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Articles 1 - 8 of 8
Full-Text Articles in Arts Management
Many Asias But One Singapore: The Problematics Of Creative Industry, Kirpal Singh
Many Asias But One Singapore: The Problematics Of Creative Industry, Kirpal Singh
Research Collection School of Social Sciences
The author discusses issues concerning the creative industry in Singapore. He highlights a National Conversation event which features the critical role and position of the creative industry in Lion City aiming to be a global hub for the arts and culture. He also highlights the Singapore Day celebration as well as the country's relationship with the other Asian countries.
Upham’S Corner Main Street: Developing Ideas For Promoting Arts And Businesses In Upham’S Corner, Werner Kunz, Barbara Lewis, Upham's Corner Main Street
Upham’S Corner Main Street: Developing Ideas For Promoting Arts And Businesses In Upham’S Corner, Werner Kunz, Barbara Lewis, Upham's Corner Main Street
Office of Community Partnerships Posters
Dorchester’s Upham’s Corner neighborhood is home to a diverse mix of neighborhood residents, many historical landmarks, and a commercial district. At one point, Upham’s Corner was one of the top five market hubs for New England. It was because of this market history that the Strand Theater was built as a community home, as a community connection, and as a network. UMass Boston’s College of Management undergraduate students have developed ideas for promoting the arts and bringing businesses to the Upham’s Corner neighborhood. Assistant Professor of Marketing, Werner Kunz, coordinated the project with students in his “Services Marketing” class to …
Refresh. Create. Inspire. The Mission, Vision And Values Behind The Coca-Cola Company And The Digital Marketing Strategies Of The "Open Happiness" Campaign, Sara Svendsen
Masters Theses
Due to the influence of Coca-Cola on advertising, digital marketing, and marketing strategies, the present rhetorical analysis seeks to show the many aspects of digital media in the Company's present "Open Happiness" campaign. The study of the campaign seeks to show that the Company mission statement, Company values and the vision of The Coca-Cola Company are implemented into all of the different facets of the Open Happiness campaign, and in the context of Mood Management Theory, exude the overall theme of the campaign, happiness. The parts of the campaign that were analyzed were focused on the YouTube channels of The …
Seattle's Seafaring Siren: A Cultural Approach To The Branding Of Starbucks, Briana Kauffman
Seattle's Seafaring Siren: A Cultural Approach To The Branding Of Starbucks, Briana Kauffman
Masters Theses
Many corporate brands tend to be built on a strong foundation of culture, but very minimal research seems to indicate a thorough analysis of the role of an organizational's culture in its entirety pertaining to large corporations. This study analyzed various facets of Starbucks Coffee Company through use of the cultural approach to organizations theory in order to determine if the founding principles of Starbucks are evident in their organizational culture. Howard Schultz' book "Onward" was analyzed and documented as the key textual artifact in which these principles originated. Along with these principles, Starbucks' Website, Facebook, Twitter and YouTube page …
Innovations In Citizen-State Interaction In Vanuatu: Grassroots Approaches To Maintaining Bio-Cultural Diversity, Thomas Dick, Cherise Addinsall
Innovations In Citizen-State Interaction In Vanuatu: Grassroots Approaches To Maintaining Bio-Cultural Diversity, Thomas Dick, Cherise Addinsall
Thomas Dick
Many countries in the South Pacific are currently failing to adequately address issues in regards to bio-cultural diversity, which is leading to escalating environmental and health problems for Pacific Islanders (Morrison & Munro, 1999). These issues have the potential to undermine the Pacific way of life, which requires healthy ecosystems and continued access to natural resources for livelihoods and cultural enrichment (SPREP, 2011). The disposal of waste in small island developing states is limited due to small land areas, shallow water tables and population pressures. The consequences from insufficient waste management can consist not only of obvious aesthetic problems but …
Giving Voice To Cultural Enterprises From The Global South, Ben Farr-Wharton, Thomas Dick, Jaime Ruiz-Gutiérrez, Siegrid Guillaumon, Tania Casado, Lucas Gomes, Luke Johnston
Giving Voice To Cultural Enterprises From The Global South, Ben Farr-Wharton, Thomas Dick, Jaime Ruiz-Gutiérrez, Siegrid Guillaumon, Tania Casado, Lucas Gomes, Luke Johnston
Thomas Dick
Over the last decade-and-a-half there has been a rise in the amount of academic research exploring the conceptual and historical interactions of ‘culture’ and ‘the market’ (see for example Caves (2000), Cunningham (2002), Pratt (2004), Throsby (2008), O'Connor (2009), O'Connor (2010)). Although contentious, the impetus for this has largely been the establishment of the ‘creative industry’ discourse and how it has been applied globally in policy and practice (Cunningham 2009). Despite this, with only a few notable exceptions, the theory and concepts that underpin this discourse have largely been derived through research contexts that are Anglo/Euro-centric and metropolitan. The purpose …
Museums As Sites Of "Being In Conversation": A Hermeneutic Phenomenological Study, Randy C. Roberts
Museums As Sites Of "Being In Conversation": A Hermeneutic Phenomenological Study, Randy C. Roberts
Antioch University Full-Text Dissertations & Theses
In times of great change, institutions must be able to adapt while not losing their essence, those qualities that are central, enduring, and distinctive. While it is understood and acknowledged that museums must change their approach to be relevant and sustainable in a world in which there have been monumental shifts in the ways that people communicate, access information, and experience connection, the essential qualities of museums are not well-defined or agreed upon. More than a decade into the new century and in spite of much discussion, contemplation, and experimentation, the 21st century museum model remains unsettled. To explore the …
Pygmalion Music Festival As Alternative Media? A Critical Analysis Of The Intersection Of Independence And Corporatization, Patrick R. Singer
Pygmalion Music Festival As Alternative Media? A Critical Analysis Of The Intersection Of Independence And Corporatization, Patrick R. Singer
Masters Theses
This study of Pygmalion Music Festival utilizes a theoretical framework of alternative media theory to analyze the festival's position in independent and corporate music festival and concert production. Pygmalion Music Festival is a mid-sized independently owned and operated music festival held annually in Champaign-Urbana, Illinois. This research investigates the progression of independent ( or "indie") music culture, how the industry has gradually become co-opted by the corporate music industry, and how Pygmalion Music Festival is situated within the indie/corporate binary. This binary is not black and white, rather an intersection that creates a blurred area between the two. "Indie" artists …