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Articles 1 - 12 of 12
Full-Text Articles in Arts Management
Online Advertising And Consumer Behavior In Tunisia, Rabeb Hamdi, Romdhane Khemakhem
Online Advertising And Consumer Behavior In Tunisia, Rabeb Hamdi, Romdhane Khemakhem
Atlantic Marketing Journal
The aim of this study was to present new mediating and moderating variables in the relationship between online advertising and purchase intention as well as visiting the store. Therefore, a qualitative study of 17 Tunisian Internet users was conducted (semi-structured interview). Results showed that the lifestyle change and the disposition to visit the store are the mediating variables between these consequences and electronic advertising (purchase intention and visiting the store). Furthermore, the involvement with the product is the moderating variable between e-advertising and lifestyle change, including disposition to visit the store.
Group Brands As An Innovative Pedagogical Tool: Using Marketing Theory In Real-World Collaborative Teaching, Cheryl A. Tokke
Group Brands As An Innovative Pedagogical Tool: Using Marketing Theory In Real-World Collaborative Teaching, Cheryl A. Tokke
Atlantic Marketing Journal
This teaching and learning pedagogy paper demonstrates how group brands were used as interdisciplinary teaching tools in marketing, business, research, and social science classes by applying theories of branding, collaborative learning, affinity, and social identity in experiential learning. There were two primary reasons why this project was done. First, implementing a pedagogical tool would bring students together in a collaborative team over the period of a semester gaining a critically important business tool; the requirement of working in teams and networked relationships. Second, by enriching the curriculum of business marketing and social science courses through incorporating a semester long term-based …
The Role Of Social Media And Social Networking As Marketing Delivery Systems For Preventive Health Care Information, Joe Cangelosi, David Kim, Ken Griffin, Ed Ranelli
The Role Of Social Media And Social Networking As Marketing Delivery Systems For Preventive Health Care Information, Joe Cangelosi, David Kim, Ken Griffin, Ed Ranelli
Atlantic Marketing Journal
The use of social media and social networking (SM&N) is prevalent in health care. Through social media, individuals can access information to enhance their overall health and well-being. Given that prevention is crucial to a long healthy life, as well as restraining escalating health care costs, this study offers insights into the types of social media and networking platforms that health care consumers consider most important, especially with regard to obtaining Preventive Health Care Information (PHCI). Further, it goes on to identify the demographics of persons who consider social media and social networking platforms as most important. This research used …
The History And Evolution Of The Market For ‘Delebs’ (Dead Celebrities), Denver D'Rozario, Guang Yang
The History And Evolution Of The Market For ‘Delebs’ (Dead Celebrities), Denver D'Rozario, Guang Yang
Atlantic Marketing Journal
In this paper, we survey the history behind the growing market for dead celebrities (‘Delebs’) in their role of creating secondary brand associations. According to some estimates, this market is now worth $2.25 billion in annual licensing and royalty revenues (CBC 2013). We begin, by defining key terms that are used in this market. Next, we do a survey and analysis of the major events that have given rise (intentionally or unintentionally) to this market. For ease of discussion, we discuss these historical events grouped by era. We follow this with a summary of the major events and trends that …
Dichotomies: Lessons From A College Life On Tour, Alexander J. Dontre
Dichotomies: Lessons From A College Life On Tour, Alexander J. Dontre
All Faculty and Staff Scholarship
In this unique memoir, the author reveals his struggles and triumphs as a touring musician pursuing a college education. From 2011-2017, Alex Dontre performed 505 concerts with his band Psychostick while simultaneously enrolled in rigorous online courses. It culminated with a master's degree in Business Psychology from Franklin University, at which time he gave the commencement speech at his graduation as valedictorian.
