Business Commons^™

December 2008, Inland Empire Business Journal

Inland Empire Business Journal

Columns

Executive Time Out..................................2

Editorial....................................................6

Opinion ....................................................6,15

Motivation .................................................6

Investments and Finance ............................9

Management. .............................................10 & 27

Real Estate Notes........................................11

The Lists:

Inland Empire's Top Luxury Auto Dealers ............ 13

Business Brokerage Firms Serving the Inland Empire ... 26

Close-Up. .....................................................20

Commentary ................................................ 25

Corporate Profile........................................... 28

Restaurant Review.........................................34

Computers.......................................................36

Manager 's Bookshelf. .................................... 38

New Business Lists:

County of San Bernardino .............................. 40

County of Riverside..........................................41

Inland Empire People and Events......................43

The Un-comfort Zone..................6

Focus Like Tiger Woods..................7

From Hunting to Hired.....................16

Five Fatal Business Mistakes You Don’t Know You’re Making.........18

What is to Blame for the Mortgage Crisis..................30

November 2008, Inland Empire Business Journal

Inland Empire Business Journal

Columns

Investments and Finance………........9

Real Estate Notes……………........12

Management…………………….......14 & 15

Commentary………………..........17

Close-Up ...........................................18

The Lists:

Inland Empire's Largest Office Projects ..............27

Mortgage Lenders Serving the Inland Empire.........29

Fastest Growing Companies in the Inland Empire.....32

Corporate Profile...............................34

Restaurant Review..............................35

Computers .......................................37

Manager's Bookshelf ...............................38

New Business Lists:

County of San Bernardino ..................40

County of Riverside..............................41

Inland Empire People and Events...........43

Executive Tune Out...............................44

“Get out of the Box” .................................................10

Staying Calm Amid the Tempest of Change............14

Business Etiquette for the Upcoming Holidays.........15

Bank Account Insurance is Temporary....................19

A Victorville Inland Port is “Inevitable”…...............25

October 2008, Inland Empire Business Journal

Inland Empire Business Journal

Columns

Commentary .................................7

Investments and Finance...............9

Executive Notes............................12

Sales .............................................13

Real Estate Notes .........................15

Management. ................................18

The Lists:

Copier, Fax and Business Equipment Retailers

In the Inland Empire...................17

Interconnect/Telecommunications Firms

Serving the Inland Empire ..........20

Internet Service Providers Serving the

Inland Empire...............................20

Long Distance Companies Serving the

Inland Empire……………….......29

Computers.....................................27

Corporate Profile...........................34

Wine/Restaurant Review...............35

Executive Time Out. .....................43

Manager's Bookshelf .....................38

County of San Bernardino..............40

County of Riverside .......................41

Creating an Open Climate for Communication.......11

Go for the Gold: Winning sales Lessons from the Wide World of Sports.......13

New Technology and Medical Breakthrough at Pomona.......16

The Fourth Quarter fix for …

September 2008, Inland Empire Business Journal

Inland Empire Business Journal

Columns

Close-Up ... 6

Corporate Profile..................................7

Planning.................................................8

Investments and Finance......................9

The Lists:

Golf Courses in the Inland Empire.....11

Largest Banks in the Inland Empire...20

Inland Empire's Largest Hotels ..........27

Sales .......................................................12

Executive Notes......................................14

Computers..............................................16

Management. .........................................18 & 28

Commentary...........................................19

Real Estate Notes....................................31

Restaurant Review ................................37

Manager's Bookshelf. ...........................38

New Business Lists:

County of San Bernardino.....................40

County of Riverside................................41

Inland Empire People and Events. . . . . . . . . . . . . . . . . . . . . . . . . . 43

Executive …

Mediators Of Meaning: A Critically Reflexive Study Of The Encoding Of Irish Advertising, Aidan Kelly

Doctoral

This thesis explores the socially constructed process through which advertising agencies and practitioners encode advertisements. It draws from an interdisciplinary theoretical framework, and the study is positioned within the critical marketing studies literature. The literature review explores the relationship between advertising and the theory of ideology, the interaction between advertising and the cultural world and the role of advertising agencies as “cultural intermediaries” within consumer culture. An ethnographic study of an Irish advertising agency was conducted, during which primary data was collected in the form of internal agency meetings, agency documentation interviews with advertising practitioners and participant observations. The study …

August 2008, Inland Empire Business Journal

Inland Empire Business Journal

Columns

Corporate Profile ...............................8

Investments and Finance ....................9

The Lasts:

Inland Empire's Largest Employers....11

Substance Abuse Programs ................22

Messenger/Courier Services Serving the Inland Empire…....29

Sales ..................................................12

Management.......................................13 & 17

Commentary......................................26

Computers..........................................28

Executive Note...................................29

Close-Up ............................................31

Real Estate Notes................................34

Calendar ..............................................35

Restaurant Review...............................37

Manager's Bookshelf...........................38

New Business Lists:

Count) or San Bernardino.........10

County or Riverside .............................11

Executive Tame Out..................44

Effectively Manage Your Multi-Tasking Day...............3

Communication! Communication! Communication! The

Most important key to success in business leadership.......6

Special Report.........................................7

The small business Administration on the SBA............8

More Myths About Multicultural Customers.................12

Are your success Pillars in Balance? ..............................16

The Influence Of Culture On Advertising Effectiveness In Pakistan And Australia: A Cross-Cultural Study, Faiz Muhammad Shaikh

Business Review

Presents findings from an empirical study, which investigates the effects of different advertising appeals used across cultures. Cultural differences along the individualism collectivism dimension are hypothesized to affect people's reactions to certain advertising appeals. Results indicate that appeals, which emphasize individualistic benefits, are more effective in the Australia than in Pakistan. When appeals emphasizing collectivistic benefits are employed, they are generally more effective in Pakistan. However, such effects can be moderated by product characteristics. Different product types may serve to influence the effectiveness of culturally congruent advertising appeals. Discusses the implications of the findings, that cultural differences play a significance …

July 2008, Inland Empire Business Journal

Inland Empire Business Journal

Columns

Commentary/Opinion.......................6

Management………………….........7

Investments and Finance...................9

Marketing..............................................12

Computers/Technology......................13

The Lists:

SBA Lenders Serving the Inland Empire............ 10

Stall Leasing Companies Serving the Inland Empire ….16

Certified Public Accountants Serving the Inland Empire …18

Commercial Printers Serving the Inland empire ............26

Ad Agency~ & Public Relations Firms..................27

Business & L1ability Insurance Agencies............32

Sales......................................................................30

Real Estate Notes ..............................34

Restaurant Review.............................35

Manager’s Bookshelf.........................38

Country of San Bernardino…............40

County of Riverside...........................41

Inland Empire People and Events…..43

Executive Time Out...........................44

Marketing: Six Reasons Why Face-to-Face Trumps

Mass Marketing………………………………..12

What's in a Name? Everything! 5 Rules to Help You

Remember………………………………………..15

The Seven Failures of Business Growth…………17 …

June 2008, Inland Empire Business Journal

Inland Empire Business Journal

Columns

Computers technology ................................ 6

Close-Up ....................................................... 8

Investments and Finance ............................... 9

Commentary/Opinions .................................. 11

Real Estate Notes .......................................... 12

Motivation ..................................................... 13

Management.....................................................17 & 27

The Lists:

Hospitals Serving the Inland Empire ............. 18

Top Health Care Medical Clinics in the Inland Empire.... 26

Savings & Loans m the Inland Empire ..........32

Motorcycle Dealers in the Inland Empire…….32

Marketing ........................................................19

Corporate Profile ............................................ 25

Sales ............................................................... 30

Executive Notes .............................................. 34

Restaurant Review ........................................... 37

Manager's Bookshelf. ....................................... 38

New Business Lists:

County of San Bernardino ................................ 40

County of Riverside ..........................................41

Executive Time Out. ........................................ 44

Six …

May 2008, Inland Empire Business Journal

Inland Empire Business Journal

The 2008 State of San Bernardino County

Computers/Technology

Motivational: Empower yourself through any setback

Investments and Finance

Commentary - Opinion

Customer Service

The Lists: Dental Plans

Real Estate Notes

Management: Lead Through Listening

The Lists: Law Firms Serving the Inland Empire

The Lists: Environmental Companies

Restaurant Review

Retain your best workers: how to recognize the stars in your company

Management: Five steps to build credibility: shed the superman cape

The Lists: Employment Services/Agencies

Beyond Spellcheck - - - Find costly and embarrassing mistakes in every document you write!

Manager’s Bookshelf

New Business Lists: County of San Bernardino

New Business Lists: …

April 2008, Inland Empire Business Journal

Inland Empire Business Journal

Motivation through mission

Investments and Finance

Economic Review and Forecast: The California Report: Uncharted Waters

Commentary - Opinion

Sales: Six business trends every salesperson must know

Real Estate Notes

Management: Recession survival guide for business

The Lists: Meeting Facilities

The Lists: Visitors and Convention Bureaus

The Lists: Top Travel Agencies

Computers/Technology

The Lists: Indian Gaming Facilities

RedFusion media wins five ADDY awards

Executive Notes

Restaurant Review

Manager’s Bookshelf

New Business Lists: County of San Bernardino

New Business Lists: County of Riverside

Executive Time Out

Covert Marketing Unmasked: A Legal And Regulatory Guide For Practices That Mask Marketing Messages, Ross D. Petty, J. Craig Andrews

Marketing Faculty Research and Publications

Masked marketing—one form of covert marketing—involves marketing communications that appear to be from independent third parties rather than from product marketers. This article presents a typology of masked marketing practices, illustrating whether they may be deceptive to consumers. To accomplish this, the authors apply the Federal Trade Commission’s three-part definition of deception (i.e., misleadingness, reasonable consumer, and materiality) in the evaluation of such practices. The article concludes with policy recommendations including areas for further research.

