Business Commons^™

September 1991, Inland Empire Business Journal

Inland Empire Business Journal

Culbertson Winery Battles Fiscal Woes

Good Grief! What Happen to my Bank?

Coachella Valley Firm Nets State Workers Comp Contract

Focus on Telecommunication and the High Tech Office

Attention I.E. Hotels Travel tops baseball

Can Outside CPAS Be a Part of Your Business

End of The Commute- Employers have offices brought to them

Regional Government a Recipe for Disaster?

Drugger on Banking

The Missing Link

Technology no Longer a Luxury It’s a Requirement

April 1991, Inland Empire Business Journal

Inland Empire Business Journal

Whirlybirds, Rialto and the

Rising Sun 1

A Crisis of Sorts 1

Transportation Center Planned 1

Riverside Convention Center Privatized 3

Also

People, Places & Events ······························ 6

The. List:

Top Mortgage Lenders....... 1 0

Top PPOa & HMO.......... . 12

Commerce. Bldg. Dev·················21

Inland Empire Profile······15

Disaster in San Bernardino 5

The Water Biz 8

To the Kitchen ...for a Glass of Fresh Seawater 9

Construction on Ontario's new UPS Facility 11

Editorial........................................... 20

IEBJ Close Up ........21

Real Estate Focus.............. .24

Weekend Time Out ......................... - .. 30

Top Mortgage Picks .....................•..... 31

Bargain Shopping 14

Inland Empire …

February 1991, Inland Empire Business Journal

Inland Empire Business Journal

Hole In Sky as Big aa United…1

Wind power-vs. Persian Gulf Oil…1

Officials Unaware of Traffic Designs…1

Ontario Capital Improvement Fees Endorsed…1

Toni Peck Comes Home…. 5

Less Time Meeting More Time Preparing…. 5

Also

People, Places

& Events.......................... 6

Inland Empire

Profile.............................. 9

The List:

SBA Lenders ................... - 10

Office Furniture•·-·---·----14

Long Distance Co-·-···-· 25

The Hopes The Challenges 7

In the Back Seat of a Car 8

.

The Key to Human Happiness 9

Riverside Entrepreneur to be

Ray Kroc of Cleaning 11

Developers Diversify 12

Lawndale's Top

Mortgage Picks ................ 13

Ideas for the

Inland Empire …

The Role Of The African-American In Advertising, Anita Elaine Rivers

Theses Digitization Project

No abstract provided.

October 1990, Inland Empire Business Journal

Inland Empire Business Journal

TRANSPORTATION REAL ESTATE

Toll Road Proposal Angers Rlv-

Officials Page 1

REAL ESTATE

Group Invests In George AFB Area Page 12

ECONOMY

Inland Empire Ranks Sixth In

Job Growth Page 3

MARKETING

What's a Poor Inventor to do? Page 16

PRISONS

Blythe Prison Size will Double Page 5

SALES

How did Willie loan do It? Page 7

ENVIRONMENT

Recycling Is Good Business Page 27

BANK ING FEATURES

Inland Empire Banks Still Strong Page 8

Newsmakers Page 9

Pro/Con: Prop. 129 Page 20

Commentary: Rep. George Brown on the Inland Empire Economy Page 21

People, Pieces 6 Things Page 25

August 1990, Inland Empire Business Journal

Inland Empire Business Journal

SPACE TECHNOLOGY

Inland Empire Group Seeks To

Woo Space Division Page 1

COMPETITIVENESS

Are American Business Executives

Wimps? Page 1

WASTE DISPOSAL

Hauling Trash through the Inland

Empire Page 1

HOUSING

Page 1

POLITICS

Another Brown Enters Politics at

the State wide Level Page 8

TRANSPORTATION

Busy 91 Freeways About to Get

Face lift Page 10

HEALTH CARE •

INLAND EMPIRE HOSPITALS BUCK

TREND Page11

EDUCATION

COLLEGES AND UNIVERSITIES

ARE GROWING Page 16

Commercial Construction

Temecula Building

Up 55 Percent Page 21

TRAVEL

The Mirage Hotel in Las Vegas:

Just a Mirage? Page 24

ANSWERS

Can Businesses Afford to Pay …

July 1990, Inland Empire Business Journal

Inland Empire Business Journal

INTERNATIONAL EDUCATION

China Seeks to enter the main stream. Business Community

Page 1

Professor Marshall Shen and his "gang of nine"

Cal Poly students successfully communicated directly with Chinese top leader concerning the future of China in the arena of ·world business.

TECHNOLOGY

Cutting Down Meeting Time with Computers Page 4

Two-day meetings can be slashed to two-hour gatherings by using computers to replace cumbersome flip charts and handwritten lists.

