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UNLV Gaming Research & Review Journal

Articles 181 - 210 of 322

Full-Text Articles in Gaming and Casino Operations Management

Community Leader Perceptions Of The Social And Economic Impacts Of Indian Gaming, Patricia L. Janes, Jim Collison Dec 2012

Community Leader Perceptions Of The Social And Economic Impacts Of Indian Gaming, Patricia L. Janes, Jim Collison

UNLV Gaming Research & Review Journal

The development of casino gambling in recent years whether through state-regulated or Native American gaming operations has resulted in increased concern over social and economic impacts. This study assessed perceptions of eight community leaders as to how the area was affected by a major expansion of a Native American casino. Leaders were interviewed prior to and several years after the completed expansion. Leaders felt the expansion had contributed positively to the community but noted increased social concerns. Overall, economic impacts were positive, however, the uniqueness of a Native American casino operation posed other challenges.

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Political Culture And Gambling Policy: A Cross-National Study, William N. Thompson, Carl Lutrin, Asher Friedberg Dec 2012

Political Culture And Gambling Policy: A Cross-National Study, William N. Thompson, Carl Lutrin, Asher Friedberg

UNLV Gaming Research & Review Journal

This paper seeks to find relationships between political culture and policy making on gambling in four jurisdictions, including Nevada and California, two adjacent U.S. States, and also in Great Britain and Israel. While the stages of political culture have not advanced to a tightly knit theory from which an array of testable hypotheses can flow, the concept can be helpful in understanding policy developments in gambling across national borders. Though this discussion leans toward the academic style, it offers a practical approach to cultural sensitivity that casino operatives should consider when expanding to divergent populations in new host communities, to …

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Trends Of Japan's Giant Leisure Industry: Pachinko, Ko Hirano, Kiyomi Takahashi Dec 2012

Trends Of Japan's Giant Leisure Industry: Pachinko, Ko Hirano, Kiyomi Takahashi

UNLV Gaming Research & Review Journal

Japanese law does not treat Pachinko as a form of gambling but rather as a leisure activity. Even though it is classified as a leisure activity, regulators still see a risk that Pachinko may stir up one's gambling spirit. Pachinko parlors are facing a reduction in number of visitors. Pachinko is becoming a popular investment for chain operators through domestic and foreign capital.

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Crm In Gaming: It's No Crapshoot!, Sudhir H. Kale Dec 2012

Crm In Gaming: It's No Crapshoot!, Sudhir H. Kale

UNLV Gaming Research & Review Journal

CRM, or Customer Relationship Management, though slightly more than a decade old, has become the management craze of the 21st century. Yet, managerial understanding of what CRM is, what it does, how to implement it, and the grounds for success or failure in CRM implementation, seem far from crystallized. This paper looks at why so many CRM endeavors fail, and proceeds to discuss issues critical to CRM's success. CRM projects in casinos will have a higher chance of success if CRM is viewed as a business philosophy and becomes a part of the corporate culture. Appropriate customer strategy, organizational transformation, …

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The Roles Of Casino Controllers, Collin Ramdeen, Bernard Fried Dec 2012

The Roles Of Casino Controllers, Collin Ramdeen, Bernard Fried

UNLV Gaming Research & Review Journal

The purpose of this research was to examine the managerial and finance roles of casino controllers. Controllers were surveyed and interviewed about the current state of their role within their companies. A survey was given to 60 casino controllers attending the casino controllers' conference at the Monte Carlo Resort in Las Vegas on March 16, 2000. Interviews were conducted with five casino controllers to obtain qualitative information that could not be obtained through the questionnaire. The results provide detailed information on the role behavior of casino controllers and their contribution to organizational goal attainment.

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Residents' Perceptions And Attitudes Towards Native American Gaming (Nag) In Kansas: Demographics, Policies & Future Development, Daniel L. Spears, Carl A. Boger Jr. Dec 2012

Residents' Perceptions And Attitudes Towards Native American Gaming (Nag) In Kansas: Demographics, Policies & Future Development, Daniel L. Spears, Carl A. Boger Jr.

