Business Commons^™

The Shape Of Marketing Research In 2021, Anca C. Micu, Kim Dedeker, Ian Lewis, Robert Moran, Oded Netzer, Joseph T. Plummer, Joel Rubinson

WCBT Faculty Publications

From an organizational strategy perspective, attributing changes to sweeping environmental triggers or long-term strategic planning means taking either an ecological or strategic viewpoint. The ecological-versus-strategic debate centers on the issue of environmental determinism versus strategic choice. Marketing research, as an industry, is faced with having to adapt to environmental changes (mostly technology-driven) with autonomous processes that vary from one company to another. Marketing research paves the way to customer relationship building, through which the marketing function introduces the customer to the firm. There is an increasing body of both academic and trade literature that addresses the strategic role of marketing …

Calibrating Mba Job Preferences For The 21st Century, David B. Montgomery, Catherine A. Ramus

Research Collection Lee Kong Chian School Of Business

Our research studies what MBAs in the 21st century care about during their job searches. We update the MBA job preference literature by using adaptive conjoint analysis to calibrate the relative importance of a variety of job factors found in previous research in disparate fields (management, applied psychology, corporate social performance, ethics, and marketing). Our results show the relative importance of organizational reputation related to caring for employees, ethical products/practices, and social and environmental responsibility, compared to factors such as financial package, job challenge, etc., to a sample of 759 MBAs graduating from 11 business schools–8 in North America and …

February 2011, Inland Empire Business Journal

Inland Empire Business Journal

Toward a New American Century Michael Milken believes America can extend pre-eminence on competition from China and other countries if we assume greater responsibility for its common destiny. He gives six areas in particular that provide opportunities for positive change

Create a Mastermind Group That Works for You Joelle Jay outlines six steps of mastermind creation—a small group of dedicated peers who share and support each other through the challenges of life and leadership.

The Future of Your Business is in the Palm of Your Hand—Using the Power of Smartphones to Grow Your Business What started as a must-have device …

January 2011, Inland Empire Business Journal

Inland Empire Business Journal

We Are the Champions: Seven Tips for Turning Your Customers Into Fans for Life There are tons of ways to win over your customers and create brand loyalists who keep coming back. Maribeth Kuzmeski gives us seven tips and easy-to-implement ideas that will help you turn any customer into a fan for life

The 2010 Execution Round-Up: Companies That Couldn’t “Get It Done” This Year and Those That Did Rick Lepsinger outlines several world-known companies that either could or could not “Get It Done” in 2010 and the lessons learned by their mistakes or accomplishments

The Future of Business Is …

Post-Crisis Sports Marketing Business Model Shifts, Michael M. Goldman

Sport Management

The impact of economic recessions on business strategy and marketing has recently received increased research attention. However, these contributions are limited, especially with respect to sports marketing businesses and those operating in emerging markets. The main aim of this study was to examine the impact of the global recession on the business models of sports marketing businesses. Qualitative data were collected via semi-structured interviews with executives at market-leading sports marketing businesses in South Africa. Grounded theory data analysis was conducted to understand the common patterns within the data. The results of the research point to four significant business model shifts, …

Toward A Computer-Scored Assessment Of Marketing Expertise, Donald R. Bacon, Tia M. Quinlan-Wilder

Scholarship of Teaching and Learning

In this paper, case-based measures of marketing expertise, a construct perhaps similar to critical thinking, are developed. The measures only achieved modest reliability. In a pre-post design, there was some evidence that students improved in marketing expertise during the quarter, but the effect is probably small, indicated that repeated training would likely be necessary to achieve more substantial learning gains.

