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Full-Text Articles in Educational Administration and Supervision

A University Program For Speaking And Listening Across Disciplines, Robert O. Weiss Aug 1988

A University Program For Speaking And Listening Across Disciplines, Robert O. Weiss

Association for Communication Administration Bulletin

This article describes the development and implementation of an oral communication competency program at DePauw University. Initiated in response to a university-wide decision to strengthen basic skills, the program established a graduation requirement that students demonstrate speaking and listening proficiency through designated “S Courses” or approved alternatives. The design included faculty training workshops, systematic student assessment, and the creation of a Speaking and Listening Center. Faculty across disciplines integrated oral communication into advanced courses, allowing students to demonstrate competencies such as audience adaptation, critical listening, and effective delivery. Additional provisions included early evaluation of freshmen, counseling, and developmental opportunities for …


Aca News Aug 1988

Aca News

Association for Communication Administration Bulletin

This issue reports on the April 1988 Executive Committee meeting in Las Vegas, where members approved initiatives including a proposal to change the organization’s name to the International Association for Communication Administrators, development of cooperative projects with allied associations, and plans for new editions of the Directory of Communication Media in Higher Education. Additional actions included acceptance of a budget for 1988–89, approval of policies on tenure and promotion guidelines, and preparation of new publications such as the Handbook for Theatre Department Chairs. The report also outlines convention programming for the upcoming New Orleans meeting, highlights joint sessions with the …


The Administrative Waltz: Dance Lessons For Deans And Department Heads, Robert G. Everding Aug 1988

The Administrative Waltz: Dance Lessons For Deans And Department Heads, Robert G. Everding

Association for Communication Administration Bulletin

This article uses the metaphor of a dance to explore the relationship between deans and department heads in higher education. It emphasizes that effective administration requires cooperation, trust, and recognition of shared responsibilities, with each partner adapting to the other’s style while following the broader rhythm of institutional goals. Practical advice is offered for department heads, including the importance of keeping deans informed, respecting their leadership style, and avoiding unnecessary conflict. Deans are urged to establish clear goals, communicate transparently about resources, and foster an environment of support and accountability. The discussion critiques the increasing trend toward corporate models of …


Different Strokes, Clarence W. Bahs Aug 1988

Different Strokes, Clarence W. Bahs

Association for Communication Administration Bulletin

This article examines the debates surrounding promotion, tenure, and merit decisions in higher education, emphasizing their emotional and professional impact on faculty and administrators. It argues that while teaching, research, and service remain the universal standards, their application varies widely across institutions and disciplines. Using the example of a theatre and dance program, the discussion highlights how criteria are adapted to reflect program needs, such as valuing creative contributions in production alongside research and teaching. It also underscores the importance of collaboration, community service, and the recognition of program uniqueness. The article concludes that academic evaluations should account for institutional …


Truth In The Classroom, Bob Yowell Aug 1988

Truth In The Classroom, Bob Yowell

Association for Communication Administration Bulletin

This article discusses the activities of Accuracy in Academia and offers practical suggestions for protecting faculty from challenges to classroom teaching. The group monitors lectures and textbooks for perceived liberal bias and has pursued lawsuits against professors, raising concerns about academic freedom. The discussion emphasizes precautionary measures such as focusing lectures on subject material, avoiding unsupported personal opinions, prohibiting unauthorized recordings, and limiting classroom access to enrolled students. Additional strategies include maintaining detailed syllabi, discouraging disruptive students, and documenting classroom activities for protection. Faculty are advised to notify department chairs and legal offices if targeted, ensuring institutional awareness and support. …


Evaluating Faculty For Promotion And Tenure, James Roever Aug 1988

Evaluating Faculty For Promotion And Tenure, James Roever

Association for Communication Administration Bulletin

Reviews the book "Evaluating Faculty for Promotion and Tenure," (1987) by Richard I. Miller. Published by Jossey-Bass.


Fostering Minority Access And Achievement In Higher Education, Patti P. Gillespie Aug 1988

Fostering Minority Access And Achievement In Higher Education, Patti P. Gillespie

Association for Communication Administration Bulletin

Reviews the book "Fostering Minority Access and Achievement in Higher Education," (1987) by Richard C. Richardson Jr. and Louis W. Bender. Published by Jossey-Bass.