UNLV Gaming Research & Review Journal

This study applies a tourism model developed by Perdue, Long, and Allen ( 1990) to investigate residents' perceptions of Native American Gambling in Kansas. A survey was administered to 1038 households, on a population proportionate basis, in Brown County (35 .65% ), Doniphan County (25.30% ), and Jackson County (39.05% ). Results indicated several relationships among perceived impacts of NAG development, including the respondent's gender, gaming trips, age, employment status, and income level. Additionally, this study identified an association or dependence between the resident's perceived future of the community and support for additional NAG development, support for restrictive NAG development …

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Glass Ceiling Or Saran Wrap™? Women In Gaming Management, Wanda M. Costen, Christian E. Hardigree, Michael A. Testagrossa Dec 2012

Glass Ceiling Or Saran Wrap™? Women In Gaming Management, Wanda M. Costen, Christian E. Hardigree, Michael A. Testagrossa

UNLV Gaming Research & Review Journal

This study explores women's representation in gaming management in the 24 highest gross revenue gaming establishments in America. While almost 54% of foodservice and lodging employees are women, and approximately 44% of the managers in foodservice and lodging are women, one area of hospitality seems to be lagging-gaming. Our data indicated that women held 123 of 496 positions or 24.8% of casino management positions. Almost 68% of these female managers were in non-gaming positions. Our findings appear to support social closure theory since 11 of the 40 women in gaming management positions were in the cage department, and 4 of …

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A Virtual Pandora's Box: What Cyberspace Gambling Prohibition Means To Terrestrial Casino Operators, David G. Schwartz Dec 2012

A Virtual Pandora's Box: What Cyberspace Gambling Prohibition Means To Terrestrial Casino Operators, David G. Schwartz

UNLV Gaming Research & Review Journal

Recently, there has been increased pressure on the U.S. Congress to act against Internet gambling. While it may be tempting for terrestrial casinos to watch idly as the federal government moves to eliminate a potential competitor, those in the business of gaming must be leery of any federal efforts to halt gambling online. In the final analysis, the same arguments to restrict consumer choice in cyberspace can be easily used against gambling in real casinos-a compelling reason for terrestrial gaming operators to forcefully oppose any federal restrictions on Americans' rights to gamble.

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Perceptions Of A Bible Belt State's Proposed Casino Gaming Legislation By Religious Affiliation: The Case Of Kentucky Residents, Desmond O. Brown, Mary G. Roseman, Sunny Ham Dec 2012

Perceptions Of A Bible Belt State's Proposed Casino Gaming Legislation By Religious Affiliation: The Case Of Kentucky Residents, Desmond O. Brown, Mary G. Roseman, Sunny Ham

UNLV Gaming Research & Review Journal

This study seeks to explore whether differences exist among Kentucky residents' perception of casino gaming based on religious affiliation. A survey was conducted to sample 600 residents regarding currently a widely debated introduction of land-based casinos in the state, yielding a response rate of 38.4%. The results support earlier studies regarding the impact religion has on people's attitudes toward gaming. The findings suggest that Catholics have a more positive attitude toward the legalization of gambling than persons of Protestant faiths.

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Principles, Processes And Practices In Responsible Provision Of Gambling: A Conceptual Discussion, Nerilee Hing Dec 2012

Principles, Processes And Practices In Responsible Provision Of Gambling: A Conceptual Discussion, Nerilee Hing

UNLV Gaming Research & Review Journal

This paper develops a definition and conceptual framework of responsible provision of gambling that integrates three central constructs in the corporate social performance literature. It depicts responsible provision of gambling as the congruence between the socially responsible principles, socially responsive processes and socially desirable practices that gambling operators pursue and those expected by their key stakeholders in managing the social impacts of gambling. The framework therefore provides some theoretical underpinnings to clarify the meaning of responsible provision of gambling and to facilitate its implementation in order to inform scholarly research and applied initiatives. Some potential research applications of the framework …

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A Customer-Based Assessment Of Casino Atmospherics, Karl J. Mayer, Lesley Johnson Dec 2012

A Customer-Based Assessment Of Casino Atmospherics, Karl J. Mayer, Lesley Johnson

UNLV Gaming Research & Review Journal

This study investigates the elements of casino atmospherics from the perspective of slot machine players in a Las Vegas Strip casino. Guest responses to a survey instrument that was developed to measure the elements of casino atmosphere were collected and quantitatively analyzed. The results of this study suggest that the design elements of floor layout and theme may be most closely aligned with the concept of casino atmosphere from the perspective of a slot player. This outcome supports the gaming industry's long-standing emphasis on these two areas of casino design. The study also provides further insight about physical evidence in …

