Business Commons^™

Research Of Entiche Du Cholcolat’S Retail Market And The Implementation Of An Advertising Campaign, Marivic Perez-Robles

Whittier Scholars Program

This project looks at a local small business and how advertising played a role in its success. The student does research of the retail market and conducts surveys to gauge the consumers. From there, the student uses their findings to design and produce an advertisement campaign for the business. They say that, “the experience was valuable and I did find myself thinking through the research in search of marketing ideas.” They overall did not have success in the advertisement but instead success in the experience and value of learning from trial and error.

Company Turnaround Strategies: A Context For Marketing, James Wrynn, Timothy O'Mahony

Articles

This article considers the literature on corporate turnaround. It examines the nature of decline as well as the causes and the various indicators of decline. Following this Hofer’s now well-established framework of analysis for the development of a turnaround strategy is described. This analysis falls into two stages: firstly, an assessment of current operational and strategic health of a firm and secondly, a consideration of turnaround options which may incorporate strategic and/or operational change. This model is then assessed in the context of a number of Irish firms in a turnaround situation. Important issues in turnaround strategy, such as management …

Orientations For Marketing Systems: The Leisure Alternative, Raymond Benton Jr.

School of Business: Faculty Publications and Other Works

No abstract provided.

Hiring A Marketing Manager, S K Roy

IIMB Management Review

Exponential Pvt. Ltd. (EPL) — a Bombay—based pharmaceutical company was engaged mainly in manufacturing formulations and marginally some bulk drugs. It achieved an annual turnover of about Rs. 10 crores, the result of a fast and consistent growth for eight years practically around 35% compounded annually, against the industry average of 25%. Growth was achieved partly due to the governmental policy supports for the Indian sector in this industry, but primarily because the company’s strongest product (a painkiller-cum—tranquiliser particularly effective for the smooth muscles of the body) had done exceedingly well and captured about 40% of the total analgesic market. …

Irish Marketing Review, Vol.2, 1987, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in marketing.

Work, Consumption, And The Joyless Consumer, Raymond Benton Jr.

School of Business: Faculty Publications and Other Works

No abstract provided.

Live Sheep Exports : Market Update, E J. O'Loughlin

Journal of the Department of Agriculture, Western Australia, Series 4

The live sheep export trade has made an important contribution to the Western Australian sheep industry, with the value of exports peaking at $100 million f.o.b. in 1980-81. In that year Western Australia accounted for 61 per cent of the value of Australian exports of live sheep. In addition, the growth of the live export industry has contribuited to higher prices for other catagories of sheep than would otherwise have been the case.

Law Enforcement Marketing: Perceptions Of A Police Force, Peter Bohan

Articles

This article examines the role and applicability of marketing in a public service organisation. It is argued that the changing external environment now facing many police agencies requires them to develop a marketing orientation if they are to continue to be effective. Obstacles to achieving this as well as the key factors that impinge on the public "image" of the police force are discussed. The authors then focus on a major study of the Dublin population's perception of its police force, the Garda Siochana, over a wide range of concerns. The research indicates that in general the Irish police force …

The Case For And Against Televised Political Advertising: Implications For Research And Public Policy, Gene R. Laczniak, Clarke L. Caywood

Marketing Faculty Research and Publications

No abstract provided.

Review Of Books By Vinter & Kish And Lauffer, Roger A. Lohmann

Faculty & Staff Scholarship

During a decade of great changes in the organization and management of human service organizations, these authors have attempted to explain the changes that are occurring and offer guidance for how to deal with them for harassed and overworked human services managers and students.

Irish Marketing Review, Vol. 1, Spring, 1986, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in marketing.

The Assessment And Application Of Patient Satisfaction Variables In Marketing A Psychiatric Practice, Donald E. Christensen

Master's Theses

As the health care industry becomes increasingly more competitive, marketing functions will take en increasingly more importance. At the core of the marketing concept is the pursuit of customer satisfaction, or, for medical services, patient satisfaction. This study reports en the administration of a 33- item patient satisfactien questionnaire to the consumers of services in four outpatient offices of a large, group private psychiatric practice. Data are analyzed descriptively and recommendations are made for improvements of service delivery based on the findings of the survey.

Marketing Customer Service Within The Information Movement And Management Industry, Mark Jones

Theses

The goal of this project is to determine what characteristics of the service firms are considered critical to success of vendors within the information movement and management industry.

The first task undertaken was to determine a definition for the information movement and management industry and which firms were major competitors within the industry . The size of the industry in terms of employees and revenues was then estimated. Some of the characteristics of the major competitors were then expanded.

