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Full-Text Articles in Educational Administration and Supervision

Evaluating Grant In The Promotion And Tenure Process: The Perspective Of A Faculty Member, David Appleby Jan 1989

Evaluating Grant In The Promotion And Tenure Process: The Perspective Of A Faculty Member, David Appleby

Association for Communication Administration Bulletin

This article critiques the growing emphasis on grant funding as a measure of faculty productivity in promotion and tenure evaluations. It describes how increasing administrative pressure to pursue grants risks narrowing definitions of scholarship, privileging fundable projects, and undervaluing significant research that may not attract external support. The discussion highlights tensions between academic values and financial imperatives, noting how reliance on funding can distort research priorities, create inequities across disciplines, and reduce attention to teaching and intellectual development. Examples illustrate the consequences of equating grantsmanship with research excellence, including a shift toward projects designed primarily for fundability. The article argues …


Report From The President, Robert M. Smith Jan 1989

Report From The President, Robert M. Smith

Association for Communication Administration Bulletin

This report marks the Association’s transition from an emerging to a mature national organization in communication arts and sciences. It reflects on the leadership that guided the Association’s development, highlights the appointment of a new Executive Director, and acknowledges the relocation of the National Office. Emphasis is placed on continuity, service to members, and the collective commitment of officers and membership to support future growth and success.


The Department Chair As Responsible Academic Leader: A Competency--Based Perspective, Randy Y. Hirokawa, J. Kevin Barge, Samuel L. Becker, Judith L. Sutherland Jan 1989

The Department Chair As Responsible Academic Leader: A Competency--Based Perspective, Randy Y. Hirokawa, J. Kevin Barge, Samuel L. Becker, Judith L. Sutherland

Association for Communication Administration Bulletin

This article presents a competency-based perspective on academic leadership, focusing on the role of department chairs in higher education. It critiques traditional trait, style, and functional approaches to leadership for their limitations in explaining how chairs contribute to departmental effectiveness. The study reports faculty perceptions of nineteen competencies necessary for effective leadership, which cluster into four categories: resource management, climate management, image management, and faculty development. Findings indicate that these competencies are generalizable across different academic units and strongly predict perceptions of leadership effectiveness. The discussion emphasizes the chair’s role as a mediator between faculty and administration, requiring skills that …


Twenty Years Of Research By And About Women In Major Communication Journals: 1967--1986, Pamela J. Cooper, Lea P. Stewart, Sheryl A. Friedley Jan 1989

Twenty Years Of Research By And About Women In Major Communication Journals: 1967--1986, Pamela J. Cooper, Lea P. Stewart, Sheryl A. Friedley

Association for Communication Administration Bulletin

This article analyzes the presence of women and gender-related topics in major communication journals over a twenty-year period from 1967 to 1986. The study examines authorship patterns, the proportion of articles focusing on communication and gender, and the participation of men and women in gender-related scholarship. Findings show that while men authored the majority of articles during this period, the proportion of female authorship steadily increased, along with co-authorship between men and women. Approximately four percent of published articles addressed communication and gender, with contributions from both male and female scholars. The analysis suggests that blind review policies and broader …


Evaluating Grants In The Promotion And Tenure Process: Perspectives Of A Chief Academic Officer, Elisabeth A. Zinser Jan 1989

Evaluating Grants In The Promotion And Tenure Process: Perspectives Of A Chief Academic Officer, Elisabeth A. Zinser

Association for Communication Administration Bulletin

This article considers the role of extramural funding in faculty evaluation and its implications for promotion and tenure. It reviews the growing diversity of funding sources, including government, corporate, and foundation support, and identifies economic, technological, and institutional pressures that have increased emphasis on external grants. The discussion acknowledges the benefits of additional resources but cautions against risks such as external influence over research agendas, restrictions on publication, and erosion of academic values. It argues that funding should not substitute for achievements in teaching or scholarship, but rather serve as evidence of professional recognition and academic citizenship. Recommendations emphasize balancing …


Grantsmanship And Tenure, Robert R. Smith Jan 1989

Grantsmanship And Tenure, Robert R. Smith

Association for Communication Administration Bulletin

This article examines the relationship between grant activity and faculty evaluation, focusing on its role in promotion and tenure. It situates grant-seeking within the historical adaptability of universities, noting that institutions have long balanced financial necessity with the preservation of academic values. The discussion emphasizes that while universities increasingly pursue external support, traditional measures of achievement such as publications and creative work remain central to long-term advancement. Grants are portrayed as useful when they facilitate research, teaching, or creative activity, but limited in value if disconnected from scholarly outcomes. Disciplinary differences are highlighted, with sciences relying heavily on funding to …