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The Determinants And Effects Of Slot Servicescape Satisfaction In A Las Vegas Hotel Casino, Anthony F. Lucas Dec 2012

The Determinants And Effects Of Slot Servicescape Satisfaction In A Las Vegas Hotel Casino, Anthony F. Lucas

UNLV Gaming Research & Review Journal

Scales representing ambient conditions, ability to navigate the slot floor, cleanliness, interior decor and seating comfort all produce a significant effect on slot servicescape satisfaction. Scales representing slot servicescape satisfaction and gaming value produce significant effects on overall satisfaction with the slot experience. Overall satisfaction with the slot experience produces a significant effect on behavioral intention variables such as repatronage, word of mouth and desire to remain in the casino environment. This exploratory study uses data from a Las Vegas hotel casino to extend the work of Bitner (1992) and Wakefield and Blodgett (1996) related to servicescape effects. Simultaneous multiple …

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Editor's Comments: Benefits Of A Marketing Plan, John Bowen Dec 2012

Editor's Comments: Benefits Of A Marketing Plan, John Bowen

UNLV Gaming Research & Review Journal

No abstract provided.

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Developing The Casino Marketing Plan, Andrew M. Klebanow Dec 2012

Developing The Casino Marketing Plan, Andrew M. Klebanow

UNLV Gaming Research & Review Journal

This article stresses the need to develop and implement structured marketing plans. He discusses the benefits of formal planning and the challenges of developing a researched, realistic plan. An outline or framework for a casino marketing plan appears at the end.

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Performance Gaps Between U.S. And European Casinos: A Comparative Study, Zheng Gu Dec 2012

Performance Gaps Between U.S. And European Casinos: A Comparative Study, Zheng Gu

UNLV Gaming Research & Review Journal

Recent years have seen the fast spread of legalized gaming throughout the world. Amid the frenzied gaming boom, new casinos have mushroomed on every continent. Casinos in different continents operate in different legal and market environments and may have performed quite differently. This study examines the performance results of U. S. casinos, those in Nevada and on the Las Vegas Strip in particular, in comparison with Dutch and French casinos in 1998. It was found that Dutch and French casinos outperformed U. S. casinos in both revenue efficiency and profitability. Noncompetitive European gaming markets most likely have helped European casinos …

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Diversify Into European Markets To Enhance Revenue: A Strategy Proposed For The Las Vegas Strip And Atlantic City, Zheng Gu Dec 2012

Diversify Into European Markets To Enhance Revenue: A Strategy Proposed For The Las Vegas Strip And Atlantic City, Zheng Gu

UNLV Gaming Research & Review Journal

In recent years, the casino industry in some European countries has experienced remarkable growth in gaming revenues. This study examines the growth momentum of casino gaming in Europe and its implications for casinos on the Las Vegas Strip and in Atlantic City. Five factors that make European markets attractive for U. S. casinos were considered: the fast growth of the European slot market; unfavorable tax structures and high legal barriers to entry into the European casino industry; the growth of leisure time; low spending on marketing by European casinos; and the use of European slot players to balance table games …

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Casino Gaming From A Border State Perspective: Impact On The Hospitality Industry, Claire D. Schmelzer, Damon Revelas, Desmond O. Brown Dec 2012

Casino Gaming From A Border State Perspective: Impact On The Hospitality Industry, Claire D. Schmelzer, Damon Revelas, Desmond O. Brown

UNLV Gaming Research & Review Journal

Stakeholders of the hospitality industry, defined as owners and managers of hotels and restaurants, from a state contiguous to states where casino gaming is legalized were questioned regarding their attitudes toward the legalization of casino gaming and their perceptions of its impact on business currently and if gaming were legalized in the state. The data were analyzed using frequency distributions, cross tabulations, and Chi Square statistics. Results included the following: Opinions about legalizing gaming in the state were evenly divided between favor and disfavor. Based on region, organizational structure and job title, observable differences in opinion were noted concerning the …

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Residents' Perceptions And Attitudes Towards Native American Gaming (Nag) In Kansas: Proximity And Number Of Trips To Nag Activity, Daniel L. Spears, Carl A. Boger Jr. Dec 2012

Residents' Perceptions And Attitudes Towards Native American Gaming (Nag) In Kansas: Proximity And Number Of Trips To Nag Activity, Daniel L. Spears, Carl A. Boger Jr.

