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Full-Text Articles in Educational Administration and Supervision

Faculty Evaluation At A Community College, Dick Stine Aug 1989

Faculty Evaluation At A Community College, Dick Stine

Association for Communication Administration Bulletin

This article offers a descriptive case study of faculty evaluation practices at a midwestern community college, highlighting key differences between two year and four year institutional expectations. Emphasizing teaching effectiveness and community engagement over research productivity, the evaluation process combines summative tools—such as student evaluations, administrative observation, and self assessment—with formative mechanisms designed to promote instructional improvement. The article outlines a decision tree framework for identifying and addressing performance concerns, and details a faculty mentoring program that pairs experienced instructors with colleagues in need of developmental support. It also discusses the role of staff development offices, peer observation initiatives, and …


Evaluation And Artistic Vision: A Review Of Progress To Date, Donald L. Rosenberg Aug 1989

Evaluation And Artistic Vision: A Review Of Progress To Date, Donald L. Rosenberg

Association for Communication Administration Bulletin

This article reviews the development and implementation of external evaluation systems for assessing creative achievement in academic theatre, particularly in the context of promotion and tenure decisions. Tracing the evolution of national guidelines and professional task force recommendations, the discussion outlines key principles for documenting artistic work, including peer and extramural review, open evaluator selection, and extended timeframes for assessment. It explores tensions between educational and professional standards, addresses the risks of overemphasizing directing over other creative roles, and raises concerns about the potential for artistic conservatism under continuous scrutiny. The article argues that evaluation practices must reflect diverse institutional …


The Role Of Indirect Tests In Assessing Communication Competence, Michael R. Neer Aug 1989

The Role Of Indirect Tests In Assessing Communication Competence, Michael R. Neer

Association for Communication Administration Bulletin

This article reports on the design, implementation, and analysis of an indirect assessment instrument developed to measure communication competence among graduating seniors at a public urban university. Developed to support diagnostic placement and curricular review, the assessment includes components in public speaking, communication theory, mass communication, and media writing, emphasizing cognitive understanding rather than observed performance. Results indicate moderate reliability across test components and reveal that academic performance, internship experience, employment status, and time to degree completion mediate assessment outcomes. Grade point average alone was not a consistent predictor of performance, suggesting that behavioral application and contextual engagement play significant …


Problems With The Use Of Citation Indexes In Communication Research, Edward Funkhouser Aug 1989

Problems With The Use Of Citation Indexes In Communication Research, Edward Funkhouser

Association for Communication Administration Bulletin

This article evaluates the limitations of using citation indexes as research tools in communication studies, particularly when ranking journals, departments, or individual scholars. It examines how the omission of five major communication journals from widely used indexes distorts the visibility and influence of scholarship in the field. Through an analysis of citations to articles published in leading association journals, the study finds that approximately one third of all citations originate from journals not included in citation databases. These omissions reduce the effectiveness of citation indexes for literature searches, bibliometric studies, and faculty evaluation. The article advocates for the inclusion of …


Association For Theatre In Higher Education Task Force On Distribution Chair's Report, Jon Whitmore Aug 1989

Association For Theatre In Higher Education Task Force On Distribution Chair's Report, Jon Whitmore

Association for Communication Administration Bulletin

This article presents a policy report from a national task force convened to examine workload distribution and program structure within collegiate theatre departments. Initially charged with developing guidelines for faculty assignment, the task force identified broader systemic imbalances affecting the discipline, including overextended faculty, declining student preparation, insufficient research capacity, and pressure to prioritize production over pedagogy. The report urges departments to define clear educational missions, align degree offerings with available resources, and reevaluate production models to prioritize student learning and disciplinary advancement. It also calls for workload policies that account for discipline specific labor such as directing, design, dramaturgy, …


Belridge School: The Future Communication Program, Richard F. Boylan Aug 1989

Belridge School: The Future Communication Program, Richard F. Boylan

Association for Communication Administration Bulletin

This article describes a prototype communication education model developed in a small California school district, presenting it as a potential blueprint for future curriculum design across K–12 and higher education. The program integrates personal computing, media production, and networked information access into all aspects of learning, while intentionally involving students’ families in both technological and educational engagement. Grounded in communication pedagogy, the initiative provides year round, individualized instruction supported by a multimedia infrastructure that includes desktop publishing, distance learning, and local broadcast capabilities. The article argues that early, sustained exposure to communication technologies will reshape expectations for college level programs, …