March 2008, Inland Empire Business Journal

Inland Empire Business Journal

How to overcome the 10 biggest mistakes in decision making

Investments and Finance

Management: Unlock the power and potential of your team: 5 secrets to empower your people and become a better leader

Commentary - Opinion

Close-Up

Negotiation: Why some cultures have to negotiate

Sales: Do you provide world-class service?

Real Estate Notes

How to help any employee go from chump to champ! Four steps to coaching a personal quantum leap

Executive Notes

The Lists: MBA/Executive Programs in the Inland Empire

Corporate Profile

The Lists: HMOs and PPOs Serving in the Inland Empire

The Lists: Largest Residential Real Estate Builders …

Advertising And Collusion In Retail Markets, Kyle Bagwell, Gea Myoung Lee

Research Collection School Of Economics

We consider non-price advertising by retail firms that are privately informed as to their respective production costs. We first analyze a static model. We construct an advertising equilibrium, in which informed consumers use an advertising search rule whereby they buy from the highest-advertising firm. Consumers are rational in using the advertising search rule, since the lowest-cost firm advertises the most and also selects the lowest price. Even though the advertising equilibrium facilitates productive efficiency, we establish conditions under which firms enjoy higher expected profit when advertising is banned. Consumer welfare falls in this case, however. We next analyze a dynamic …

January 2008, Inland Empire Business Journal

Inland Empire Business Journal

Brilliant Branders and Wolf Criers: Five Companies Who

Knowthe Importance of the Ultimate Customer Experience

(And Six More Who Haven't Learned the Lesson) 10

Computers/Technology: A Farewell to the Boob Tube 13

Overcome a Talent Shortage: Create a Gen-X Friendly

Workplace to Retain Key Talent 14

Corporate Profile: A Tasty Growth Market in the Inland Empire 23

Storm Clouds on Horizon in 2008: Calm Seas of Workers' Compensation Threatened 28

If People Love You, They Give You More Money: The Undisputed Secret of Repeat Business 30

How Does Advertising Articulate The Tropes Of The Posthuman That Exist In Contemporary Culture?, Norah Campbell

Doctoral

The posthuman is a concept that has accrued much currency in disciplines as diverse as legal theory, artificial life science and philosophy. This thesis explores the meaning of the concept by initially examining what it means to be human, finding that art and science have so far failed to provide a long-lasting definition of humanness. Instead of a temporal “coming-after” stage of humanity, posthumanism might be more usefully seen as a concept that draws attention to the cracks that have always existed in the apparently water-tight description of the human- how the “human” has changed radically and continues to change …

Persuasive Design Of Destination Websites: An Analysis Of First Impression, Heejun Kim, Daniel R. Fesenmaier

Publications and Research

This research examines the persuasiveness of destination websites through an investigation of users’ first impression. To achieve this goal, it builds on research by Fogg (2003) and by Kim and Fesenmaier (2007) to assess the effect of the design factors of destination websites on first impression formation. The results of this study indicate that the subjects were able to make quick judgments on tourism websites, and that inspiration and usability were the primary drivers evoking a favorable first impression. This research concludes by discussing the implications of these findings and possible directions for future study.

Advertisements: Interpreting Images Used To Sell To Young Adults, Alyssa Dana Adomaitis, Kim P. Johnson

Publications and Research

Purpose – The purpose of this study is to identify images used in advertising directed toward young adults, investigate what young adults thought of these images, and explore how young adults used these images.

Design/methodology/approach – A content analysis of 674 apparel and cosmetic advertisements located in four fashion magazines (Elle Girl, Seventeen, YM, and TeenVogue) resulted in eight categories. Participants (n ¼ 32) viewed advertisements representative of the categories and answered questions related to their thoughts about the model depicted in the advertisement and their use of the images.

Findings – Participants’ used the models as a point of …

Marketing Blackness: How Advertisers Use Race To Sell Products, David Crockett

David Crockett

Marketing blackness, or black cultural identity, involves promotional strategies reliant on persons and other symbolic and material representations socially and historically constructed as black (e.g. speech and phonetic conventions, folklore, style, fashion, music, usage of the body, and the black physical form). This research presents a framework that assesses the strategic role blackness representations play in US advertising. The framework addresses the fundamental question of how advertisers use blackness representations to deliver promises about their products’ benefits, a necessary first step in ultimately understanding their effectiveness and their impact on blackness itself. The framework orders blackness representations along two dimensions …