Does Marketing Have An Image Problem? An Empirical Study In To The Opinion Of Marketing From The Perspective Of Business And Consumers., Tony Ferguson

Theses

In the 50 year period since the marketing concept was first introduced to business strategy, we have witnessed a shift from the post-World War 2 austerity of supply shortages, to a modern day consumerist society, where maturing markets and an excess supply of goods and services pose serious challenges, in a highly competitive business environment. As competition has intensified, businesses have endeavoured to differentiate themselves from their competitors. Billions of dollars have been invested in research to gain an insight in to what motivates a highly sophisticated and increasingly cynical consumer. These challenges have been exacerbated since 2008, by the …

Circus: An Integrated Curriculum Unit, Institute For The Development Of Gifted Education, Ricks Center For Gifted Children, University Of Denver

Ricks Curriculum Units Series

An integrated curriculum is an instructional approach that connects the disciplines to an underlying theme or topic. Immersing students in an integrated-thematic unit provides the backdrop for experiences to occur across the disciplines. Shaping coursework around integrated themes is especially appropriate for gifted students, however using an integrated-thematic curriculum is appropriate for all learners as it develops students' abilities to make connections, to solve problems by looking at multiple perspectives, and to integrate information from different fields of experience. An integrated-thematic curriculum permits students to be active participants in their own learning as they design their own explorations and take …

Industry Implications Of Value Creation And Appropriation Investment Decisions, David R. King, Rebecca J. Slotegraaf

Management Faculty Research and Publications

As managers weigh their resource investment decisions, we argue that these investments have a direct impact on the growth and volatility of the firm’s industry. With data covering 377 industries across 16 years, we investigate relationships for aggregate firm investments on the growth and volatility of industry profit and sales. Results reveal important, complex relationships between investment in value creation and appropriation and different elements of the industry environment.

Social Media: Revolutionizing The Business World, Emily Raush

Senior Honors Theses

Public communication avenues were greatly affected through the invention of the Internet; however, what has developed communication processes even further is the rise of social media. This thesis explains how the utilization of social media tools is revolutionizing the business world and also provides information to understand the direction in which social media is heading.

Top 10 Law School Home Pages Of 2010, Roger Skalbeck, Jason Eiseman

Georgetown Law Faculty Publications and Other Works

This ranking report attempts to identify the best law school home pages based exclusively on objective criteria. The goal is to assess elements that make websites easier to use for sighted as well as visually-impaired users. Most elements require no special design skills, sophisticated technology or significant expenses.

Ranking results in this report represent reasonably relevant elements. In this report, 200 ABA-accredited law school home pages are analyzed and ranked for twenty elements in three broad categories: Design Patterns & Metadata; Accessibility & Validation; and Marketing & Communications. As was the case in 2009, there is still no objective way …

Ua19/13 Athletic Marketing, Wku Archives

WKU Archives Collection Inventories

Records created by and about Athletic Marketing.

December 2010, Inland Empire Business Journal

Inland Empire Business Journal

What Planet Are You On? Six Steps to Simplify Remote Management Managing people and projects from different cities, states, time zones, or countries is infinitely more difficult. You might as well be on different planets. Jim Bain gives us some tips that can make sure that they are on the same planet as their remote team members

The Impact of Caregiving on Business Did you know that the average cost to employers per working caregiver is $2,110 per year. This costs U.S. employers $33 billion a year. However, programs designed to help employees deal with eldercare and other caregiving issues …

November 2010, Inland Empire Business Journal

Inland Empire Business Journal

Inland Empire City Profile 2010 This annual city profile by John Husing, Ph.D. provides a good source of information and available data for population, taxable sales, assessed valuation, housing prices and volumes, and income for Inland Empire’s 50 cities

Who Owns Your Strategy? Having a good and great strategy is critical to organizational success. With all good resources, most organizations largely fail to successfully implement their strategy. Why? The answer can be found in who actually owns the strategy

Top Ten Pitfalls to Avoid When Going Social in the Business World If you are looking for fans, followers, and friends …

October 2010, Inland Empire Business Journal

Inland Empire Business Journal

Largest Tax Hike in History of America Read Joan Pryde’s article concerning the largest tax hikes in the history of America. These taxes will hit families and small businesses on Jan. 1, 2011. Big surprises await.

Nine Body Languages Dos and Don’ts to Win in the Business World If you think you’ve been saying all the right things, but you still can’t get ahead, author Sharon Sayler suggests you consider what you’ve really been saying to potential employers—not just verbally, but non-verbally

The Uncertain Economy David Shulman, senior economist, UCLA Anderson Forecast, tells us what ails the economy against a …

September 2010, Inland Empire Business Journal

Inland Empire Business Journal

Real-Time Performance Reviews According to Jim Whitt, performance reviews end up being “check the boxes” exercises that have little influence on performance because they take place after the fact. Employees need and want direction. How and when it is done is what makes the difference

Expand Your Ideas Using Google Find out how a good search engine, such as Google, can make developing a new product or service much more efficient and insightful. Often its use leads to results for first-time users trying to find solutions to new problems

Budget Challenges Lie Ahead for County of San Bernardino To balance …

September 2010 - Digital Minute Issue 5, Brad Matthies

Digital Minute

This issue features the College of Business.

