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- Marketing (9)
- Attractions (6)
- Montana travel regions (6)
- Promotion (6)
- Visitors of attractions (6)
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- CVB (3)
- DMA's (3)
- Designated marketing areas (3)
- Nielsen Media Research Company (3)
- Nonresident zip-codes (3)
- Zip-codes (3)
- Travel regions (2)
- American West (1)
- Bike tourism (1)
- Camping (1)
- Central Montana travel region (1)
- Custer Country (1)
- Cycling (1)
- Cyclist spending (1)
- Economic impacts (1)
- Expenditures (1)
- Geotourism (1)
- Geotourism business (1)
- Geotourism handbook (1)
- Geotourism marketing (1)
- Geotravelers (1)
- Glacier Country (1)
- Gold West Country (1)
- Marketing responsiveness (1)
- Missouri River Country (1)
- Publication
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Articles 1 - 13 of 13
Full-Text Articles in Tourism and Travel
How The West Was Fun: Constructing The Western Tourism Experience In The Yellowstone Wylie Camps, 1880-1916, Jennifer E. Simpson
How The West Was Fun: Constructing The Western Tourism Experience In The Yellowstone Wylie Camps, 1880-1916, Jennifer E. Simpson
Graduate Student Theses, Dissertations, & Professional Papers
No abstract provided.
Analysis Of Touring Cyclists: Impacts, Needs And Opportunities For Montana, Norma P. Nickerson, Jake Jorgenson, Meredith Berry, Jane Kwenye
Analysis Of Touring Cyclists: Impacts, Needs And Opportunities For Montana, Norma P. Nickerson, Jake Jorgenson, Meredith Berry, Jane Kwenye
Institute for Tourism and Recreation Research Publications
The purpose of this study was to understand the niche market of touring cyclists and to examine the potential for cycle tourism in the state of Montana. Results indicate a strong potential for cycle tourism in the state of Montana. Multi-day cyclists are generally satisfied while in Montana, but improvements are needed. Touring cyclists fit directly in line with Montana’s geotourism marketing brand pillars.
Designated Market Areas: Using Zip Codes As A Marketing Tool, Norma P. Nickerson, Jake Jorgenson
Designated Market Areas: Using Zip Codes As A Marketing Tool, Norma P. Nickerson, Jake Jorgenson
Institute for Tourism and Recreation Research Publications
This report converts zip codes of nonresident visitors to Montana into 210 Designated Market Areas and provides an investigation of four population segments. The first analysis looks at DMA representation divided by visitors’ primary reason for being in Montana with vacationers as the primary focus. The second section looks at repeat and first time vacationers to Montana. Finally, the zip codes of vacationers who spent at least one night in a selected travel region or CVB county were chosen for further analysis.
The Geotourism Handbook: A Reference And Guide For Montana Businesses, Dylan Boyle, Norma P. Nickerson
The Geotourism Handbook: A Reference And Guide For Montana Businesses, Dylan Boyle, Norma P. Nickerson
Institute for Tourism and Recreation Research Publications
The handbook includes a basic background on geotourism, why it is beneficial to local residents and businesses, and what geotravelers are looking for when visiting the state. The handbook provides links to organizations and businesses who provide assistance and suggestions to the business owner on how to become a geotraveler business. Employees and business owners will be able to grasp the concept and take steps to become part of the comprehensive geo-management and marketing strategy which has been facilitated by the Montana Office of Tourism.
Designated Market Areas: Using Zip Codes As A Marketing Tool: 2008, Melissa Bruns-Dubois
Designated Market Areas: Using Zip Codes As A Marketing Tool: 2008, Melissa Bruns-Dubois
Institute for Tourism and Recreation Research Publications
This report converts zip codes of nonresident visitors to Montana into 210 Designated Market Areas and provides an investigation of four population segments. The first analysis looks at DMA representation divided by visitors’ primary reason for being in Montana with vacationers as the primary focus. The second section looks at repeat and first time vacationers to Montana while the third subset explores visitors who indicated that at least one reason for their trip to Montana was to either purchase property or visit a second home or condo. Finally, the zip codes of vacationers who spent at least one night in …
Designated Marketing Areas: Using Zip Codes As A Marketing Tool: 2003, Norma P. Nickerson
Designated Marketing Areas: Using Zip Codes As A Marketing Tool: 2003, Norma P. Nickerson
Institute for Tourism and Recreation Research Publications
This report converts zip codes of nonresident visitors to Montana as well as all visitors to each of the six Montana travel regions into the 211 Designated Marketing Areas of the United States. An analysis of successful existing markets and opportunity markets is provided.
Attraction Visitors In Gold West Country Travel Region, Norma P. Nickerson, Bethany Sutton, Jim Wilton
Attraction Visitors In Gold West Country Travel Region, Norma P. Nickerson, Bethany Sutton, Jim Wilton
Institute for Tourism and Recreation Research Publications
The analysis of visitors to attractions in Gold West Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.
Attraction Visitors In Missouri River Country Travel Region, Norma P. Nickerson, Bethany Sutton, Jim Wilton
Attraction Visitors In Missouri River Country Travel Region, Norma P. Nickerson, Bethany Sutton, Jim Wilton
Institute for Tourism and Recreation Research Publications
The analysis of visitors to attractions in Missouri River Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.
Attraction Visitors In Custer Country Travel Region, Norma P. Nickerson, Bethany Sutton, Jim Wilton
Attraction Visitors In Custer Country Travel Region, Norma P. Nickerson, Bethany Sutton, Jim Wilton
Institute for Tourism and Recreation Research Publications
The analysis of visitors to attractions in Custer Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.
Attraction Visitors In Russell Country Travel Region, Norma P. Nickerson, Bethany Sutton
Attraction Visitors In Russell Country Travel Region, Norma P. Nickerson, Bethany Sutton
Institute for Tourism and Recreation Research Publications
The analysis of visitors to attractions in Russell Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.
Attraction Visitors In Glacier Country Travel Region, Norma P. Nickerson, Bethany Sutton
Attraction Visitors In Glacier Country Travel Region, Norma P. Nickerson, Bethany Sutton
Institute for Tourism and Recreation Research Publications
The analysis of visitors to attractions in Glacier Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.
Attraction Visitors In Yellowstone Country Travel Region, Norma P. Nickerson, Bethany Sutton
Attraction Visitors In Yellowstone Country Travel Region, Norma P. Nickerson, Bethany Sutton
Institute for Tourism and Recreation Research Publications
The analysis of visitors to attractions in Yellowstone Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.
Expenditure Profiles And Marketing Responsiveness Of Nonresident Visitor Groups To Montana, Kim Mcmahon, Kristin Aldred Cheek
Expenditure Profiles And Marketing Responsiveness Of Nonresident Visitor Groups To Montana, Kim Mcmahon, Kristin Aldred Cheek
Institute for Tourism and Recreation Research Publications
Provides expenditure characteristics of nonresident visitors in Montana during the summer, winter, and shoulder seasons. Examines total expenditures by groups as well as distribution of expenditures by sector of spending. Travel groups are characterized by season of visit, primary reason for trip to Montana, area of travel groups residence, and primary recreation attraction to Montana. Also explores the issue of marketing responsiveness and provides a discussion on which groups are most likely to respond to promotional marketing and why.