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Articles 1 - 12 of 12
Full-Text Articles in Tourism and Travel
Marketing The Magic In A Nature-Based Experience: A Case Study On The Walt Disney Company, Kristen L. Byron
Marketing The Magic In A Nature-Based Experience: A Case Study On The Walt Disney Company, Kristen L. Byron
Recreation, Parks, and Tourism Administration
Customers focus on different values when looking for a travel experience. Experiential marketing is able to connect customers with companies and experiences that match their values, including ecotourism and nature-based experiences. The Walt Disney Company is an international brand of entertainment features and is able to provide guests with customized experiences. The purpose of this study was to examine experiential marketing techniques in relation to the Walt Disney Company’s ecotourism and nature focused experiences. The researcher used a best practices matrix on the Walt Disney Company, Disney’s Animal Kingdom, and Disney’s Aulani Resort and Spa. This study found that the …
The Influence Of Time Of Day On Traveler Website Conversions, Maryse Côté-Hamel
The Influence Of Time Of Day On Traveler Website Conversions, Maryse Côté-Hamel
TTRA Canada 2016 Conference
Through the analysis of the Quebec City Tourism website, the effect of the time of day of the visits on visitor conversions, which represent the attainment of specific objectives, will be investigated.
Tell Me At What Time You Usually Wake Up, I’Ll Tell You What Type Of Traveler You Are: An Investigation Of The Relationship Between Destination Canada “Explorer Quotient” Segmentation Method And Chronotype, Maryse Côté-Hamel
TTRA Canada 2016 Conference
While travelers diverge on their attitudes, beliefs, values, motivations and behaviours, they also vary in their chronotype (also called diurnal preference). The present research investigates the mediating influence of the chronotype on the relationship between Destination Canada "Explorer Quotient" and the length of planning prior to the trip.
"(Don’T You) Wish You Were Here?”: Narcissism, Envy And Sharing Of Travel Photos Through Social Media: An Extended Abstract, David G. Taylor
"(Don’T You) Wish You Were Here?”: Narcissism, Envy And Sharing Of Travel Photos Through Social Media: An Extended Abstract, David G. Taylor
WCBT Faculty Publications
Consumers are increasingly relying on user-generated content on social media for their awareness and subsequent decisions regarding travel destinations. This user-generated content – photos, comments, narratives and stories – is perceived by consumers to be more trustworthy and reliable compared to traditional sources of tourism information. ). Thus, understanding consumer motivations for sharing their travel through social media may provide tremendous advantage for tourism marketers.
Overcoming The Image Of Colombia: A Study Of Canadian Travel Agents, Meghan Barley, Frederic Dimanche
Overcoming The Image Of Colombia: A Study Of Canadian Travel Agents, Meghan Barley, Frederic Dimanche
TTRA Canada 2016 Conference
Introduction: The decision making process for individuals who are considering traveling to a particular destination can be influenced by several different factors. Among those factors is the influence that travel professionals such as tour operators and travel agents play in recommending, or not, a destination. This study was conducted to gain further insight into the role that travel intermediaries have in shaping and influencing their customer’s decision to visit a country. More specifically, the study investigates how Canadian travel agents perceive Colombia as a travel destination. Colombia as a country has developed a negative reputation, and has become associated …
Improving Service Experiences With Mobile Ethnography: The Case Of Two Attractions In Toronto, Frederic Dimanche, Chris Gibbs
Improving Service Experiences With Mobile Ethnography: The Case Of Two Attractions In Toronto, Frederic Dimanche, Chris Gibbs
TTRA Canada 2016 Conference
Introduction: Tourism destination competitiveness has been one of the main areas of research in the past twenty years (e.g., Dwyer & Kim, 2003; Enright & Newton, 2004; Ritchie & Crouch, 2003). The competitiveness of any destination relies, in part, on the quality of the customer experience that is delivered in its tourist attractions. More specifically, tourist satisfaction is based on visitors’ assessment of an experience as compared to their expectations. It is therefore essential for attractions to not only monitor visitor satisfaction, but also to continuously improve the design of the services and experiences that are provided. The purpose …
Simpliflying: From Blog To International Consultancy, Singapore Management University
Simpliflying: From Blog To International Consultancy, Singapore Management University
Perspectives@SMU
Shashank Nigam grew a passion for aviation into an international marketing agency.
Emotions Involved In Shopping At The Airport, Alexis D. Tymkiw
Emotions Involved In Shopping At The Airport, Alexis D. Tymkiw
Honors Theses
This paper examines the emotional motivations that drive consumers to shop at airport retailers. Airport retailing is a rapidly growing segment as airports continue to expand retail areas and the number of passengers increase each year. With larger retail areas, airports are beginning to resemble shopping areas. However, with higher prices and consumers experiencing time and space constraints, the airport is a very unique shopping environment. This paper explored two unique emotional motivations for shopping at airports: (1) to escape the stress of travel and (2) to eliminate boredom. Analysis of the in-depth interviews led to the development of four …
The Model Of Network Carriers' Strategic Decision Making With Low-Cost Carrier Entry, Tamilla Curtis, Dawna Rhoades
The Model Of Network Carriers' Strategic Decision Making With Low-Cost Carrier Entry, Tamilla Curtis, Dawna Rhoades
Dr. Tamilla Curtis
"After deregulation in the United States in 1978, airlines faced intense competition on previously regulated routes. The proponents of deregulation stated that equilibrium in the industry would be achieved by providing lower fares and improved service (Daraban and Fournier, 2008). While this became true to some extent, the airline network in the U.S. was dominated by the hub-and-spoke system and concentrated in the hands of few large airlines. The emergence of the Low-Cost Carrier (LCC) model, which originated in the U.S. through Southwest Airlines in the early 1970s, became an instrument to drive the airlines towards a competitive equilibrium. The …
The Model Of Network Carriers' Strategic Decision Making With Low-Cost Carrier Entry, Tamilla Curtis, Dawna Rhoades
The Model Of Network Carriers' Strategic Decision Making With Low-Cost Carrier Entry, Tamilla Curtis, Dawna Rhoades
Dr. Tamilla Curtis
No abstract provided.
Customer Roles In Self-Service Technology Encounters In A Tourism Context, Petranka Kelly, Jennifer Lawlor, Michael Mulvey
Customer Roles In Self-Service Technology Encounters In A Tourism Context, Petranka Kelly, Jennifer Lawlor, Michael Mulvey
Articles
This paper reports on a study which explored the customer perspective on their roles in SST encounters in a tourism context, through the theoretical lens of service-dominant logic. The study employed short qualitative interviews with airline passengers at an international airport. The findings suggest that customers can assume six roles in an SST encounter which can be viewed as either positive or negative in terms of value creation. Therefore, a key contribution of this paper is the development of a role–experience continuum which depicts the variations in customer experiences of value creation in a tourism context.
Defining Place Image, Candi Clouse, Ashutosh Dixit
Defining Place Image, Candi Clouse, Ashutosh Dixit
Business Faculty Publications
The image of a place is important as it has implications for investments made in cities, workforce locations, and tourism. Place image incorporates concepts including brand, visual image, reputation, the sense of place, and the identity of the place - all of which create an overall image of a place and can lead to investment or abandonment. Place image has ramifications for decisions made about the place, including where businesses locate, where workers live, and where tourists visit (Smith, 2006). Place image has serious ramifications for decisions made about the place as people choose to stay, work, visit, and invest. …