UNLV Gaming Research & Review Journal

This study assessed the perceptions and attitudes toward Native American Gaming (NAG) development in the State of Kansas. By using the resident support for tourism model developed by Perdue, Long, and Allen (1990), this study assessed perceptions and attitudes of residents in relation to their proximity to NAG activity and their number of visits to Native American casinos in the last 12 months. A survey was administered to 1038 households on a population proportionate basis in Brown County (35.65%), Doniphan County (25.30%), and Jackson County (39.05%) in the State of Kansas. Significant differences were found between distance from NAG activity …

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Using The Critical Incident Technique To Assess Gaming Customer Satisfaction, Lesley Johnson Dec 2012

Using The Critical Incident Technique To Assess Gaming Customer Satisfaction, Lesley Johnson

UNLV Gaming Research & Review Journal

Before gaming organizations can initiate efforts to service their customers, they must be able to effectively manage the service encounter. Although every service encounter is not necessarily critical to satisfaction, it is not always obvious which are crucial to the customer and which are not. Using critical incidents reported by gaming customers and employees, this study identifies service encounters that both parties perceive as being very satisfactory or very dissatisfactory from the customer's point of view. Identifying particularly positive and negative customer service experiences can provide direction for management in allocating resources specifically to those areas that maximize customer satisfaction …

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Book Review: Indian Casino, William N. Thompson Dec 2012

Book Review: Indian Casino, William N. Thompson

UNLV Gaming Research & Review Journal

No abstract provided.

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Game Volatility At Baccarat, Andrew Macdonald Dec 2012

Game Volatility At Baccarat, Andrew Macdonald

UNLV Gaming Research & Review Journal

The authors discuss the volatility of table games using Baccarat as an example. The expected deviation from the win, in percentage terms, will decrease as the number of decisions is increased. In absolute terms, the deviation is likely to increase as decisions increase. Through the formulas presented in the article the author shows there is no natural evening-up process. That is if a casino lost one million dollars on Baccarat play last month, the casino manager cannot expect to make the theoretical win plus an additional one million next month. The article will help managers understand and plan for fluctuations …

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Improving Competitiveness Through Cooperation: Assessing The Benefits Of Cooperative Education Partnerships In Gaming Management, Helen Breen, Nerilee Hing Dec 2012

Improving Competitiveness Through Cooperation: Assessing The Benefits Of Cooperative Education Partnerships In Gaming Management, Helen Breen, Nerilee Hing

UNLV Gaming Research & Review Journal

Cooperative education partnerships between industries and universities are becoming increasingly common in response to fundamental challenges facing both sectors. Theoretically, many benefits for both partners are espoused. This paper explores these benefits and then assesses whether and how these have occurred in a leading gaming management course in Australia. It was found that benefits for industry comprised enhanced industry professionalism and legitimacy; increased professional status; better public image; control of abstract knowledge and improved industry competitiveness. For the university, key benefits have included improved educational offerings; enhanced university reputation in the discipline and for cooperative education partnerships; additional student fees …

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Casino Technology: Player Tracking And Slot Accounting Systems, Z. Wang, H. Aquino Dec 2012

Casino Technology: Player Tracking And Slot Accounting Systems, Z. Wang, H. Aquino

UNLV Gaming Research & Review Journal

The objective of this research is to provide the casino industry with an unbiased, independent study on the available technologies in its business. Both the software manufacturers and the casinos recognize that tracking systems are far from being anything close to perfect. Thus, gaming companies are continually trying to improve the systems that they have on the market. In this paper the authors analyze player tracking and slot accounting systems based on their costs, functions, sizes, hardware requirements, and software requirements respectively, which may help casino executives better understand the technologies available to them and make more prudent and cost-effective …

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Items Of Importance To Patrons Of Indian And Riverboat Casinos, Carl J. Pfaffenberg, C. Costello Dec 2012

Items Of Importance To Patrons Of Indian And Riverboat Casinos, Carl J. Pfaffenberg, C. Costello

UNLV Gaming Research & Review Journal

The objectives were to identify similar characteristics for casino patrons and determine what factors were important to these individuals. Patrons from Indian and riverboat casinos were surveyed on demographic variables, casino experience, and importance of 25 items. Casino patrons scored intangible items such as security and service highly. Casino managers must constantly assess how the casino is performing by using data extracted from their clientele.