The next activity involved the determination of what factors the information movement and management market members used to select a vendor …

The Assessment And Application Of Patient Satisfaction Variables In Marketing A Psychiatric Practice, Donald E. Christensen, Thomas D. Giese

Robins School of Business White Paper Series, 1980-2022

As the health care industry becomes increasingly more competitive, marketing functions will take on increasingly more importance. At the core of the marketing concept is the pursuit of customer satisfaction, or, for medical services, patient satisfaction. This study reports on the administration of a 33-item patient satisfaction questionnaire to the consumers of services in four outpatient offices of a large, group private psychiatric practice. Data are analyzed descriptively and recommendations are made for improvements of service delivery based on the findings of the survey.

The Shape And Length Of The Product Life Cycle, John Meenaghan, Paul O'Sullivan

Articles

This paper argues that the usage of the "time" variable as a convenient explanatory variable on the horizontal axis of the product life cycle graph has diverted attention from a thorough analysis of the factors which influence the shape and length of the PLC. The paper addresses the issues of definition of "product" and "product life" as well as reviewing existing commentry on curve shape as a precursor to exmining the relevant issues relating to the PLC shape and length. Drawing on the body of insight provided by sales forecasting and diffusion theory as well as the standard PLC literature …

At&T Technologies' Marketing Philosophy: The Impact Divestiture Had Upon It, Cynthia Gerard

Theses

The marketing mindset at AT&T Technologies , Inc.-does one exist? This thesis is prepared by a Lindenwood College student and employee of AT&T Technologies, Inc. inspired by t he academic excellence challenge as well as established professional career objectives. The goal of this thesis is to analyze the marketing efforts instituted at this Company.

The literature utilized in conjunction with this research was derived from published material. This was done to preserve the integrity and proprietary needs of such a business . Any recommendations, analysis, and conclusions are made from the basis of this author acting in a consulting capacity. …

Slop: A Strategic Multiple Store Location Model For A Dynamic Environment, Dale D. Achabal, Vijay Mahajan, David A. Schilling

Historical Working Papers

A model is provided that allows optimum choice of store location in the present and in the future. Choice of location is based on optimum location that will work with the best present scenario and the best future scenario. Basis for the model is market demand data from consumer surveys and sales performance data.

Reaching The Changing Woman Consumer: An Experiment In Advertising, Thomas E. Barry, Mary C. Gilly, Lindley E. Doran

Historical Working Papers

Questioning whether women can be distinguished into different market segments based on their desire to work, the authors sample women who have different demographic characteristics. Results show that the desire to work sclae can effectively segment the market. Blurring between categories may be studied to further delineate factors that can contribute to segmentation.

Assessing The Impact Of Market Interventions On Firm's Performance, Richard A. Bettis, Andrew Chen, Vijay Mahajan

Historical Working Papers

Using the measureable impact of the American Dental Association endoresement of Crest, the impact on security prices of Procter and Gamble is assessed. Results indicate that the market intervention has impact both on market share and security prices.

Are Publishers Immune From The Marketing Concept: An Empirical Investigation Of Student Textbook Retention, Judith D. Powell, Donny Layne Rich

Robins School of Business White Paper Series, 1980-2022

Textbooks have been ignored in the application of the marketing concept to higher education, despite the fact that they are an important component of the product offering. This study suggests that students feel that their textbooks are meeting their needs, but that need satisfaction does not affect textbook retention. The decision to keep or sell textbooks appears to be largely a function of the perceived value and relevance of the book and the manner in which presents material.

Common Market Competition Policy As A Strategic Planning Issue For Transnational Firms, J. Patrick Raines

Robins School of Business White Paper Series, 1980-2022

Managers in charge of international business decisions must recognize competitive conditions to make production, distribution, and marketing decisions. They must be cognizant of competitors' strategies as well as institutional arrangements which affect competition. As the international business environment has expanded, government regulations designed to control unfair or restrictive business practices have proliferated. Today, nearly all major developed countries with market economies prohibit the abuses of monopoly power and proscribe certain enterprise activities which restrain competition. Furthermore, governments have become less reluctant to apply their antitrust law extraterritorially. The ability of multinational firms to compete in international markets will increasingly depend …

Common Market Competition Policy As A Strategic Planning Issue For Transnational Firms, J. Patrick Raines

