Business Commons^™

Experimental Study To Assess The Impact Of Timers On User Susceptibility To Phishing Attacks, Amy E. Antonucci, Yair Levy, Laurie P. Dringus, Martha Snyder

Journal of Cybersecurity Education, Research and Practice

Social engineering costs organizations billions of dollars. It exploits the weakest link of information systems security, the users. It is well-documented in literature that users continue to click on phishing emails costing them and their employers significant monetary resources and data loss. Training does not appear to mitigate the effects of phishing much; other solutions are warranted. Kahneman introduced the concepts of System-One and System-Two thinking. System-One is a quick, instinctual decision-making process, while System-Two is a process by which humans use a slow, logical, and is easily disrupted. The key aim of our experimental field study was to investigate …

Faculty And Advisor Advice For Cybersecurity Students: Liberal Arts, Interdisciplinarity, Experience, Lifelong Learning, Technical Skills, And Hard Work, Brian K. Payne, Bria Cross, Tancy Vandecar-Burdin

Journal of Cybersecurity Education, Research and Practice

The value of academic advising has been increasingly emphasized in higher education. In this study, attention is given to the most significant types of advice that a sample of cybersecurity faculty and advisors from the Commonwealth of Virginia recommend giving to cybersecurity students. The results show that faculty and advisors recommended that students be aware of six different aspects of cybersecurity education including the value of experience, the need for lifelong learning, the importance of hard work, the need to develop technical skills, the interdisciplinary nature of cybersecurity, and the need to develop liberal arts or professional/soft skills. Implications of …

Subject Matter Experts’ Feedback On Experimental Procedures To Measure User’S Judgment Errors In Social Engineering Attacks, Tommy Pollock, Yair Levy, Wei Li, Ajoy Kumar

Journal of Cybersecurity Education, Research and Practice

Distracted users can fail to correctly distinguish the differences between legitimate and malicious emails or search engine results. Mobile phone users can have a more challenging time identifying malicious content due to the smaller screen size and the limited security features in mobile phone applications. Thus, the main goal of this research study was to design, develop, and validate a set of field experiments to assess user’s judgment when exposed to two types of simulated social engineering attacks: phishing and Potentially Malicious Search Engine Results (PMSER), based on the interaction of the environment (distracting vs. non-distracting) and type of device …

A Taxonomy Of Cyberattacks Against Critical Infrastructure, Miloslava Plachkinova, Ace Vo

Journal of Cybersecurity Education, Research and Practice

The current study proposes a taxonomy to organize existing knowledge on cybercrimes against critical infrastructure such as power plants, water treatment facilities, dams, and nuclear facilities. Routine Activity Theory is used to inform a three-dimensional taxonomy with the following dimensions: hacker motivation (likely offender), cyber, physical, and cyber-physical components of any cyber-physical system (suitable target), and security (capable guardian). The focus of the study is to develop and evaluate the classification tool using Design Science Research (DSR) methodology. Publicly available data was used to evaluate the utility and usability of the proposed artifact by exploring three possible scenarios – Stuxnet, …

The 2020 Twitter Hack – So Many Lessons To Be Learned, Paul D. Witman, Scott Mackelprang

Journal of Cybersecurity Education, Research and Practice

In mid-July 2020, the social media site Twitter had over 100 of its most prominent user accounts start to tweet requests to send Bitcoin to specified Bitcoin wallets. The requests promised that the Bitcoin senders would receive their money back doubled, as a gesture of charity amidst the COVID-19 pandemic. The attack appears to have been carried out by a small group of hackers, leveraging social engineering to get access to internal Twitter support tools. These tools allowed the hackers to gain full control of the high-profile user accounts and post messages on their behalf. The attack provides many paths …

Editorial Vol 2021, No 2, Herbert J. Mattord, Michael E. Whitman, Hossain Shahriar

Journal of Cybersecurity Education, Research and Practice

Welcome to the Winter 2021 edition of the Journal for Cybersecurity Education, Research, and Practice.