A Survey Of Theatre Program Budgets, Mary Helen Brown, Deborah Ann Barker, Larry L. Barker Nov 1988

A Survey Of Theatre Program Budgets, Mary Helen Brown, Deborah Ann Barker, Larry L. Barker

Association for Communication Administration Bulletin

This article presents findings from a national survey on the budgets of college and university theatre programs, focusing on annual operating budgets and supplemental sources of income. Results show significant differences by institutional type, with universities generally receiving larger budgets than four-year and community colleges, although the latter often allocated higher proportions of funds to productions. Institutions offering terminal degrees reported the largest budgets, with some exceeding one million dollars, while those granting associate or bachelor’s degrees operated with much smaller resources. Supplemental income was most often generated through box office receipts, followed by student activity fees, individual and corporate …


The Professional Communicator: Developing The Speech Communication Core, Reta A. Gilbert, David L. Cornelius Oct 1988

The Professional Communicator: Developing The Speech Communication Core, Reta A. Gilbert, David L. Cornelius

Association for Communication Administration Bulletin

This article describes the development of a common core curriculum in communication at Eastern Washington University designed to unify undergraduate study across both liberal arts and applied degree tracks. The initiative sought to establish a shared instructional philosophy and foundation of courses that would equip students with essential knowledge, skills, and conceptual abilities for professional communication. The article explains the conceptual bases guiding the design, which included rhetorical theory, social cognition, and action theory, and how these perspectives were integrated into a sequence of five courses. The curriculum emphasizes progression from information processing and observation to interaction strategies, message design, …


Departmental And University Program Review, Rebecca Leonard Oct 1988

Departmental And University Program Review, Rebecca Leonard

Association for Communication Administration Bulletin

This article describes the process and outcomes of a curriculum review undertaken by the Department of Speech Communication at North Carolina State University. Prompted by institutional requirements and rapid departmental growth, the review sought to balance specialization with a strong foundation in human communication theory. The process emphasized faculty involvement, student feedback, input from other university departments, and perspectives from corporate advisory board members. The resulting program retained required foundation courses and added structured concentrations in communication, mass communication, public relations, communication disorders, and theatre. Students gained clearer identity through transcripted concentrations while maintaining some flexibility in course selection. The …


The Shift From Emphasis In Public Communication In Rhetorical Studies, Waldo W. Braden Oct 1988

The Shift From Emphasis In Public Communication In Rhetorical Studies, Waldo W. Braden

Association for Communication Administration Bulletin

This article critiques the expansion of rhetorical studies from a focus on public address to the broader category of public communication. It reviews how rhetorical scholarship has increasingly embraced non-traditional subjects such as films, music, literature, and popular culture, moving away from orality and the analysis of individual speeches. Drawing on a survey of recent issues of the Quarterly Journal of Speech, the discussion finds that most published work concentrated on movements, themes, or philosophical issues rather than close studies of contemporary speakers or specific texts. While acknowledging the intellectual breadth gained by this shift, the article warns that such …


Aca News, Robert M. Smith Oct 1988

Aca News, Robert M. Smith

Association for Communication Administration Bulletin

This report highlights ACA activities and organizational developments during the summer of 1988. It notes the positive reception of new ACA-sponsored publications, outlines plans for the annual convention in New Orleans, and emphasizes the importance of member participation in business meetings to shape services and future directions. The report also describes growing collaboration with other professional associations to coordinate efforts in communication education, as well as productive new working agreements with the Speech Communication Association. The update concludes by encouraging continued member involvement and support to strengthen the Association’s leadership role in the discipline.


Communication Careers: Research And Rationale, James H. Mcbath Oct 1988

Communication Careers: Research And Rationale, James H. Mcbath

Association for Communication Administration Bulletin

This article traces the rise of career education in communication and its growing recognition within higher education. It describes how demographic changes, labor market shifts, and student demand for applied training spurred interest in linking academic study with professional opportunities outside the academy. The discussion highlights the development of ACA-sponsored career publications, the work of the Task Force on Alternative Careers in Communication, and the expansion of nonacademic career pathways across liberal arts disciplines. Case studies illustrate communication graduates working in corporate, entrepreneurial, and organizational leadership roles, demonstrating the adaptability of communication skills in diverse contexts. The article argues that …


