conry

Journal of Vincentian Social Action

St. Vincent de Paul’s devotion to addressing the needs of the poor is rooted in the foundation of a Vincentian education. As a Catholic and Vincentian institution, the University provides a distinctive, value-based education to its students. In addition to this proud tradition, the University continues to enhance its resources to address the needs of a transforming world. In 2008, the University created a new unit to highlight and strengthen the distinctiveness of its mission. The Vincentian Institute for Social Action was created as part of the University’s strategic plan, with a goal of broadening the Catholic and Vincentian mission …

Table Of Contents

Journal of Vincentian Social Action

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Editors & Editorial Board

Journal of Vincentian Social Action

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Cover Page

Journal of Vincentian Social Action

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Understanding Insights For Building Marketing Strategies For Women's Volleyball, Merideth Jewell, Steve Chen, Kenneth Henderson

Celebration of Student Scholarship Poster Sessions Archive

No abstract provided.

Internships: Experiential Learning, Academic Connection And Assessment, Arlene J. Nicholas

Faculty and Staff - Articles & Papers

This paper reviews the current literature on internships and the impact internships have for students. For example, according to Gault, Leach, and Duey (2010) interns who exceeded employers' expectations were offered a 9.2% higher salary than other non-intern alumni counterparts. Employers of students who complete credit internships are required to respond to a questionnaire about the students work. However, like many other universities and colleges, students were not required to complete formal surveys of their internship. Overview of student surveys regarding their experiences and academic associations is discussed. The benefits of electronic documentation for outcomes and assessment is explained.

Use Of An Lms In Undergraduate Business Communications Courses, Arlene J. Nicholas

Faculty and Staff - Articles & Papers

Does the current college population embrace the use of technology for classwork? They may be devoted users of text messaging, Facebook and even Google, but do they take advantage of the learning tools created for their specific coursework? Does it advance their knowledge or understanding of course objectives? The cost for the university licensing, faculty and staff effort to create, upload, troubleshoot and maintain is considerable. A small case study of Business Communication students who used a learning management system (LMS) was conducted. Analysis of this study and other recent research in this pedagogical method will be reported.

Supporting Sustainability Through Developing A Learning Network Among Traditional Food Producers: Applications Of Action Learning, Paul Coughlan, David Coghlan, Denise O'Leary, Clare Rigg, Doireann Barrett

Articles

Purpose: The chapter describes and reflects upon an EU-funded research initiative, TRADEIT, which has attempted to develop a learning network among European traditional food producers as one way of contributing to the economic sustainability of the ventures, the social sustainability of the food’s regional character, and the environmental sustainability of food production through the use of traditional methods.

Design/methodology/approach: The chapter describes TRADEIT before moving on to an exploration of learning in organizations and networks. It outlines the action learning research methodology developed and implemented to explore the development of a learning network in TRADEIT. A single case history …

Turning To Case Studies As A Mechanism For Learning In Action Learning, Denise O'Leary, Paul Coughlan, Clare Rigg, David Coghlan

Articles

Case studies are a useful means of capturing and sharing experiential knowledge by allowing researchers to explore the social, organisational and political contexts of a specific case. Although accounts of action learning are often reported using a case study approach, it is not common to see individual case studies being used as a learning practice within action learning sets. Drawing on a network action learning (NAL) project, this paper explores how the process of coaching, articulating, authoring, sharing and editing case studies provided a vehicle for learning and research within a NAL set. The intended contribution of this paper to …

Entrepreneurship Research In Management And Organizational Studies: A Contribution-Based Assessment Of The Literature, Vishal K. Gupta, Sajna Ibrahim, Chun (Grace) Guo, Erik Markin

New England Journal of Entrepreneurship

Entrepreneurship-related research in management and organizational journals has experienced rapid growth, particularly in the last several years. The purpose of this study is to identify the researchers and universities that have had the greatest influence on entrepreneurship research since the turn of the century. Using a systematic and comprehensive study identification protocol, the authors delve into the individual and institutional actors contributing to scholarship in entrepreneurial studies for the period from 2000 to 2015. Examination of top-tier management and organizational journals revealed that a total of 371 entrepreneurship-related articles were published during this period by 618 authors from 303 different …