Dynamic Interplay Of Operations And R&D Capabilities In U.S. High-Tech Firms: Predictive Impact Analysis, Jooh Lee, He-Boong Kwon

Rohrer College of Business Departmental Research

This study presents a unique analytic process in measuring two complementary capabilities (operations and R&D) and assessing their comparative impact on firm performance, represented by Return on Sales (ROS) and Tobin's Q. First, as a new approach, the combined data envelopment analysis (DEA)-artificial neural network (ANN) measures both capabilities by using data from U.S. high-tech firms. Then, the joint OLS multiple regression (MR)-ANN model investigates the individual effect of these capabilities and further explores their relative influence and the synergistic interplay on ROS and Tobin's Q. At its core, this study not only proposes an innovative approach to quantifying capabilities, …

Ada News - 02/07/2022, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

2022-February-07-At A Glance Chronicles Universitys Pride Points, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 7, 2022) – A new publication called “ETSU At a Glance” weaves together a mix of eye-catching graphics, photos and interesting facts to spotlight some of the diverse contributions, accolades and achievements that have occurred over the past year at East Tennessee State University.

Produced by ETSU’s Office of University Marketing and Communications, “At a Glance” includes a section dedicated to university-wide statistics and spotlights all the colleges and other major areas of the university such as Athletics, ETSU Health, Roan Scholars, Student Life and Enrollment, Sherrod Library and the ETSU …

2022-February-07-Etsu Students Get Skills, Field Experience In Geosciences, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 7, 2022) – Melissa Magno’s role as a geologist at Colliers Engineering & Design is diverse. She observes and samples drilling operations. She crafts maps, figures and reports based on her interpretations of a range of data.  

Magno, who graduated with a bachelor’s degree in geology from East Tennessee State University in 2018, landed her current role at the Charlotte, North Carolina based-firm after working as both a consultant and field technician. 

The education she received at ETSU helped prepare her for the professional world.  

As an ETSU student, she served as a research assistant in …

2022-February-07-Upcoming Trustees Meeting, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY — (Feb. 7, 2022) East Tennessee State University’s Board of Trustees will hold its quarterly meeting and several committee meetings on Friday, February 18.

All meetings will be conducted in person at the D.P. Culp Student Center, East Tennessee Room.

Meetings are scheduled as follows:

• Academic, Research, and Student Success Committee – 8 a.m.
• Finance and Administration Committee – 9:45 a.m.
• Audit Committee – 11:30 a.m.
• Board of Trustees Meeting – 1 p.m.

Committee meeting times are approximate and will begin following the conclusion of the previous meeting. When they become available, the agenda and accompanying materials for …

Only 7.8% Of Eligible Vehicles In Utah Enroll In The Utah Road Usage Charge (Ruc) Program, Tyson Bomsta, Joe Davis

Research on Capitol Hill

Senior Tyson and sophomore Joe are Center for Growth Opportunity Research Fellows studying economics and finance at USU. The duo focused their research on their native Utah. The increase in fuel-efficient and electric cars has begun to impact Utah’s ability to fund roadwork, and this is likely to become a more serious problem as time goes on. Taxing gas is no longer a viable way to raise the funds necessary, and Joe and Tyson are looking at ways to reform our tax structure to keep Utahns on the road. Both students agree that research is the best way to learn. …

Rare Earth Element Supply Chain: China’S Chokehold Creates A Dangerous Us Dependency, Sabrina Ellis

Research on Capitol Hill

USU senior Sabrina, a Cache Valley native, studies international business and got involved in research through the Center for Anticipatory Intelligence.Utah’s Silicon Slopes industry is dependent, like most US technology enterprises, on rare earth elements used to make critical computer components. China holds a near monopoly on these elements and could cause considerable damage to Utah’s economy if its government chose to restrict access to rare earth elements or faced supply chain issues. Sabrina has been studying steps the US can take to minimize the risks our tech industry would face if it lost access to these elements. Sabrina has …

Comment Letters On Proposed Statement On Auditing Standards, Amendment To Au-C Section 935, American Institute Of Certified Public Accountants. Auditing Standards Board

Exposure Drafts, Comment Letters, and Statements of Position

No abstract provided.

Proposed Statement On Auditing Standards, Amendment To Au-C Section 935; Exposure Draft (American Institute Of Certified Public Accountants), 2022, February 7, American Institute Of Certified Public Accountants. Auditing Standards Board

Exposure Drafts, Comment Letters, and Statements of Position

No abstract provided.

