Business Commons^™

Irish Marketing Review, Vol. 18, No. 1 & 2, 2006, The Marketing Institute

Issues

The Irish Marketing Review deals with issues, developments, research and practise in marketing. This is a special issue on " the island view of relationship marketing and networks".

Brassicas From Western Australia At A Glance, Department Of Agriculture And Food, Western Australia

Bulletins 4000 -

Western Australia produces all of its domestic fresh broccoli, cabbage, cauliflower and Chinese cabbage requirements and is ideally positioned to service markets in Asia, the Indian Ocean region and beyond. Singapore, Malaysia and Brunei account for about 78 per cent of vegetable brassica exports from Western Australia. However, markets also exist in Hong Kong, Taiwan, Thailand, Japan, Indonesia and the Middle East.

Opportunities may also exist for supplying value added product such as fresh cut or frozen prepacked florets.The industry, supported by the Department of Agriculture and Food, is pursuing opportunities in productivity improvement, quality assurance and marketing which will …

The Weight Of The World: Consuming Traditional Masculine Ideologies, Andrew Dunne, Olivia Freeman, Roger Sherlock

Articles

This paper explores the relationship between the body, masculinity and the consumption of body-focussed activities. It examines the meaning and importance of strength training for men.
Strength training is of interest because its increase in popularity is occurring at a particular point in time when a growing number of men are experiencing insecurities over their masculine identities as a result of recent socio-economic changes. This paper proposes that men today are facing a dilemma in terms of masculine identity. This dilemma hinges on the growing objectification of the male body in the media and its cultural messages regarding masculinity.

December 2005, Inland Empire Business Journal

Inland Empire Business Journal

Amtec Communications Teams up With Cymphonix

4 Ways to Increase Sales---Is your Marketing Pumping iron?

World Trade: A Mall for Global Manufactures

Office and Industrial Markets Poised for Sold Growth

Close-up

Corporate Profile

Investment and Finance

Commentary

World Trade

The List:

Chambers of Commerce

Business Brokerage Firms Serving in the Inland Empire

Fleet Automotive Dealership in the Inland Empire

Managing

Computers/ Technology

Real Estate Notes

Managers Bookshelf

New Business List:

County of San Bernardino

County of Riverside

Executive Time out

November 2005, Inland Empire Business Journal

Inland Empire Business Journal

Close-up

The Number one Soft Drink Maker in the Inland Maker

Corporate Profile

The Lists: Commercial Building Developers

Investments & Finance

Letters to the Editor

Commentary

Executive Notes

OK, So the Phone is Ringing

The Lists: Fastest Growing Companies in the Inland Empire

The Lists: Title Companies in the Inland Empire

Hazardous to Our Health

Health Issues

Malpractice Maladies

The Lists: Mortgage Lenders

Computers/Technology

New Solar Energy Project Coming Soon to the Mojave Desert

The Lists: Commercial Real Estate Brokers Serving the Inland Empire

Commercial Real Estate Brokers Serving the Inland Empire

New Business Lists: Real Estate Notes

New Business …

September 2005, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

High Praise for Palm Springs Convention Center Expansion 1

A Family and Their Family Restaurant 7

Ambryx Biotechnology Relocates Corporate Headquarters From Orange County to Riverside's University Research Park 8

What Went Wrong in New Orleans? 10

The Training Track: Four Reasons to Invest In a Great Training Program 30

Columns

Close-up 6

Corporate Profile 7

Inland Empire People 8

Investments & Finance 9

Editorial 10

Commentary/Opinions 11

Executive Notes 12

Computer Technology 13

The Lists; Golf Courses in the Inland Empire 14

Inland Empire's Largest Hotels 20

Banks in the Inland Empire 34

Substance Abuse Programs …

October 2005, Inland Empire Business Journal

Inland Empire Business Journal

Two Indian Gaming Casinos Slated for Barstow

Job Market Strongest in Nation

CSI: San Bernardino---Real Facts vs. Myths and Beliefs

Only you can Prevent Identity Theft

Stop Managing and Start Leading

Owning Your Intellectual Property

Close-up

Commentary

Executive Notes

Inland Empire People

Financial

Executive Time Out

Managing

Computers/ Technology

Leadership

Real Estate Notes

Managers Bookshelf

The List:

Wireless Companies in the Inland Mepire

Interconnect/ Telecommunications Firms Serving the Inland Empire

Internet Service Providers Serving the Inland Empire

Copier, Fax and Business Equipment

Retailers in the Inland Empire

Long Distance Companies Serving the Inland Empire

New Business List:

County of San …

E- International Hospital Website Strategy Comparisons, Jana R. Minifie, Judy Dietert, Bill Middlebrook

Mountain Plains Journal of Business and Technology

This manuscript evaluates 20 American and 20 non-American hospital websites using a Hospital E-Marketing Strategy Life-Cycle model. These hospital websites were initially evaluated and categorized using the model in 1999. These same hospital websites were revisited in 2004 to determine if their initial stage had changed over the years and if hospital websites did indeed follow the Life-Cycle model. Any changes in a hospital’s website marketing strategy between years are also evaluated.

Rebranding: A Case Study Approach, Maria Size

Masters

The primary objective of this study is to explore how and why companies implement rebranding campaigns. The study stemmed from a realisation by the author that the area of rebranding is very much under-researched academically although anecdotal evidence indicates and increase in the occurrence of the phenomenon in recent years. Therefore the purpose of this research is to add to the insufficient body of literature on rebranding through exploring it from a corporate perspective. The two chapters of the literature review examine the available literature on the topic of rebranding it is holistic sense, and subsequently the possible effects of …

Paradox And The Consumption Of Authenticity Through Reality Television, Randall L. Rose, Stacy L. Wood

Faculty Publications

We position reality television within the broader category of consumer practices of authenticity seeking in a postmodern cultural context. The study draws on relevant perspectives from consumer research, literary criticism, sociology, and anthropology to argue that viewers of reality television encounter three elements of paradox in the process of constructing authenticity. The negotiation of each paradox exceeds the process of coping with or resolving their inherent contradictions to encompass the creation of new values. We argue that consumers blend fantastic elements of programming with indexical elements connected to their lived experiences to create a form of self-referential hyperauthenticity.

August 2005, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

Nine Things o Know Before Selecting the Web Host for Your Business 6

Garner Holt: San Bernardino’s Toymaker 7

Market Competition and Recent Reforms Will Keep Bringing Workers’ Comp Rates Down, If Preserved 8

Phishing and Casting 13

Columns

Close-Up 6

Corporate Pro file 7

Investments & Finance 9

Letters to the Editor 10

Opinions 11

Computers/Technology 13

Lists. Top Health Care Medical Clinics’Groups 20

MBA/Executive Programs 22

Environmental Companies 34

Money/ Investments 23

Executive Time Out 26

Managing 27

Managing Bookshelf 39

New Business List: County of San Bernardino 41

New Business List: County of Riverside …

마켓(Market)과 마케팅(Marketing), Kwang Ryang Park

Asia Marketing Journal

No abstract provided.

July 2005, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

San Bernardino Count)'S Top Teacher 6

Scandia Downs; A Family Affair 7

This Could Happen to You--So It's Always Great to be Proactive 21

World's First Total Marrow Irradiation Procedure Performed at City of Hope Cancer Center 26

My Favorite Small Hotel in the Desert 7

Columns

Close-Up 6

Corporate Profile 7

Inland Empire People 8

Investments & Finance 9

Commentary 10

Credit Unions 11

Computers/Technology 13

Law 14

Negotiations 22

Money/ Investments 23

Lists:

Advertising Agencies in the I.E 16

Staff Leasing Companies 25

Certified Public Accountant Finns 35

Commercial Printers 36

Managing 28

Desert Business …

Internal And B2b Relationship Management In A Supply Chain Management Environment, Edward Sweeney

Practitioner Journals

No abstract provided.

Three Essays On International Transmission Mechanism, Volatility And Spillovers On American Depositary Receipt Returns, Priti Verma

Theses and Dissertations - UTB/UTPA

This dissertation is a collection of three inter-related essays that examine spillovers from interest rates, exchange rates, regional markets, and the U.S. market to the American Depositary Receipt (ADR) returns. The ADRs investigated in this study are from Brazil, Chile, Mexico (Latin America), U.K., Germany, France, Italy (Europe), and Japan, Hong Kong, and Taiwan (Asia).