Teaching The Foundations Of Data Science: An Interdisciplinary Approach, Daniel Asamoah, Derek Doran, Shu Z. Schiller

Management Information Systems Faculty Publications

The astronomical growth of data has necessitated the need for educating well-qualified data scientists to derive deep insights from large and complex data sets generated by organizations. In this paper, we present our interdisciplinary approach and experiences in teaching a Data Science course, the first of its kind offered at the Wright State University. Two faculty members from the Management Information Systems (MIS) and Computer Science (CS) departments designed and co-taught the course with perspectives from their previous research and teaching experiences. Students in the class had mix backgrounds with mainly MIS and CS majors. Students' learning outcomes and post …

When The Due Date Is Not The “Do” Date!, Theresa M. Mastrianni

Publications and Research

Our students consistently hand in assignments late, or complete them at the last minute. Why is it that they know about assignments all term long yet only begin them the night before the assignment is due? Based on a career-focused learning community at Kingsborough Community College of the City University of New York, this article looks at ways to help our “millennial” students develop better time management skills. It shows how time management and prioritizing can be introduced as a tool for success in college and life and offers suggestions to better engage students in getting assignments done in a …

A Mixed-Methods (Quantitative-Qualitative) Study To Identify The Perceived Level Of, Zeky Zardo

Dissertations

Different approaches to developing leaders have been established through various forms of self-assessment, action learning, and education and training activities (Smither et al., 2005). The existing body of research on the impact and success of college and university leadership development programs focuses heavily on undergraduate leadership programs and not graduate-level programs such as the Master of Business Administration (MBA) or the doctorate. The purpose of this mixed-methods (quantitative–qualitative) study was to identify the perceived level of transformational leadership skill development by students enrolled in a doctoral program in organizational leadership. In addition, it was the purpose of this study to …

Crowdsourcing As An Approach To Customer Relationship Building In Academic Libraries, Lisa A. Ellis, Aisha Pena

Publications and Research

Library initiatives to first-year students not only present an opportunity to offer information literacy instruction for student advancement but they also serve a key marketing function by communicating the library’s ongoing value and building customer relationships. Library orientation tours are an example of how to effectively market to first-year students. Combining peer-to-peer learning and user-generated content via social media known as crowdsourcing, Newman Library sponsored a contest challenging first-year students to create a video sharing a useful library tip. The contributions and benefits of this co-creation approach to fostering relationships are examined and the implications to strengthening other library-user bonds …

Measuring Success: The Value Of Our Work Can’T Always Be Captured In A Spreadsheet, Tom Radko, Mary Rose Muccie, Fredric Nachbaur, Mark H. Saunders, Darrin Pratt

Cinema & Media Studies

This year we were fortunate in encouraging directors of four university presses—Temple, Fordham, Virginia, and Colorado— to carve a chunk of time out of busy winter schedules in order to share their perspectives on the university press enterprise.

Educating The Auditors: Recommendations For Addressing General, Behavioral Competency Needs In Collegiate Accounting Programs, Charles T. Saunders

Learning Showcase 2014

The continuing evolution of the business world has a direct impact on the landscape and curriculum of higher education, where business professionals are trained. The needs of the business world influence not only what is taught (i.e., business curriculum content), but also how we, as educators, teach foundational skills and core competencies.

Recent research published by the Institute of Internal Auditors Research Foundation suggests that there is a discrepancy between stakeholders’ and auditors’ perceptions of internal auditor competency levels and value to the organization. The survey identified the following four competencies with the lowest ratings overall:

1. Conflict Resolution/Negotiation Skills;
2. Business …

Want To Enroll In A Mooc? No Thanks, My Professors Have Their Own Videos, Enda Mcgovern, Arne Baruca

Marketing Faculty Publications (Archived)

Purpose: The paper explores how professors, in adopting short digital video lectures as a complementary teaching platform outside the classroom, could better enhance the learning experience for digital natives, i.e. millennial students, in challenging the growth of massive open online courses (MOOC). Specifically, the use of personalized, class-specific, video content made available on YouTube, in which the professor-of-record appears, is examined as a complementary learning platform for students required to read textbook material in preparation for class discussions.