Microfinance And The Role Of Accounting In Supporting Family-Resilience-Based Women’S Empowerment, Desi Adhariani

The Qualitative Report

This action research aims to explore the issues of microfinance and women’s empowerment in urban Indonesia, and the role of accounting on the issues. Drawing on critical accounting theory, this study employs feminism and empowerment theory based on Foucault’s work to investigate the activities of female micro-entrepreneurs who are members of a Sharia cooperative. The study was conducted using an action research method for eight months with observation and interviews with 40 female micro-entrepreneurs. It is found that the lending scheme applied in the cooperative follows the principle of family resilience. In this context, the empowerment is not aimed at …

Oral Presentations: Social Sciences I, Olivia Maurer, Kaden Grace, Ryan Wallace

Mississippi Undergraduate Honors Conference

Video provided above is of Olivia Maurer's presentation.

Video of Kaden Grace's presentation is available here.

Video of Ryan Wallace's presentation is available here.

The Online Ordering Behaviors Among Participants In The Oklahoma Women, Infants, And Children Program: A Cross-Sectional Analysis, Qi Zhang, Kayoung Park, Junzhou Zhang, Chuanyi Tang

Department of Marketing Faculty Scholarship and Creative Works

The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) is a nutrition assistance program in the United States (U.S.). Participants in the program redeem their prescribed food benefits in WIC-authorized grocery stores. Online ordering is an innovative method being pilot-tested in some stores to facilitate WIC participants’ food benefit redemption, which has become especially important in the COVID-19 pandemic. The present research aimed to examine the online ordering (OO) behaviors among 726 WIC households who adopted WIC OO in a grocery chain, XYZ (anonymous) store, in Oklahoma (OK). These households represented approximately 5% of WIC households who redeemed …

What Improves Customer Satisfaction In Mobile Banking Apps? An Application Of Text Mining Analysis, Yun Kyung Oh, Jung-Min Kim

Asia Marketing Journal

Consumer-generated reviews reflect consumers’ experiences and perceptions toward a product or service. In this context, we propose a text mining approach to identify factors that improve customer satisfaction in the mobile banking app service. To do so, we collect 96,140 mobile app reviews for four U.S. banks: Bank of America, Capital One, Chase, and Wells Fargo. Using the Latent Dirichlet Allocation (LDA) topic model, we first derive the critical quality dimensions such as ease of use, convenience, security, and customer support. Analysis of weekly panel data shows that positive responses to the security and convenience of mobile banking apps improve …

Donation Levels In Cause-Related Marketing (Crm): The Impact Of Donation Levels, Consumer Support And Self-Expressive Cues On Perceived Benefits And Perceived Monetary Sacrifice, Tae Hee Park, Dongho Yoo

Asia Marketing Journal

In this study, we examine the extent to which donation level is perceived as a concept of benefit and monetary sacrifice to consumers, as well as that the extent to which it is moderated by consumer support for cause domains. In addition, we investigate the influence of self-expressive cues as a means of increasing consumers’ intention of participating in cause-related marketing (CRM) by lowering perceived monetary sacrifice. As a result of Study 1, consumers with high-level cause support perceived the donation level as a benefit, resulting in a positive effect on their intentions to participate in CRM. Conversely, consumers with …

2022-February-04-Etsu Public Health Student Elected To National Rural Health Congress, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 4, 2022) – East Tennessee State University student Justin Kearley was elected as a 2022 student representative to the Rural Health Congress, the National Rural Health Association’s (NRHA) policy-making body.

Kearley, of Asheville, North Carolina, is a Master of Public Health candidate with a concentration in epidemiology. 

The Rural Health Congress determines the association's positions on public policy through a series of policy briefs and issue papers. In his new role, Kearley will represent students in the development of policy, attend regular meetings and conferences and advocate on behalf of rural health.

“I was interested …

2022-February-04-Sbi Fundamentals Course, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 4, 2022) – “Introduction to ACEs, Using Trauma-Informed Approaches, and Fostering Resilience – Level 1,” an online, asynchronous training course, is now free and available to the public.

This course is offered by the East Tennessee State University Ballad Health Strong BRAIN (Building Resilience through ACEs-Informed Networking) Institute.

