Business Commons^™

May 2013, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

How to Spot Business Opportunity in

Tomorrow’s Economy To succeed, company

leaders must not only be able to innovate, they

must recognize opportunity and ensure they’re

posed to seize it. G. Michael Maddock gives

tips for getting there. . . . . . . . . . . . . . . . . . . . . . . . . . 9

Get More Done in 12 Weeks Than Most Do in

12 Months Brian Moran outlines the path to

accomplish the things you desire in life. The

barrier standing between you and the life …

Coke’S Secret Ingredient: The Power Of Storytelling, Singapore Management University

Perspectives@SMU

Coca-Cola was a product developed during the manufacturing era of the second industrial revolution. In its 120-year history, the world has changed. How does Coca-Cola compete and stay relevant in the 21st century with technology brands like Google and Facebook dominating people’s attention? According to Leonardo O’Grady, Director ASEAN Integrated Marketing & Communications, Coca-Cola Asia Pacific, the key to success is engaging the market with great story-telling.

Achieving Change In Students' Attitudes Toward Group Projects By Teaching Group Skills, Lawrence Hamer, Robert O'Keefe

College of Business Faculty and Staff Works

Despite the many positive benefits which can be derived from group assignments, faculty members frequently report that students generally dislike being assigned to a group project. This paper reports a quasi-experiment which presented students with information about the relevance and importance of group skills during the time in which they were working on an assigned group project, and then measured the students' attitudes toward group projects. The reported study demonstrates that instructors can alter students' perceptions of group work by incorporating instruction about group skills into group assignments.

Movement Marketing Of Nonprofit Organizations: Creating Consumer Advocates, Laura B. Hunt

Honors Theses

The title of my thesis is called Movement Marketing for Nonprofit Organizations: Creating Consumer Advocates. The purpose of the study was to determine how nonprofit organizations use marketing to further their cause. The study involved interviewing employees of nonprofit organizations using a standard questionnaire to gather information about how the organization utilizes marketing internally and externally. After analyzing the information gathered from the personal interviews, several techniques were used by all of the organizations. The organizations use movement marketing by first starting to spread the passion for their cause within the organization through employees, volunteers, and board members. These advocates …

Factors Of High-End Retail Marketing: A Study Of Growth Opportunities For Clothing Retailers In The American Women’S Apparel Industry, Jeremy Trungdzu Bui

Honors Scholar Theses

The purpose of this study is to assess current market conditions and to research growth opportunities for high-end American apparel retailers, with a focus women’s apparel, in the face of challenging economic conditions. Marketing factors will be discussed and will include manufacturing opportunities, brand development, and online retailing practices. The objective is to examine, understand, and intersect marketing strategies with new growth opportunities so that American apparel retailers can appeal to women consumers. Furthermore, recommendations for future growth will be offered as a result of the analysis of several high-end apparel retailers.

In Search Of Safe Harbor: Suggestions For The New Rule 506(C), Usha Rodrigues

Scholarly Works

I devote most of this essay to exploring how, exactly, the Securities and Exchange Commission (“SEC”) should go about providing guidelines to implement the statutory requirement that issuers have a reasonable belief that a purchaser is accredited. The SEC has proposed rules, but these rules merely restate what Congress has already required, thus sidestepping Congress’s direction that the agency itself articulate some verification methods. Taking the SEC’s decidedly amorphous proposal to task, I recommend that the SEC offer two nonexclusive safe harbors for issuers to guide them in determining whether a natural person is an accredited investor. The paragraphs below …

Implementation Of Slowly Changing Dimension To Data Warehouse To Manage Marketing Campaigns In Banks, Lihui Wang, Junyu Choy, Michelle L. F. Cheong

Research Collection School Of Computing and Information Systems

Management of updating and recording campaign leads in data warehouse of any banking environment is complex especially with multiple campaigns are active simultaneously. As a way to avoid overly contacting customers for sales-based marketing contacts, the concept of Recency Frame is introduced to “lock” the customers who are targeted in Sales-based campaign for a specified time period. During this Recency Frame, the customer cannot be targeted by other Sales-based campaign under the same channel. This approach increased the difficulties of managing the customers’ data with proper data updating and storing and procedures have to be placed and made sufficiently robust …