Marketing The Communication Training Course On And Off Campus, Dan B. Curtis, Sam E. Cox Aug 1989

Marketing The Communication Training Course On And Off Campus, Dan B. Curtis, Sam E. Cox

Association for Communication Administration Bulletin

This article outlines a comprehensive strategy for marketing a communication training course within and beyond the university setting, grounded in the growing demand for applied communication skills across business, industry, and government sectors. The course emphasizes the development of training competencies, including needs assessment, program design, and evaluation, preparing students for roles in human resource development and organizational change. On campus, the marketing approach combines classroom outreach, advisor engagement, and targeted promotional materials. Off campus, the article explores emerging opportunities in continuing education, corporate partnerships, and lifelong learning, arguing that communication educators must proactively position their offerings to meet evolving …


Couples In Communication: Problems And Prospects, Karen A. Foss, Stephen W. Littlejohn Aug 1989

Couples In Communication: Problems And Prospects, Karen A. Foss, Stephen W. Littlejohn

Association for Communication Administration Bulletin

This article explores the professional dynamics and institutional challenges faced by dual career couples in the academic field of communication. Drawing from roundtable discussions and written reflections, the article addresses both the advantages and complexities of employing partnered faculty members. It examines administrative perceptions, hiring practices, departmental interactions, and promotion concerns, offering practical strategies for chairs and colleagues to support individual identity, equitable evaluation, and workplace integration. The discussion critiques persistent myths—such as presumed interdependence or shared qualifications—and emphasizes the importance of separating personal relationships from professional responsibilities. Contributors also reflect on the rewards of academic partnership, including expanded disciplinary …


The Executive Guide To Strategic Planning And The Executive Guide To Operational Planning, Jack M. Christ Aug 1989

The Executive Guide To Strategic Planning And The Executive Guide To Operational Planning, Jack M. Christ

Association for Communication Administration Bulletin

This article reviews two companion volumes on strategic and operational planning designed for use across organizational contexts, including academic departments and educational institutions. The books by Patrick J. Below, George L. Morrisey, and Betty L. Acomb. are "The Executive Guide to Strategic Planning " abd "The Executive Guide to Operational Planning."


The Academic's Handbook, Don B. Morlan Aug 1989

The Academic's Handbook, Don B. Morlan

Association for Communication Administration Bulletin

Reviews the book "The Academic's Handbook," edited by A. Leigh Deneef, Crauford D. Goodwin and Ellen Stern McCrate.


Minutes Of The Aca Membership Meeting November 3, 1988 New Orleans, La. Apr 1989

Minutes Of The Aca Membership Meeting November 3, 1988 New Orleans, La.

Association for Communication Administration Bulletin

Minutes of the annual meeting of the Association for Communication Administration (ACA)'s Executive Committee, held in November 1988 New Orleans, Louisiana.


Configuration Issues For Departments Of The 1990'S: Four Views, Barbara Wood Apr 1989

Configuration Issues For Departments Of The 1990'S: Four Views, Barbara Wood

Association for Communication Administration Bulletin

This article summarizes perspectives from four speech communication department chairs on the challenges and strategies for academic units entering the 1990s. Topics include demonstrating departmental value within universities, maintaining theoretical rigor while addressing increasing enrollments, adapting to diverse student populations, and managing faculty resources. Additional concerns involve enhancing departmental image, inclusive governance, affirmative action efforts, and proactive student recruitment. One contributor argues that beyond administrative adjustments, the discipline must confront transformative changes in communication technology as central to its future. Collectively, these viewpoints highlight both recurring administrative issues and deeper disciplinary shifts that will shape communication departments in the coming …


University Strategic Planning: Implications For Department Decision-Making, Claudia L. Hale Apr 1989

University Strategic Planning: Implications For Department Decision-Making, Claudia L. Hale

