Business Commons^™

Irish Marketing Review,Vol. 16, No. 2, 2003, The Marketing Institute

Issues

The Irish Marketing Review deals with issues, developments, research and practise in marketing.

Supplier Selection And Development: The Relationship Between Small Manufacturing Enterprises And Mass Merchandisers, Stephen C. Jones, Tami L. Knotts, Gerald G. Udell

New England Journal of Entrepreneurship

This study examines the results of a program intended to act as a selection tool for mass merchandisers and a development tool for small manufacturers. The evaluation program assessed the management practices and products of potential suppliers. Based on past experience, buyers for mass merchandisers consider small manufacturing enterprises a poor risk as potential suppliers of retail goods. As part of the evaluation process, firms were asked 34 closed-end questions regarding their management practices, and each product was evaluated on 41 specific qualities necessary for the mass merchandising market. Of the 1,690 firms that participated in this project, about 5 …

Marketing Orientation In Smes: Effects Of The Internal Environment, Richard C. Becherer, Diane Halstead, Paula J. Haynes

New England Journal of Entrepreneurship

Marketing orientation refers to a culture in which organizations strive to create superior value for their customers (and superior performance for the business) by focusing on customer needs and long-term profitability. Some studies have found that firms with a high degree of marketing orientation experience improved performance; others have found mixed or nonsignificant results. The marketing orientation of small businesses has not been thoroughly investigated, however. This study of more than 200 small business CEOs examines the marketing orientation levels of small to medium-sized firms (SMEs) as well as the impact of various internal variables (sales/profit performance, company characteristics, and …

Irish Marketing Review, Vol. 16, No.1, 2003, The Marketing Institute

Issues

The Irish Marketing Review deals with issues, developments, research and practise in marketing. This is a special issue on " boundaries and interfaces in marketing ".

Tabletop Display, A Look At The System Of Design, Kristi Schmeling

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

Should Marketing Managers Be Concerned About Attitudes Towards Marketing And Consumerism In New Zealand: A Longitudinal View, Steven Lysonski, Srinivas Durvasula, John Watson

Marketing Faculty Research and Publications

New Zealand has gone through a radical metamorphosis since free market economics were introduced in the mid-1980s. Marketing managers are particularly interested in the views of consumers about issues dealing with marketing activities. Negative views could signal consumer backlash against free market activities. This study examines the views of consumers from 1986 to 2001 on a range of issues dealing with marketing and consumerism. The results clearly show that consumers are less negative about marketing and consumerism issues since 1986. It seems likely that New Zealand has evolved in terms of the consumerism life cycle over the last 15 years. …

December 2002, Inland Empire Business Journal

Inland Empire Business Journal

JPA Progress Report

In Some Way, A Farmer Has Touched Your Life

Germany – California’s European Hub

Letter to the Editor

Rancho Cucamonga’s Silver Anniversary

Law

Managing

Opinion/Commentary

Close-Up

Computer/Software

Corporate Profile

Corner on the Market

Getting Organized

Safety Engineers Crisis Response Checklist

Kosmont Forms Retail Group

Health Care Supplement

Executive Time Out

Premier Service Bank Receives Approval

How to utilize SBLCs in Internat’1 Sales

VIB Corporate Profits Rise 67 Percent

CRAFund Advisors Celebrate 3^rd Anniversary

Financial Institutions Supplement

Ingram Micro Opens Distribution Center

Second Page 1

Corporate Giving – Beyond Borders

Faces in Business

Desert Business Journal

California …

November 2002, Inland Empire Business Journal

Inland Empire Business Journal

Small Businesses Commercial Space

Bakersfield Business Conference

San Manuel Water Wins Best of Show

2002 L.A County Fair Comes to Close

Do You Work for Anxious Organization?

Law

Managing

Opinion/Commentary

Close-Up

Computers/Software

Corporate Profile

Corner on the Market

Getting Organized

Ethics

Industrial/Commercial Real Estate

Executive Gifts

Desert Business Journal

Walter’s Children Charity Classic

Educational Services

Second Page 1

Annual Wildlife Art Festival

Human Resources Supplement

Faces In Business

Centennial First Financial Services

Walter Desalination Pipeline

Views on Market Conditions

Mission Inn Wins Industry Awards

Restaurant Review

Earl’s Best Bets

Wine Review

Manager’s Bookshelf

Executive Time Out

The Role Of Commitment In Relationship Marketing In Consumer Services: An Airline Perspective, Ceara Cooper

Masters

This study proposes a relationship marketing model, which identifies the antecedents of commitment in the context of consumer services. The literature review initially considers relationship marketing (RM) and the concept of commitment from the context of the marketing and social psychology literature. Commitment is a key element of RM. If parties to a relationship are not committed, the relationship risks dissolution. In this study, commitment is conceptualised as having two distinct dimension i.e. affective and calculative commitment. Affective commitment represents a positive motivation for relationship continuance, whereas calculative commitment represents a negative motivation. Many studies consider commitment to be a …