Social Media Strategy For The Hank Greenspun School Of Journalism And Media Studies, Irene Williams

UNLV Theses, Dissertations, Professional Papers, and Capstones

Within the past 10 years, communication online has evolved tremendously toward social media. This rapid change has been difficult for higher education institutions (HEI) to adapt to, leaving this important area underexplored. This strategic social media plan was developed to improve internal and external communication for the Hank Greenspun School of Journalism and Media Studies (JMS). By initiating social media platforms, relationships are cultivated with present and future students on Facebook and Twitter. This strategic social media plan develops and maintains Facebook and Twitter pages for JMS and interprets social media site visitation data. These data provide information on users, …

The Numbers Behind Celebrating More Birthdays: An Analysis Of The American Cancer Society’S Relay For Life, Eva Mahan

Honors Projects in Management

Despite all of the medical technological advances society has experienced, and is still experiencing, there has not been an ultimate cure for cancer found. Non-profit organizations like the American Cancer Society have been working for 100 years to raise funding and awareness for this issue and although great progress has been made since their founding in 1913, there is still more work that needs to be done to make cancer a disease of the past. This study first focuses on the structure of non-profit organizations, their role in society, and the techniques and procedures they follow when looking for donors. …

Is Advertising To Teenagers Ethical? Media’S Influence On Body Image And Behavior, Stephanie Lemire

Honors Projects in Marketing

An examination of the ethics involved in advertising to adolescents. Specifically, a content analysis and survey research was conducted dealing with how television commercials and magazine advertisements targeted towards males ultimately affect female body image and behavior. The content analysis consisted of Axe Body Spray advertisements, as well as Sports Illustrated: Swimsuit Edition. Findings of survey research include increased body monitoring as a result of exposure to advertisements. Implications and future opportunities are discussed.

The Impact Of New Product Announcements On Quick Service Restaurant Companies’ Stock Returns, Tim Drechsler-Martell

Honors Projects in Finance

This study seeks to answer two main questions: 1) Do product announcements impact quick service restaurant stock returns? 2) Do economic conditions impact the degree which product announcements impact quick service restaurant stock returns? 159 total product announcements were collected for 6 quick service companies: McDonald’s Corp., YUM! Brands Inc., The Wendy’s Co., AFC Enterprises Inc., Jack in the Box Inc., and Sonic Corp. 84 of these announcements were from 2005-2007 (Labeled “Pre-Recession”), and 75 were from 2009-2011 (Labeled “Post-Recession”). Using historical stock price data, an analysis of the overall trends of the mean-adjusted excess returns was conducted to determine …

Huntsman Students Create New Marketing Approach Called "The Flash", Usu Jon M. Huntsman School Of Business

Jon M. Huntsman School of Business News Collection

It all started with an idea — an idea that then became a reality.

Creative Collaboration: Maximizing Resources For Multi-Collection Exhibits, Jillian M. Slater, Nichole M. Rustad

Marian Library Faculty Presentations

This presentation illustrates the collaborative, multi-format approach used in preparing an exhibit of archival materials on the 1913 Dayton flood at the University of Dayton Libraries. Originally formed due to the absence of a University Archivist, the small planning committee was able to combine areas of expertise including archives, history, graphic design, video/audio production, marketing, and digitization. The collaborative process facilitated a creative approach resulting in a unique, interactive exhibit utilizing audio, video, original materials, reproductions, a permanent digital component, and a discussion panel event. The presenters will also discuss how the planning committee maximized available resources (without a budget) …