Essay 1 investigates the price and volatility spillovers as well as the asymmetric impact of positive and negative innovations from interest and exchange rates to ADR returns. Unlike previous studies which use bivariate statistics, the multivariate extension of Nelson's (1991) Exponential Generalized Autoregressive Conditional Heteroscedasticity …

The Impact Of Cultural And Religious Values On Television And Newspaper Advertising Content And Appeal: A Cross-Cultural Study Of The United States And The Arab World, Morris A. Kalliny

Theses and Dissertations - UTB/UTPA

Standardization versus adaptation of advertising has been a subject of great controversy that has been debated for more than 50 years. Scholars have pointed out the increasing demand for more cross-cultural research on advertising content that can contribute to the standardization versus adaptation debate. Scholars have also pointed out that although the Arab world offers great opportunities for multinational corporations, the Arab world has been severely neglected in academic research. To comply with this demand, this study investigates the similarities and differences of the manifestation of cultural and religious values in the U.S. and the Arab world (Egypt, Lebanon, Kuwait, …

June 2005, Inland Empire Business Journal

Inland Empire Business Journal

Corporate Profile 7

Commentary 10

Managing 11

Computers/Technology 13

Law 14

Legislation 15

Executive Time Out 19

Financial Institutions 20

Negotiations 22

Communications 23

Desert Business Journal 30

Lists:

I Savings & Loans 21

Motorcycle Dealers 29

Hospitals 35 & 36

Manager's Bookshelf 39

Restaurant Review 44

Calendar 46

Credit Cards As Lifestyle Facilitators, Matthew J. Bernthal, David Crockett, Randall L. Rose

Faculty Publications

Credit cards are an increasingly essential technology, but they carry with them the paradoxical capacity to propel consumers along lifestyle trajectories of marketplace freedom or constraint. We analyze accounts provided by consumers, credit counselors, and participants in a credit counseling seminar in order to develop a differentiated theory of lifestyle facilitation through credit card practice. The skills and tastes expressed by credit card practice help distinguish between the lifestyles of those with higher cultural capital relative to those with lower cultural capital. Differences in lifestyle regulation practice are posited to originate in cultural discourses related to entitlement and frugality.

May 2005, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

Workers’ Compo Plan Critics Cry Foul 5

Kelly Space: Measuring the Moon From the Inland Empire? 7

Why Rosie Wilson Is as Bubbly as Her Own Champagne 8

The Mall of Victor Valley 17

Radical Capitalist Ethics 37

Owners, Presidents, Genera; Managers START YOUR ENGINES 38

Columns

Close-Up 6

Corporate Profile 7

Commentary 10

Inland Empire People 8 +16

Investments & Finance 9

Computers/Technology 13

Managing 11, 15

Executive Time Out19

Lists:

Largest Credit Unions 22

Employment Services/Agencies 29,30,31

Law Firms 33,35,36,37

Dental Plans 41

New Business Lists 42 & 43

Manager's Bookshelf 39

Restaurant Review 44 …

Bilingual Consumer Memory In The Advergaming Context: A Cross-Script Comparison, Monica D. Hernandez

Theses and Dissertations - UTB/UTPA

Written language is the core of culture and central to marketing communications. The differences in language processing exhibited by Eastern/Western bilingual consumers are of great concern for global and multinational companies wishing to effectively promote their products through the Internet. Advergaming is a promotional method consisting of the delivery of advertising messages through electronic games. Despite recent scholarly interest, no previous research has compared brand memory across groups of bilinguals of different writing systems or scripts in the advergaming context.

