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Articles 1 - 9 of 9
Full-Text Articles in Business
Snapple: Integrated Advertising Campaign, Hayley Renneker
Snapple: Integrated Advertising Campaign, Hayley Renneker
Mahurin Honors College Capstone Experience/Thesis Projects
The National Student Advertising Competition is a competition college chapters of the American Advertising Federation can participate in. This competition has a corporate sponsor, this year being Snapple, which gives students the opportunity to write an integrated marketing campaign that addresses real advertising challenges Snapple is currently facing. I managed a group of 19 peers and worked for several months to come up with a solution to their current problem. We created a 27-page campaign book outlining the research we conducted, the target consumers, a “big idea,” creative execution, media plan, media budget, and campaign measurement. Our “big idea” carried …
27 Floors Of Support: Effectively Advertising Campus Resources To College Students, Amanda Peerce
27 Floors Of Support: Effectively Advertising Campus Resources To College Students, Amanda Peerce
Mahurin Honors College Capstone Experience/Thesis Projects
College campuses provide a large variety of resources to college students to help ensure their well-being and success; however, students cannot utilize these resources if they do not know they exist. While there has been extensive research on the importance and efficacy of resources on college campuses, not as much research has been done on how to advertise these services to college students. The goal of this project is to create and assess the efficacy of a campaign educating and encouraging students to seek out campus resources in times of need. This project focuses primarily on promoting resources to first-year …
Rebranding The Wku Office Of Sustainability, Mary Boothe
Rebranding The Wku Office Of Sustainability, Mary Boothe
Mahurin Honors College Capstone Experience/Thesis Projects
Since its inception in 2008, the WKU Office of Sustainability has struggled with general program and initiative awareness as well as student engagement in university sponsored sustainability activities. Attempts to target and capture an audience have been inconsistent due to lack of budget and staff, resulting in varying levels of success. The purpose of this project is to identify, through a population survey, a student market that is interested but unaware of the information, services, and initiatives provided by the WKU Office of Sustainability. Once identified, the market was assessed using statistical data and focus groups to determine the most …
White Space: An Overlooked Element Of Design, Samantha Coates
White Space: An Overlooked Element Of Design, Samantha Coates
Mahurin Honors College Capstone Experience/Thesis Projects
There are many different elements used to enhance visual appeal in Advertising and Graphic design. While all elements of design are important, arranging all of these components effectively, affects the overall visual appeal to viewers. The use of space may be thought of as the single, most important element of design. How things are arranged contributes to how effective an advertisement is to its audience. While space is important, it is also vastly taken for granted, specifically in the form of “white space.” Whitespace is important to visual appeal in many ways. This includes readability, viewer perception of brand image, …
Visual Tension In Graphic Design, Raven Heinstein
Visual Tension In Graphic Design, Raven Heinstein
Mahurin Honors College Capstone Experience/Thesis Projects
My thesis explores the use of visual tension in various graphic design areas and works. It delves into the purposes of creating visual tension and in which instances it can be most effective, as well as most ineffective. It discusses the use and creation of visual tension with design hierarchy, rhythm and dynamics, symmetry and asymmetry, negative and positive space, color relationships, and typographical design. I will define visual tension, discuss its relevance and significance, and show informative examples. I'm using mainly secondary research in the form of textbooks and examples by other designers, but I have also included a …
Hill, J. Murray, Sr., 1891-1961 (Sc 963), Manuscripts & Folklife Archives
Hill, J. Murray, Sr., 1891-1961 (Sc 963), Manuscripts & Folklife Archives
MSS Finding Aids
Finding aid and scans (Click on "Additional Files" below) for Manuscripts Small Collection 963. Letters, 1918, written by prominent Bowling Green, Kentucky, businessmen, attesting to the good character and competencies of J. Murray Hill, Sr. Also Warren Rural Electric Cooperative Corporation, Bowling Green, stock certificate, 1942.
Fletcher And Company - Covington, Kentucky (Sc 662), Manuscripts & Folklife Archives
Fletcher And Company - Covington, Kentucky (Sc 662), Manuscripts & Folklife Archives
MSS Finding Aids
Finding aid and scan (Click on "additional files" below) for Manuscripts Small Collection 662. Advertising letter mailed from the office of Fletcher and Company, general lottery agents, Covington, Kentucky, offering 16 tickets on the “Royal Havana or Cuba Plan Lottery” for $10.00.
Walker, Marion (Kumler), B. 1864 (Sc 1948), Manuscripts & Folklife Archives
Walker, Marion (Kumler), B. 1864 (Sc 1948), Manuscripts & Folklife Archives
MSS Finding Aids
Finding aid and scan (Click on "Additional Files" below) for Manuscripts Small Collection 1948. Letter to prospective sales agents and promotional material for a beauty aid product produced and distributed by Mrs. Marion Walker of Louisville, Kentucky.
Collins, Ellen (Fa 176), Manuscripts & Folklife Archives
Collins, Ellen (Fa 176), Manuscripts & Folklife Archives
FA Finding Aids
Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 176. Paper: "Finding Folklore in Magazine Ads," written by Ellen Collins for a Western Kentucky University folk studies class. "Parents Magazine" photographs referenced.