Arts Management Commons^™

Couples Sleeping Apart--Separate Master Bedrooms And The Impact On The Real Estate And Related Markets, John E. Crawford

Atlantic Marketing Journal

Sleeping is a fundamental individual human need. However, most adults fulfill this need by sleeping with a partner, a behavior particularly true for married couples. A trend of couples choosing to sleep apart has emerged in recent years. For reasons practical and personally beneficial or preferred, a growing number of couples are choosing to have a home with two master bedrooms--one for him and one for her, each furnished according to the needs and tastes of the partners. Thus, some homes are being built with two master bedrooms, others are being modified to have two master bedrooms, and new empty …

Forming Community Partnerships, Lori Foley

CHAR

In the event of a disaster, regardless of the type or scope, the first response is always local. For the institutions and organizations charged with safeguarding the nation’s cultural and historic resources – museums, historical societies, libraries, and municipal offices, to name just a few – building relationships with local first responders and emergency managers before disaster strikes is key to ensuring the safety of staff and collections. State emergency management agencies are also collaborating with their state cultural agencies to protect these valuable and vulnerable resources. The resulting emergency networks better position the local community and the state to …

Lessons Learned From Culture In Crisis; Or Protecting The Past To Save The Future, Laurie Rush

CHAR

At the midpoint of the second decade of the 21^st century, the world is experiencing deliberate destruction of cultural property at a scale not seen since the Second World War. Future protection and preservation of cultural heritage depends on learning from tragedy and applying these lessons as pro-actively as possible. First, we are discovering that no matter the threat, there are people who risk their lives to save artifacts and features of their culture, and the motives for this courage are retrospectively clear. For a community to survive a conflict or disaster as a corporate entity, elements of shared …

Keynote Address - When Violent Nonstate Actors Target Cultural Heritage Sites, Victor Asal

CHAR

Why would organizations attack or kill people at cultural heritage sites or destroy such sites? Using data from the Big Allied and Dangerous insurgent dataset that has data on 140 insurgent organizations from 1998-2012, and data from the Global Terrorism Database, this presentation examines the factors that make insurgent groups more likely to attack such sites or kill people at such sites. We look at the impact of organizational ideology, organizational structure and power as well as country level factors.

Mitigation, Response And Recovery, Richard Lord

CHAR

Abstract: Hurricane Harvey ravaged Texas and Louisiana nearly five years after Superstorm Sandy devastated the East Coast and caused 53 deaths, destroyed or severely damaged 100,000 Long Island homes, and left an estimated $42 billion in damages across New York State.

This session will provide an overview of the disaster relief and assistance programs available under the Stafford Act, when they are triggered, and how private non-profit and cultural institutions can plan for natural hazards and take full advantage of available aid. There will also be discussion of the NYS Hazard Mitigation Plan, the Community Risk and Resiliency Act, and …

Informing Responders Using Gis And Gps, Deidre Mccarthy

CHAR

Hurricane Katrina devastated the Gulf Coast in August 2005 and created the single largest disaster for cultural resources that the United States has witnessed since the inception of the National Historic Preservation Act (NHPA) in 1966. Notably, the NHPA created the National Register of Historic Places, our nation’s catalog of important cultural resources. The NHPA also stipulates that any federal undertaking which may adversely affect National Register eligible resources be mitigated. For the Federal Emergency Management Agency (FEMA), Katrina created the largest compliance project ever under Section 106 of the NHPA.

Although causing a great deal of damage, Katrina also …

Keynote Address: Climate Change: From Global To New York Scale, Christopher D. Thorncroft

CHAR

This talk is concerned with the science and impacts of climate change from global to New York scales. It will provide an assessment of how the climate has changed over the past Century based on a purely observational perspective. The scientific basis for anthroprogenic climate change will be explained and discussed including a description of the “greenhouse effect” and why it is important for life on this planet. We will briefly discuss global and local consequences of a warmer climate and what we need to be prepared for going forward in the coming decades.

Opening Keynote Address: Using Data To Understand Cultural Destruction, Brian I. Daniels

CHAR

Brian I. Daniels, Ph.D, Penn Cultural Heritage Center, University of Pennsylvania Museum.