Method / Design and Sample: Students were required to view class-specific digital videos on YouTube and thereafter complete a questionnaire to examine …

How To "Align" An Online Finance Course Using Capital Budgeting Analysis, Martina K. Schmidt

USF St. Petersburg Campus Faculty Publications

The assessment of business courses and their learning goals and objectives is important for accredited business schools. However, not all business educators are necessarily knowledgeable and trained in designing appropriate learning objectives and aligning all aspects of a course around these learning objectives. This paper tries to fill this gap for business instructors by describing the concept of alignment. This paper also applies the concept of alignment to the specific learning module of capital budgeting analysis in an online MBA level corporate finance class. Important observations are given that help an instructor align a class with the course objectives, materials …

Market Simulation Programming As A Culminating Experience For Students Interested In Entrepreneurship And Pursuing An M.S. In Engineering Technology, W. Andrew Clark, Craig A. Turner

ETSU Faculty Works

Many of our students enrolled in our Master of Science in Technology program have expressed an interest in learning about entrepreneurship and the development and management of a technology driven company. Students interested in entrepreneurship can pursue a 12 credit concentration that includes classes in developing a cohesive marketing and technology strategy, comparing and contrasting technology strategies for companies within the same market niche, developing an entrepreneurial business plan and coursework in either small business management or entrepreneurial finance. One critical component of this concentration is the utilization of the Marketplace™ Venture Capital simulation game to provide students with real …

After Ten Years: Tracing The 1997 Vatican Statements Regarding Ethics In Advertising In Today's Advertising Textbooks, Anca C. Micu

Presidential Seminar on the Catholic Intellectual Tradition

One responsibility of all educators, especially those in marketing and advertising, is to provide students with a proper perspective regarding professional ethics. In other words, it is to guide future managers in developing an ethical conscience as they perfect their decision-making competence. Today, the 1997 Pontifical Council’s statements on ethics in advertising are the top result of a Google search for “ethics and advertising.” The amount of scriptural reference contained in the statements is considerably less than that found in most Papal social encyclicals (i.e., social writings of the Catholic Church). This approach made the document more accessible to thoughtful …

Encouraging Student Participation In Social Entrepreneurship Opportunities, W. Andrew Clark, Peter Hriso, Craig A. Turner

ETSU Faculty Works

Social entrepreneurs utilize the traits of commercial entrepreneurs; organizational abilities, opportunity identification, combining resources in novel ways, willingness to accept and manage risk and explosive growth or returns, to create enterprises that return high social value. As educators, we see opportunities where entrepreneurial skills can be applied to education, not-for-profit organizations, government offices and programs and philanthropic concerns and create service learning opportunities for students beyond the boundaries of the university. Many of us involved in higher education are frustrated with students who do not attend class, turn in assignments late or exhibit a lack of effort in classes where …

Embedding Innovation Process And Methodology In Engineering Technology And Business Management And Marketing Courses, W. Andrew Clark, J. Paul Sims, Craig A. Turner, Jon L. Smith

ETSU Faculty Works

For many business segments, true “out of the box” innovation occurs in entrepreneurial companies where the founders aren’t hindered with the research paradigms established by mainstream businesses. The founders of these companies, many times technologists and scientists, see the application of the technology long before potential customers develop an understanding of the capabilities that the new technology can bring to the marketplace. Many times these “new technology ideas” have been developed though modifying an existing dominant design (product or service) to meet an unforeseen market need or through the development of a new design that may become the new industry …

Linking The University With The Community: An Experiential Learning Project To Promote Arts Entrepreneurship, Peter Hriso, W. Andrew Clark, Tara Maxwell, Cher Cornett

ETSU Faculty Works

Teaching students entrepreneurial skills and the utility of cross-disciplinary teams is difficult if only classroom exercises are employed. In this program, university students worked together with commercial artists and business-persons residing in our declining downtown region to assist in the organization, planning and management of an established regional arts festival and to launch a new feature of the festival based on digital animation. Through experiential learning, students gained an appreciation for “real-life” budgets, deadlines, responsibilities and an appreciation of working on cross-disciplinary teams while the community observed first-hand the benefits of students trained in digital media, entrepreneurship and project management.