April 2013, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

Prepare for the Inevitable: The Four Cornerstones

of Career Insurance Dr. Marty Martin outlines the

four cornerstones of Career Insurance; the organizing

framework for putting together your own personal

Career Insurance plan. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Is Google+ Better for Business Than Facebook

or Twitter? Facebook continues to go through selfimposed

changes that are seeing mixed responses from

longtime users and now Google+ may be the new kid

when …

Amateurism In An Age Of Professionalism: An Empirical Examination Of An Irish Sporting Culture: The Gaa, Ian Keller, Angela Wright

Dept. of Organisation & Professional Development Publications

The Gaelic Athletic Association (GAA) has been synonymous with the sporting tradition of Ireland since 1884, and the links it has developed with the parishes and communities of Ireland have been based on the organization’s ethos of volunteerism and amateurism in Gaelic games. Modern Ireland has brought with it many challenges for the GAA, especially in relation to internal and external issues. The dynamic of sport in Ireland has changed with the introduction of professionalism in soccer and rugby, and this has caused the validity of the amateur status of the Gaelic Athletic Association to be questioned. The development of …

Caffeine Consumption Habits And Perceptions Among University Of New Hampshire Students, Nicole L. Olsen

Honors Theses and Capstones

College students in today’s society have become dependent on caffeine in order to perform at their best in multiple facets of their hectic lives, including classes, clubs, and internships. This study focuses on the specific reasons why college students at the University of New Hampshire are consuming caffeine, where they purchase it, what types of caffeinated beverages they are consuming, and how much they are consuming on a daily basis. The results from the study indicate that coffee is the most popular caffeinated product on campus, and that Dunkin’ Donuts at the MUB is the most popular place to buy …

The Use Of Twitter By Luxury And Midscale Hotels, Yolanda M. Tselepidakis

Honors Theses and Capstones

Twitter has demanded a presence in company brands since its start up in 2008, including the hotel industry. As an up and coming marketing tool, the social media website is still new to both hotels and their guests. Observing the different strategies incorporated by luxury and midscale hotels, the paper provides explanations on how these two segments differ in utilizing Twitter. Through direct interviews with US luxury and midscale hotels and analyzing individual Twitter feeds, it was found that luxury hotels and their target market are much more active on Twitter than the midscale hotel segment. Implications suggest that although …

Refresh. Create. Inspire. The Mission, Vision And Values Behind The Coca-Cola Company And The Digital Marketing Strategies Of The "Open Happiness" Campaign, Sara Svendsen

Masters Theses

Due to the influence of Coca-Cola on advertising, digital marketing, and marketing strategies, the present rhetorical analysis seeks to show the many aspects of digital media in the Company's present "Open Happiness" campaign. The study of the campaign seeks to show that the Company mission statement, Company values and the vision of The Coca-Cola Company are implemented into all of the different facets of the Open Happiness campaign, and in the context of Mood Management Theory, exude the overall theme of the campaign, happiness. The parts of the campaign that were analyzed were focused on the YouTube channels of The …

Fifteen Percent Or More: A Content Analysis Of Geico's Commercial Advertising, Paul Davis

Masters Theses

In this media saturated world which is lived in today, the general public is bombarded by a multitude of advertisements. This thesis was conducted to examine Geico's commercial advertising looking specifically at their use of humor. The Elaboration Likelihood Model and the Humorous Message Taxonomy were used to conduct this content analysis. The research examined the route of persuasion and elaboration that were used in 60 Geico commercials from five of their most recent campaigns. The Humorous Message Taxonomy helped to establish which types of humor were being used along with the processes and relationship between elements. Three research questions …

Students Create 'Flash Marketing' Business Model, Usu Jon M. Huntsman School Of Business, Cale Patterson

Jon M. Huntsman School of Business News Collection

Some business students hope to succeed in their eventual careers and have little real-world experience before graduating. Three students from the Jon M. Huntsman School of Business have experienced success in business long before their degrees at USU are finished.

Marketing Professors Adjust Message, Kick-Start New Industry, Usu Jon M. Huntsman School Of Business

Jon M. Huntsman School of Business News Collection

One might think that a proposal to save water during a drought would be an easy sell. We discovered that it was not.