Why is cultural heritage targeted in conflict? Under what circumstances? By whom? Today, due in part to the recent notorious instances of cultural destruction in the Middle East and North Africa, there is perhaps more attention among the broader scientific community than ever before about the phenomenon of cultural loss. At the same time, there are many significant data and analytical gaps. Little social science literature about cultural destruction exists and many critical questions—and avenues of research—are, as of yet, unstudied. A primary reason for this lack …

A Fine Arts Marketing Elective: Justification Of Need And Proposed Course Content, Kimball P. Marshall Ph.D., Rene Desborde, Sharon Thach

Atlantic Marketing Journal

This paper explains the need for a marketing elective course that would address the business field of fine arts marketing with an emphasis on visual arts including painting in various media including drawings and print reproductions, photography, and sculpture. The proposed course would be intended for general business students, marketing majors, and fine arts majors. The paper first reviews the overall business impact of fine arts marketing from a global business and United States perspective. The paper then suggests major topics and readings that would be included in such a course and the order in which these topics might be …

Leadership In An Australian Context: Highlighting A Qualitative Investigation With Construct Validity Support, Nezar Faris

The Qualitative Report

This paper highlights how criteria for validity that are usually utilized within quantitative research can be used to provide further validation to fully qualitative research. In this case, the qualitative research utilizes the grounded theory method. This research used the grounded theory to investigate leadership processes in the substantive setting of the Islamic organizations in Australia. The qualitative analysis of qualitative data generated a number of categories that were conceptually unique. Theoretical sampling directed the researcher toward data sources that provided further conceptual uniqueness. The similarity between some of these newly-generated categories and lower-order categories gave cause to claim convergent …

The Importance Of Branding In Small Businesses, Amber J. Rabie

Senior Honors Theses

The Land of Milk & Honey Farm exists to provide quality food produced in facilities that practice good stewardship to the Earth. It is a small business devoted to loving, careful stewardship and the production of quality goods. The mission of The Land of Milk & Honey is to combine traditional farming practices with a sustainable and environment-friendly approach to agriculture. It aims to provide customer satisfaction by being respectful and responsible over animals and the earth, and by producing quality products. To reach this objective, the farm intends to educate consumers and provide an alternative source for truly farm-fresh …

Job Shadowing Experiences As A Teaching Tool: A New Twist On A Tried And True Technique, Fred H. Mader, Deanna R. D. Mader, Elizabeth C. Alexander

Atlantic Marketing Journal

This article reports an innovative twist on the use of the job shadowing experience as a means not only to provide real-world exposure for the student, but also as a way to generate real-time data from the professionals to be utilized as a basis for class discussion. Reaction from both students and professionals has been overwhelmingly positive.

Dynamic Pricing In Major League Baseball Tickets: Issues And Challenges, John T. Drea, Andrew Nahlik

Atlantic Marketing Journal

With its origins in the airline industry, dynamic pricing has recently been extended to the area of Major League Baseball tickets in both the primary and secondary markets. The present study examines similarities in the application of dynamic pricing in the airline and MLB industries, as well as the key differences, which include the interactive effects of competitors in the airline industries and the presence of a secondary ticket market for MLB tickets. The “zone of reasonableness” concept used in freight pricing provides a useful framework for understanding the self-imposed upper and lower price limits for MLB primary market ticket …

An Exploratory Comparison Of Private And Hbcu Marketing Student Study Abroad Program (Sap) Participation Intentions, Omar Woodham, George W. Stone, Kathryn Cort, Michael A. Jones

Atlantic Marketing Journal

The current research compares two demographically diverse universities regarding their respective awareness of the study abroad programs (SAPs) offered by their school. The study focuses on each sample’s awareness of SAP opportunities (i.e., as offered by their own institution) as well as each group’s opinion of the level of university administrator effort aimed at promoting the SAP offerings at each school. The authors analyzed whether student perceptions of the level of administrator support affected student expectations regarding SAP participation prior to graduation. Given the different socio-economic characteristics of the two student samples used in the study, the authors provide additional …

Theatre Marketing: Using Websites To Attract Young Target Audience, Mirna Leko Šimić, Dr. Antun Biloš

Irish Business Journal

Classic theatres worldwide are faced with the trend of aging of loyal audiences and general decrease of the audience size. It indicates that attracting young audiences to classic theatre is the key issue of its existence. Since the quality of communication is one of the major elements of marketing efficiency, the aim of this research is to identify Croatian classic theatre website characteristics and usability elements which are connected with website experience of young target audiences. Altogether 7 Croatian national theatres and three commercial theatres’ official websites were tested. The in-depth analysis of websites of sample theatres implies that website …