August 2010, Inland Empire Business Journal

Inland Empire Business Journal

The Four Gs of Smartly Growing Your Business in Good Times and Bad Professor Ed Hess counsels corporate executives and small business owners to pursue growth strategies based on the 4Gs (Growths)

Don’t Hit Send! Avoid These Common E-mail Pet Peeves If you ever wondered why people don’t take action on your e-mails or why this productivity tool seems to waste more of your time than it saves, you may be guilty of exhibiting a few e-mail pet peeves

Stopping “Slack-Off Summer” Syndrome: Six Ways to Keep Your Company Ruthlessly Focused This Summer Summer is when everything slows down—including your …

Constitution Of The Market Through Social Media: Dialogical Co-Production Of Medicine In A Virtual Health Community Organization, Handan Vicdan

Theses and Dissertations - UTB/UTPA

This research explores new systems of marketing, and new roles and relationships of organizations and consumers developing in healthcare as a result of transformations occurring in technology, consumer/marketer value systems, forms of discourse and institutional roles. Inspired by observations from a Medicine 2.0 community organization, which turn social networking into a business phenomenon – PatientsLikeMe (PLM) – I explore how such systems develop and function and the institutionalizations that reconstitute roles and maintain relationships among actors in these systems through netnographic research. That is, (1) why and how patients in PLM participate in the social co-production of medical knowledge and …

July 2010, Inland Empire Business Journal

Inland Empire Business Journal

Retooling the Economy: Four Key Steps to Breaking Wall Street’s Obsession With “Short-termism” and Achieving Real, Authentic Growth To achieve a true economic turnaround, we must turn our focus to a pursuit of growth and innovation. Our current capital system is structured to impede those aspirations

Reference Checks Remove One in Five Job Candidates From Consideration A new survey from OfficeTeam finds the results of a reference check can be the real deal maker—or breaker. Managers interviewed said they remove more than one in five (21 percent) candidates from consideration after speaking to their professional contacts

Are Values Back in …

College Of Business Magazine -- Real, Summer 2010, Stephanie Judge

College of Business Magazine -- REAL

Summer 2010 issue

Balancing Customer And Marketing Inputs To Maximize The Value Experience, Weiling Zhuang

Doctoral Dissertations

Customer co-creation has been recognized in the marketing literature as a beneficial activity for both firms and customers, however, further research is needed to more fully understand how firms and customers work together to maximize the value creations. In order to extend this area, the present study conducts two studies to empirically test how customer participation interacts with other factors to influence customer shopping experience and behavior responses.

In the experiment study, an updated typology of service context was developed to examine how customer input and service provider input along other factors to influence value co-creation outcomes. A computer stimulated …

Can The Presence Of Online Word Of Mouth Increase Product Sales?, Alanah Mitchell, Deepak Khazanchi

Information Systems and Quantitative Analysis Faculty Publications

The power and potential impact of online word of mouth has increased substantially. Consumers have come to accept and rely upon online word of mouth, so it is important to understand how it works and what kind of impact it has on online product sales. This article provides an assessment of this question through an analysis of sales and online word of mouth data from a multi-product e-commerce retail firm.