Marketing Professors Adjust Message, Kick-Start New Industry, Usu Jon M. Huntsman School Of Business

Jon M. Huntsman School of Business News Collection

One might think that a proposal to save water during a drought would be an easy sell. We discovered that it was not.

March 2013, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

Would George and Honest Abe Make It in

Today’s Business World? Joseph Callaway believes

the answer is yes. He states that if they showed up in

2013 and truly lived up to their reputations, they

would find themselves in huge demand. . . . . . . . . . . . 7

Make Your Sales Team an Elite Sales Force

Creating an elite group of salespeople involves

much more than placing a help wanted ad on a job

board. It requires a specific hiring process that

attracts only the best of the best. . . . …

Consumer Perception Of Organic Milk, Christina Puetz

Dairy Science

The objective of this study was to determine the potential factors, reasons and beliefs that contribute to college aged consumers’ choice to purchase organic milk. The data were from survey of students using questions that were modeled after consumer issues and concerns over conventional milk as discussed in the literature review. This study was particularly interested in exploring differences between students in agriculture classes and non-agriculture classes. The literature referenced came from a variety of sources, including scientific journals, online articles, milk advisory boards, and governmental agencies. According to the literature review, consumer concerns and reasons for purchase of organic …

Digital Marketing: The Re-Imagination Of Technology, Tarin Gyermek

Graphic Communication

As technology continues to advance and improve, marketing trends are beginning to shift into the digital space. Addressing the generation gap within digital marketing, this paper reveals the latest digital strategies being utilized, while comparing results from marketers and the younger generation targets they are trying to hit. Both groups were asked a series of nine questions ranging from the following topics: basic demographics, difficulties faced in digital marketing, views of the industry as a whole, as well as opinions on the digital age gap. Data was collected separately and analyzed quantitatively to provide further insight. Solution paths and methods …

The Best Social Media Practices For An Individual Franchisee In The Restaurant Industry, Stephanie Francesca Ronca

Journalism

No abstract provided.

February 2013, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

How to Reject Bad Ideas….Without People

Rejecting You! Curt Wang tells us the key to

your success is to learn to reject or redirect bad

ideas in a thoughtful, positive and more collaborative

way. He gives us six tips to consider. . . . . . . . . . . . . . 9

Traditional Job Descriptions Don’t Attract Top

Talent A recent research study identified the 10

biggest mistakes companies make when hiring. The

study included over 130 companies ranging in size

from Fortune 500 to mid-size privately held

organizations. . . . . . …

Why The Dog Ate My Newspaper!, Singapore Management University

Perspectives@SMU

Singapore Press Holdings (SPH) rolls out its ‘Peel and Taste’ campaign. Multi-sensory marketing campaigns — which integrate at least one of the five senses into the marketing programme — are here to stay in the marketing industry, says Geoff Tan, SPH’s senior vice president and head of Strategic Marketing, of the trend which could see readers (or the family dog retrieving the paper) getting a taste of newly-launched food products in their favourite newspaper.

Marketing Experts: Important Tips On Avoiding “Green Marketing Myopia”, Usu Jon M. Huntsman School Of Business, Lowell F.

Jon M. Huntsman School of Business News Collection

Recently, I read a fascinating article on green marketing (Promoting the Value of Sustainably Minded Purchase Behaviors) by Professors Cathy Hartman and Edwin R. Stafford of the Center for the Market Diffusion of Renewable Energy and Clean Technology at Utah State University. The gist of the argument Stafford and Hartman are making is threefold.

Steve Gould Completes Five Internships In Two And A Half Years, Usu Jon M. Huntsman School Of Business, Klydi Heywood

Jon M. Huntsman School of Business News Collection

Five. That’s how many internships Huntsman student Steve Gould has completed in the last two and a half years--in Houston, Spokane, St. George, and Cache Valley. He has interned in an oil pipeline company's investor relations department, in redesigning a tire factory's website, with the CFO of an expanding cancer care company, in marketing a software company's presentation program, and in the finance department of a high-end theater and home-automation company.