It offers an overview of what is meant by adverse childhood experiences (ACEs) and how these may impact lifelong physical and mental health. Participants will learn about ACEs and other forms of trauma and stress, including how trauma- and resilience-informed approaches can promote better health and well-being in …

For Better And Worse: How Proactive Personality Alters The Strain Responses To Challenge And Hindrance Stressors, Jordan Nielsen, Brady M. Firth, Eean Crawford

Business Faculty Publications and Presentations

Employees with a proactive personality tend to show exceptional initiative and perseverance, suggesting that they are relatively impervious to stressors. Yet some evidence suggests that proactive personality may exacerbate the effect of stressors on strain. In this study, we clarify these conflicting ideas by systematically distinguishing between different types of chronic work stressors. Integrating the conservation-of-resources model and the challenge–hindrance stressor framework, we suggest that employees with more proactive personalities are especially sensitive to the extent to which chronic work stressors are amenable to their resource investments. Specifically, we hypothesize that, for more proactive employees, challenge stressors (opportunities more amenable …

Regional Minimums In The U.S. Beef Complex, Elliott James Dennis, Bradley Lubben

Center for Agricultural Profitability

This report shows how the currently proposed policies differ; shows how these policies have aligned with historical market behavior; provides alternative specifications to regional minimums; and suggests policy alternatives to regional minimums.

The main purpose of this report is to show how current and potential alternative specifications of regional minimums would have historically aligned with observed market behavior. However, the fundamental question in the debate of the validity and effectiveness of regional minimums first rests on whether robust price discovery has historically occurred over time and within each USDA-AMS region. If there has been a lack of price discovery during …

The Status Of Women In Utah Politics: A 2022 Update, Hannah Payne, Marin Christensen, Susan R. Madsen, Kim Buesser, Lindsey Palmer

Marketing and Strategy Faculty Publications

Although Utah has a rich heritage of women’s involvement in voting, advocacy, and various types of political involvement, Utah has lagged behind most states in terms of women running for and serving in elected political roles for decades. To track progress, the Utah Women & Leadership Project (UWLP) began reporting on the status of women in Utah politics in 2014, with updates in 2017, 2021, and now 2022. Although strides have been made in increasing the number of women serving in political roles in recent years, there is still work to be done. Research continues to confirm that when both …

2022-February-03-Open Houses Slated For Coming Months, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 3, 2022) – East Tennessee State University Bill Gatton College of Pharmacy is offering several Open House events for prospective students or high school teacher or guidance counselor interested in learning more about the pharmacy profession. The dates are as follows:

• Feb. 12, 1-4:30 p.m., RSVP
• 
  March 22, 4-6:30 p.m., RSVP
• April 30, 1-4:30 p.m., RSVP
• May 10 – 4-6:30 p.m., RSVP

The events will include a welcome from Dean Debbie Byrd, an overview of the college’s nationally recognized program, a chance to talk with student pharmacists and faculty, admissions information, and tours of campus.

“We are …

2022-February-03-Etsu Pharmacy Open Houses Slated For Coming Months, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 3, 2022) – East Tennessee State University Bill Gatton College of Pharmacy is offering several in-person Open House events for prospective students interested in pursuing a career in pharmacy. The dates are as follows:

• Feb. 12, 1-4:30 p.m.
• March 22, 4-6:30 p.m.
• April 30, 1-4:30 p.m.
• May 10, 4-6:30 p.m.

The events will include a welcome from Dean Debbie Byrd, an overview of the college’s nationally recognized program, a chance to talk with student pharmacists and faculty, admissions information and tours of campus.

“We are excited to offer these preview days to …

2022-February-03-Uh Alumni Olivia Ares Earns Girl Scouts Gold Award, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

UH Class of 2021 Alumni, Olivia Ares, is one of 29 girls to earn a 2021 Gold Award from the Girl Scouts of the Southern Appalachians.

View Article

2022-February-03-Uh Alumni Jessica Gemmer-Medina Publishes Second Book In Series, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

UH Class of 2007 Alumni, Jessica Gemmer-Medina, has released the second book in The Echo Series. 

2022-February-03-Regional Premiere, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY –  (February 3, 2022) The recent Broadway hit “Straight White Men” will make its regional premiere Feb. 17-20 at East Tennessee State University’s Martin Center for the Arts. Presented by the ETSU Department of Theatre and Dance, the show will be performed Feb. 17-19 at 7:30 p.m. and Sunday, Feb. 20, at 2 p.m. in the Bert C Bach Theatre.

“Straight White Men” is written by Young Jean Lee, who was the first Asian American woman to have a play produced on Broadway. The show opened Off-Broadway in November 2014 and was later produced by the Steppenwolf Theatre …