For Whom The Consumer Retorts: Consumer Identity, Cultural Conditions, And The Ramification And Re-Integration Of The Market Through Co-Optation, Soonkwan Hong

Theses and Dissertations - UTB/UTPA

Co-optation theory has evolved such that the cultural friction between consumer agency and the market provides an eternal source of marketing opportunities for marketers to culturally rejuvenate their businesses. The relevant literature studying consumer identity, however, precludes docile consumers from the analyses and theorization process. Given the theoretical incompleteness, this dissertation first expounds the nature of consumer agency by studying consumer cultural conditions cultivated and entrenched since modern epoch. Consumers‘ varied levels of ability to signify and their urge for distinctiveness are two cultural conditions that can capture the quintessence of consumer agency. Second, this study delves into the possibility …

Hotel Guests’ Perceptions Of Sustainable Hotel Practices In A Mexican Destination, Orie Berezan, Michelle Millar, Carola Raab

Caesars Hospitality Research Summit

Hotel selection and attributes that are important to travelers has been extensively researched using a variety of methods (Dolnicar, 2002). Dolnicar & Otter (2003) confirmed, after reviewing 21studies related to hotel attributes, cleanliness as the top priority, followed by hotel location. In total, 173 attributes were identified that were related to image, price/value, the hotel itself, and service (Lockyer, 2005). None of those attributes, however, were related to environmental attributes of a hotel. For more than a decade, the hospitality industry has been under pressure by government legislation and regulations to implement environmental strategies and thereby reduce their carbon footprint …

The Effect Of Corporate Reputation Management As A Competition Tool On Tourism Businesses, Yuksel Ozturk, Serdar Cop, Rana Allahyari Sani

Caesars Hospitality Research Summit

Abstract The enterprises should be created differences such as; to be able to sustain their entity in the face of competitor, to have position in the sector, to present value in the products and services that have been offered for ensuring profit and to be reliability and honesty. The corporate reputation has been considered as a competition tool that can be revealed these differences. This study aims to put forth the effects of corporate reputation management in the hotel businesses. Managers' idea, working in the hotel businesses in Turkey, about reputation management has been determined and asked them to make …

The Impact Of Magnitude Salience On Prix Fixe Menu Price Judgment, Shuo Wang, Michael Lynn

Caesars Hospitality Research Summit

The flat price structure of prix fixe menus (i.e., fixed food prices and fixed service gratuities) affords restaurant operators the opportunity to present the same menu price in different ways. This report examined customers’ responses to financially equivalent prix fixe menu prices with a built-in gratuity (i.e., all-inclusive prices), a separately listed percentage gratuity and a separately listed dollar gratuity in terms of deal perception. Through an online experiment, we found that prix fixe menu prices with a percentage gratuity below (above) the conventional 15% were perceived more (less) favorably than their all-inclusive counterparts. However, there was no significant difference …

Estimating The Impact Of Showroom Entertainment On The Hourly Gaming Volume Of A Las Vegas Hotel-Casino, Eunju Suh

Caesars Hospitality Research Summit

Along with the emergence of mega casino-resorts in the gaming industry, researchers have attempted to estimate the indirect gaming contributions of non-gaming casino amenities such as showroom entertainment and restaurants. However, the daily data of aggregate gaming volumes analyzed in previous gaming research did not allow exploring transient gaming volumes associated with casino amenities during a much narrower range of time periods (i.e., hourly). The current investigation addresses this limitation by proposing a model to examine the relationship between showroom headcounts and hourly slot gaming volumes for the hours falling adjacent to the show’s performance time. Considering a major investment …

Firm Impact Of Cal Pacific Specialty Foods Establishing A Diverse Customer Base, Anthony Luis De Alcuaz

Agribusiness

When Cal Pacific was established it was imperative to establish a diverse customer base. This study proved through empirical evidence that Cal Pacific's establishment of a new and diverse customer base, after being founded, paved the way for the vast success of the company in past years. The sales reports, balance sheets, income statements, and depth interview responses exemplify the correlation of Cal Pacific's success to its customer base. As a result of the Company having many customers, sales increases were recorded and exemplified in the sales reports. Sales increases occurred over multiple one year periods. Overall firm value has …

Managing An Agri-Marketing Team, Brandon Banner

BioResource and Agricultural Engineering

This senior project is a manager’s perspective of the creation of a marketing plan from start to finish. The project begins with the team assembly process in which fifteen students were hired to execute different parts of the marketing plan and continues all the way through the completion of the project and presentation of the marketing plan at the National Agri-Marketing Association conference in Kansas City, Missouri. The marketing plan was a product repositioning strategy for a unique variety of grape tomatoes. Through consumer research, healthy eating trends in the United States along with an increasing demand for snack foods …