REAL ESTATE

Inland Empire Real Estate

Market Flattening Out Page 5

The Inland Empire has been feeling the effects -of a statewide real estate slowdown, with local brokers having to …

June 1990, Inland Empire Business Journal

Inland Empire Business Journal

AEROSPACE

Lockheed Denies Linkage Page 1

TRANSPORTATION

Four-County Cooperation

Assured Page 1

WATER

Supplies Pinched,

Prices to Rise Page 1

DEFENSE EMPLOYMENT

No Layoffs Seen At

Rancho Cucamonga Plant Page1

HEALTHCARE

No Danger to Patients,

Lorna Linda Asserts Page 1

URBAN AFFAIRS

Moreno Valley Beginning

to Attract Employers Page 4

AIR QUALITY

Checks and Balances

on the AQMD Page 5

HEALTH INSURANCE

Cost Containment for Small Business

May Have Arrived Page 6

GUEST COMMENTARY

Integrated Monorail Project

Makes Sense Page 8

ADVERTISING

Myth of High-Cost

Blurbs Page 9

LEISURE

Palm Springs

Vintage Grand Prix Page 10

REAL ESTATE

Turmoil In …

May 1990, Inland Empire Business Journal

Inland Empire Business Journal

DEVELOPMENT

Outdated City Housing Plans Page 1

CONSTRUCTION

Asbestos Myth Page 1

HOTELS

Uncertain Future Page 1

HEALTH COSTS

Group Insurance Page 1

REAL ESTATE

Risky Market? Page 1

LAW

Drug Testing In the Workplace Page 5

COMMERCIAL DEVELOPMENT

High Speed Train & New Airport Page 8

REAL ESTATE

"War Room" Page 9

WATER

Pomona Crisis Averted Page 10

FOCUS .

Palm Springs Page 12

HOUSING

Affordable Housing Page 14

REAL ESTATE

Orange Coast Title Page 15

GUEST COMMENTARY

Savings and Loans Page 16

GUEST COMMENTARY

Savings and Loans Page17

CLOSEUP

Inland Empire Close-up Page 17

CONSTRUCTION

Toxic Materials Page …

Fishing, Pulling, Grappling, Twanging, And Charging Around : A Study Of Spectators At Special Events Sponsored By Pinkerton Tobacco Company Brands And The Impact Of The Events Upon Market Share, Herbert W. Hausmann

Master's Theses

Given the current commitment to special events/sports marketing by The Pinkerton Tobacco Company and the anticipated increasing importance of this marketing tool, marketing management felt the establishment of a formal selection process and a procedure for evaluating current and potential events was a critical objective. As a starting point for selection criteria, the Special Events Department adopted event selection criteria utilized by R.J. Reynolds Tobacco company.

March 1990, Inland Empire Business Journal

Inland Empire Business Journal

AQMD

Senator Plans Hearings Page 1

SAVINGS & LOANS

Only One Inland Empire Page 1

HIGH TECH LAW

ENFORCEMENT

Chino Police Department Highly Computerized Page 1

HEALTH

Joint Venture Proves Successful Page 3

AWARDS

Upland Woman Named Business Associate of the Year Page 3

WORKERS COMP

Legislation Aimed at Abuses Page 5

LOW-TECH

High Tech Magic May Be Fading Page 7

SBA

The Rules Are Simple Page 8

HOSPITALS

No Crisis In Census or Trauma System Page10

MANDATED HEALTH CARE

Proposal Criticized Page 1 0

MANAGED HEALTH CARE

Coordination Lowers Costs Page 10

HIGH-TECH

Baxter Medical comes to Ontario Page …

Evaluating Direct-Mail Effectiveness In Building Sales And Attracting New Customers, Carol Beth Spivey

Master's Theses

This independent research project describes the direct-marketing efforts of Ukrop's Super Markets through its Ukrop's Valued Customer® Program, with special emphasis on the "zip code test" conducted in August, 1989. The purpose of this test was to acquire new Ukrop's Valued Customers from a population of non-Ukrop's customers.

While the test did yield a positive net present value, in evaluating the post-test shopping behavior of the two test groups and the control group, the author determined that there were no long-term benefits from these test mailings. Recommendations for improvements (if Ukrop's undertakes a similar campaign in the future) include additional …

November 1989, Inland Empire Business Journal

Inland Empire Business Journal

Palm Springs Racetrack Proposed Jim Guthrie speaks about his dream of building a car racetrack on his 400 acres of land, adjacent to Palm Springs.................1

Riverside and San Bernardino General Hospitals Optimistic About Meeting State and Federal Standards discusses state inspectors week long investigation of the Inland Empire's two public hospitals ...................1

EPA Gives Kaiser and Lusk Green Light to Decontaminate Kaiser Steel Resources, Inc., of Rancho Cucamonga announced that they are no longer on the Superfund Site list.................1