Association for Communication Administration Bulletin

This article examines how university strategic planning influences departmental decision-making and long-term viability. It argues that departments must regularly engage in self-assessment rather than waiting for externally imposed reviews. Drawing on the case of Iowa State University’s downsizing and planning efforts, the discussion highlights three key criteria that guide administrative evaluations: necessity, distinctiveness, and quality. The analysis explores how departments can articulate their value to the university, differentiate their programs internally and externally, and demonstrate academic excellence beyond quantitative metrics. The piece calls for proactive planning that addresses organizational challenges and positions departments to thrive amid shifting institutional priorities and …


The Department Chair In The 1990s: Confessions, Concerns Convictions, Edward J. Pappas Apr 1989

The Department Chair In The 1990s: Confessions, Concerns Convictions, Edward J. Pappas

Association for Communication Administration Bulletin

This article examines the evolving role of the academic department chair in the face of challenges anticipated for the 1990s. It emphasizes the complexity of balancing the needs of three constituencies (administration, faculty, and students) while maintaining program quality amid shrinking budgets, faculty shortages, and increasing diversity among students. Key priorities include faculty recruitment and retention, productivity, resource acquisition, and image-building to secure institutional support. Additional concerns addressed are governance, affirmative action, and student recruitment, particularly as competition for enrollments intensifies. Practical realities discussed include managing grievances, navigating administrative turnover, and addressing day-to-day operational issues, while stressing the importance of …


Reconfiguring: The Shape Of Things To Come, David M. Berg Apr 1989

Reconfiguring: The Shape Of Things To Come, David M. Berg

Association for Communication Administration Bulletin

This article addresses the profound changes in communication that may compel departments to restructure in order to remain relevant. It argues that routine administrative challenges like enrollment or retirement trends are not sufficient drivers of major transformation; instead, emerging communication technologies—computers, satellites, and cable—are reshaping how communication occurs. The discussion highlights two illustrative developments: the rise of telecommuting and its interpersonal consequences, and international debates over sovereignty and information flow spurred by new media. These examples underscore the complex personal, organizational, and geopolitical issues tied to technological advances. The article contends that effective disciplinary response requires both reconceptualization, including integration …


Commentary: The Competent Communication Department Of The 1990s, Kenneth E. Andersen Apr 1989

Commentary: The Competent Communication Department Of The 1990s, Kenneth E. Andersen

Association for Communication Administration Bulletin

This article explores the challenges communication departments face in adapting to institutional and societal changes. It highlights the need for competent departmental leadership and shared governance, emphasizing faculty participation in decision making and integration with broader institutional goals. Key concerns include resource limitations, enrollment management, evolving student demographics, and increasing external pressures such as assessment mandates and public accountability. The discussion underscores the importance of aligning departmental strategies with institutional history and context while remaining responsive to ethical and policy issues in communication. It calls for departments to balance research, teaching, and service while fostering interdisciplinary connections and maintaining political …


The Theatre Specialist: Tenure Track Or Non-Tenure Track Appointment?, Jon Whitmore Apr 1989

The Theatre Specialist: Tenure Track Or Non-Tenure Track Appointment?, Jon Whitmore

Association for Communication Administration Bulletin

This article examines how theatre programs can determine whether specialized faculty in areas such as voice, movement, technical direction, and management should hold tenure track, non tenure track, staff, or guest artist appointments. It outlines the complexities of evaluating artistic contributions and the need to define institutional and departmental missions when making such decisions. Key factors include the type and size of the institution, degree programs offered, areas of emphasis, production requirements, and standards for promotion and tenure. The discussion highlights that institutions must provide clear expectations and adequate support for creative and scholarly work if tenure track appointments are …


Let's Not Forget The Students, And Let's Be Straightforward, Paul Antonie Distler Apr 1989

Let's Not Forget The Students, And Let's Be Straightforward, Paul Antonie Distler

Association for Communication Administration Bulletin

This article critiques the growing complexity of teacher evaluation practices in higher education and emphasizes the need to prioritize student perspectives. It argues that while student evaluations are essential for assessing teaching effectiveness, many institutions have overcomplicated the process with excessive and irrelevant variables. The discussion highlights concerns about data-driven approaches that risk overshadowing meaningful feedback on course content, instructional quality, and fairness. Suggestions include using a balanced evaluation format that combines quantitative ratings with qualitative comments to provide actionable insights for instructors and administrators. The article underscores the importance of student input relative to peer observations and alumni assessments, …