Use Of Aca Evaluators In Developing A New Program, Barron A. Barron Oct 1988

Use Of Aca Evaluators In Developing A New Program, Barron A. Barron

Association for Communication Administration Bulletin

This article discusses the use of consultants from the Association for Communication Administration in developing new academic programs. Drawing on the experience of a small liberal arts university, it outlines the process of revising a mass communication curriculum to better reflect a liberal arts orientation while preparing students for both professional entry-level positions and graduate study. The account describes how faculty sought external expertise after internal consultation proved insufficient, and how an ACA consultant provided targeted recommendations for curriculum design, faculty development, and program improvement. Benefits of the process included enhanced credibility within the institution, stronger curricular integration across media …


Acejmc Accreditation, Churchill L. Roberts Oct 1988

Acejmc Accreditation, Churchill L. Roberts

Association for Communication Administration Bulletin

This article reviews the accreditation process for journalism and mass communication programs under the Accrediting Council on Education in Journalism and Mass Communications. It outlines the history of accreditation, its recognition by national educational agencies, and the benefits it provides for students, faculty, institutions, and the public. The discussion details the twelve criteria used to evaluate programs, including governance, curriculum, faculty, facilities, internships, alumni relations, and diversity. Specific standards such as the curriculum “75–25 rule” and internship limits are explained, along with procedures for self-study, site visits, reporting, and appeals. The article emphasizes the centrality of faculty quality and curriculum …


A Rating Of Doctoral Programs In Selected Areas Of Speech Communication: 1987–1988, Renee Edwards, Kittie Watson, Larry L. Barker Oct 1988

A Rating Of Doctoral Programs In Selected Areas Of Speech Communication: 1987–1988, Renee Edwards, Kittie Watson, Larry L. Barker

Association for Communication Administration Bulletin

This article reports the results of a national survey evaluating doctoral programs in speech communication between 1987 and 1988. Members of two professional associations rated and ranked programs across eight content areas, including communication theory and research, interpersonal communication, organizational communication, rhetorical theory, public address, communication education, oral interpretation, and public relations. Respondents also provided overall quality assessments. Analysis showed that evaluations were most often based on familiarity with faculty, publications, and graduates, with hearsay used less frequently. Confidence in ratings was positively linked to direct knowledge of faculty, students, and research output, and negatively associated with hearsay. While findings …


Telemarketing: Building Audiences For University Theatres, Kevin Marshall Oct 1988

Telemarketing: Building Audiences For University Theatres, Kevin Marshall

Association for Communication Administration Bulletin

This article describes the use of telemarketing as a tool for building audiences for university theatres. Drawing on campaigns at the University of Alabama, it explains how combining direct mail with telephone follow-up significantly increased subscription sales over multiple seasons. The discussion emphasizes the importance of training callers, selecting effective coordinators, and using motivated work-study students as sales staff. Strategies included incentive systems, a structured three-week campaign, and techniques for handling common objections during calls. Additional practices such as offering free tickets as promotional bonuses, tracking subscriber attendance, and over-selling to account for no-shows helped maximize revenue and audience engagement. …


Conflict And Negotiation Courses In The Curricula, Fred E. Jandt Oct 1988

Conflict And Negotiation Courses In The Curricula, Fred E. Jandt

Association for Communication Administration Bulletin

This article reports the results of a national survey on the presence of conflict and negotiation courses in communication curricula. Questionnaires were distributed to four-year and graduate institutions, with findings showing that over twenty percent offered at least one course in the area, and a smaller number offered two or more. Most courses were located in departments of speech or communication, were upper-division or graduate electives, and were introduced primarily in the late 1970s and 1980s. Enrollments averaged around twenty to thirty students per section, and demand was expected to grow. Faculty teaching these courses were most often tenured or …


An Investigation Of Articles Produced In The Communication Discipline By Institution: A Journal By Journal, Year By Year Analysis, Vernon O. Ray, Kittie W. Watson, Larry L. Barker, Robert N. Hall Oct 1988

An Investigation Of Articles Produced In The Communication Discipline By Institution: A Journal By Journal, Year By Year Analysis, Vernon O. Ray, Kittie W. Watson, Larry L. Barker, Robert N. Hall

Association for Communication Administration Bulletin

This article presents a year-by-year and journal-by-journal analysis of article production in the communication discipline from 1980 to 1985. The study builds on earlier research identifying the fifty most productive institutions and examines both the number of articles produced annually and the distribution of publications across eleven major journals. Co-authorship was accounted for by dividing credit among authors’ institutions. Results show that top-ranked institutions maintained steady levels of publication, while lower-ranked institutions fluctuated more significantly in output. The analysis highlights trends in journal preferences among institutions and considers how editorial affiliations may influence publishing patterns. Although the study focuses on …


The University Of Northern Colorado's Extended Degree: Program In Speech Communication, Robert F. Ross, Dennis F, Warnemunde Oct 1988