The dissertation investigated differences in brand memory of bilinguals of languages based on different scripts. Specifically, a logographic-based language (Chinese), …

Interactive Advertising Vs. Traditional Print Mediums, Jennifer Finnvik

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

April 2005, Inland Empire Business Journal

Inland Empire Business Journal

P.O.W.E.R. Leaders Are leaders born or made? 11

Developing a Corporate E-Security Policy 12

Ten Steps to Solving Any Problem 15

Time Evans: The Unforgettable Champlain 16

What Can We Learn From Martha Stewart? 17

W. M. keek Foundation Grant $20 Million 30

The Story Behind the Need for Refinancing of the Pacific Life Open Tennis Tournament 38

Columns

Close-Up 6

Corporate Profile7

Investments & Finance 9

Opinion/Commentary 10

Computers/Technology 13

Managing 15

Inland Empire People 8, 16

Executive Time Out 19

lnternet 34

Desert Business Journal 18

Lists: Airlines Serving the Inland Empire 43

Meeting Facilities 35, 37

Top …

March 2005, Inland Empire Business Journal

Inland Empire Business Journal

Managing 14

Inland Empire People 18

Executive Time Out ....19

Marketing 21

Sales 22

Negotiation 23

Entrepreneurship 26

Financial Institutions 29

New Business in County of San Bernardino .36

New Business In County of Riverside 37

Business in the Desert 38

Lists:

The Top HMOs 17

Corporate Housing 39

Residential Real Estate Brokers 45

The Top PPOs 47

Manager's Bookshelf 40

Real Estate Notes 43

Calendar 44

Restaurant Review 46

February 2005, Inland Empire Business Journal

Inland Empire Business Journal

Close-Up 6

Corporate Profile 7

Investments and Finance 9

Commentary/Opinion 10

Computers/Technology 13

Managing 15

Getting Organized 17

Inland Empire People 18

Sales 21/22

Resource Directory. 23

Manager's Bookshelf. 40

Executive Notes 41

Lists:

Independent Banks 25

Architectural/Engineering Firms 35

Top Commercial/Industrial Contractors .42

Residential Real Estate Builders 44

Restaurant Review 45

Calendar 46

January 2005, Inland Empire Business Journal

Inland Empire Business Journal

Law 8

Investment & Finance 9

Computers/Technology 12

Managing 13

Getting Organized 17

Executive Time Out 19

Inland Empire People 20

Effective Presentations 28

Entrepreneurship 29

Negotiating Sales 34

World Trade 39

Manager's Bookshelf 42

Calendar 44

Observations On Observation In India's Dynamic Urban Markets, Nikhilesh Dholakia, Piyush Kumar Sinha

College of Business Faculty Publications

Urban India is witnessing a rapid revolution in its commercial retail spaces. These transforming commercial landscapes constitute a rich arena for qualitative research using, among others, observational methods. In this paper, we present observations about the changing urban retail scene of India. We provide emergent themes that we have already found in observations so far, and also reflect on the challenges of carrying out such observations in the Indian context.

A Web Design Shop For Local Business Owners, Mary Colleen Rice

Theses Digitization Project

This project explores the question of why local business owners are not taking advantage of the benefits the Web has to offer. It presents information that small business owners could use to develop websites for their businesses. It also examines what it would take to start a web design business targeted at local merchants.

Strategic Market Evaluation Of The South Korean Market For The Godiva Chocolates, Inge Bynens

Senior Honors Theses and Projects

No abstract provided.

Crossing The Great Divides: Selfridges, Modernity, And The Commodified Authentic, Elizabeth Outka

English Faculty Publications

This article takes these critiques as a given. Incisive critical commentary on advertising and on marketing abounds, and exploring the false claims and schemes within a commercial culture is an essential and ongoing project. This critical approach, however, is not the end of the story, for armed only with skepticism, we are blinded to the dramatic commercial revolution offered by Selfridges, one that is intrinsically tied to British modernism. Selfridges embodies and deploys a surprisingly modernist set of tensions between low and high culture, and between the specter of the mass market and an alternative, non-commercial aesthetic. As this article …

Financing Strategies Of The R & D Firm, Lawrence Fogelberg, John M, Griffith

Finance Faculty Publications

This paper investigates the financing strategies of the R&D firm. Our hypotheses are based on Cho's (1992) game theory model where the firm develops a product but needs additional financing to bring it to market. The model generates a particularly rich set of hypotheses: 1) to fund the completion of its project and bring its product to market, the firm initiates negotiations with an established firm; 2) the majority of the acquisitions will be partial cash acquisitions through private secondary offerings. Confirming the model's hypotheses, we find that the majority of the acquisitions are partial cash acquisitions by significantly larger …