Women In Higher Education Administration, Lorayne W. Lester Apr 1988

Women In Higher Education Administration, Lorayne W. Lester

Association for Communication Administration Bulletin

A review of the book "Women in Higher Education Administration," edited by Adrian Tinsley, Cynthia Secor and Sheila Kaplan. Published by Jossey-Bass.


Communication's Oratorical And Natural Rights Heritage And The Liberal Arts, Stewart Hudson Apr 1988

Communication's Oratorical And Natural Rights Heritage And The Liberal Arts, Stewart Hudson

Association for Communication Administration Bulletin

This article explores the philosophical and historical roots linking communication studies to the liberal arts tradition. Drawing on the oratorical heritage of classical Greece and the natural rights philosophy of early English empiricists, it argues that both traditions emphasized clarity, accuracy, and responsible expression in the service of civic virtue. The discussion contrasts these foundations with modern trends toward relativism, specialization, and professionalism, which risk fragmenting education and distancing communication from its liberal arts identity. The article critiques neutrality and adversarialism as inadequate models of journalistic objectivity, advocating instead for careful semantic discrimination and commitment to truth. It concludes that …


The Academy And The Professions: Inherent Tensions In Professional Accreditation, Vernon A. Keel Apr 1988

The Academy And The Professions: Inherent Tensions In Professional Accreditation, Vernon A. Keel

Association for Communication Administration Bulletin

This article examines the inherent tensions between professional accreditation and the university tradition, focusing on developments in the Accrediting Council on Education in Journalism and Mass Communications during the 1980s. It reviews the adoption of six general principles for accreditation, emphasizing institutional integrity, diversity, innovation, liberal education, academic control, and minimizing administrative burden. Major changes included a shift to unit accreditation, clearer standards, improved reporting procedures, and expanded professional representation. The discussion highlights controversies such as proposals to return to sequence accreditation, stricter liberal arts requirements through the 90/65 rule, and ongoing concerns about balanced representation between educators and professionals …


Journalism, Liberal Arts And Editors, Drake Mabry Apr 1988

Journalism, Liberal Arts And Editors, Drake Mabry

Association for Communication Administration Bulletin

This article explores the ongoing tensions between journalism educators and newsroom editors regarding the preparation of graduates. Editors frequently criticize students for weak writing, limited reading habits, inadequate knowledge of history and government, lack of accuracy, poor questioning skills, and insufficient passion for journalism. At the same time, educators argue that these concerns reflect broader issues in higher education rather than journalism programs alone. The discussion highlights survey data showing declining student interest in print journalism, largely due to low salaries and the appeal of broadcast and public relations, while also noting editors’ concerns about accreditation and liberal arts requirements. …


Professional And Liberal Education, Thomas W. Bohn Apr 1988

Professional And Liberal Education, Thomas W. Bohn

Association for Communication Administration Bulletin

This article examines the place of journalism and mass communication within higher education, arguing that the field must be defined more clearly to establish its role in liberal education. It critiques efforts such as the Oregon Report for failing to provide a strong philosophical rationale, contending that journalism is one form of mass communication rather than a separate discipline. The discussion emphasizes process as the core of communication, suggesting that focusing on communication theory and practice provides a more stable foundation than media- or technology-based definitions. Concerns over accreditation standards are highlighted, particularly how rigid credit ratios risk reducing journalism …


On The Margins: Journalism And Journalism Education, Douglas Birkhead Apr 1988

On The Margins: Journalism And Journalism Education, Douglas Birkhead

Association for Communication Administration Bulletin

This article examines the identity of journalism education as situated between the press and the university, arguing that its position on the margins of both institutions should be valued rather than lamented. It traces the historical evolution of journalism, noting how early practitioners combined broad cultural and civic engagement with professional work, while later developments emphasized specialization, efficiency, and standardization. The discussion critiques journalism education for aligning too closely with industrial models of news production and for failing to articulate a broader intellectual role. It proposes that journalism educators embrace their dual position, combining scholarly insight with public communication to …


