Tourism and Travel Commons^™

Attraction Visitors In Yellowstone Country Travel Region, Norma P. Nickerson, Bethany Sutton

Institute for Tourism and Recreation Research Publications

The analysis of visitors to attractions in Yellowstone Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.

Sampling Concepts, Paul Boyd, Ph.D.

MBA Faculty Conference Papers & Journal Articles

The usefulness of any research is dependent upon how well the group studied represents the group about which decisions are to be made or conclusions drawn. That is, it depends upon how well the sample reflects relevant characteristics of the population. When it is possible to study every member of that group there is no problem, for on these occasions we can easily calculate the exact attribute (parameter) of interest for our population.

For example, if we were interested in determining the average number of gallons of gasoline sold to customers at our service station yesterday, we …

Expenditure Profiles And Marketing Responsiveness Of Nonresident Visitor Groups To Montana, Kim Mcmahon, Kristin Aldred Cheek

Institute for Tourism and Recreation Research Publications

Provides expenditure characteristics of nonresident visitors in Montana during the summer, winter, and shoulder seasons. Examines total expenditures by groups as well as distribution of expenditures by sector of spending. Travel groups are characterized by season of visit, primary reason for trip to Montana, area of travel groups residence, and primary recreation attraction to Montana. Also explores the issue of marketing responsiveness and provides a discussion on which groups are most likely to respond to promotional marketing and why.

An Analysis Of Service Quality In Ansett Australia W.A. Division, Jodie R. Buckley

Theses : Honours

There is a lack of significant in-depth research, analysing service quality in the travel and tourism industry. This research attempts to contribute to the literature by analysing service quality using Ansett Australia (W.A. Division) as a case study. The approach uses the revised 1990 SERVQUAL instrument, originally developed by Parasuraman, Zeithaml and Berry (1986) and the conceptual model of service quality. The SERVQUAL instrument and conceptual framework form the basis of the theoretical framework and analysis. Three perspectives are considered in the analysis of service quality in Ansett Australia (W.A. Division), namely, front-line employees, management and frequent flyers. Through the …

The Image Of Central Florida As A Vacation Destination, Dick Pope Sr. Institute For Tourism Studies

Dick Pope Sr. Institute Publications

No abstract provided.

Wet N' Wild Mtv Summer Break Nights Impact Study, Ady Milman

Dick Pope Sr. Institute Publications

1. The majority of the respondents decided to come to the MTV Summer Break Nights event on the day of their visit or a day prior to their visit. 2. The majority of the respondents entered the park after 5 P.M. mainly because of the reduced admission price and time convenience. Almost a quarter entered after 5 P.M. because of the MTV event. 3. The respondents heard about the MTV Summer Break Nights event from other people, radio and TV. MTV was the major channel where information was gathered, as well as a local radio station (BJ 105). 4. The …

Visitors To Wet N' Wild And Typhoon Lagoon: Focus Groups Of Central Florida Residents, Ady Milman

Dick Pope Sr. Institute Publications

The purpose of the focus group sessions was to identify major areas of concern among Central Florida residents who visited Wet N' Wild and Typhoon Lagoon. In particular, the discussions focused on visitors' experience, similarities and differences between the two parks, perception of value for money, perceived market appeal, retrn visits, advertising, and accessibility to the parks.

Wet N' Wild Marketing Study, Dick Pope Sr. Institute For Tourism Studies

Dick Pope Sr. Institute Publications

The primary objective of this proposed study is to analyze the existing and potential market of the Wet N' Wild. This will be achieved through the study of visitors and non-visitors perception of the park, and the identification of the socio demographic and travel characteristics of those who visited We N' Wild versus those who did not. In addition, the study will be to analyze the various features of the park and identify the visitors' opinions and satisfaction with each feature. Finally, the impact of media advertising on Wet N' Wild attendance will also be explored. The study will investigate …

Orlando's New Tourism Promotion Slogan: Concept Testing, Dick Pope Sr. Institute For Tourism Studies

Dick Pope Sr. Institute Publications

The main objective of this research proposal is to provide an in-depth analysis of potential new tourism promotion slogans for Orlando. The study will explore the attitudes, perceptions and preferences of Central Florida's tourists with regard to a few proposed slogans (by an advertising agency) OR a few sogans that will be generated by the tourists themselves. A few selected slogans will be tested quantitatively through personal interviews of tourists.

The U.S. Travel Market To Spain, Dick Pope Sr. Institute For Tourism Studies

Dick Pope Sr. Institute Publications

The main objective of this research proposal is to provide a database for the Spanish National Tourist Office about the current potential U.S. resident market of the Spanish Tourist Product. The study will explore the attitudes, perceptions and preferences of potential U.S. residents who have high propensity to travel to foreign destinations, in particular to Spain. In addition the study will identify specific segments of the market (in particular geographic and demographic) to which promotional campaigns should be addressed.

Dick Pope, Sr. Institute For Tourism Studies: Research, Education, Public Awareness, Dick Pope Sr. Institute For Tourism Studies

Dick Pope Sr. Institute Publications

No abstract provided.