October 2002, Inland Empire Business Journal

Inland Empire Business Journal

Specialty Food Market Opens in San Bernardino

Palm Springs Aerial Tramway Adventure

PVHMC RNs Form Union

Corporate Fraud and Abuse Symptoms

Law

Managing

Opinion/Commentary

Close-Up

Computers/Software

Corporate Profile

Corner on the Market

In the Interest of Woman

Employers

Telecommunications/Technology

Marketing the Future Law Office

Careful Hiring Is Essential

Recent California Legislation Affects Litigation

Desert Business Journal

HMO/PPO Enrollment Guide

Second Page 1

Community Concert Associations

Economic Development

OEEPF Receives $30,000 Grant

Inland Realtor Lois Lauer Establishes Scholarship

Restaurant Review

Earl’s Best Bets

Company Marketing on a Shoestring

Wine Review

Manager’s Book-shelf

Executive Time Out

September 2002, Inland Empire Business Journal

Inland Empire Business Journal

LAW…………………………….4

Getting Organized………………..5

Opinion/Commentary…………….6

Close-up…………………………..7

Computers/Software………………8

Corporate Profile………………….9

Corner on the Market……………..10

Accounting………………………..11

Managing…………………………12

Second Page 1…………………….22

Desert Journal…………………….23

Real Estate………………………...25

Executive Time Out……………….30

Restaurant Review…………………41

Entertainment………………………44

Managers Bookshelf……………45

August 2002, Inland Empire Business Journal

Inland Empire Business Journal

I.E. and Beyond Benefit From Ontario Mills

Homeland Security

Law

Getting Organized

In The Interest Of Woman

Faces in Business

Close-Up

Computers/Software

Managing

Corporate Profile

Employers

Planning Center Presented Award

“I’d Rather Die Than Give a Speech

$100 Billion Teachers Pension Fund Acts Against Corporate Misconduct

Corner on the Market

Leasing, Location and Your New Business

Second Page 1

Devin Holiday Guest at Montclair Chamber Golf Tournament

ARV Assisted Living Honors Vera McConnell

High-Tech Entrepreneurs Get Boost From UCR Connect

Arrowhead Foundation Awards Scholarship

Vegas-Style Casino Sets Opening Date

Distribution

Wine Review

California’s Business Leaders Announce Proposal

Restaurant Review

Inland …

July 2002, Inland Empire Business Journal

Inland Empire Business Journal

Getting Organized

Corner On The Market

In The Interest of Woman

Faces In Business

Close Up

Computer/Software

Law

Managing

Second Page One

Wine Review

Restaurant Review

Executive Time Out

Negotiation Strategies Of The Pros

Eight Simple: Steps To People-Building Philosophies

Location! Location! Location!

Local Celebrities Spotted Throughout Riverside

Desert Orthopedic Center Acupuncturist Diedre Braun M.S., L.Ac. Named to EMC Medical Staff

Care Connexxus Adult Day Services Receives Grant For The Community Foundation

Management Professor Receives Second Fulbright Award

Seven County Regional Occupational Program Students Receives Medals

First Patient To Sue HMO Under 2001 Law Tells Of Being Denied Access To …

An Exploratory Study On The Relationships Among Electorate's Voting Behavior, Party Identification, Personal Values, And Demographic Characteristics, Kuan-Shun Chiu

Doctoral Dissertations

This study was proposed to examine if there existed significant differences in voters' party identification and voting behavior due to gender, race, age, income, education and personal values.

The sample was chosen from eligible voters in Florida. Of the 1500 questionnaires managed, 161 were identified as useable. The sample was representative of the results of 2000 presidential election in Florida with respect to voters' gender, race, income, and voting choice by party identification. Statistical techniques used were ANOVAs, Chi-square statistics, factor analysis, and logistic regression.

This study demonstrates how personal values may be associated with demographic characteristics to create a …