Relationship Between Academia And The Corporate Community In Providing Communication Education For The Adult Learner, Robert C. Dick, James R. East Apr 1989

Relationship Between Academia And The Corporate Community In Providing Communication Education For The Adult Learner, Robert C. Dick, James R. East

Association for Communication Administration Bulletin

This article examines the expanding role of corporate education in communication training for adult learners and its relationship to higher education. It discusses how corporate learning has grown into a multi-billion-dollar industry, with most programs delivered internally or through consultants. Key drivers include technological change, organizational restructuring, and concerns that graduates lack essential communication, decision-making, and interpersonal skills. The analysis critiques traditional higher education for inflexible scheduling and insufficient emphasis on practical competencies. Examples are provided of innovative university programs offering weekend and workplace-based courses to meet corporate needs. The article argues for integrating broad theoretical foundations with applied skills …


Minorities On Campus: A Handbook For Enhancing Diversity, Patti P. Gillespie Apr 1989

Minorities On Campus: A Handbook For Enhancing Diversity, Patti P. Gillespie

Association for Communication Administration Bulletin

Reviews the book "Minorities on Campus: A Handbook for Enhancing Diversity," edited by Madeline F. Green.


Minutes Of The Executive Committee November 2, 1988 New Orleans, La. Apr 1989

Minutes Of The Executive Committee November 2, 1988 New Orleans, La.

Association for Communication Administration Bulletin

The annual meeting of the Association for Communication Administration (ACA)'s Executive Committee, held in November 1988 in New Orleans, Louisiana


Changing Patterns In Higher Education: Implications For The Administration Of Departments, Dennis S. Gouran Apr 1989

Changing Patterns In Higher Education: Implications For The Administration Of Departments, Dennis S. Gouran

Association for Communication Administration Bulletin

This article explores the state of instructional communication within the discipline and argues for a more integrated and theoretically grounded approach to its study. It examines how instructional communication has developed largely in isolation from broader communication theory and suggests that greater cross-fertilization with related research areas could enrich both scholarship and practice. Key issues discussed include the relationship between communication theory and pedagogy, the need for systematic study of teacher-student interaction, and the potential benefits of applying concepts from small group communication and persuasion research to instructional contexts. The piece emphasizes the importance of refining conceptual frameworks, conducting rigorous …


The Variable Of Teaching Effectiveness In Tenure And Promotion Decisions, Ellen Hay Apr 1989

The Variable Of Teaching Effectiveness In Tenure And Promotion Decisions, Ellen Hay

Association for Communication Administration Bulletin

This article examines the pressures facing higher education and their implications for communication programs, with particular attention to teaching effectiveness. It discusses how demographic shifts, financial constraints, technological advances, and public accountability are reshaping institutional priorities and influencing instructional practices. The analysis highlights the need for strategic leadership and ongoing program assessment to support effective teaching. Key considerations include aligning curricula with evolving communication practices, integrating technology into instruction, and enhancing pedagogical methods to meet the needs of increasingly diverse students. The discussion emphasizes that communication programs must balance research, teaching, and service while responding to demands for accountability and …


Helping Faculty Adapt To Adult Learners, Keith A. Miller Apr 1989

Helping Faculty Adapt To Adult Learners, Keith A. Miller

Association for Communication Administration Bulletin

This article analyzes the challenges and opportunities facing the field of communication as it seeks greater legitimacy and impact within higher education and society. It addresses concerns about disciplinary identity, public perception, and the need for clearer articulation of the field’s intellectual contributions. The discussion explores how communication programs can strengthen their scholarly foundations, improve research quality, and enhance the relevance of curricula to contemporary social issues. Emphasis is placed on demonstrating the value of communication expertise in addressing public problems and fostering democratic discourse. The article concludes that the discipline must balance theoretical rigor with practical application, develop stronger …


A Survey Of Public Relations Education In The U.S. And Canada, Margaret Fitch-Hauser, Deborah Roach Barker, Larry L. Barker Apr 1989

A Survey Of Public Relations Education In The U.S. And Canada, Margaret Fitch-Hauser, Deborah Roach Barker, Larry L. Barker