Graduate Education In Mass Communication: Meaningful Goals, James Fletcher Apr 1988

Graduate Education In Mass Communication: Meaningful Goals, James Fletcher

Association for Communication Administration Bulletin

This article explores the relationship between liberal education and graduate study in mass communication, proposing a definition of the field that emphasizes systems connecting people, institutions, and technologies through mediated messages. It argues that mass communication contributes uniquely to liberal education by equipping students to function independently in a society shaped by complex message systems. The discussion critiques the tension between professional training and liberal learning, noting that graduate programs must balance preparation for media careers, research, and academic teaching. Three functions of graduate study are identified: retraining for media employment, advanced training for specialized industry roles, and doctoral preparation …


Sharing The Responsibility Of Media Literacy: Reaching Out To Other Disciplines, Jeffrey M. Mccall Apr 1988

Sharing The Responsibility Of Media Literacy: Reaching Out To Other Disciplines, Jeffrey M. Mccall

Association for Communication Administration Bulletin

This article argues for expanding media literacy education beyond communication majors to reach all college students, emphasizing the pervasive influence of mediated messages in shaping civic, political, and cultural life. It reviews historical and contemporary calls for media awareness as an essential component of liberal education and highlights efforts at DePauw University to establish a Center for Contemporary Media as a model for campuswide integration. The discussion stresses the importance of defining the fundamental contributions of mass communication to liberal learning, while avoiding overly vocational approaches. Proposals for broadening media literacy include cross-disciplinary team teaching, faculty development initiatives, lecture series, …


Academic Values Are Losing Out To The Narrow Values Of Industry Representatives In The Accreditation Process, Robert O. Blanchard Apr 1988

Academic Values Are Losing Out To The Narrow Values Of Industry Representatives In The Accreditation Process, Robert O. Blanchard

Association for Communication Administration Bulletin

This article critiques the dominance of professional values in the accreditation of journalism and mass communication programs, arguing that academic perspectives have been marginalized in the process. It highlights how accreditation policies, shaped largely by industry representatives, have defined all journalism and mass communication courses as non-liberal arts, a stance that threatens the intellectual and academic identity of the field. The discussion emphasizes that many communication courses contribute directly to liberal education through conceptual and critical content, and rigid vocational classifications risk undermining their value within universities. Historical perspectives and comparisons with liberal arts traditions are used to illustrate the …


The Basics Of Accreditation By Acejmc: Overview, Ed Mullins Apr 1988

The Basics Of Accreditation By Acejmc: Overview, Ed Mullins

Association for Communication Administration Bulletin

This article provides an overview of the accreditation process in journalism and mass communication as administered by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC). It explains accreditation as a system of certifying whether professional units meet prescribed standards and outlines the conditions required for eligibility, including practitioner-oriented mission statements, governance structures, and budgetary control. Twelve standards guide the process, with curriculum, faculty quality, instruction, resources, and diversity emphasized as central criteria. The article describes the multi-year preparation required for accreditation, the role of self-study, site visits, and evaluation by teams of educators and practitioners. It details …


The Role Of Journalism And Media Studies In The New Era Of Disciplinary Realignments, Willard D. Rowlands Jr. Apr 1988

The Role Of Journalism And Media Studies In The New Era Of Disciplinary Realignments, Willard D. Rowlands Jr.

Association for Communication Administration Bulletin

This article addresses the role of journalism and media studies within the shifting landscape of higher education and disciplinary realignments. It situates contemporary debates about specialization and liberal education within a long historical trajectory, noting that tensions between professional and liberal traditions have existed since classical and medieval times. The discussion critiques views that blame professional fields for undermining liberal education, arguing instead that new specializations have often revitalized intellectual traditions. It emphasizes the interdisciplinary character of journalism and communication, which has historically linked professional practice with philosophical and civic concerns. Examples from Chicago School sociology, Dewey’s pragmatism, and Lippmann’s …


Aca Membership Directory Apr 1988

Aca Membership Directory

Association for Communication Administration Bulletin

The 1988 ACA Membership Directory offers a historical snapshot of the American Communication Association’s membership and institutional affiliations, once a vital professional resource but now serving primarily as an archival record of the field’s landscape at that time.


