Business Commons^™

The Depiction Of Female Models In Sport Television Commercials In The United States By Degree Of Slenderness: An Appraisal, Robin T. Peterson, Bing Xu, Yam Limbu

Department of Marketing Faculty Scholarship and Creative Works

This manuscript narrates the results of an examination of the portrayal of the degree of slenderness of female models in sport marketing television commercials in the United States. A visual content analysis was employed to gather and to interpret the data. In turn, the analysis revealed that the commercials utilized substantial numbers of models who were inordinately slender, depicted these models more favorably than they did heavier models, and presented them in a fashion that pointed to superior social status and hierarchy positions.

December 2009, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

Harvard Ignored Warnings About Investments

Warnings fell on deaf ears on the president of Harvard,

Lawrence Summers, as the market crashed m the fall

of 2008. He and other Harvard officials were warned

that the school was being too aggresive with billions of

dollars in cash by investing in stocks, bonds, hedge

funds, and private equity. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …

November 2009, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

Is Your Leadership Strong Enough? Three Pillars of

Strength to Help Leaders in Tough Times Some leaders think

that doing extra work. staying late, and taking on

more responsibilities will keep them strong. Joelle Jay

say it's time to upgrade that way of thinking. "Getting

ahead" has less to do with time and effort than it does with

thoughtful. reflective consideration. She outlines an "inner

work" that can weather any storm. . …… . …… . …… . ………8

Ho …

Impact Of Mad Money Stock Recommendations: Merging Financial And Marketing Perspectives, Ekaterina Karniouchina, William L. Moore, Kevin J. Cooney

Business Faculty Articles and Research

This article relies on advertising and persuasive communications theories to uncover persistent variations in investor response to television stock recommendations targeting naive investors. The authors use an event study methodology to determine the size of the next-day abnormal market reaction to recommendations on Mad Money with Jim Cramer. Although viewers are actively looking for recommendations, the results show that any individual recommendation is still subject to many of the same communication challenges as traditional advertisements. A regression analysis finds that traditional advertising variables, such as message length, recency-primacy effects, information clutter, and source credibility, influence the size of the market …

September 2009, Inland Empire Business Journal

Inland Empire Business Journal

Columns

Management and Motivation…... 8

Investments and Finance ...................9

Computers ........................10

Corporate Event………………..11

The Lists:

Inland Empire's Largest Hotels...................13

Banks in the Inland Empire.........................15

Golf Courses in the Inland Empire.................16

Commentary..............................................18

Management ...............................................19

People. Places and Events ............................28

Sales.........................................................30

Manager's Bookshelf….......................38

New Business Liqs:

Count) of San Bernardino……...............40

County of Riverside....................41

Executive Time Out….......................43

Motivating and Inspiring...............8

Plan a memorable Corporate Event...............11

The Five ways Leaders Lose Their Edge...............19

Build a Better Sales Force...............30

Hot Olympic Spots in British Columbia...............43

Walker, Marion (Kumler), B. 1864 (Sc 1948), Manuscripts & Folklife Archives

MSS Finding Aids

Finding aid and scan (Click on "Additional Files" below) for Manuscripts Small Collection 1948. Letter to prospective sales agents and promotional material for a beauty aid product produced and distributed by Mrs. Marion Walker of Louisville, Kentucky.

July/ August 2009, Inland Empire Business Journal

Inland Empire Business Journal

Columns

Sales ……………………..............................................................8

Investments and finance …………………………………………9

Commentary .................................................................................10

Computer . . . . . . . . . . . . . ………………………………………12

Management. ........................................................................13 & 18

The Lists:

Certified Public Accountant Firms. . . . . . . . . . . . . . . . 6

Commercial Printers. . . . . . . . . . . . . . . . . . . . . . . . . . . 11

SBA Lenders Serving the Inland Empire. . . . . . . . . . . . . 15

Public Relations …

New-School Trademark Dilution: Famous Among The Juvenile Consuming Public, Alexandra J. Roberts

Law Faculty Scholarship

The recently enacted Trademark Dilution Revision Act of 2006 recalibrated the degree of fame necessary to garner protection: the TDRA applies only to a mark "widely recognized by the general consuming public of the United States as a designation of source of the goods or services of the mark’s owner." By privileging those major players who succeed in turning their brands into household names, the TDRA strengthens incentives for mark-owners to ensure their logos and brand names are well-recognized not only among adult consumers, but also among children. This Article examines a set of marketing behaviors aimed at children that …

June 2009, Inland Empire Business Journal

Inland Empire Business Journal

14 tips for small business to thrive in a down economy

Pomona valley Hospital Medical Centers Satellite Facilities

The Blessing in Adversity

Why California Must Save its Educational System

Is your Company Stuck in the Muck?

