Open Access. Powered by Scholars. Published by Universities.®
- Publication Type
Articles 1 - 2 of 2
Full-Text Articles in Arts Management
An Independent Record Label Business Plan, Jack Raybuck
An Independent Record Label Business Plan, Jack Raybuck
Marketing Undergraduate Honors Theses
A business plan created for an independent record label based in Los Angeles, California. The record label is focused on solving the gender inequality problem that currently exists in the music industry.
Upham’S Corner Main Street: Developing Ideas For Promoting Arts And Businesses In Upham’S Corner, Werner Kunz, Barbara Lewis, Upham's Corner Main Street
Upham’S Corner Main Street: Developing Ideas For Promoting Arts And Businesses In Upham’S Corner, Werner Kunz, Barbara Lewis, Upham's Corner Main Street
Office of Community Partnerships Posters
Dorchester’s Upham’s Corner neighborhood is home to a diverse mix of neighborhood residents, many historical landmarks, and a commercial district. At one point, Upham’s Corner was one of the top five market hubs for New England. It was because of this market history that the Strand Theater was built as a community home, as a community connection, and as a network. UMass Boston’s College of Management undergraduate students have developed ideas for promoting the arts and bringing businesses to the Upham’s Corner neighborhood. Assistant Professor of Marketing, Werner Kunz, coordinated the project with students in his “Services Marketing” class to …