Introduction: It's Time To Hang Together, Robert O. Blanchard, William G. Christ Apr 1988

Introduction: It's Time To Hang Together, Robert O. Blanchard, William G. Christ

Association for Communication Administration Bulletin

This introduction outlines the purpose of a symposium on the role of communication and media studies in liberal education, held at Trinity University in 1987. The gathering sought to address how mass communication could be more fully integrated into the liberal arts through conceptual and collaborative dialogue. Papers prepared for the symposium examined what is fundamental to the discipline, how communication faculty can engage with colleagues in traditional fields, and how undergraduate education might be broadened to balance specialization with liberal learning. Additional contributions addressed accreditation criteria and their impact on the liberal arts, as well as broader historical and …


Professional And Liberal Education: An Agenda For Journalism And Mass Communication, Robert O. Blanchard, William G. Christ Apr 1988

Professional And Liberal Education: An Agenda For Journalism And Mass Communication, Robert O. Blanchard, William G. Christ

Association for Communication Administration Bulletin

This article addresses the challenges of defining liberal education and the place of journalism and mass communication within it. It reviews competing conceptions of liberal education as content, faculty intent, or student outcomes, and argues that professional fields can make meaningful contributions to liberal learning through skills such as communication, contextual awareness, adaptability, and critical inquiry. The discussion critiques the tendency of traditional disciplines to resist emerging fields and the tendency of professional programs to overemphasize narrow vocational goals. To advance a more integrated approach, the article proposes four steps: evaluating journalism and mass communication programs for fundamental commonalities, building …


Aca News Apr 1988

Aca News

Association for Communication Administration Bulletin

This issue announces nominees for the ACA Executive Committee, with candidates representing community colleges, universities, and theatre programs. Each nominee provided background information and statements of objectives, emphasizing commitments to faculty development, curriculum innovation, communication across disciplines, and organizational service. Additional updates include ACA’s election to membership on the Accrediting Council on Education in Journalism and Mass Communications, giving the Association a stronger voice in accreditation processes. The issue also notes a program substitution at the Central States Speech Association meeting and a call for applications to the Program Review Service, which provides consultant evaluations for communication programs. These updates …


The Guest Artist In Residence: Creative Options, Susan E. Kelso Jan 1988

The Guest Artist In Residence: Creative Options, Susan E. Kelso

Association for Communication Administration Bulletin

This article discusses the value of guest artist-in-residence programs in small university theatre departments, where limited faculty and resources create challenges for sustaining creativity and growth. It outlines how guest artists can bring new perspectives, provide workshops, and expand opportunities for students and faculty alike. Practical guidance is offered on identifying artists, including local and regional talent, and on developing creative funding strategies through grants, interdepartmental cooperation, teaching budgets, and community support. The article emphasizes the importance of highlighting unique institutional and regional assets to attract artists, while also providing meaningful professional experiences for them. Examples are given of how …


Aca News Jan 1988

Aca News

Association for Communication Administration Bulletin

This issue highlights leadership changes within the Association, with Robert M. Smith beginning his term as President and James M. Symons named President-Elect. Updates include minutes from the Executive Committee and Business Meetings, addressing affiliation with ATHE, exploration of relocating the National Office, and discussion of accreditation involvement with ACEJMC. Additional actions included endorsement of the Council of Graduate Schools’ resolution on graduate assistantships and a constitutional amendment changing the title of Executive Secretary to Executive Director. The bulletin reports on ACA-sponsored programs at regional conventions, election of new Executive Committee members, and acknowledgment of outgoing officers. The 1987 Seminar …


Theatre And Television: A Call For A Merger, Sharaf N. Rehman Jan 1988

Theatre And Television: A Call For A Merger, Sharaf N. Rehman

Association for Communication Administration Bulletin

This article advocates greater collaboration between theatre and telecommunication programs in higher education, emphasizing the benefits of merging skills in performance and media production. It critiques theatre curricula for focusing almost exclusively on stage performance while neglecting training for microphones and cameras, and notes that radio-television programs often overlook dramatic production. An experimental workshop at a midwestern university demonstrated the value of integrating students from theatre, radio-television, and English in producing plays for television, with positive feedback from both faculty and professionals. Building on this model, West Texas State University developed a sequence of courses in television and radio drama …