Columns

Commentary . . . . . . . . . . . . . . ....... · · · · · · · · .... 2 & 13

Management . . . . ............. · · · · · · · · · · · · · · · · · · 7 & 33

Sales . . . . . . . …

An Ethnographic Study Of The Media Consumption Habits Of Registered Nurses In The Chicago Designated Market Area (Dma), Sherri L. Ter Molen

Sherri L. Ter Molen

Because there has been a nursing shortage for the past decade and because the competition between employers for experienced registered nurses is fierce, I utilized archival quantitative data from a syndicated advertising database known as The Media Audit, quantitative data I collected from 100 surveys, qualitative data that I collected from 15 interviews, and qualitative data that I collected during 20 hours of observations in hospital cafeterias and nearby restaurants to discover how RNs use media, whether or not they share these media as an occupational co-culture, & their attitudes toward recruitment advertising in these media. This study draws upon …

May 2009, Inland Empire Business Journal

Inland Empire Business Journal

Columns

Management……………………………………………………… 7 & 16

Motivation…………………………………………………………8 & 15

Investment and Finance ……………………………………………9

The Lists

Environmental Companies Serving the Inland Empire…10

Independent Banks Serving the Inland Empire…………13

Employment Services/Agencies... ……………. . . . . . . . . . 14

Law Firms……………………………………....……….. . 19

Dental Plans ..... ............... …………………………………37

Commentary………………………………………………………12

Computer …………………………………………………………18

Inland Empire People and Events .......………………………… 26

Restaurant Closures ..... . ………………………………………31

Manager's Bookshelf …………………………………………….38

New Business Lists:

County of San Bernardino ……………………………... 40

County of Riverside ...............……………………………41

Executive Time Out. . . . . …

Collins, Ellen (Fa 176), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 176. Paper: "Finding Folklore in Magazine Ads," written by Ellen Collins for a Western Kentucky University folk studies class. "Parents Magazine" photographs referenced.

April 2009, Inland Empire Business Journal

Inland Empire Business Journal

Columns

Executive Notes……………………………….. . . . 3

Commentary ……………………………………... 6 & 7

Close-Up ……………………………………………8

Investments and Finance………………………………9

The Lists:

Top Travel Agencies ......……………………12

Meeting Facilities……………………………16

Visitors and Convention Bureaus……………16

Indian Gaming Facilities. . . . . . . . . . . . . . . . . 11

Management. ..............…………………… . . . . . I 0 & 13

Executive Time Out... . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Computer ........................………………………………17

Real Estate Notes. . . . . . …

The Nutrition Elite: Do Only The Highest Levels Of Caloric Knowledge, Obesity Knowledge, And Motivation Matter In Processing Nutrition Ad Claims And Disclosures?, J. Craig Andrews, Richard G. Netemeyer, Scot Burton

Marketing Faculty Research and Publications

This study examines the role of the highest levels of caloric knowledge, obesity consequences knowledge, and motivation to search for nutrition information in the processing of relative nutrient content claims in advertisements, such as “half the calories” or “half the fat,” for products relatively high in total calorie levels. After controlling for the impact of demographics, dietary habits, body mass index, relative ad claims and disclosures, perceived weight gain risk, and other variables, the authors find curvilinear (quadratic) effects for caloric knowledge, obesity consequences knowledge, and motivation to search for nutrition information on intent to buy an advertised, high-calorie snack …

March 2009, Inland Empire Business Journal

Inland Empire Business Journal

Columns

Sales and Marketing................................7

Executive Notes ......................................8

Investments and Finance..........................9

Real Estate Notes.................................10

Management............................................12 & 26

Commentary/Letters to Editor....................14

The Lists:

MBA/Executive Programs in the Inland Empire.......20

The Top HMOs ........................................25

The Top PPOs..........................................25

Residential Real Estate Brokers................11

Sales ........................................................28

Technology..............................................29

Restaurant Review. ..................................35

Inland Empire People and Events...........37

Manager's Bookshelf .............................38

New Business Lists:

Count) of San Bernardino..................... 40

Count) of Riverside................................41

Executive Time Out................................43

Customer care=cash…………………........7

Real Estate Experts Focus on Challenges in Tough Economy.......10

Rally Your Employees in tough times........12

A Thousand Resumes.................................26

Beyond the basics.......................................28

February 2009, Inland Empire Business Journal

Inland Empire Business Journal

Columns

Investments and Finance ........................9

Real Estate Notes..............................10

Management. ....................................11 & 29

Computer...........................................15

Commentary......................................16

The Lists:

Architectural/Engineering Firms............17

Banks in the Inland Empire....................25

Top Commercial/industrial Contractors..............28

Residential Real Estate Builders Serving

the Inland Empire................................................27

Sales/Management .............................................27

Inland Emp1re Quarterly Economic Report.......11

Restaurant Review..............................................35

New Business Lists:

County of San Bernardino.............................40

County of Riverside. ....................................11

Inland empire People and bents….................41

Executive Time Out. ...................................44

A contrarian View........3

The small Business recession Plan “b” ........11

Computer........11

Struggling office Market for 2009........18

How Selfishness Eats Growth........27

Get Your Late-Paying Customers to pay on Time........29

College Of Business Magazine -- Real, Winter 2009, Stephanie Judge

College of Business Magazine -- REAL

Winter 2009 issue

Gratitude Works: Its Impact And The Mediating Role Of Affective Commitment In Driving Positive Outcomes, Randle D. Raggio, Judith Anne Garretson Folse

Marketing Faculty Publications

After studying the effects of Louisiana’s post-hurricane “thank you” campaigns, the researchers find expressions of gratitude significantly improve perceptions of Louisiana in the midst of its recovery. Through a national survey conducted November 2006, they find that those who saw or heard a thank you advertisement have more positive attitudes toward the state and its people, a greater willingness to pay a premium for its products, services and travel to the state, and spread positive word-of-mouth, thus justifying the use of public funds to support the campaign. The authors investigate the role of participation on the effectiveness of expressions of …

Message Variables For Effective Advertising Of Corporate Social Responsibility Initiatives: Results Of An Experimental Design, Alan Pomering, Lester W. Johnson, Gary Noble

Faculty of Commerce - Papers (Archive)

Stakeholders increasingly expect firms to consider their social and environmental impacts as well as their economic impacts, and address their corporate social responsibility (CSR). One stakeholder group, consumers, report they want to be informed of how firms do this, and use this information when purchasing. This paper reports on an investigation of two message variables believed necessary for effective advertising about CSR initiatives, social topic information and social impact specificity. We manipulated each of these variables at three levels for an unfamiliar retail bank brand engaging with the social issue of the arms trade. While social topic information was found …

A Cross -Cultural Research About Advertising Practices For Self-Image Projective Products Between The United States And Thailand, Pasinee Kaewmesri

Theses Digitization Project

This study performs a content analysis of the degree of standardization in print advertisements for self-image projective products. Catagories include perfumes, cosmetics jewelry, and women's apparel and accessories.

Advertising Connoisseurs: Children's Active Engagement With And Enjoyment Of Television Advertising, Margaret-Anne Lawlor

Articles

The literature pertaining to advertising and children has tended to focus on how advertising affects children at cognitive, attitudinal and behavioural levels. A key element of the debate has been the extent to which children understand advertising as a mode of commercial communication, and the potential associated outcomes such as advertising scepticism and pester power. This paper adopts a different approach by exploring the extent to which television advertising can constitute a resource for a child's own use and enjoyment. As part of an interpretive study of a group of Irish children aged seven to nine years which explores their …

January 2009, Inland Empire Business Journal

Inland Empire Business Journal

Columns

The list:

Financial Brokerage Firms Serving the Inland Empire .............. 7

Top Colleges and Universities in the land in the Inland Empire ..............11

Hotel Suites m the Inland Empire ............... 25

Community Colleges in the Inland Empire.............. 28

Investments and Finance......................9

Computer .............................................14

Management .........................................16

Real Estate Notes................................. 17

Sales ...................................................... 27 & 33

Manager's Bookshelf..............................38

New Business Lists:

County of San Bernardino..................... 40

County of Riverside .............................. 41

Inland Empire People and Events .........43

Executive Time Out ...............................44

Increase Your Company’s Profits by becoming a Real-Time Organization..............8

Job Hunting in an economic Crisis......................................12

The Arrival of D-day........................................................14

Public …

"Seeing Is Believing?" : A Persuasion Knowledge Model On Attitudinal Evaluations In Advertisements, Yan Wu

Theses & Dissertations

This study examines the effects of individuals' beliefs about persuasion tactics (i.e., persuasion knowledge) evoked in an advertisement on their attitudes toward the advertisement and the advertised brand. Drawing on persuasion knowledge theory, this thesis develops a conceptual model that argues how ad image incongruence, defined as an inappropriate match-up between model type (western versus local) and advertised product category (western product category versus local product category) featured in advertisements, leads to the use of persuasion knowledge, which in turn affects attitudinal evaluations. A series of experimental studies were conducted. The results suggest that individual’s use of persuasion knowledge mediates …

Price Dispersion With Directed Search, Gabriele Camera, Cemil Selcuk

Economics Faculty Articles and Research

We present a model that generates empirically plausible price distributions in directed search equilibrium. There are many identical buyers and many identical capacity-constrained sellers who post prices. These prices can be renegotiated to some degree and the outcome depends on the number of buyers who want to purchase the good. In equilibrium all sellers post the same price, demand is randomly distributed, and there is sale price dispersion. Prices and distributions depend on market tightness and on the properties of renegotiation outcomes. In a labor market context, the model generates a strong empirical prediction. If workers can renegotiate the posted …