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Hedonistic Differences Between Mechanical Game Players And Table Game Players: An Exploratory Investigation On The Road To A Comprehensive Theory For Gambling, Karl Titz, David Andrus, Judy Miller Dec 2012

Hedonistic Differences Between Mechanical Game Players And Table Game Players: An Exploratory Investigation On The Road To A Comprehensive Theory For Gambling, Karl Titz, David Andrus, Judy Miller

UNLV Gaming Research & Review Journal

This exploratory research examined relationships between casino play and hedonic factors. The hedonic factors examined were emotion, sensation seeking and impulsivity, absorbing experiences, and analytical characteristics. Differences between slot players and table game players were measured. The subjects were a convenience sampling of 1,010 casino gamblers at a Las Vegas Strip casino catering to out of town visitors. All participants completed a 45- item survey. The constructs were measured using the Mehrabian and Russell (1974) pleasure, arousal, and dominance scale; the Zuckerman Kuhlman sensation seeking and impulsivity scale; the Swanson (1978) absorbing experience scale; and an analytical scale developed by …

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Wages In Las Vegas And Reno: How Much Difference Do Unions Make In The Hotel, Gaming, And Recreation Industry?, C. Jeffrey Waddoups Dec 2012

Wages In Las Vegas And Reno: How Much Difference Do Unions Make In The Hotel, Gaming, And Recreation Industry?, C. Jeffrey Waddoups

UNLV Gaming Research & Review Journal

A significant union presence in the Las Vegas, Nevada Hotel, Gaming, and Recreation (HGR) industry juxtaposed to the near absence of unions in the Reno, Nevada segment of the same industry is used to study how unions affect wages both within the industry and in a much less unionized sector, the Wholesale and Retail Trade (WRT) industry. The results indicate that median wages of highly unionized occupations in the Las Vegas HGR industry are significantly higher than wages of identical occupations in Reno. Little difference in wages is observed in the WRT industries of the two regions. In light of …

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Viewpoint, Vincent H. Eade Dec 2012

Viewpoint, Vincent H. Eade

UNLV Gaming Research & Review Journal

No abstract provided.

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Players' Pool Slot Gaming: Fact And Fantasy, Charles Carslaw, E.J. Egghart Dec 2012

Players' Pool Slot Gaming: Fact And Fantasy, Charles Carslaw, E.J. Egghart

UNLV Gaming Research & Review Journal

Players pool gaming has existed in many jurisdictions in connection with card game operations. It has also being proposed for use in slot machine operations in jurisdictions where full Class III gaming is not fully legalized. Using a players' pool trust is a non-house-banked alternative for slot operation that has been proposed to allow Native American tribal casinos in some major states to operate their slot machines in a similar manner to Nevada style casinos. The purpose of establishing players' pool type gaming is to remove the house banking element from gaming that is essentially equivalent to Class III gaming …

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The Hospitality Industry's Lmpact On The State Of Nevada: A Summary & Review, Shannon Bybee, Jeremy A. Aguero Dec 2012

The Hospitality Industry's Lmpact On The State Of Nevada: A Summary & Review, Shannon Bybee, Jeremy A. Aguero

UNLV Gaming Research & Review Journal

This article summarizes the economic, fiscal, and social impact findings of The Hospitality Industry's Impact on the State of Nevada, a report issued in November1998 by the International Gaming Institute. This summary includes data on jobs, wages, output, taxes, crime, and other social issues. A brief discussion is included regarding the authors' opinions of the state's dependence on the hospitality industry and gaming taxes, as well as the potential ramifications of this dependence in a changing economic environment.

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A Proposed Typology Of Odyssey Slot Machine Gamblers, Lorraine Cebollero, Karl Mayer, Stanley Pinkos Dec 2012

A Proposed Typology Of Odyssey Slot Machine Gamblers, Lorraine Cebollero, Karl Mayer, Stanley Pinkos

UNLV Gaming Research & Review Journal

This paper discusses the development of a typology of gamblers who play the Odyssey slot machine. Qualitative research methods were employed, using an ethnographic approach to the research setting. Two typologies are presented and discussed, one for the Odyssey Players and a second for the Odyssey Observers. While the potential application of these two typologies to the more general classification of all slot machine gamblers is unknown, it is believed that this paper represents the first study of its kind in the gaming industry. As such, it may provide a foundation for both academics who are interested in conducting further …

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