A Survey Of Faculty Salaries In Selected Communication Disciplines: 1986–87, Patricia D. Witherspoon, Kathleen J. Jensen Jan 1988

A Survey Of Faculty Salaries In Selected Communication Disciplines: 1986–87, Patricia D. Witherspoon, Kathleen J. Jensen

Association for Communication Administration Bulletin

This article reports results from a 1986–87 national survey of faculty salaries in selected communication disciplines, including advertising, journalism, radio-television-film, speech communication, and communication disorders. Data were collected from thirty-five institutions, primarily public universities, with salary ranges reported by rank across departments. Results indicate that advertising faculty consistently earned the highest mean salaries, particularly at the assistant professor level, reflecting competition with business schools and private sector opportunities. Speech communication salaries ranked lowest at the assistant and associate levels but showed the greatest percentage increase at the full professor rank, surpassing other disciplines. Salary differences were attributed to factors such …


Academic Departments: Breaking The Habit Of Isolation, Jon Whitmore Jan 1988

Academic Departments: Breaking The Habit Of Isolation, Jon Whitmore

Association for Communication Administration Bulletin

This article critiques the tendency of academic departments to become isolated and protective of their disciplinary boundaries, limiting opportunities for intellectual growth and collaboration. While departments provide essential structure and identity within higher education, they can also foster parochialism, territorialism, and insularity. The discussion highlights theatre as an inherently interdisciplinary field that naturally connects with literature, music, anthropology, cultural studies, and technology, making it well-suited for cross-departmental partnerships. Examples include collaborations with engineering and architecture on computer-aided design, with visual artists and composers on performance art, and with modern languages and cultural studies scholars as dramaturgs. The article argues that …


Perspectives On Visiting Artist Program, Eleanor Nyquist Patton Jan 1988

Perspectives On Visiting Artist Program, Eleanor Nyquist Patton

Association for Communication Administration Bulletin

This article reflects on the experience of serving as a visiting artist at McNeese State University, offering guidance for both guest artists and host institutions. It emphasizes the mutual benefits of such programs, noting that visiting artists bring fresh ideas, renewed energy, and new perspectives, while also gaining opportunities for professional growth and creative exploration. The discussion outlines practical considerations, including aligning artistic philosophy with the host institution, clarifying workload expectations, and understanding available facilities, budgets, and schedules before accepting an engagement. Attention is given to the importance of recognizing limitations, valuing differences, and negotiating fair compensation and accommodations. The …


Grade Inflation In Communication Graduate Education, David M. Berg Jan 1988

Grade Inflation In Communication Graduate Education, David M. Berg

Association for Communication Administration Bulletin

This article investigates whether grade inflation is a concern in graduate communication programs, drawing on responses from Big Ten universities. Department chairs reported that grade inflation was not a significant issue, though many noted the increasing use of incompletes, which sometimes substitute for lower grades and complicate evaluations. Data from several institutions showed graduate grade point averages consistently ranging from the mid-3.4s to high-3.6s, with communication programs often slightly higher than university-wide averages. Some administrators interpreted these results as evidence of strong students, while others suggested that grades may no longer distinguish levels of ability. The discussion emphasizes that while …


Pluralism In Educational Theatre, Betty Jean Jones Jan 1988

Pluralism In Educational Theatre, Betty Jean Jones

Association for Communication Administration Bulletin

This article explores strategies for increasing minority participation in theatre performance training at predominantly white colleges and universities. Drawing on Stanislavski’s concept of the “circle of attention,” it argues that recruitment, retention, and casting must be approached holistically to foster diversity and inclusion. The discussion emphasizes that opportunities for minority students must extend beyond admission to meaningful casting and curricular integration, supported by institutional commitment. Broader issues such as the decline of Black Studies programs, the shortage of minority faculty, and campus racial tensions are linked to the challenge of achieving pluralism in educational theatre. Non-traditional casting, community collaboration, and …