Robins School of Business White Paper Series, 1980-2022

Managers in charge of international business decisions must recognize competitive conditions to make production, distribution, and marketing decisions. They must be cognizant of competitors' strategies as well as institutional arrangements which affect competition. As the international business environment has expanded, government regulations designed to control unfair or restrictive business practices have proliferated. Today, nearly all major developed countries with market economies prohibit the abuses of monopoly power and proscribe certain enterprise activities which restrain competition. Furthermore, governments have become less reluctant to apply their antitrust law extraterritorially. The ability of multinational firms to compete in international markets will increasingly depend …

Market Hours Survey : A Report For The Metropolitan Market Trust, Ian Longson, Mark Boyd, Ross Kingwell

All other publications

Questionnaires were sent to growers, buyers, transporters and market tenants. A low response rate from growers and buyers is interpreted as indicating the changes to market hours made by the Trust in winter 1983 were largely a non issue. Failure to respond can be interpreted as a positive reaction or ambivalence to the issue. Of those responding 89 per cent of growers and 55 per cent of buyers said the changes had no effect on their business. Transporters and market tenants were divided as to whether the changes had affected them and whether they were an improvement or not. On …

Developing And Improving Selected Aspects Of Marketing In Nigeria So That Nigeria May Have A Favourable Balance Of Trade With Its World Trading Nations, Isaac Bola Olubunmi

Theses

The Project is about the development and the improvement of the economy of Nigeria so that Nigeria may be fairly self-sufficient in food production . The project is meant to suggest specifically what Nigeria needs to do as far as marketing is concerned , so that it may have a favourable balance of trade with its trading world nations.

In the pursuit of these goals , I have attempted an extensive discussion on the whereabouts of Nigeria relative to the rest of the African countries , its climate and the climatic influences on the agricultural activities of man . Nigeria …

Forward Contracts For Marketing Beef Cattle, D J. Barker

Journal of the Department of Agriculture, Western Australia, Series 4

Beef producers in Western Australia have established a scheme for marketing cattle of specified quality, at a price negotiated in advance with the buyer. This eliminates the financial risk for the producer in feeding beef cattle and ensures a supply of quality beef for the meat industry and the consumer. However the contracts can only be profitable if the producer 'does his homework' properly. This article outlines the items he should consider.

Marketing Research In The Health Delivery Services: A Proposed Methodology Based On A Case At Central Medical Center, Dyer A. Henke

Theses

Unavailable.

A Survey Study Of Employer And Student Interest In A Possible General Marketing Program At Snow College, Ephraim, Utah, Rick L. Dove

All Graduate Plan B and other Reports, Spring 1920 to Spring 2023

There are many definitions of distributive education. Lucy Crawford defines distributive education as follows:

Distributive education is a vocational instructional program designed to meet the needs of persons who have entered or are preparing to enter a distributive occupation or an occupation requiring competency in one or more of the marketing functions. It offers instruction in marketing, merchandising, related management and personal development. (Crawford & Meyer, 1972, p. 2)

Crawford and Meyer call distributive education "the people-center member of the vocational education family" (1972, p. vii) . Distributive education is a program of instruction for those who are interested in …

Department Expands Market Information Service, Department Of Agriculture, Western Australia

Journal of the Department of Agriculture, Western Australia, Series 4

Following recent expansion, the Department of Agriculture's Market Information Service now provides an impressive array of services, and more are on the way.

A Study Of The Interest In An Expanded Distributive Education Program At Bountiful High School, Donald Koenig

All Graduate Plan B and other Reports, Spring 1920 to Spring 2023

Distributive education is concerned with the preparation of individuals for entry and advancement in careers in marketing and distribution. The field of distribution includes the following 19 occupational specializations:

a. Advertising Services

b. Apparel and Accessories

c. Automotive

d. Finance and Credit

e. Floristry

f. Food Distribution

g. Food Services

h. General Merchandise

i. Hardware, Building Materials, Farm and Gcirden Supplies and Equipment

j. Home Furnishings

k. Hotel and Lodging

I. Industrial Marketing

m. Insurance

n. Personal Services

o . Petroleum

p. Real Estate

q. Recreation and Tourism

r. Transportation

Distributive education is a sub-field of vocational education. Meyers, Crawford, …

Meat Marketing : The L.I.P.C. And Japan's Meat Import Controls, G C. George

Journal of the Department of Agriculture, Western Australia, Series 4

hardly a week passes without some reference to Japan's Livestock Industry Promotion Corperation (L.I.P.C.), and its effect on Australian meat exporters.

This article describes some of the functions of the L.I.P.C., and attempts to provide some insights into the Japanese meat market. The author, Gil George, recently returned from Japan after completing a Master's degree in Economics.