The University Of Northern Colorado's Extended Degree: Program In Speech Communication, Robert F. Ross, Dennis F, Warnemunde

Association for Communication Administration Bulletin

This article describes the design, delivery, and evaluation of an off-campus Master of Arts program in speech communication at the University of Northern Colorado. Established in the early 1970s, the program was developed to serve adult, nontraditional students, including military and civilian professionals, through a weekend-format delivery system. The discussion outlines the program’s history, administrative organization, and unique features such as rigorous faculty qualifications, academic advising, site coordination, and extended library services. Survey feedback from graduates highlighted personal growth, career advancement, and skill development as major benefits, with faculty quality, curriculum design, and weekend scheduling identified as program strengths. Concerns …


Nast Accreditation Of Theatre And Film And Video Programs, Robert C. Hansen Oct 1988

Nast Accreditation Of Theatre And Film And Video Programs, Robert C. Hansen

Association for Communication Administration Bulletin

This article explains the accreditation process of the National Association of Schools of Theatre, an organization founded in 1978 to promote quality standards and professional development in theatre education. It outlines NAST’s objectives, including fostering instructional excellence, encouraging experimentation, supporting institutional self-study, and involving professional theatre groups in curricular development. Membership is open to professional training schools and academic institutions offering theatre, film, and video programs, with divisions based on degree type and educational philosophy. The accreditation process requires a self-study report, site visit by evaluators, and review by commissioners, leading to membership or accreditation for a five-year period. The …


Developing An Extended Degree Program, Keith A. Miller Oct 1988

Developing An Extended Degree Program, Keith A. Miller

Association for Communication Administration Bulletin

This article examines the development of extended degree programs designed to serve nontraditional students who are often older, employed, and unable to attend traditional campuses. It highlights the unique needs of adult learners, such as balancing multiple responsibilities, valuing practical application, and bringing significant life experience to their studies. The discussion outlines the philosophical and structural foundations of extended programs, noting that they must represent more than simply relocating a campus curriculum. Various administrative structures, curricular models, and program elements are reviewed, including flexible scheduling, credit for prior learning, and integration of community resources. Key considerations include faculty readiness, institutional …


The President Reports, Robert M. Smith Aug 1988

The President Reports, Robert M. Smith

Association for Communication Administration Bulletin

This report highlights major initiatives and organizational changes for the Association for Communication Administration during 1987–88. Key achievements include gaining a seat on the Accrediting Council on Education in Journalism and Mass Communications, participating in the first joint meeting with related associations, and expanding theatre membership and resources. The Executive Committee proposed a constitutional change to rename the organization the International Association for Communication Administrators, reflecting global communication trends. Additional developments included new directories, software resources, and handbooks for chairs, along with continued regional programming and career publications. The report emphasizes the importance of international engagement, financial sustainability, and member …


Annual Faculty Activity Reports: An Example And Comment, Donald F. Schwartz Aug 1988

Annual Faculty Activity Reports: An Example And Comment, Donald F. Schwartz

Association for Communication Administration Bulletin

This article presents an example of a comprehensive annual faculty activity report designed to serve both administrative and developmental purposes. The report, developed and refined over several years at Cornell University, provides a structured outline for faculty to document teaching, research, service, and professional development plans. It is intended to support salary recommendations, guide discussions of career objectives, and supply information for departmental reporting needs. The discussion addresses faculty concerns about evaluation, the role of departmental and institutional culture in shaping reporting practices, and the balance between voluntary participation and administrative requirements. The article concludes that while faculty response to …


Ethics In Educational Theatre: Who Is Tending The House?, Joe Filippo Aug 1988

Ethics In Educational Theatre: Who Is Tending The House?, Joe Filippo

Association for Communication Administration Bulletin

This article examines ethical issues in educational theatre, distinguishing between substantial ethics, which concern the subject matter of plays, and procedural ethics, which address production practices. It considers the director’s role in balancing personal values, institutional goals, and audience expectations when selecting and staging works, noting tensions between reflecting societal values and advocating for specific perspectives. Examples highlight conflicts arising from controversial material, textual alterations, and staging choices that challenge playwright intentions. Procedural concerns such as casting policies, fairness in opportunities, and the inclusion of non-students are also explored. The discussion emphasizes that directors in academic theatre must navigate complex …