Economic Provenance: The Financial Analysis Of Art Historical Records, Amy C. Whitaker
Economic Provenance: The Financial Analysis Of Art Historical Records, Amy C. Whitaker
Journal of Contemporary Archival Studies
The Leo Castelli Gallery launched pivotal mid-twentieth-century artistic careers, including those of Jasper Johns and Robert Rauschenberg. Although well-studied for its artistic impact, the Castelli archives—as well as those of other gallery artists such as Frank Stella and early collectors such as Burton and Emily Hall Tremaine—include a curious trove of artists’ financial records and related correspondence. This paper argues that these records form an “economic provenance” that is important both to both art market analysis and art history. This economic context is sometimes overlooked because of the contested relationship between art and markets. In this context, the archive can …
All Access: A Backstage Pass To A Collaborative, Undergraduate Music Journal, Michele Gibney, Keith Hatschek, Nicole Wasnock
All Access: A Backstage Pass To A Collaborative, Undergraduate Music Journal, Michele Gibney, Keith Hatschek, Nicole Wasnock
Conservatory of Music Faculty Presentations
The number of currently publishing, student run music journals can be counted on one hand. And of those, only half are for undergraduates. At University of the Pacific, the Conservatory of Music started a music industry analysis and opinion journal in 2018. Edited and written by undergraduate students, Backstage Pass has published two issues totaling 47 papers. The benefits of journal writing, editing, publishing and hosting are numerous from many different stakeholder points of view. The collaborative effort is shared between the University Libraries (hosts the institutional repository where the journal is published and offers technical support) and the Conservatory …
Censoring Hate In The Music Industry: Shifting Perspectives In Pursuit Of Cultural Equity, Joey A. Tan
Censoring Hate In The Music Industry: Shifting Perspectives In Pursuit Of Cultural Equity, Joey A. Tan
Backstage Pass
Music is intended to be expressive and unconstrained, a tool of communicating emotion and bridging humanity. As such, censorship is widely despised among music creators, listeners, publishers, distributors, and other music industry stakeholders. “Freedom of expression,” however, proves to be an applicable argument for both sides of the matter when the censorship concerns hate directed at marginalized communities. Analyzing the concept of censorship through the lens of those with privilege and power fails to recognize the extent to which hate speech impacts its victims and the indirect recipients of the message. As a powerful influencer of popular and youth cultures, …
The Music Industry Has A Mental Health Problem, Manny Manriquez
The Music Industry Has A Mental Health Problem, Manny Manriquez
Backstage Pass
No abstract provided.
Leadership And Community In The Arts: A Case Study Of Legend And Culture In Chiusdino, Italy, Amanda Svetlak
Leadership And Community In The Arts: A Case Study Of Legend And Culture In Chiusdino, Italy, Amanda Svetlak
Arts Administration Masters Theses
The complexity of culture goes beyond artistic expression, nationality, race, and religion. Culture shapes our communications, interactions, and our perceptions of the world around us (Hall, 1989). Studies show that self-awareness of our own culture through exposure to the unfamiliar leads to intercultural competences (Herlo, 2015; Crossman, 2011; Hermond 2018; Hall 1989). As technology, travel, and community diversity continues to shrink our world and diversify our workplaces, these intercultural competences support modern processes of marketing, community engagement, and organizational leadership. This thesis is a case study of the community culture, organizational culture, and structure of arts institutions in Chiusdino, Italy. …
Learning At Literary Festivals, Giulia Rossetti, Bernadette Quinn
Learning At Literary Festivals, Giulia Rossetti, Bernadette Quinn
Books/Book Chapters
No abstract provided.
It’S Garfield’S World, We Just Live In It: An Exploration Of Garfield The Cat As Icon, Money Maker, And Beast, Iris B. Engel
It’S Garfield’S World, We Just Live In It: An Exploration Of Garfield The Cat As Icon, Money Maker, And Beast, Iris B. Engel
Senior Projects Fall 2019
No newspaper comic character enjoys a larger international audience than Garfield. While newspaper comics have been infiltrating the homes of readers in the United States since the 1880s, Garfield has made more of an impact than any other. Brought into existence by Jim Davis in Muncie, Indiana in 1978, Garfield has now gone world-wide. Breaking Guinness world records for most syndicated newspaper comic strip, Garfield has made over 800 million dollars in comic sales alone, making it the largest grossing newspaper comic strip to date. Recognized globally, Garfield is an international icon. Despite these laudations, there has never been an …