Beaumont Fires Planning Commission Beaumont City Manager Robert Bounds and Councilman Bill Bauer discuss issues involving the city council and the …

October 1989, Inland Empire Business Journal

Inland Empire Business Journal

IDM to Develop Riverside Community College Site Riverside Community College District's Development Corporation has signed an agreement with the IDM Corporation of Long Beach, leasing the La Sierra property for development................................1

Ontario International Airport Ontario Mayor Howard J. Snider follows up on his April 1989 article as the Steering Committee of the Part 150 Study completes its three year study................................1

Temecula Winery to Export Champagne to Japan John Culbertson's champagne has graced the tables of White House state dinners. Soon his winery will be the first American company to export champagne to Japan. The Japanese, who have …

June 1989, Inland Empire Business Journal

Inland Empire Business Journal

Health of the Inland Empire Financial Institutions the Inland Empire Business Journal contacted the FDIC to obtain information on Inland Empire banks on the "problem bank list" in the aftermath of the Savings and Loan Crisis.............................1

Gambling Could Raise $500,000 in New Taxes for Cathedral City Mayor George G. Hardie's proposal for a resort hotel and gaming Card Club complex. (includes interview with Mayor Hardie).......................1

Developers Offer Sewer Fund Monies a consortium of eastern Riverside County developers approached the Eastern Municipal Water District (EMWD) with a proposal to pre-pay building permit fees to accelerate sewer plant expansion to support development.......................1 …

April 1989, Inland Empire Business Journal

Inland Empire Business Journal

Commuter Rail to O.C. Proposed The Orange County Transportation Commission is developing a plan for a commuter line between Orange County and Riverside (eventually to extend to San Bernardino) ................................ 1

Private Toll-Road Surprises Corona Mayor Corona Mayor Dick Deininger and Corona City Councilman Al Lopez express surprise at a plan, three years in development, that was just revealed. It came out as proposed legislation for a "Road to the Coast" private toll road (I-15) planned to cut through Camp Pendleton and the Cleveland National Forest. John Meyer, Executive Director of the Transportation Corridor Agencies in Orange County, answers a …

Restaurant Marquees: A Help Or Hindrance'?, John R. Dienhart, Michael M. Lefever

Hospitality Review

The marquee is one of the most common and cost-effective forms of advertising, but it can be a restaurant's worst enemy. Here are some surprising facts about its use and misuse.

Involved Consumers And Advertising Involvement, Katrina Lawlor

Articles

The question of consumer involvement has at times taken on the appearance of a theoretical quagmire. The proliferation of definitions apart, this confusion has been exacerbated by the failure to distinguish adequately between advertising and consumer involvement. The research outlined in this article attempts to probe the possible relationship between these two discrete entities. It takes as a starting point Kassarjian's postulate of a generalised trait of purchasing involvement. This novel and as yet untested trait in consumers is cross tabulated with the levels of advertising involvement exhibited by these same consumers in a series of paint advertisements broadcast on …

The Effect Of Corporate Advertising On Stock Prices, Teresa M. Burke

Theses

Not available.

Cultural Values In Us And Japanese Magazine Advertising: A Comparative Content Analysis., Hiroshi Tanaka Professor

Hiroshi Tanaka

U.S. and Japanese magazine advertising were content-analyzed from the perspective of cultural values.

Assessing The Impact Of Market Interventions On Firm's Performance, Richard A. Bettis, Andrew Chen, Vijay Mahajan

Historical Working Papers

Using the measureable impact of the American Dental Association endoresement of Crest, the impact on security prices of Procter and Gamble is assessed. Results indicate that the market intervention has impact both on market share and security prices.

Reaching The Changing Woman Consumer: An Experiment In Advertising, Thomas E. Barry, Mary C. Gilly, Lindley E. Doran

Historical Working Papers

Questioning whether women can be distinguished into different market segments based on their desire to work, the authors sample women who have different demographic characteristics. Results show that the desire to work sclae can effectively segment the market. Blurring between categories may be studied to further delineate factors that can contribute to segmentation.

A Valley Hello [Brochure], Plaza National Bank (Harlingen, Tx)

Lower Rio Grande Valley Curated Material

A promotional brochure likely compiled by local chambers of commerce that features information on regional businesses, attractions, and leisure activities. Includes fold-out map and recipes.

Also includes a brief overview of the Pan American University Marine Biology Laboratory, which is now known as the UTRGV Coastal Studies Lab.

Food Advertising To Children, George Moscone

Senator Moscone

Senate Joint Resolution 3 press release about food advertising to children

Effects Of Advertising And Product Differentiation Upon Industry Growth Rates, David Charles Shurr

Masters Theses - Marketing

The static theory of the firm suggests that advertising expenditures may restrict output and retard growth. The specific hypothesis upon which this study is based states that advertising and product differentiation will indeed retard industry growth rates.