Broadcast Journalism Education: Some Implications, James E. Sayer Aug 1988

Broadcast Journalism Education: Some Implications, James E. Sayer

Association for Communication Administration Bulletin

This article examines the state of broadcast journalism education in higher education, focusing on whether programs are adequately preparing students for professional careers. A survey of members of the Radio-Television News Directors Association revealed concerns about graduates’ preparation, particularly their writing skills and content knowledge. Respondents indicated that while students often possessed sufficient technical expertise, they lacked the ability to write effectively and demonstrate depth in history, political science, and economics. Recommendations included greater emphasis on writing, liberal arts study, internships, and a more realistic understanding of industry demands. The discussion contrasts academic calls for increased equipment with industry professionals’ …


Dancing With Your Dean: When To Lead And When To Follow, Daniel Fallon Aug 1988

Dancing With Your Dean: When To Lead And When To Follow, Daniel Fallon

Association for Communication Administration Bulletin

This article explores the relationship between theatre department chairs and deans, emphasizing how the unique skills developed in theatre practice translate into valuable administrative qualities. The discussion highlights practical management abilities required to plan and execute production seasons, as well as conflict resolution skills for working with artists. Additional qualities include willingness to take risks, fundraising experience, and theatrical traits such as timing, humor, and perspective that can ease administrative tensions. Theatre chairs are portrayed as capable of providing strategic counsel to deans on curricular and budgetary initiatives, while also offering symbolic resources through box office revenue and the public …


An Investigation Of The Quantity Of Articles Produced In The Communication Discipline: An Institutional Analysis On The Basis Of Highest Degree Conferred, Larry L. Barker, Vernon O. Ray, Kittie W. Watson, Robert N. Hall Aug 1988

An Investigation Of The Quantity Of Articles Produced In The Communication Discipline: An Institutional Analysis On The Basis Of Highest Degree Conferred, Larry L. Barker, Vernon O. Ray, Kittie W. Watson, Robert N. Hall

Association for Communication Administration Bulletin

This article extends prior research on institutional publication productivity in the communication discipline by analyzing article output between 1980 and 1985 according to the highest degree offered by institutions. Data were collected from ten major journals, with credit assigned proportionally for multi-authored works. Results identify the most productive institutions at the doctoral, master’s, and non-graduate levels, showing that while doctoral-granting institutions produced the greatest volume, significant contributions also came from master’s programs and institutions without graduate degrees. The analysis provides comparative rankings of institutions, highlights differences in productivity across categories, and notes limitations such as the inability to assess publication …


Communication In The Socialization Of The Academic Department Chairperson, Christopher H. Spicer, Ann Q. Staton-Spicer Aug 1988

Communication In The Socialization Of The Academic Department Chairperson, Christopher H. Spicer, Ann Q. Staton-Spicer

Association for Communication Administration Bulletin

This article examines the role of communication in the socialization of new academic department chairs. While most chairs are appointed with little or no administrative training, they must quickly adapt to complex responsibilities involving leadership without extensive authority. Using intensive interviews with four newly appointed chairs, the study identifies a typology of twenty-one communication dimensions across four functional categories: informative, integrative, regulative, and innovative. These include activities such as information seeking and giving, relationship building, exercising authority, and initiating change. Findings show that communication is central to role-making as chairs negotiate expectations, establish credibility, and adapt prior faculty experience to …


Mccarthyism Here We Come Again, Paul Antonie Distler Aug 1988

Mccarthyism Here We Come Again, Paul Antonie Distler

Association for Communication Administration Bulletin

This article analyzes the origins, goals, and strategies of Accuracy in Academia (AIA), a conservative organization that emerged in the mid-1980s as an outgrowth of Accuracy in Media. AIA claims to promote accuracy in higher education but has pursued tactics such as encouraging students to report on faculty, publishing alleged errors, and recruiting volunteers to monitor classes. The discussion highlights how these efforts, framed as correcting bias, often targeted liberal faculty and created controversy by pressuring universities through media exposure and alumni concerns. A case study involving Virginia Tech illustrates how AIA campaigns, though unsuccessful in altering teaching practices, generated …


Coding With Duplicate Program Reviews: An Administrator's Guide, Corwin P. King Aug 1988

Coding With Duplicate Program Reviews: An Administrator's Guide, Corwin P. King

Association for Communication Administration Bulletin

This article recounts the experience of a speech communication program undergoing a duplication review by the State of Washington’s Council for Postsecondary Education. The review, aimed at identifying potentially unnecessary programs, required institutions to provide extensive data on need, demand, quality, and productivity. The program at Central Washington University, judged vulnerable due to low enrollments and degree conferrals, was recommended for termination despite evidence of quality and relevance. After appeals and hearings, the university trustees deferred closure and eventually voted to continue the program, aided by changes in state oversight agencies. The discussion provides guidance for administrators facing similar reviews, …