Association for Communication Administration Bulletin

This article examines trends in communication curricula and the need for systematic evaluation of undergraduate programs. It discusses challenges such as balancing theoretical knowledge with applied skills, responding to shifting student interests, and addressing employer demands for graduates with stronger communication competencies. The analysis emphasizes the importance of curriculum assessment as a means to ensure program relevance and academic rigor. Key considerations include integrating research and practice, offering flexible course structures, and maintaining clear program objectives. The article argues that ongoing evaluation helps departments adapt to technological and societal changes while preparing students for diverse professional contexts. By highlighting both …


A Rating Of Doctoral Programs In Selected Areas Of Theatre: 1987--1988, Renee Edwards, Kittie Watson, Larry L. Barker Jan 1989

A Rating Of Doctoral Programs In Selected Areas Of Theatre: 1987--1988, Renee Edwards, Kittie Watson, Larry L. Barker

Association for Communication Administration Bulletin

This article reports the results of a national survey evaluating perceived quality of doctoral programs in theatre. Members of two professional associations were asked to rate programs in areas including history and criticism, performance theory, production and performance, theatre for young audiences, dramatic literature, playwriting, and overall quality. The study also collected rankings of top programs and examined the bases of evaluation such as familiarity with faculty, graduates, administrators, publications, and hearsay. Results show that familiarity with faculty and graduates was the most frequently cited basis for ratings, and confidence in evaluations was linked to direct knowledge rather than hearsay. …


Research Grants And Their Role In Promotion And Tenure, Bert E. Bradley Jan 1989

Research Grants And Their Role In Promotion And Tenure, Bert E. Bradley

Association for Communication Administration Bulletin

This article investigates faculty attitudes toward the role of research grants in promotion and tenure decisions. A survey of tenured professors in a liberal arts college was conducted to assess whether grants should substitute for, supplement, or carry equal weight with publications. Results show that most faculty opposed substituting grants for publications or basing promotion solely on grants. Respondents emphasized that grants are a means to enable research rather than an end in themselves, and that scholarly publications remain the primary indicator of academic contribution. Some faculty supported partial credit for grants when they resulted in publications or significant research …


Aca News Jan 1989

Aca News

Association for Communication Administration Bulletin

This news update announces leadership changes and organizational developments within the Association for Communication Administration. Highlights include the installation of a new president and president-elect, election of three new members to the Executive Committee, and appointment of a replacement member due to a resignation. The bulletin also provides information on recent manuscript submissions, lists referees for the previous year, and outlines upcoming ACA-sponsored programs at regional conventions. These updates reflect ongoing efforts to strengthen leadership, expand professional engagement, and maintain active participation across affiliated associations.


A Rating Of Doctoral Programs In Selected Areas Of Mass Communication: 1987--1988, Kittie W. Watson, Renee Edwards, Larry L. Barker Jan 1989

A Rating Of Doctoral Programs In Selected Areas Of Mass Communication: 1987--1988, Kittie W. Watson, Renee Edwards, Larry L. Barker

Association for Communication Administration Bulletin

This article reports findings from a national survey evaluating perceptions of doctoral program quality in mass communication. The study employed peer ratings from members of two professional associations to assess programs across ten areas, including research methodology, media effects, broadcasting, journalism, public relations, advertising, and overall quality. Results provide comparative rankings of programs, offering insight into how doctoral training in mass communication is perceived by academic peers. The analysis considers bases for evaluation such as familiarity with faculty, graduates, and publications, as well as the role of hearsay in shaping judgments. While noting limitations related to sample size and the …


Top Published Authors In Communication Studies 1915--1985, Nancy F. Burroughs, Diane Christophel, J. Cole Ady, Elizabeth A. Mcgreal Jan 1989

Top Published Authors In Communication Studies 1915--1985, Nancy F. Burroughs, Diane Christophel, J. Cole Ady, Elizabeth A. Mcgreal

Association for Communication Administration Bulletin

This article presents a historical analysis of publication productivity in communication studies between 1915 and 1985. Using the Index to Journals in Communication Studies Through 1985, the study identifies the top published authors in the field and examines patterns of scholarly output across seventy-one years. Results reveal that fewer than one percent of authors produced a disproportionately large share of publications, with the top group contributing nearly fourteen percent of all articles. The analysis highlights gender disparities, noting only a small number of women among the most prolific authors, while also documenting shifts in doctoral training institutions over time. The …