June 2002, Inland Empire Business Journal

Inland Empire Business Journal

INDEX

AT DEADLINE ... .. ... ... ......... .. ...... .... .............. .............. ....... ..... ... 1

GETTING ORGANIZED ............ .. .. ............. .. ... ......... .... .. .. .. ...... 4

EDUCATION ..... ... ........................ ........................... ................. .. 7

CLOSE-UP ..... ..... ... .................... ......................... ........... ..... ... ..... 9

COMPUTERS/SOFTWARE ..... ................................................ 10

COMMENTARY. ......................... ... .......... ................ .. .............. 10

MANAGING ....... ........ ........................ ... ................ ............. .. .. .. l2

CORPORATE PROFILE ..... .................... .............. .. ......... .. ....... l3

LISTS: HOSPITALS SERVING THE l.E .. ...... ................... l 8/19

CORNER ON THE MARKET ........... .... …

The Effects Of Subliminal Messages In Print Advertisements, Jamie Lynne Wilfong

Undergraduate Honors Thesis Collection

One very controversial topic within advertising is subliminal advertising. There are many studies about the subject of subliminal messages and their effects (Trappey, 1996). This type of advertising uses subliminal stimuli, messages presented so fast or so softly or so masked by other messages that one is not aware of "seeing" or "hearing" them (Hawkins, Best, Coney, 1995). When marketers put subliminal messages in advertising, they create subliminal advertising. Subliminal advertising, therefore, involves the use of words, pictures, and shapes that are purposely inserted into advertising materials so that the viewers of the material perceive the imagery at a subconscious …

May 2002, Inland Empire Business Journal

Inland Empire Business Journal

AT DEADLINE……………........................................1

COMMENTARY…………………………………......4

EDITORIAL…………………………………………..4

CLOSE-UP……………………………………………9

COMPUTERS/SOFTWARE………………………....10

MANAGING……………………………………........12

CORPRATE PROFILE……………………………....13

GETTING ORGANIZED…………………………….14 CORNER ON THE MARKET…………………….…21

HEALTH CARE…………………………………..….22

INVESTMENT & FINANCE………………………...23

INSURANCE…………………………………………24

STALER’S BEST BETS……………………………...25

LARGEST CREDIT UNIONS LIST…………………26

BANKING…………………………………………….27

DESERT JOURNAL………………………………….31

LAW…………………………………………………..32

LAW FIRMS LIST……………………………………33, 34

SECOND PAGE………………………………………36

WINE REVIEW……………………………………….37

EMPLOYER ISSUES…………………………………38

RESTAURANT REVIEW…………………………….40

EMPLYMENT SERVICES/AGENCIES LIST…….....42-44

MANAGERS BOOKSHELF………………………….45

NEW BUSINESSES…………………………………..49-51

RESORUCE DIRECTIVE……………….....................53, 54

EXECUTIVE TIME OUT……………………………..55

WEATHER INFORMATION………………………………...1

AGUA CALIENTE BAND DONATES MORE THAN $1 MILLION……1

“THE FRANKEN SISTERS”………………………………….1

FORD FOUNDATION GRANT……………………………….4

TOP FIVE WAYS TO OPTIMIZE STAFFING……………….5

LARRY MARINO’S: “MODERN TOWN HALL”……………7

PROPOSED BUDGET CUTS, ARC RIVERSIDE…………….20

LOCAL MARKETING COMPANY EARNS AWARDS……..21

BUSINESS ETIQUETTE FOR THE 2000s!...............................25

M.B.A. …

Learning The Process Of The Exhibit Design Industry, Deborah Dooley

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

April 2002, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS AND COLUM S

AT DEADLINE………………………………………1

COMMENTARY …………………………………......3

EDUCATION………………………………................5

CORNER ON THE MARKET………………………..8

CLOSE-UP……………………………………………..9

COMPUTER SOFTWARE…………………………....10

MANAGING…………………………………………..12

LAW…………………………………………………..13

GETTING ORGANIZED……………………………14

CORPORATE PROFILE…………………………….19

REAL ESTATE……………………………………..20, 21

RESTAURANT REVIEW………………………………32

WINE REVIEW ……………………………………….37

EMPLOYERS GROUP…………………………………38

STATLER'S BEST BETS………………………………39

SECOND PAGE ONE……………………………………40

MANAGER'S BOOKSHELF……………………………49

NEW BUSINESS………………………………………..54, 55

EXECUTIVE TIME OUT…………………………………59

NEWS AND FEATURES

Corporate America's Eastward Push ....................................... 1

Local Government Partnership Provides Vital Emergency Services.....1

Governor Launches I.E. Traffic Congestion Relief.................. 1

Commentary ............................................................................. 3

Faces in Business ..................................................................... 6

RFB & D Learning Through Listening ..................................... 7

Contract for ONT Master Plan ..................................................11

State Delivers $700.000 Loan to Clean Up Brownfields ................... …

Establishing And Maintaining A Buyer/Supplier Relationship Within The Product Development Industry For Model-Making And Prototyping, Kelly Vukad

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

Miscellaneous Publication 8/2002 - Statistics Report For The Western Australian Floriculture Industry - August 2000, Department Of Agriculture, Western Australia

Horticulture published reports

Statistical data plays an important role in many decisions faced by both established and prospective businesses within all industry sectors. In order to offer a better service to its customers, the Department of Agriculture (the Department) requires information regarding the cutflower and nursery industry within Australia and Western Australia.

