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Full-Text Articles in Tourism and Travel
Market Valuation Of Convertible Securities Of U.S. Airlines, Kseniya P. Beltsova
Market Valuation Of Convertible Securities Of U.S. Airlines, Kseniya P. Beltsova
Master's Theses - Daytona Beach
The airlines have enormous needs for capital. Historically, capital spending was accountable for about 15 percent of annual airline revenues, more than double the average for manufacturing companies (Arpey, 1995). Access to capital is essential to the long-term viability and growth of the airline industry especially due to the capital-intensive nature of its business. However, highly cyclical nature of the airline business and its severe dependence on general economic condition make investments in the industry risky and uncertain. The airline's junk bond credit rating and enormous amounts of debt result in extremely high costs of capital. In addition, the airlines …
Multi-Brand Hospitality Operations Branding Strategies, Rikki Tanenbaum
Multi-Brand Hospitality Operations Branding Strategies, Rikki Tanenbaum
UNLV Theses, Dissertations, Professional Papers, and Capstones
The purpose of this professional paper is to identify the optimal brand architecture for MGM MIRAGE’s Project CityCenter through synthesis of a review of branding strategies throughout the hospitality industry and a review of Project CityCenter’s goals. As Project CityCenter represents such a massive undertaking from both a financial and marketing perspective, a review of strategies external to MGM MIRAGE is critical; this paper endeavors to highlight branding strategies for potential adoption at Project CityCenter. The project’s significance is affirmed by Terri Lanni, Chairman and CEO of MGM MIRAGE, “Project CityCenter confirms a cultural and lifestyle revival of city living, …
A Content Analysis Of Costa Rican Ecolodge Websites, Michelle Millar, Gail Sammons
A Content Analysis Of Costa Rican Ecolodge Websites, Michelle Millar, Gail Sammons
Hospitality Management
The purpose of this study is to analyze the websites of a randomly selected group of Costa Rican ecolodges to determine how they are using their websites to market on the Internet. The study addresses the question of whether or not the ecolodges are using their websites to promote themselves as ecolodges, and if in fact they also promote ecotourism. Ecolodges are an important component of ecotourism and the success of ecotourism may depend on the success of the ecolodge. In the past, however, due to their remote location, it has been difficult for ecolodge owners to promote their ecolodges. …