Though there are many avenues available in order to obtain this statistical information, both locally and nationally, there is no concise summary available. In addition, information obtained must be assessed in detail to determine its reliability and relevance.

Current statistics for both the Australian and Western Australian nursery and cutflower industries …

Metro Acoustics Identity Manual, Melissa Meyer

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

March 2002, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS AND COLUMNS

AT DEADLI E

COMMENTARY

EDUCATION

CORNER ON THE MARKET

CLOSE-UP

COMPUTERS/SOFTWARE

MANAGING

LAW

GETTI G ORGANIZED

EMPLOYERS GROUP

CORPORATE PROFILE

FINA CIAL

SECOND PAGE ONE

WINE REVIEW

EXECUTIVE TIME OUT

STATLER'S BEST BETS

RESTAURANT REVIEW

MANAGER'S BOOKSHELF

NEW BUSINESS

NEWS AND FEATURES

La Quinta "Stakeholders" Break Ground

Consolidating California’s Energy Bureaucracy

Former Capitan John Magness Adapts Pilot's Skill s

First Lady invites CSUSB Professor to White House

CSUSB Professor Edits New Journal

Faces in Business

Celebrating We Tip's 30th Anniversary

Orchard's Market to Open New Location

Rosy Employment Picture for Ontario/Upland

Building a Retirement nest Egg for …

A Resource Guide For Seattle School District Beginning Marketing Teachers, Damen Scott Schuneman

Graduate Student Projects

A Marketing Education/ DECA program is an important link to building the bridge between high school students and potential employers. The importance of offering a Marketing/DECA program is equal to the importance of having a well-trained staff member that has the guidance and tools to be a successful marketing teacher and DECA advisor. A training tool for beginning marketing teachers presents the opportunity for beginning marketing teachers to gain valuable tips and information on how to develop and maintain a Marketing/DECA Program. The Resource Guide for Beginning Marketing Teachers provides the background information for beginning marketing teachers to begin facilitating …

January 2002, Inland Empire Business Journal

Inland Empire Business Journal

AT DEADLINE I

COMMENTARY 5

CLOSE UP 29

CORNER ON THE MARKET 9

COMPUTERS/SOFTWARE 10

GETTING ORGANIZED II

MANAGING 20

EMPLOYERS GROUP 14

EARL'S BEST BETS 12

CORPORATE PROFILE 31

LAW 18

DESERT JOURNAL 21

INVESTMENTS & FINANCE 23

LIST: CONTRACTORS HIT LIST 24 & 25

LIST: COMMUNITY COLLEGES IN THE INUND EMPIRE 26

LIST: TOP COLLEGES AND UNIVERSITIES IN THE INLAND EMPIRE 27

LIST: FINANCIAL BROKERAGE FIRMS SERVING THE INLAND EMPIRE 28

WINE REVIEW 47

MANAGER'S BOOKSHELF 49

RESOURCE DIRECTORY 52

CALENDAR 58

Irish Marketing Review, Vol. 15, No. 2, 2002, Aidan O'Driscoll

Issues

The Irish Marketing Review deals with issues, developments, research and practice in Marketing. This is a special joint issue in association with the Korean Academy of Marketing Science on " Researching the Cybermarket".

Irish Marketing Review, Vol. 15, No. 1, 2002, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in marketing.

Furniture Manufacturing And Marketing: Eight Strategic Issues For The 21st Century, Steven H. Bullard, C. D. West

Faculty Publications

“Take change by the hand, or it will take you by the throat.” Attributed to Winston Churchill, this brief sentence emphasizes the need to understand and embrace change in general. What important “changes” will impact furniture production and marketing in the 21st century? And what can furniture manufacturers and marketers do to “take change by the hand” today and in the future?

Generational Marketing, Missy Mckinney

Whittier Scholars Program

In this paper I will examine the relationship between generations and the evolution of marketing as evidenced by a single product, Coca Cola. I will be using statistics and generalizations made about the Baby Boomers (born 1943-1960) and the so-called Generation Xers (born 1961-1981) to display the changes marketing has undergone and to explain what attitudes have changed the direction of marketing. In order to do that, is important first to explain the context in which these generation exist, as well as the characteristics that overwhelmingly classify the people who were born into them. In order to show these changes …

Integrating The Activities Required To Recruit And Retain Profitable Customers In Contemporary Retail Banking, Susan Walsh

Articles

Today’s high street retail bank faces a major challenge in integrating the marketing activities required both to recruit new customers and to retain existing profitable ones. The challenge involves a judicious mix of “transaction marketing” – mainly aimed at winning new clients – and of “relationship marketing”- largely aimed at retaining present ones. Evidence from a detailed qualitative study of marketing practice in a UK high street bank, a subsidiary of an Irish headquartered bank, demonstrates just how problematic achieving this balance can be. The date indicates that this bank underinvested in a number of activities that are of primary …